We are delighted to welcome Petr Baron, CEO of tbi bank, as a speaker at Webit 2026 Sofia. Banking is being redesigned around behaviour, lifestyle, and real-time digital experiences.
In the fireside chat “Rebuilding Banking Around Customer Lifestyles, Not Legacy Journeys,” Petr will explore how modern financial platforms are moving beyond traditional banking journeys toward intelligent ecosystems that integrate naturally into everyday life.
This session explores how AI is becoming an important enabler in the broader transformation of banking into a more dynamic, connected, and customer-centric digital experience.
Join us at Webit 2026 Sofia on 23 June, where global business and technology leaders will gather for an AI Business Dialogue focused on real-world execution, leadership, and transformation.
Welcome to Webit 2026, Petr!
Secure your spot at Webit 2026 Sofia:
https://www.webit.org/2026/sofia/tickets.php
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