David Moore: Making technologies work for marketers

Not every marketer needs to be a technologist. Maybe five years ago it was true. Today, having in mind how deeply technology is related with modern marketing, every marketer should be familiar with the laws of technology that affect strategies and operations. David Moore is an expert in this area and you have the chance to meet him at the 6th Global Webit Congress in Istanbul.

David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide.

Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data.

XaxisHe founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry and a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions.

In his leisure time, Dave is a triathlete and has run the last 12 NYC Marathons. Book your Webit tickets now in order to learn more about Dave’s experience.



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