Tag: digital transformation

Stamen Popov, the Novartis Oncology Business Unit Head for Bulgaria & Macedonia was a keynote speaker at Webit.Festival 2017. His keynote covered the topics about the “from cost to value ” conversion in healthcare and treatment.

Healthcare spending is increasing faster than than the current economic climate’s capabilities

Many countries are concerned that higher spending doesn’t lead to proportionally better outcomes. Healthcare systems waste a significant amount of resources that limits the fiscal space and hinders performance. The largest percent of wasted resources goes to over-hospitalization, over-examinations and over-prescription of pills. Waste is also created by inefficient or flawed rules, overly bureaucratic procedures and poor execution or lack of best practices, e.g. effective preventive care or patient safety, low volume for specific treatments per hospital, etc. Mr Popov made a point that the most expensive pill appears to be the one which hasn’t delivered any positive effects to the patient. The pricing in the industry has to start evolving with accordance to the fast paced changes in technology and the development of new ways of treatment. Companies should to be paid for a result delivered, not for a specific pill. A shift needs to be made in pricing, away from what has been a transactional approach to a value-based approach. That should mean focusing on the outcomes and really communicating the value of the medicines and pricing them accordingly. Care routed in outdated habits, ignoring scientific findings and motivated by something other than optimal care shouldn’t be the care of today.

Focusing on value-based care, reducing waste and directing investments to the point where greater value can be produced is critical for sustainability.

Universal health care aspirations will be hard to materialize if we don’t shift to value-based care and change policies to support this shift. This change requires collaboration with every member of the healthcare ecosystem and better public-private partnership. Healthcare systems should stimulate more effective treatment results with the help of all parties involved in the process - patients, medics, researchers, healthcare providers and pharma companies.   If you want to stay up-to-date check the Webit.Festival website for upcoming speakers and our ticket options.

Visa is not the first credit card!

Maybe it’s no news for you, but for the majority of the audience of  the Red Stage at Webit Festival, it certainly was. The one who made that revelation is the General Manager of Visa for Israel, Mr. Oded Salomy. He had a keynote at last year’s edition on enabling the transforming world of payments. Visa is one of the names that probably need no introduction. “Visa” has become a nickname for our payment cards. So much, that people tend to there’s much more behind it than just a plastic for payments. Payments is such a vast area that it’s quite unpredictable what the future will bring. We never know what’s going to impact payments and the booming fintech industry. Everyday payments, business to business payments, business to customer payments and reverse.. Machines paying other machines rather than humans, biometrics being used in order to identify people by their biological characteristics.. All the way up to crypto currencies and tokens. New services, easier to work with and keeping a proper security level are needed by this ever evolving system. Numerous startups have been trying to be the next “big thing” that will shake the world of payments as the price of Bitcoin did some time ago.

In the Internet of Things space things have been connecting to Fintech too

Wearables such as rings, bracelets, wrist-watches and keychains are becoming more than just accessories - there are already ones out in sale that can allow us to pay on the move. Another category that’s being impacted is the connected cars. With just an Internet connection we can pay for grocery, for gas, parking, insurance while going to work or some more  without the need to get out of the vehicle. And last but not least, check the Webit.Festival website for upcoming speakers and our ticket options.

Advertising may win quarters, innovation wins decades

He is a new breed trendwatcher, energetic professional communicator, serial entrepreneur, award-winning marketing strategist and this will be his 4th Webit event - three times in Sofia and once in Istanbul, Igor Beuker has lots to share about his Webit experience.

“ Amazing conference, very well-organized, fantastic setting and backstage program, great speaker line-up, and very important to me as a professional public speaker and human being: the connection with the audience (at the event and on social media) is rare and heartwarming. “

Igor is among those speakers who have a special connection with their audience. Here is what he says about the audience in Sofia, and to his fans, in particular:

“ The connection with the audience in Sofia, is really one of a kind. I can’t explain the feeling.It’s one of the reasons why - out of 150 international talks each year - Webit is one of the highlights I really look forward to ”

We cannot deny that the difference between Sofia and Istanbul is enormous. Here is what Igor says about his experience:

“ Istanbul is a huge international city and the conference is a bit more business focused and formal than in Sofia, was my experience. I love the culture and the passion of the people in Turkey, and some of the attendees became business partners and friends.”

