Tag: social media

If done properly, content creation requires from you to commit time, energy, and resources. A Pew survey described content creation as the creation of "the material people contribute to the online world." It is pretty clear that in this digital era we are surrounded by infinite quantity of content so in order to survive on any market, you should create content. You should be creative, to care about your customers and to invest lots of energy. One of the most powerful tools we can use today for content creation is the social media and all of the data it has. Facebook, Google+, Instagram and so on - all of these are full of data. Here comes the question about data analysis, because in order to create content you should find a way to manage the data. Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data. According to Mashable research, when you run a Google search, you should think about the fact that it's just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684 478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That's over $391 million every day — quite the chunk of change. Many social data analysis experts will be at the 6th edition of Global Webit Congress. Since here is not just one simple decision how to analyze data, everything starts with the properly set goals. Book your tickets with early bird prices till the end of August, meet with lots of C-level managers and find your decision.

Using social media is a requirement in today’s business climate, so it will be one of the focuses on the 6th Webit Global Congress. Sandy Carter, the author of ‘Be Bold!’ and General Manager, IBM Ecosystems and Social Business Evangelism at IBM is one of the lectors who will discuss the topic Social media.

A recognized leader in social business, Sandy is responsible for IBM’s worldwide focus on building ecosystems around the core growth areas of social, mobile, cloud, big data and analytics. She is an award-winning author of three books, including best-selling “Get Bold”, and has received numerous social media awards: “Top 10 in Social Media" by Altimeter Group, "Top 50 Social Business Influencers" by Biz Imagined Group (UK), "Brand Leader of the Year" from the World Brand Congress, #1 Social Influencer at 2014 IBM Pulse Cloud conference, and one of the "Most Powerful Women in Technology” by CNN Magazine and Fast Company.

Sandy describes herself as a very execution focused person with innovation and creativity driving her focus areas.

The book ‘Get bold!’ offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s “AGENDA” you can boldly take your business forward. What is that agenda?

A - Aligning your goals and culture to be ready to become more engaging and transparent.

G – “Gain Friends through Social Trust” focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties.

E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.

N – Network your processes. Since this is about business, figuring out how to add social to your processes is critical.

D – Design for Reputation and Risk Management! This is the #1 areas of focus for the C level — managing the risk of having your brand online

A – Analyze your data! Social analytics are the new black!

You can learn a lot from Sandy Carter about Social and the 6th edition of Webit Global Congress is the perfect moment. Book your tickets with early bird prices now.