Tag: Digital Commerce

  78 per­cent of con­sumers would buy from a retailer more fre­quently if they received per­son­al­ized offers and 71 per­cent don’t believe retail­ers are effec­tively pro­vid­ing these offers. These results we can find in an August 2013 Retail Touch Points arti­cle. More than 50 per­cent of online retail­ers agree that per­son­al­iza­tion is fun­da­men­tal to their online strat­egy, still per­son­al­iza­tion tac­tics are often imple­mented with­out an estab­lished per­son­al­iza­tion strategy. One of the biggest advantages of Internet marketing is the ability to personalize the user experience. Here are three personalization strategies from three multichannel merchants:

Personalization is just a fancy name for segmentation

Personalization is just a fancy name for segmentation, according to Andrew Knight, manager of online user experience at big-box hardware retailer The Home Depot. 

“Personalization starts with customer registration; that’s where we get a lot of the segmentation data for personalization efforts,” he said.

Personalization then can address anything from customer geographic location to contact preference. What you need to do is to make the customer to provide the necessary data.

Use the customer life cycle as a personalization tool

For David’s Bridal, a marketer of wedding dresses and accessories, the wedding time line is the most important part of the segmentation strategy. Marketing messages are timed to what a bride might need or should have whether she’s six months or six weeks from her wedding date. Knowing the life cycle of your products means knowing what customers need.

Watch for and anticipate purchase triggers

More than just life cycle marketing, watching for purchase triggers requires an in-depth analysis of what products your customers buy following other purchases.

“Whenever a purchase is made, either over the phone or on the Web, it starts a communication strategy based on certain purchase details,” noted David Manela, vice president of strategy and business development at Vivre, a multichannel merchant of luxury apparel and home furnishings. “If [customers] buy a particular brand of dress, we know they’re likely to purchase another specific product in a couple of weeks. We try to anticipate and trigger that purchase with an e-mail.”

Personalization make customers special and they can feel it, they are looking forward to it. To learn more personalization strategies and share your own experience, come at Webit. Time is ticking away, only two week are left, so hurry up and book your tickets now.

  It expands at any moment, so it is pointless to try to give definition for omni-channel. Marketo, one of the leading Marketing Automation providers gives a solid explanation of why marketers need to think Omni-Channel:

"Marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer's experience should be consistent and complementary."

Omni-channel provides the customers with multi-path purchase experience. In order to be recognizable on the market, you need to be everywhere and today, market is an aggregate concept. From their smartphone to the desktop to an in store visit; we are entering an omni-channel world, where consumers seek an omni-channel experience. Digital selling and omni-channel commerce have transformed the way customers shop as well as the way retailers engage with them. Store associates today are expected to deliver a customer experience that is as engaging, informative and profitable as it is accurate and efficient. To do this, they must have the ability to see a complete, omni-channel view of the customer, sell any unit of inventory across the entire retail network, and effortlessly handle cross channel transactions, such as returns and exchanges. Omni-channel is a way of thinking and the sooner you implement it, the more successful your business will be. Join the 6th Global Webit Congress to learn more about omni-channel solutions from digital experts. Book your tickets now!  

The challenge between the startups participating in the Founders Games is heating up. With just a few days left for the final of the second round A - Selection (Audience Selection) the startups, need your support. The best startups deserve to get a free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories Advertising, Biotech and Digital Commerce

Founders Games: Advertising

1. Monitor Backlinks from Romania - helps online businesses protect themselves from negative Search Engine Optimization effects and even helps them to achieve better rankings in Google 2. BuzzBase from Macedonia - Social seeding platform that boosts content and rewards people for their shares and created buzz. 3. Sencebence from Turkey - Crowdsourced insight and influence platform that brings the crowds and brands together

Founders Games: Digital Commerce

1. Retargeting from Romania - Javascript based SAAS designed to monitor visitors’ actions on an e-commerce website and create individual profiles used in personalized communication onsite by live messages and interactions and offsite by e-mail and SMS. 2. Microweber from Bulgaria - Microweber is an open source content management system (CMS) of a new generation. It comes with a built-in ecommerce solution so users can also create an online shop aside from a website or a blog. 3. Market360 from Poland - first digital bank for 360-degree product images.

Founders Games: Digital Entertainment

1. SHABLOL from Jordan - the #1 safe Arabic web portal and social network for kids, which offers them a complete world of internet resources to create, share, learn and have fun. 2. Persassistant from Turkey - Ask Persie: What-to-wear will give daily inspirations based on your pics uploaded. The suggestions are personalized, uses expert systems and augmented reality. 3. ib3 media from Bulgaria - creating Capo TV - a web-based drag-and-drop tool for building fully-functional high-end custom Smart TV applications and widgets running on all manufacturers. There are hundreds of other fine startups participating in 16 categories of Founders Games Challenge. Have you seen them yet? Choose your favorite startup and give it your support by voting. Your VOTE counts!