AI strategy is no longer owned by innovation teams alone. It is becoming a board-level business priority. In her session, “AI Strategy Is No Longer an Innovation Topic,” Dessi will explore how organisations are embedding AI into strategy, operations, governance, risk management, and workforce transformation at scale. The conversation will focus on organisational readiness, leadership transformation, AI governance, operational risk, and the growing need for enterprise-wide execution models. As AI reshapes how companies operate, compete, and manage resilience, the winners of the AI era will not necessarily be the most experimental — but the most operationally aligned. Join us at Webit 2026 Sofia on 23 June, where global business and technology leaders will gather for an AI Business Dialogue focused on real-world execution, leadership, and transformation. Welcome to Webit 2026, Dessi! Secure your spot at Webit 2026 Sofia: https://www.webit.org/2026/sofia/tickets.php #Webit2026 #AI

AI is moving beyond tools and becoming part of the workforce itself. In his session, “From AI Tools to AI Teammates: How Organisations Unlock Real Impact,” Sven will explore how organisations are redesigning workflows, teams, and decision-making around AI systems that increasingly operate as collaborators — not just software features. The conversation will focus on AI-enabled productivity, workflow transformation, human-machine collaboration, and the future operating model of organisations. This is not about simply adding AI to existing work. It is about redefining how work itself happens. Join us at Webit 2026 Sofia on 23 June, where global business and technology leaders will gather for an AI Business Dialogue focused on real-world AI execution, leadership, and transformation. Welcome to Webit 2026, Sven! Secure your spot at Webit 2026 Sofia: https://www.webit.org/2026/sofia/tickets.php #Webit2026 #AI #Atlassian #FutureOfWork

As automation and AI move deeper into the physical world, one question is becoming critical for business leaders: how do you choose the right robot — and avoid costly mistakes? In his keynote, “How to Buy the Right Robot — And Why Most Companies Keep Getting It Wrong,” Kary will cut through the hype surrounding robotics and autonomous systems to explore the real operational, financial, and strategic challenges enterprises face when deploying physical AI. Join us at Webit 2026 Sofia on 23 June, where global business and technology leaders will gather for an AI Business Dialogue focused on execution, leadership, and transformation. Welcome to Webit 2026, Kary! 🎟️ Secure your spot at Webit 2026 Sofia: https://www.webit.org/2026/sofia/tickets.php hashtag#Webit2026 hashtag#AI hashtag#Robotics hashtag#Automation hashtag#CapgeminiInvent hashtag#EmergingTechnology hashtag#DigitalTransformation hashtag#Innovation hashtag#Leadership hashtag#Sofia

The traditional approach to public safety—waiting for a crisis to happen and then scrambling to respond—is rapidly becoming obsolete. Today, emergency services are using AI and connected sensors to protect neighborhoods and save lives with unprecedented speed. Technology is transforming public safety into a highly coordinated, proactive network. Predicting the Unpredictable The biggest evolution in safety is spotting a hazard before it escalates into an emergency. AI models now analyze real-time weather patterns, soil moisture, and river levels to predict severe urban flooding days in advance. This allows local authorities to safely evacuate vulnerable areas and protect critical infrastructure long before the water arrives. The New 911 Emergency Response When an accident does occur, smart systems fundamentally change response times. If a connected network detects a severe highway crash or utility failure, it can automatically alert the closest first responders before anyone even dials for help, routing ambulances through the quickest paths and temporarily altering traffic lights to clear the way. Empowering Human Decision-Makers The ultimate goal of integrating tech into public safety isn't to replace human judgment or build an intimidating surveillance state. It is to give our local heroes—paramedics, firefighters, and police officers—the most accurate information at exactly the right time, ensuring public security remains built entirely on human empowerment. These questions around AI in Public Safety are central to the global AI dialogue at Webit 2026 Sofia Edition, taking place on June 23, 2026, in Sofia. With more than 3,500 leaders from technology, business, and investment communities, Webit explores how AI is reshaping not just industries - but entire economic structures. Learn more: https://www.webit.org/2026/sofia/  

At a time when AI is becoming critical infrastructure for business, government, and society, Matthew will explore how digital systems can be secured, scaled, and made more resilient in the AI era. Join us at Webit 2026 Sofia on 23 June, where global business and technology leaders will gather for an AI Business Dialogue focused on real-world execution, leadership, and transformation. Welcome to Webit 2026, Matthew!   🎟️ Secure your spot at Webit 2026 Sofia: https://www.webit.org/2026/sofia/tickets.php #Webit2026 #AI #Cisco #DigitalTransformation #Cybersecurity #DigitalResilience #Innovation #Leadership #AIEconomy #Sofia

