It expands at any moment, so it is pointless to try to give definition for omni-channel. Marketo, one of the leading Marketing Automation providers gives a solid explanation of why marketers need to think Omni-Channel:
“Marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary.”
Omni-channel provides the customers with multi-path purchase experience. In order to be recognizable on the market, you need to be everywhere and today, market is an aggregate concept. From their smartphone to the desktop to an in store visit; we are entering an omni-channel world, where consumers seek an omni-channel experience.
Digital selling and omni-channel commerce have transformed the way customers shop as well as the way retailers engage with them. Store associates today are expected to deliver a customer experience that is as engaging, informative and profitable as it is accurate and efficient. To do this, they must have the ability to see a complete, omni-channel view of the customer, sell any unit of inventory across the entire retail network, and effortlessly handle cross channel transactions, such as returns and exchanges.
Omni-channel is a way of thinking and the sooner you implement it, the more successful your business will be. Join the 6th Global Webit Congress to learn more about omni-channel solutions from digital experts. Book your tickets now!