Bulgaria and Sofia are aiming at becoming a digital hub for CEE and the attitude and approach towards this is a bit more casual. In the same time, however, we coordinate with the government and local authorities, and as from last year, we were incredibly proud to announce that Webit is the flagship event of the Presidency of the Council of the European Union. The EU Commissioner for Digital Economy and Society Mariya Gabriel is chairing Webit's Plenary Sessions and is a patron of Webit.Festival along with The Government of Bulgaria and the Mayor of Sofia.” Last year I shared the stage and the dining table with the president of Bulgaria and the Mayor of Sofia, which is a great opportunity to share ideas.”

“Burning Man meet TED” and “Math Man in a world of Mad Men”...

...are just a couple of the new terms that were invented by the Bulgarian audience. At this year’s Webit.Festival Europe edition in Sofia, Igor will further develop his Mad Men vs. Math Men theory.

"Can I stretch my Mad Men vs. Math Men theory and framework even further? The Webit audience will give me the answer with their reviews and social feedback. My team and me value what they say and I even reinvent my speeches and one-liners for my talks, based upon what they highlight. That legacy brands and incumbents need to get out of their comfort zones, because that’s where the magic really happens. My bold style and personality I can’t change at 47, but the audience feels I know my why and I keep walking towards my purpose. Next-level change and reinvention is needed. Big is only good when big is smart: Advertising may win quarters, innovation wins decades.”

Igor is loved by the companies, adored by his fans and audience everywhere he goes and also by the media.

He gave a very special, exclusive, interview for a Bulgarian media. You can watch his interviews here, where he elaborates his Mad Men vs. Math Men theory in a more simple way. Igor’s answer to “how would you describe the atmosphere at Webit, he says: “Hard to describe, but when I look at the audience tweetback on my site, I get a huge smile on my face and I can’t wait to be back!”

We can’t wait to welcome you again, Igor! You have a very special place in our city and our hearts.

“ Experiencing the last three years, I expect Webit 2018 to be even bigger and better than the previous editions. If that is even possible.”

Sure it is! You don’t believe us? Take a look at the amazing speakers line here and the one of the kind networking opportunities here. You wish to attend? Book your ticket here.

Apply for our Founders Games and get the chance of being among the 200 startups presenting their innovative idea in front of investors, business leaders and all attendees of Webit.Festival 2018. Corporates & startups. Two forces of the business world which are as much different as they need each other. Brian Collins (AngelHack), Jonas Jacobi (IBM) & Matthias Schanze (Siemens) put some light on this complex relationship Mr. Schanze described as”Dancing with an elephant”

The open API (Application Programming Interfaces) revolution took of 5 years ago

A familiar example of APIs in action is the ability to sign into different accounts or services with our Facebook login. We can log into Pinterest, for example, by using our Facebook login credentials. That revolution was built on the idea that corporates could start opening up their technology for developers & startups. By doing so they were able to find a whole new strategy. In that way, the strategy shifted. It shifted from a B2B or a B2C focus to a Business to Developer focus. As such, innovation programming quickly went on the rise. Corporates began looking at developers and startups as a whole new strategy to their strategic plans and in doing so they’ve started working and finding ways to engage with startups & developers at an earlier and earlier stage.

Why the relationship between startups & corporates is important

Big companies have more than enough funds to put in place and do their own research. What these companies have noted is that a lot of innovation occurs outside the company itself. That’s one of the main reasons companies like IBM, Siemens and others of this size have been involved in the startup ecosystem for quite some time already. Startups do set trends and it’s important for large corporations to always keep an eye on new trends and new technologies that are emerging fast. So what are these companies looking for? Big ideas. Great technologies. And innovations. Innovations that disrupt industries and possibly create new markets. Transformation, not only for the company itself but for its clients as well.

Value proposition to the corporates

Corporates are well aware that they cannot invent everything by themselves. Co-creation and co-innovation with startups is a key point of their development. The transition is turning from internal Research & Development departments inside of corporates towards creating an external community, a liquid R&D force in essence. There’s the notion that most big corporates engage with, acquire or invest their funds in startups that already make some millions of revenue but in reality that is not the case anymore. The practice of an early engagement has grown immensely and that calls for more fair chances for more startups.    