Building the smartest energy grids and the fastest online government portals is completely pointless if citizens refuse to engage with them. In the rush to adopt AI and resource management tools to manage public life, municipalities are realizing that their biggest hurdle isn't technical—it's deeply human. Smart cities are prioritizing open communication to build digital ecosystems rooted entirely in trust. Intelligent Resource Management Smart cities protect vital resources by using intelligent grids and underground sensors to understand their own daily rhythms. Streetlights dim automatically when roads are completely empty to save energy, and smart water systems instantly flag underground pipe leaks, preventing millions of gallons of clean water from being wasted. Breaking the Black Box For a long time, technology operated in the dark, which is unacceptable when managing public budgets or civic assets. True digital government requires radical transparency. Citizens must know exactly how their data is handled and understand the exact rules an AI system follows when making civic recommendations that affect their daily lives. Building With the Public A smart city fails the moment it leaves its most vulnerable populations behind. Forward-thinking governments are actively co-creating digital services with their residents through town halls and open feedback loops, ensuring new technology actually solves real human problems rather than just serving as an expensive gimmick. These questions around AI and Public Trust are central to the global AI dialogue at Webit 2026 Sofia Edition, taking place on June 23, 2026, in Sofia. With more than 3,500 leaders from technology, business, and investment communities, Webit explores how AI is reshaping not just industries - but entire economic structures. Learn more: https://www.webit.org/2026/sofia/

The traditional approach to public administration—processing endless paper forms and forcing residents to wait in physical lines—is rapidly becoming obsolete. In today’s digital landscape, forward-thinking municipalities are turning to Artificial Intelligence to rethink the civic experience from the ground up. AI is transforming public service from a slow, defensive bureaucracy into a proactive, user-friendly science. The Digital Front Door Dealing with isolated municipal departments is a thing of the past. Instead of requiring citizens to visit separate offices for zoning, health, and transit approvals, AI-integrated platforms create a single entry point. One simple application is automatically routed to all necessary departments simultaneously, cutting approval times from months to days and letting people track progress directly from their phones. The Empathy Upgrade By letting smart algorithms handle repetitive data entry and paperwork, we aren't just saving time—we are freeing up public servants to do what they do best. City staff can finally step away from acting as human rubber stamps to focus on complex community issues, offer face-to-face support for vulnerable groups, and bring real human empathy back into public service. Proactive Civic Support Modern citizen services go beyond just moving forms online; they anticipate human needs. By analyzing community data trends, AI can automatically notify residents about tax rebates they qualify for, upcoming local road work in their neighborhood, or relevant civic programs, ensuring no one gets left behind in a confusing bureaucratic maze. These questions around AI in Citizen Services are central to the global AI dialogue at Webit 2026 Sofia Edition, taking place on June 23, 2026, in Sofia. With more than 3,500 leaders from technology, business, and investment communities, Webit explores how AI is reshaping not just industries - but entire economic structures. Learn more: https://www.webit.org/2026/sofia/

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." This famous marketing dilemma is finally being solved by Artificial Intelligence. As customer journeys become increasingly fragmented across dozens of touchpoints, traditional analytics fall short. AI is stepping in to provide a clear, mathematically rigorous lens to measure complex marketing ROI. Multi-Touch Attribution Perfected Customers rarely buy after seeing a single ad. They might read a blog, click a social post, listen to a podcast, and finally convert via email. AI-powered multi-touch attribution models assign accurate value to every single touchpoint in that journey. This eliminates the bias of "last-click" attribution, revealing which channels actually drive awareness and which drive the final sale. Predictive ROI and Budget Allocation AI doesn't just measure the past; it predicts the future. By analyzing historical performance and market trends, AI can forecast the expected ROI of future campaigns. Furthermore, it can dynamically reallocate marketing budgets in real-time, shifting spend away from underperforming ads and funneling capital into the channels driving the lowest Customer Acquisition Cost (CAC). Automating Complex Reporting Data silos are the enemy of agile marketing. AI tools aggregate performance data from CRM systems, ad platforms, and website analytics into unified, real-time dashboards. Generative AI can even write executive summaries of campaign performance, turning millions of data points into actionable, plain-language insights for the C-suite in seconds. These questions around AI in Measurement are central to the global AI dialogue at Webit 2026 Sofia Edition, taking place on June 23, 2026, in Sofia. With more than 3,500 leaders from technology, business, and investment communities, Webit explores how AI is reshaping not just industries - but entire economic structures. Learn more: https://www.webit.org/2026/sofia/

