With over a decade of experience in UX research, Hannah brings a unique lens to the intersection of human-centred design and generative AI.
Her work explores how our understanding of AI is evolving — and how this impacts the way we work, collaborate, and innovate.
At companies like Deloitte and now #BCG, she has led groundbreaking research and transformation efforts that put user experience at the heart of AI adoption, reshaping workflows for thousands of professionals.
🎟 Attendance is by invitation only, with just 200 tickets available for industry leaders:
https://www.webit.org/2025/sofia/tickets.php
#Webit2025 #UXResearch #HumanCenteredDesign #GenerativeAI#AIandUX #FutureOfWork #Innovation#BCG