Webit.Festival - a place for minds to meet. Marius Ghenea, the Investment Director of 3TS Capital gave a keynote at last year’s edition about seizing opportunities and avoiding pitfalls in the fast-growing Central & Eastern Europe risk-capital ecosystem. 3TS Capital has been investing in countries in the CEE region for quite some time and Marius, as a serial entrepreneur and angel investor himself has gained deep insight on the specifics of this market. Though being quite underestimated in the years back in time, CEE is slowly but surely getting its footprint in business, tech and innovations. The region has drawn attention not only with unicorns such as Skype, Avast, Transferwise and AeroMobil but also with the emergence of multiple, active and growing startup ecosystems across and around.

CEE sure has its historical, economical and national challenges to overcome

The diversity of this region consists of countries in the EU, countries yet to join the EU, countries with an “on the way” developed startup ecosystem and ones that have yet to work towards the achievement of it. This calls for quite a turbulent, hard to define business environment with ounces of political, ethical and cultural differences ranging for each country. Despite the tiny late development, things are starting to look more and more promising. The IT sector has been rapidly growing, adding to a growing GDP for some of the countries. In the last years, we have seen business association networks popping up in the region. One of the things happening more often now is that a growing number of these national and regional associations have been connecting with large organizations and business angel associations on a European and worldwide level. Webit.Festival gathers exactly the people, entrepreneurs and investors involved in this ecosystem mixed with players in the worldwide scene to create a colorful mix. Check our website for more details of the 2018 upcoming edition.

When we talk about digital transformation we often think about the tech giants like Google, Facebook and Amazon, which are spreading their online services to billions of people around the world. And while they may be the driver behind this huge process that is changing our daily lives, but the world economy is still hugely dependent on the results of the real world - the one that produces the goods and raw materials that we all need. During this year’s Webit.Festival Europe the Partner for Europe and Innovation at VCI Roby Stancel spoke about the digital transformation processes in the primary sector, agriculture and mining industries. Mr. Stancel brings two decades of uniquely broad experience in innovation, and helped create hundreds of products, services, strategies, roadmaps and cultural transformations for clients such as Apple, BMW, Nestle, P&G, or Siemens. He manages the strategy for the world’s largest technology innovation consortium in mining with 150 partner companies. He created technology roadmaps for mining houses totaling a market cap of $300 bn. The expert told Webit’s guests that one of the main rules during the development of the so called “design thinking” in Stanford 20 years ago was specifically looking at extreme users and customers because the difference between them and the average consumers is the best inspiration for innovation. That is the reason he tries to look at the digital transformation in the rest of the world, outside of the developed European and North American countries.

“But if I talk about the real world, let’s be clear about one thing. Software doesn’t do the work, real things and real people do. So unless your software is somehow connected to the real world you might have a very difficult time to convince people to do something about it”, he said.

According to him, even if a company is number one in its industry, it can’t keep being successful only by advertising without creating real value because digitalization is going to wipe out many service industries in the next several years. He thinks that the current tech giant Facebook will disappear if it don’t manage to buy all the companies like WhatsApp that could be dangerous to them, because everyone hates Facebook. The users hate it because they have to view the world not through their eyes, but through a camera lens, helping them to post cool pictures in their feeds. The readers hate it because they sit on their desks and watch how everybody else is having a great time, which of course is an illusion. Companies hate it because they have to be there, so emotionally Facebook owns the world, but it is very loaded with negative value. And it is probably going to be replaced by a new company that offers similar reach but a better experience. Stancel is sure that the trust problems that many of the services we use today have will ultimately lead to their extinction.

“This is a main point. Innovation happens at the speed of trust, not at the speed of technology. You can dream up the most amazing things if you are able to put together all technology that we have today, but people will need to trust it”, the expert explained.

