Finding insights across infinite quantity of data is a huge opportunity for business leaders to derive value from analytics. Social marketing vendors offer unique approaches to preparing data, finding hidden insights and making them accessible to a wide range of business users. The number of social technologies is rising respectively to the quantity of data so we let’s make a classification of what we have:
Six classes of marketing technology that logically fit together into a semblance of meaningful structure:
- Internet services – Facebook, Google, Twitter, etc. which underlie today’s marketing environment.
- Infrastructure – databases, big data management, cloud computing, and software development tools.
- Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
- Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
- Marketing Experiences — more specialized technologies such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps (the “front-office” of modern marketing).
- Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.
“All models are wrong, but some are useful” says Scott Brinker in his research about Marketing Technology Landscape of 2014. During the 6th Webit Global Congress you will hear many points of view in order to choose an appropriate social marketing tool for your business.
Hurry up! Only 2 days left until you can book your tickets with early bird prices.