Last year put the public trust in the established sources of information under a huge question mark. The explosion of fake news, combined with the increase of tools for citizen reporting and blogging, like live streaming for example, have created a difficult situation for the traditional media outlets and forced them to seek innovative solutions to reach their audiences.
Many experts predict that virtual reality can deliver on its promise to bring new and immersive experiences to the masses. But before this happens, the hardware options will need to evolve first.
A recent research by Business Insider showed that while everything else is shrinking, digital media consumption continues to grow. Video, music and digital “print” subscriptions are climbing fast while native digital advertising is still on the rise.
The news outlet expects that the existential crisis of ad blocking will resolve itself, but soon the TV networks will feel the same pain, that is now tormenting the newspaper industry.
This year Webit.Festival will address all the transformation processes that are shaping the digital future of the news industry worldwide. The event will be held on 25-26 April in Sofia Tech Park under the patronage of the President of Bulgaria Rumen Radev, the Mayor of Sofia Yordanka Fandakova and the European Commission.
The 5000 attendees, coming from more than 90 countries will have the chance to see 300 top speakers, who will share their vision for the future during 12 parallel conferences, covering fields, such as Marketing & Innovation, Digital Economy Leadership, Smart Cities, Mobility, Digital Transformation, FinTech & Blockchain, Big Data & Cloud, Security & Privacy, Health & Wellbeing, IoE and Software Development.
During the Digital Entertainment & Media Summit you get the chance to listen to the panel discussion between the Global Editorial Director of Wall Street Journal Custom Studios Fara Warner, the Global Entertainment Director of Telegraph Media Group Denise Parkinson, the Creative Director of T Brand Studio International (The New York Times) Graham McDonnell and the CEO of NovaTV Bulgaria Didier Stoessel.
Together they will discuss the future of information sharing in today’s digital world and the most pressing problems for the digital media credibility.
Throughout her 25-year career, Fara Warner has worked in every storytelling medium from traditional print newspapers to virtual reality. In the past decade, she has brought together technology and storytelling to create compelling and highly successful digital and print storytelling programs.
Denise Parkinson has over 20 years experience in all aspects of Marketing and Distribution in the UK and International film distribution industry. Her most recent roles have included Director of International Marketing for Europe, Middle East and Africa for Disney, ABC and ESPN Television and Global Entertainment Director for Yahoo! – Yahoo! Recently Denise has taken a new role Leading the expansion of the Telegraph Media Group in the Entertainment category.
As an experienced, award-winning creative with over thirteen years in the industry, Graham McDonnell is responsible for ensuring the creative execution of branded content for their international clients demonstrates the latest in engaging design and dev innovation for clients such as Moet Hennessy, Adidas and Rolex.