As an example he pointed out the coming of the email - an event that was supposed to create the paperless office. But in the first years after its adoption, the emails led to an explosion in the amounts of paper used in offices around the world. Only now, a generation later, we actually have paperless offices, as the digital natives come into the workforce. So it is about the trust that people put into something, not in the technology. Another similar case is Tesla’s autopilot - a service that many people do not consider safe enough. According to Stancel the autonomous driving technology was available in the beginning of the century but just now the automakers think it is appropriate to start rolling it out into the mass production vehicles, because the society may be ready for that kind of change. [caption id="attachment_5000" align="aligncenter" width="640"] The Partner for Europe and Innovation at VCI Roby Stancel.[/caption] Digitalization will revolutionize many real world industries so it won’t put them out of place. The automotive industry will still build cool cars and people will still want to drive their own vehicles because it means that they have freedom of movement. But for example many big companies like VW are focusing on different aspects that can give them an added value. The German concern recently announced that it wants to be the best at weather forecasting. That means that every windshield wiper sensor and every traction control sensor in VW cars will tell the company exactly how the weather is in every place on the Earth. So the revolution in these German cars will be the ability to react to rapidly changing weather conditions. The agriculture industry is also going through this. With a flying drone with infrared camera you can tell where there is enough water on the field and where there is not enough. And so therefore you can irrigate very focused and save a lot of resources. You can have for example the spray of chemicals can be greatly reduced because of this. You can also use weeding robots with optical recognition. They see the plants that we want and the weeds and pulls them up.

“As a matter of fact you can have infrared lasers that kills bugs and imagine if you could replace chemicals and GMO crops with digital technology. And it is happening so I’m with fingers crossed”, he said.

You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

After so much talking about the changes coming with the development of digital technologies almost all of us now realize that we live in the time of the Fourth industrial revolution. Much has been said about the top tech innovations that are going to change the way we live, but the topic of the responsibility of corporations that are the driving force of those changes somehow remains aside from most of the discussions. During this year’s Webit.Festival Europe the question was raised by the CEO of BulPros Ivaylo Slavov - a highly qualified entrepreneur and corporate executive, specialized both in developing startup and established organization. He has been working in different managerial roles at Microsoft, Adecco, SEB, Unisys, Comparex (PC Ware) across EMEA. BULPROS is an international IT Solutions, Products & Services Corporation, specialized in Cloud, Security, IoT, Big Data and Analytics, Collaboration and Digital Transformation. The company is focused on Technology and Telecommunications, Financial Services, Insurance and Healthcare. The company is one of the fastest growing technology enterprises in Central Europe according to Deloitte’s latest report “Technology Fast 50 in Central Europe” and “Technology Fast 500 in Europe, Middle East, and Africa”. Slavov pointed out several examples of former market giants, such as Borders bookstores, Kodak and Blockbuster LLC that didn’t manage to go through the process of digital transformation on time and were forced to file for bankruptcy.

“All these examples show us that we can’t stop the disruption. Today we are in a phase where the disruption can’t be stopped. We are in the phase of the Fourth industrial revolution. And my question to all of you here is what we do about the global governance”, he asked.

The executive is certain that in the time we live in corporations have the opportunity and responsibility to create a world with equitable participation of all people in formal and societal governance in accordance with principles of justice and individual rights, free from discrimination and identity-based prejudices. He thinks that the power of private initiative will enable the big tech companies to meet the needs of an exponentially changing world. According to him, measuring the exact impact of the upcoming changes to our life is crucial for every player on the market. The reason is that the exponential changes that we are going to experience in the next decades will affect not only entertainment and software development and infrastructure, but also our jobs, the way we use transport, communicate and understand the world around us.

“We have more than 7 billion people around the world which are living under different social conditions. We have many individuals that will potentially be affected by automation. We have many situations which could be changed dramatically in terms of losing jobs and understanding how those things will develop”, he said.

[caption id="attachment_4997" align="aligncenter" width="640"] The CEO of BULPROS Ivaylo Slavov[/caption] Slavov believes that all these questions must be raised by corporate leaders and policy makers around the world along with the discussions about the digital transformation. From his experience of local and international seminars, even the big brand executives still are not able to make long-term predictions about the landscape in their markets and the future of their teams and companies after 10 or 15 years. He pointed out the differences between the Dot-com revolution he was a part of 19 years ago and said that the biggest problem then was the lack of connectivity and global access to technology. In contrary, the then developed technologies, like the cloud computing, now enable corpоrations to implement their innovations at a larger scale than ever before. In the same time, thousands of startups and companies are disrupting each and every process in each and every industry using these resources. The executive thinks that world’s leading companies must start asking themselves what role they have to take in the global governance from social, practical and educational side, so that the 7.2 billion people on the planet are treated well and have equal chance for development. You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

