Marketing is not about products, it’s about stories

If you work in marketing industry, you know that marketing requires inspiration. All the time, for anything you do – a campaign, an article, brandbuilding, etc. So, here are 10 marketing quotes that will be your today’s inspiration and will give you food for thought even for a week ahead.

  1. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
  2. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
  3. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
  4. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki
  5. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
  6. ‘’In marketing you must choose between boredom, shouting and seduction. Which do you want?’’ Roy H. Williams
  7. ‘’Advertising is not being broadly seen for what it really is, namely, the single most powerful tool to produce profitable sales growth and to increase brand value. The purpose of creativity is to enhance the ability of advertising to actually sell.’’ – Brendan Ryan, CEO, FCB
  8. ‘’Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.’’ – Steuart Henderson Britt, US author
  9. ‘’If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.’’ – David Ogilvy, advertising pioneer and founder of Ogilvy Group
  10. ‘’Innovation is everything. When you’re on the forefront, you can see what the next innovation needs to be. When you’re behind, you have to spend your energy catching up.’’ – Robert Noyce, co-founder of Fairchild Semiconductor and Intel

However, it’s not only about the quotes, but also about the people who have said them. Come at CEEDS`15 by Webit to meet such inspirational people in person. Hurry up to catch the tickets.



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