Tag: cloud
IoH in IoT: Jonas Jacobi, Vice President, Cloud and Mobile Technology...
Will you trust a tech pro with 25 years of experience if he tells you IoT should actually be IoH? Yes, it’s not a random mistake, but one on purpose, and maybe one of the factors shaping this guy’s opinion is his long professional path.
Jonas Jacobi, Vice President, Cloud and Mobile Technology Strategy at IBM is another great speaker of ours at WEBIT.FESTIVAL 2017, and he finds the importance of the Human in today’s IoT era extremely important. He is one of those men who have seen technologies dying, rebuilt and born, uses tech every day and knows how important nowadays it is. But he says innovations are not the main ingredient to success for startups, nor for big companies. Instead of proving how far technologies can go by themselves, “Focus your effort, innovation, and company on how to best help your fellow man, and you might win the grand prize”, Mr. Jacobi advices.
Maybe everyone have made the same conclusion in a certain moment without being a professional in the area of technologies. But what makes us trust Jonas’s words are his long-lasting work experience and proved strong interest in the area. Mr. Jacobi’s professional life includes key positions as owner, adviser, co-founder at corporations like Oracle, IoT Expo, and, of course, IBM. With his co-founded company, Kaazing Corporation, and the established W3C's WebSocket standard, he have participated in rewriting the way Web and and Mobile applications are being designed today. Jonas is globally known as a Web, mobile and IoT expert, frequent speaker on tech events, writer and author.
Since American Airlines have recently chosen to rely on IBM’s cloud platform, we’re impatient to see and hear how Mr. Jacobi contributes in an even more tangible way to developing the current and future (Cloud) technologies market. Even if America is at (a Cloud) distance from Europe - Jonas Jacobi is coming to WEBIT.FESTIVAL Europe 2017, Sofia.
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Contact:
Aniela Russeva
aniela@webitcongress.com
Big cloud, big data, big challenge
It’s human nature to strive for big, for grandiosity, `the bigger, the better`, they say. With the infinite quantity of information we have today, everything around us is big. Big data, big cloud as well as big challenges along with them. Where do these challenges come from you will ask?
As it has been stated above, nowadays we want everything to be big, so it is. Big data refers to the ever-increasing volume, velocity, variety, variability and complexity of information. But why challenges should be also big? Because there is one and only thing which is not big enough, it is even small, insignificant. This is the control we have over this endless quantity of information. We still do not know what to do with the big data, how to analyze it, to take advantage of it, to use it anyway at all. The problem is not how big the data is, but what do you want to know from it. Once you clarify this to you, you have the right answer.
Big data is the logical consequence of the digital era we live in and the logical consequence of big data is big cloud. Information should be stored somewhere and here comes big cloud. Convenient, more or less secure, satisfactory decision.
The influence of all these big stuff on marketing cannot be anything else but also big. It refers to the decision-making process, analysing, media planning, etc. It is important for marketing experts to know what data to gather, which analytical tool to use and how to go from data to insight to impact. It won’t be easy, but have in mind that you shouldn’t try to save the world. At least not at first.
CEEDS`15 by Webit is where you will learn much about big data, big challenges and most importantly - how to cope with them. Hurry up and buy your tickets with early bird prices of 100 EUR.