Tag: innovation
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One of the most popular stages of Webit.Festival, the Marketing and Innovation Summit, is once again bringing together the top CMOs, CTOs and CIOs from the advertising world, broadcasters, publishers, and ad/media/digital agencies. During the 25th and the 26th of April, Webit.Festival 2017 is the place to be in Europe if you want to hear about the latest trends in marketing, media and how the digital transformation is continuously changing the whole business world.
Main topics on the agenda of the summit will be the rising use of virtual and augmented reality, especially in the digital entertainment, how consumer empowerment is driving new brand opportunity, brand social strategies, digital and programmatic advertising, metrix and data, video and mobile video marketing, the future of artificial intelligence in marketing, creating relationships with audience, benefits of storytelling in marketing and many more.We have 3 new top-flight speakers in our lineup for the Marketing and Innovation Summit! They include top executive from one of the most influential research and advisory firms in the world, the CMO of one of the biggest business media worldwide and the chief digital officer of Wi-Fi security and privacy providing company, so read our guide to taking part or find out more about our latest speaker additions below.
- Victor Milligan, CMO, Forrester Research.
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Creative or Innovative?
- Ignoring relevant competition - when it comes to the blue ocean strategy managers and entrepreneurs come up with new ideas for products, services and strategies rather than mimicking those of competitors. That’s great but it is also pretty easy for a manager to believe that their product or company is unique which can be a crucial mistake.
- Reinventing the wheel - it could happen when you do not know your competitors in details. In order to make the competition irrelevant, first you should know it - what your competitors do, how they do it, why they do it. If you know those things, the chance to reinvent the wheel is zero
- Swimming too far - do not attempt to go too far off your own competences. Yes, the competition is irrelevant, but this does not mean that you should forget about the existence of potential competitors.
- No fish - this is the worst that can happen and it’s up to you how you will react. But in order not to have to react, start your blue ocean journey with the best reality check. Each successful business and company starts there.