Tag: storytelling

Children are looking forward to bedtime stories every night, aren’t they? In order to capture not only children’s, but also adults’ attention you need a good story. Sounds pretty simple, but it is not. Much like a child at story time, stakeholders respond to well-planned strategic stories. Every company has a story to tell, but how they tell it is what makes the difference. The ultimate question comes down to – how do you deliver a memorable story? For better or worse, there is not a single piece of advice that works anytime. What business needs is creativity, for sure, but it is not only this. Here are some tips and tricks how to implement a good story in your strategy: 1.         Create a Character Forbes’ Susan Gurnelius says that characters your online audience can root for (or against) are a hallmark of a brand story online. Creating a character which embodies the ideals your company stands for can allow you to present a consistent narrative across platforms. Pay attention to the process of creating a character, because this is going to be what the name of your company is associated with. The character can lift you up, as well as it can bring you down for seconds. 2.         Use Visuals in the Communication of Your Story Through the use of infographics, videos and pictures, a company is better able to hold an audience’s attention to communicate its story. Have in mind, that approximately 65% of the population learns visually, according to the Visual Teaching Alliance. 3.         Humanize the Brand to Become More Relevant Every company has the opportunity to tell its brand story through various communication channels, but the story becomes more compelling when the brand incorporates a human element. Stakeholders are attracted to the people behind the brand and their day-to-day lives within a company. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

In order to capture people’s attention nowadays, we need a good story. Sounds pretty simple, but it is not. Daily an immense quantity of information surrounds us and customers are more picky when it comes to new information. So, without a compelling story, our product, idea, or personal brand, is dead on arrival. The 6th Webit Global Congress is a gathering point for experts at storytelling and let us present you an expert, who can say that storytelling is a lifestyle for her. Julie Roehm is currently the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team are helping to humanize the SAP brand via the stories of their customer’s and their customer’s customers. Her team also has responsibility for the corporate portfolio marketing and strategy, thought leadership as well as services marketing. Prior to this, Julie owned and ran a marketing and strategy consulting firm, /Meta, LLC for over 5 years. Before that Ms. Roehm was the SVP of Marketing Communications for Wal-Mart Stores which was succeeded by her role as the Group Director of Marketing Communications for DaimlerChrysler which succeeded her various management roles at Ford Motor Co. The University of Chicago Graduate School of Business bestowed their Distinguished Alumni Award on Julie Roehm in 2006 Julie was awarded the honor of Top 100 Most Influential Women in the Automotive Industry in 2005 and in November of the same year, Chrysler was named Interactive Marketer of the Year by Ad Age, under Julie Roehm's leadership. Julie has also been awarded Working Mother’s Top 25 Women of 2004. It is an honour for us to have her as a speaker at the stage of Webit Global Congress as well as listening to a professional storyteller will be a pure pleasure for you. Book your tickets with early bird prices now.

Do you want to speak in front of an audience of 10'000 C-level Digital and Tech executives, decision makers and global media from 110 countries? We have good news for you. Webit Audience Choice Speakers is open. 5 among the most supported candidates shall be invited to speak at the Global Webit Congress 2014 stages. The selected speakers shall also get a Webit Platinum Pass at value of 2000 EUR with full access to the whole Congress, CEOs Lunch, Leaders Lunch, Speakers Lounge + all Networking Lounges, Chairman's Dinner on a boat on Bosphorus and Speakers Hammam Dinner as well of course to the official Webit Party on the man-made island Suada!

What do you know about the art of storytelling?

In short, to capture audience’s attention your story needs 4 elements: lead character, ambition, conflict and resolution. All good stories are about having an intimate connection with the lead character. It is about the art and science of the experience. But have in mind that it’s not just about the story. What matters is how the story is told. It is about the emotion, the magic that leaves long lasting impressions.

Why you should master the art of storytelling?

Because stories are memorable. People will not remember you because of your product, but because of the story behind your product. Also, because stories travel further. It is easier for people to recount in the future. And last, but not least because stories inspire action. This is what you aim for, isn’t it? How do you feel after you read the previous lines? If storytelling is your thing, you are the perfect speaker for Webit Global Congress. For us, it will be a pleasure to have you as a speaker at Webit Global Congress as well as for you this will be irreplaceable experience. Apply now HERE - 6 days left.