Steps toward digital evolution

Hosting more than 3,300 top executives from Central and Eastern Europe, the seventh edition of the largest technology forum CEEDS’15 by Webit was opened by its founder – Plamen Rusev -serial entrepreneur and investor in technology companies and the Vice President of the European Commission Digital Single Market, Mr. Andrus Ansip, special guest of the event.

“The potential users in Europe are about 500 million- far more than the 350 millionth US market, but that each Member-State is subject to its own regulations is a real challenge in front of the digital single market”, said Andrus Ansip during his speech at the opening of ‪CEEDS.

“If we want Europe to take its role is extremely important to make the necessary changes in education and the legal system, health care and transportation, but mostly to begin to encourage entrepreneurship, because some of the most successful companies in recent years are those who founded the business in principles of the sharing economy. ” Although this doesn’t fit the current legal system, their current market value can compete the world’s largest banks with centuries of tradition” – was the thesis that Plamen Rusev defended during the opening.

CEOs, founders, CTOs, CIOs and top managers shared their experiences during the ‪CEEDS by ‪‎Webit lecture stream and shared part of the marketing trends that will influence the market in the next few years:

  • The future of media and marketing market will be ruled by the three C – computers, cloud technology and connectivity;
  • Although the content, technology and statistical data are already bound together, the business gradually passes from content-oriented to ecosystem-oriented communication;
  • Hyper-segmentation and the ability to manage “transparent” data are the main skills that marketing experts should learn and apply;
  • Email communication retained its leading positions on user engagement and effectiveness.

The video is also top trend shared Hristo Hristov, CEO of Netinfo, with particular emphasis on video, which share tips and information.

The second day of the biggest technological conference in Central and Eastern Europe – CEEDS’15 by Webit was focused on social networking, analysis and management of big data, shared economy and technology.

On stage came the top managers from SAP, Microsoft, Ford, the Austrian Space Forum, Eliademy, Intel Capital, Orange Ventures, 3TS Capital, Telerik, Forbes Media and many others.

The ability of businesses to engage their audience through hyper-segmentation, personal attitude and attention to details will help brand managers to optimize marketing budgets and pay less for advertising. The analysis of “big data” and anticipating the trends will be what helps them survive – those were the two main points that were propagandized by the lecturers on the ‪‎CEEDS’s “Marketing and Innovation” scene:

“Big data turn marketing into a science – we no longer talk about emotions or stories, we discuss “the new marketing” as a science that doesn’t educate but analyze. ” said from the stage Igor Beuker– Pro Speaker, Author & Awakener.

On the tech scene were discussed the technology in the field of aerospace and the evolution of cooperation between human and robot in innovation of astronaut suits and how they interact with the person who wears them.

There was spoken also about the evolution in online education and how it affects traditional pedagogy, making it even more effective, but also how important is the role of the professional and qualified training.

“Education is a whole industry. By placing the right objectives and considering its proper value every business should be influenced and affected”said the founder of the online education platform Eliademy – Sotiris Makrigyanis.

CEEDS’15 by Webit ended with a panel discussion that illustrates the huge advantage that Bulgaria offers the investors and the opportunities for CEE entrepreneurial ecosystem to develop.


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