Tag: strategy

Our life today is more dynamic than it was at any point in history and none of our days is like the previous one. In the world of business this new form of operation speed is both a gift and a curse depending on your company’s ability to adapt to the social and economic changes and use the full potential of the new environment. In 2017 serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now or never expiring content. The biggest trends in the industry will help these expert engage consumers more directly by increasing their marketing reach. At this year’s Webit.Festival you can listen to some of the top marketers in the world. During the Marketing & Innovation Summit of the event they will share their thoughts on topics, such as Programmatic, Mobile, Video and Native Advertising, Brand Strategies, Metrix & Data, Mobile Marketing, OmniChannel & Personalisation Strategies and Media & Digital Entertainment. Their insight information will help you transform your business into the enterprise of tomorrow and will give you the best tools to increase your performance. As more and more brands learn the true value of content, our lives are becoming increasingly over-saturated in information. This means the competition for our attention has never been greater and getting eyes on your content is no longer good enough. The design director of TBrand Studio International Graham McDonnell will tell us more about the importance of the story in storytelling. The President and Global Brand Director of Havas Worldwide Jason Jercinovic will talk about the rise of Artificial Intelligence and its role in today’s politics and political marketing. Meanwhile, the CMO of Selligent Nick Worth will tell us more about marketing automation and the use of AI. During the Brand Strategies track, the Chief Creative Officer at DigitasLBi Chris Clarke will tell us more about the death of empathy in marketing and why global brand consistency doesn’t matter anymore. Chris is a member of the Campaign A-List and was recently placed at #53 in The Drum’s Adverati, a list of the most influential people in advertising. Twice Reply’s Managing director for digital transformation Volker Glaeser will inform you how new innovation processes can change the digital world and what are the most efficient ways of creating and testing future products. The German expert will explain the two most important approaches of today’s leading global innovators - Rapid Prototyping and Constant Beta. The General manager of Advertising at Phunware Jon Hook will talk about the changing landscape of mobile advertising, what are the best ways to adapt your strategy to that change and where are the biggest gaps when starting a mobile ad tech business. Meanwhile the Global chief strategy and digital officer at Mindshare Norm Johnston will explain the exploding market of connected devices and how to use the marketing opportunities it brings to better connect and service consumers. In his session, Norm will share examples from his recent book Extra Sense, which illustrate how marketers are exploring the post-mobile third wave of digital marketing. Here you can see a full list of the confirmed speakers at Webit.Festival, while here you can get all the information you need about the tickets for the event.

In recent decades globalization unfolded as a process that has brought huge positives for the freedom of trade, travel and cultural exchange in the world. But in terms of informational technology the main part of its success is reflected in the development of Open Source software. Until recently, many people thought that the use of open source is something unique to non-profit organizations. But major companies, including Oracle and Google, support this kind of software too. According to industry estimates, more than 180 young companies that give away their software, raised roughly $3.2 billion in financing from 2011 to 2014. This is amazing shift from the time when ex-Microsoft CEO Steve Ballmer called Linux a cancerous operating system. Here are some of the top business models for profiting from open source: Redistributing Open Source Code Perhaps the most popular way to make money from the open source is to take free code, that is written elsewhere and to try to sell it in value-added form. But the fact your company is not the only one, that is developing the software, makes it harder to sell to the customers. Companies paying for Open Source programming It is hard to believe, but there are many companies paying developers to create open source software platforms. Some of the biggest among them are Red Hat, IBM, Novell and Linux Foundation. And there are many other distributors of Linux that want to upgrade and patch the already existing software. Freemium model This model is based on the idea of building an open source product and allowing free use of the code, but not for enterprise and value-added products. Freemium is simple and straightforward, but many are criticizing it for pushing users toward the enterprise editions of the free versions. Selling Service The financial return of costs on open-source software can also come from selling services, such as training, technical support, or consulting, rather than the software itself. Another possibility is offering open-source software in source code form only, while providing executable binaries to paying customers only, offering the commercial service of compiling and packaging of the software. If you want to keep up with the hottest trends in the world of software development Webit.Festival is the right place for you. During the Dev Summit, you can listen to top level speakers such as the Founder and CTO of Maria DB Foundation Michael “Monty” Widenius, the Developer Advocate at Google Don Dodge, and the Developer Evangelist at Amazon Peter Heinrich.

Will you trust a tech pro with 25 years of experience if he tells you IoT should actually be IoH? Yes, it’s not a random mistake, but one on purpose, and maybe one of the factors shaping this guy’s opinion is his long professional path. Jonas Jacobi, Vice President, Cloud and Mobile Technology Strategy at IBM is another great speaker of ours at WEBIT.FESTIVAL 2017, and he finds the importance of the Human in today’s IoT era extremely important. He is one of those men who have seen technologies dying, rebuilt and born, uses tech every day and knows how important nowadays it is. But he says innovations are not the main ingredient to success for startups, nor for big companies. Instead of proving how far technologies can go by themselves, “Focus your effort, innovation, and company on how to best help your fellow man, and you might win the grand prize”, Mr. Jacobi advices. Maybe everyone have made the same conclusion in a certain moment without being a professional in the area of technologies. But what makes us trust Jonas’s words are his long-lasting work experience and proved strong interest in the area. Mr. Jacobi’s professional life includes key positions as owner, adviser, co-founder at corporations like Oracle, IoT Expo, and, of course, IBM. With his co-founded company, Kaazing Corporation, and the established W3C's WebSocket standard, he have participated in rewriting the way Web and and Mobile applications are being designed today. Jonas is globally known as a Web, mobile and IoT expert, frequent speaker on tech events, writer and author. Since American Airlines have recently chosen to rely on IBM’s cloud platform, we’re impatient to see and hear how Mr. Jacobi contributes in an even more tangible way to developing the current and future (Cloud) technologies market. Even if America is at (a Cloud) distance from Europe - Jonas Jacobi is coming to WEBIT.FESTIVAL Europe 2017, Sofia. To buy your tickets for Webit.Festival 2017, click here. To apply for speaking, click here. To apply for partnership, click here. To apply for exhibiting, click here. To apply for our Founders Games, click here. To see the video gallery from Webit.Festival 2016, click here. To learn more about the events that are part of the festival, click here. To see pictures from our previous events, click here. For all this information and even more, visit our website www.webit.bg. Contact: Aniela Russeva

aniela@webitcongress.com