In the next few decades we are going to witness an exponential change in the world of technology that is going to dramatically change every aspect of the way we live. But while many people are very concerned about the new technological trends coming, very few have noted one factor that they bring to the marketplace. According to the Founder and Executive Director of Kellogg Innovation Network (KIN) Robert C. Wolcott each one of these trends push sensing, analytics and access to shared resources in more and more places in the economy and closer to us. That means that they push the production and provision of products and services ever closer to the moment at which they might be demanded. The Professor of Innovation and Entrepreneurship was among the 300 top level speakers at this years Webit.Festival Europe. During his on stage presentation he shared some of his views about how technology will transform every industry in the 21st century. In his work in KIN he looks for two things - strategy and implications of technology and change for large corporation. Wolcott is working hard to figure out where the world might be going and how to get there, while as an angel investor he is thinking about the future with respect to startups and emerging companies. He pointed out Amazon as an example of company with vision about its future connection with the customers. For the past two years the retail giant is trying out something called anticipatory shipping. This means that they are watching your online behavior and send products to the distribution centers near you before you have even ordered the product. [caption id="attachment_4993" align="aligncenter" width="640"] The Founder and Executive Director of Kellogg Innovation Network (KIN)[/caption] Wolcott is sure that with the development of 3D printing will bring a real long-term revolution in the global supply chain of manufacturing. Things will start from the peripheries, because the biggest threats and opportunities never come in the middle of a market. The big players in different fields already know everything about their markets, but the disruptions often comes in small ways and emerge over time.

“For instance today 20% of plastic auto replacement parts cost more to ship than they do to manufacture. Do you think at some point in the next decade people will start to produce auto plastic replacement parts through 3D printing closer and closer to the moment at which it is demanded in time and space”, he asked.

The expert noted that last year there were 250 000 taxi and limo drivers in the US. But some time in the next 20 years all these jobs will be completely eliminated. This is a big concern both for governments and corporations, because we need an opportunity for everyone to evolve to transition to this new world. Today we have a global supply chain optimized for scale manufacturing at a distance. This means that the larger the manufacturing facility is, the lower the cost. In the next 30 or 40 years this equation will completely change and this will transform our economy fundamentally. During an interview with Mr. Wolcott at the Frankfurt auto show last year, the CEO of Peugeot-Citroen Carlos Tavarez said that just 5 years ago no one seriously paid attention to the idea of self-driving cars. Today every major player in the industry is trying to figure out how to catch up with disruptors like Tesla. He predicted that if the trend continues with this speed after 20 years we will not argue whether we should let autonomous cars on the road, but if we should let human drivers. And we can easily tell who is going to be the winner of this argument. [caption id="attachment_4991" align="aligncenter" width="640"] The Founder and Executive Director of Kellogg Innovation Network (KIN) presenting one of our Webit Awards.[/caption] The technology is going to change even the metrics we use to measure the impact on the market. The normal family today usually needs at least two cars, but it may only need one vehicle in the future. For the entire history of the global automotive industry we have used unit sales as the one metric to show how successful a company is. All of the capital allocation, inventory management, marketing decisions and sales channels are focused around this metric. According to the professor if we don’t recognize that soon it will not work in the same way as today, the tyranny of metrics will bring us down. Because we will continue to make decision based on performance metric that used to work and at some point of the future won’t work anymore. The solution is creating a portfolio of metrics to measure how things are going so that companies know how they are doing in advance of things changing.

“There is a light at the end of the tunnel. If our vehicles in the future are driving around a lot more we will have what is called higher asset utilization. Which means we will need more replacement parts and services. And guess what automakers make a lot more money on then selling a car - replacement parts and service”, he said.

