Children are looking forward to bedtime stories every night, aren’t they? In order to capture not only children’s, but also adults’ attention you need a good story. Sounds pretty simple, but it is not. Much like a child at story time, stakeholders respond to well-planned strategic stories.
Every company has a story to tell, but how they tell it is what makes the difference. The ultimate question comes down to – how do you deliver a memorable story? For better or worse, there is not a single piece of advice that works anytime. What business needs is creativity, for sure, but it is not only this.
Here are some tips and tricks how to implement a good story in your strategy:
1. Create a Character
Forbes’ Susan Gurnelius says that characters your online audience can root for (or against) are a hallmark of a brand story online. Creating a character which embodies the ideals your company stands for can allow you to present a consistent narrative across platforms. Pay attention to the process of creating a character, because this is going to be what the name of your company is associated with. The character can lift you up, as well as it can bring you down for seconds.
2. Use Visuals in the Communication of Your Story
Through the use of infographics, videos and pictures, a company is better able to hold an audience’s attention to communicate its story. Have in mind, that approximately 65% of the population learns visually, according to the Visual Teaching Alliance.
3. Humanize the Brand to Become More Relevant
Every company has the opportunity to tell its brand story through various communication channels, but the story becomes more compelling when the brand incorporates a human element. Stakeholders are attracted to the people behind the brand and their day-to-day lives within a company.
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