How advertisers want to measure, how publishers Actually measure and the tech solutions on the market

The proper analysis of your ads performance is crucial to your campaign and to your business, as a whole. Each advertiser knows this and still not everyone analyze the data they have in an effective way. Lots of analysis tools are available on the market now, but which one to choose?

A lot of questions arise when it comes to data analysis. The term `data` is expanding every hour and the more it expands, the more essential analysis becomes. But what exactly to measure? What conclusions to draw? Both Facebook and Google Analytics give you some statistics, but it is you who needs to understand the meaning behind them in order to improve/develop the campaign.

It is our pleasure to present you some of the Webit’s speakers on this infinite topic – Caroline S. Henne, Nikki Mendonça and Layla Pavone.

Caroline S. Henne has over ten years of digital and market research experience. She was previously responsible for opening the first international nurago office in London – a 100% subsidiary of GfK which laid the foundations for GfK’s Digital Market Intelligence expansion. She then joined the International Client Services team and successfully launched GfK’s digital strategy into multiple markets across South and West Europe. Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events.

Nikki Mendonca is the EMEA President of OMD Group, the largest and most awarded marketing communications company in the world. She presides over 4,300 employees, across 60+ offices in 56 markets and oversees over $17.1 billion in marketing investment from leading world class companies like McDonald’s, PepsiCo, Estee Lauder and The Walt Disney Company. Under her leadership, OMD has won several Agency of the Year accolades. Previous to that she worked at Leo Burnett UK running the $150m+ media divisions of Procter and Gamble, Kellogg’s and Grand Met and at CIA Media Network trading TV airtime for Kraft and Wrigley’s. She is a fierce champion of a mobile first approach to marketing communications and sits on the Advisory Boards of Adweek Europe and Webit Congress.

Layla Pavone is Managing Director Isobar Communications; President Consulta Digitale at Assocomunicazione and Honorary President IAB Italia. During the university studies she start to collaborate as journalist – for 4 years – with some italian publishers. After the degree –Political Sciences- in 1987, she attend to the first Italian Corporate Communication Master and at the end of 1988, she starts to work as Communication Manager in one of the most important Italian newspapers and magazines sales-house: SPI Societa’ per la Pubblicita’ in Italia (Publicitas Group). From 2000 until now she works in Aegis Group as Isobar Communications Managing Director, dedicated to the consultancy and development of interactive marketing and advertising services (media and crativity). From 2003 she is also President of IAB Italy – charter of Interactive Advertising Bureau worldwide Association, part of the Scientific Committee of Assodigitale – Association dedicated to the digital development- and member of Audiweb Board of Directors – Joint Industry Committe dedicated to the internet audience measurement. In 2005 she was appointed President of IAB Europe. In 2007 she received from the Italian Association of Managers the “Award for Excellence”.

Don’t wait more and apply now for the 6th Webit Global Congress.


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