Wolcott thinks that enterprises should start asking themselves what are the client needs they can prototype today that gets them in the game for the future. They should also try to identify technologies and business models that are happening on the periphery and might add tons of value, because the peripheral vision might turn out to be the biggest source of competitive advantage. He predicts that over the next 20 to 40 years across all industries everything will be shifting to push the production and provision of products and services ever closer to the moment at which they are demanded. So the questions we should be asking ourselves are what value are we providing, can we produce and provide our products and services at the moment they are demanded and if not will we still be relevant in the next 20 years. You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

In an age of exponential advances in technologies, that soon seemed destined to remain part of the sci-fi movies, people around the world are having a hard time catching up with all the breakthroughs emerging from the IT industry. As with everything new we face, there is fundamental issue of trust between customers and the tech innovators, trying to build a new digital world for all of us. There are numerous questions that the IT experts need to answer, before the public starts perceiving trends like the rise of AI and automation as something positive for the future. Right now, most of us see the global tech giants collecting billions of data units from their users and doing whatever they want with them. But companies like Amazon and Facebook are now promoting customer obsession as the right way of doing business in the digital age and are leading the pack towards a more secure and trustworthy user interaction. Among those responsible companies is Skyscanner - one of the largest online search engines for comparing prices of flights, hotels and cars for hire from all over the world. Its Founder and CEO Gareth Williams was among over 300 top level speakers at this year’s Webit.Festival Europe and explained to the guests of the event what are the best ways to start a digital business and to earn the trust of your customers. He thinks that although the users still are not very interested in the ways big companies use their personal data, history will look back and judge them for the decisions they make today.

“It seems to me that there is a fundamental issue of trust and we have been packaged up as units of data. Right now, Wall Street brings global economic crashes. It is seen in a bad light by huge parts of the population and I’m wandering if we are heading in the same direction”, the entrepreneur said.

Williams warned that now it is still legal to unite people as packages of data and do what you want with them, but noted that he is proud that when Skyscanner set up its goals, the leading aim was to become the most trusted and most used online travel brand in the world. Nearly 15 years after its launch, Skyscanner connects more than 60 million people every month directly to everything the travel industry has to offer. The company is also powering travel search for over 1200 partners through its Skyscanner for Business products. Talking about the impact of aviation, Williams quoted the English pioneer in this field Claude Grahame-White, who in 1914 predicted that the globe will be linked by flight and nations will become so knit together that they will grow to be next-door neighbours - something we can easily notice in Europe since the end of the World War II. “What railways have done for nations, airways will do for the world”, Claude Grahame-White said. [caption id="attachment_4979" align="aligncenter" width="640"] The Founder and CEO of Skyscanner Gareth Williams.[/caption] According to Williams, the rise of information technology in the recent decades, combined with the constant growth in aviation demand created amazing business opportunities that people like him managed to use. Recent survey by the International Air Transport Association (IATA) showed that aviation could be worth $88 billion to the world economy in 20 years. Part of the reason for that is the new regulation on private jets that Chinese authorities adopted last year. Gareth Williams said that while entrepreneurship may be defined as the pursuit of opportunity without regard to resources currently controlled, the best definition for good management is quite the opposite - the pursuit of opportunity with complete regard to resources currently controlled. He thinks that the key to building a successful company is the right combination between these two driving forces - spirit for entrepreneurship and managerial realism.

“Pretty much that is illustrated by the Skyscanner’s modest past from our early days starting with very basic website and zero funding for the first 5 years. And we kept on trying to get the balance right between that entrepreneurship and that management of the chaos. And we kept on doing it as we went along and so that each year we are modestly increasing the number of people who chose to come back to us”, the CEO said.

Williams quoted the famous former CEO of Southwest Airlines Herb Kelleher, who once said that if the Wright brothers were alive today, Wilbur would have to fire Orville to reduce costs. While this may seem a little too harsh, the right cost management is among the key factors for the aviation industry - something that was showed 30 years ago by American Airlines. In 1987 the company managed to save $40 000 by eliminating one olive from each passenger’s salad plate. The expert suggested that the most important factor for making a successful digital business may be how frequently the user need your product or service. The Co-founder of Google and CEO of Alphabet Larry Page calls the process of determining this “The Toothbrush Test”. Before launching a product or service for the mass public, he ask himself if the average person would use it at least twice a day. Williams’s recipe for success in the digital world includes building a team with more product designers and engineers, rather than investing in the great profit extraction engines of the world like Google, Facebook etc. Then you need to go to something that is frequent enough to get the word of mouth and advertise itself. You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]