Acquiring a new customer is significantly more expensive than retaining an existing one, yet many organizations still treat customer success as a reactive function. Artificial Intelligence is flipping this model, transforming retention from a defensive strategy into a proactive, revenue-protecting engine. By anticipating customer needs before they arise, AI builds unbreakable loyalty. Predictive Churn Modeling The most powerful tool in modern retention is knowing a customer is going to leave before they actually do. Machine learning models analyze behavioral shifts—such as a drop in app usage, ignored emails, or increased support tickets—to calculate churn probability. This allows customer success teams to intervene proactively with targeted offers, training, or support, saving the relationship. Automating Customer Success Not every account can have a dedicated human manager, but AI ensures every customer feels supported. AI can trigger automated onboarding sequences, milestone celebrations, and check-in emails based on specific user actions. By guiding customers to realize the value of a product faster, AI actively drives product adoption and long-term stickiness. Sentiment Analysis for Real-Time Feedback AI doesn't just look at what customers do; it understands how they feel. NLP tools scan support tickets, social media mentions, and survey responses to gauge customer sentiment in real-time. If a negative trend emerges around a specific feature or service, leadership can address the root cause instantly, rather than waiting for a quarterly review. These questions around AI in Customer Retention are central to the global AI dialogue at Webit 2026 Sofia Edition, taking place on June 23, 2026, in Sofia. With more than 3,500 leaders from technology, business, and investment communities, Webit explores how AI is reshaping not just industries - but entire economic structures. Learn more: https://www.webit.org/2026/sofia/

AI is not waiting. Who will build the economies of the next 5 years?

Webit is not a technology conference. It is a window into the new economic system. On 23 June, Webit 2026 will turn Sofia into the stage for one of the most important global conversations about the future of the economy, technology, and leadership in the age of artificial intelligence.

Throughout the day, the programme is structured as a continuous narrative — from geopolitics and state strategy, through infrastructure, regulation, and corporate transformation, to real consumer applications and the industries of the future. Instead of a series of isolated lectures, Webit 2026 paints a complete picture of the AI economy over the next 3–5 years.

The event will bring together in Sofia representatives of global technology companies, financial institutions, regulators, investors, entrepreneurs, city leaders, and governments — turning Bulgaria into a place where the conversation is not simply about the future of AI, but about who will govern it.

The programme opens with the big question: can Bulgaria position itself as Europe's AI hub? At the centre of the opening discussions will be the themes of technological sovereignty, competitiveness, digital infrastructure, and the strategic decisions that states must take today to be leaders tomorrow.

The focus then shifts to the infrastructure of the AI world — security, resilience, and trust. The panels "Securing the AI Era", "Can Regulation Keep Up With General Purpose AI?", and "Confessions of the Department of No" will put on the table the real questions about risk, cybersecurity, regulation, and the governance of AI in a world where technology evolves faster than institutions.

But Webit 2026 will not remain only at the level of vision and policy.

The sessions "The AI-Ready Company", "From AI Tools to AI Teammates", and "AI & Company Strategy" will show how AI is already changing the way companies work, make decisions, build teams, and create competitive advantage.

The afternoon will move on to the real economy of AI — banking, payments, customer experience, commerce, robotics, and healthcare. Topics such as "Rebuilding Banking Around Customer Lifestyles", "Designing a Programmable Future for Commerce & Payments", and "How to Buy the Right Robot" will show how AI is leaving the labs and beginning to rewrite entire industries.

The closing line of the programme is clear: AI is no longer a topic of the future. It is the new infrastructure of the economy, of business, and of states.

Webit 2026 is not a place for people who simply want to hear what is coming.

It is the place for the people who want to be among those who will build it.

Be one of them. Register at webit.org

 

About Webit

Webit is a global platform for innovation, technology, and entrepreneurship which, for nearly two decades, has been connecting people, ideas, and opportunities from across the world, creating an environment for growth and development.

Learn more: https://www.webit.org/2026/sofia/