Tag: Analytics

A survey from 2016 shows that 75% of employees have a hard time accessing information in their enterprise systems and applications. Today’s workers often don’t use the multibillion dollar software that their employers invest in, because instead of making their life easier, sometimes enterprise software does the contrary. The omnipresent appliance of big data, clouds and complex tasks creates the perfect conditions for the rise of enterprise software with the aim to improve employee productivity. A simplified approach to enterprise applications will directly result in improved business decision-making. Enterprise software – namely business intelligence (BI), CRM, ERP and marketing automation – has greatly evolved over the last years. This kind of solutions are robust and secure, offer hybrid solutions, cloud storage, social media incorporation, mobile experience and much more you can think about, in order to lead companies in their transformation towards modern, global enterprises. Here are some trends that are going to modernize enterprise software from 2017 on, so that its usage is as efficient as intended. Smart Bots can easily learn, organize and provide everything needed, and from now on, they’ll be adopted by significant number of companies. Their flexibility, huge appliance and assistance give employees and companies fast, precise and effective communication they need. Using embedded predictive, AI technologies and marketing automation will become  engagement database for the enterprise with the usage of self-driving cars of the enterprise, voice recognition and predictive analytics. (Work) information comes in bigger volumes over the days, and finding it easy is the key for eased workflow. Customized micro and mobile apps are with such simple and intuitive design, so that all the information is accessible, mobile and well-organized. To learn more on the topic of Enterprise software and DevOps, join the Dev Summit within Webit.Festival. On the scene you’ll see and hear top level speakers, such as the Founder and CTU of Maria DB Foundation Michael "Monty" Widenius, the Founder and CTO of Hired Allan Grant, and the Developer Evangelist in Amazon Peter Heinrich.

After a landmark year, in which companies worldwide began to analyze databases of all forms and sizes we can expect systems supporting large volumes of structured and unstructured information to continue rising. We know well that there is huge amount of valuable information in the corporate world, but there are few companies that are using its full potential. The data that your company already owns can show you a lot about the way your customers are thinking, what do they want and what they are thinking about your brand. Market already demands platforms and services for data management and security. In the same time we are going to see a lot of tools, that empowers users to analyze that data. Today Big Data is not something, that only enterprise use. In fact it is a game changer for every industry and is even messing in the political life. As Vice’s Motherboard reported, data analysis from social media is among the key factors for the victory of Donald Trump in the USA presidential elections. Psychologist Michal Kosinski developed a method to analyze people based on their Facebook activity. Five years ago he proved that it is possible to predict user’s skin colour, sexual orientation, political affiliation, intelligence, religion and even alcohol use on the basis of just 68 “likes” in the social media. This type of analytics can bring enormous benefits for the business because it can be used not only for creation of psychological profiles, but also for searching them around the web. Expert believe that in 2017 many small and midsize companies will form strategies for taking more of their applications to the cloud and out of the data centers. This will save them costs of investment in equipment and will lead them towards subscribing to services. Moving data analytics to the cloud will accelerate the process of turning your data into action. Big Data will help businesses to precisely predict future behaviors and events and improve their profits. This will be a key factor for minimizing revenue risk exposure and improving of operational effectiveness. If you want to keep up with the hottest trends in the world of data usage and analytics Webit.Festival is the right place for you. During the Big Data & Cloud Summit, you can listen to top level speakers such as the VP for Cloud and Mobile Technology Strategy at IBM Jonas Jacobi and the CTO of Intel Security for EMEA region Raj Samani.

The digital era we are living in is challenging for a few main reasons - a lot of information, lots of tools and endless opportunities. Challenges come from the fact that in most cases you don’t have the control, so staying ahead of the digital marketing game can be difficult. More and more of your customers are online looking for brands and products to fill their needs on social media. It can be true that digital marketing strategy is time-consuming and expensive, but in order to stay on the market and people to know you, your business needs this strategy. So here are 5 digital tools every (digital) business should have:

• Engaging Website - Online experience starts from the company’s website. This is how current and potential customers are going to find and connect with your business. Make sure that you build a site that is optimized for success. Wordpress is the universal tool that can help you and will let to customize the service to suit your needs.
• Hootsuite (or Social Media) - Facebook, Twitter, Google+, etc., etc. True social media madness. Hootsuite allows you to manage all your social media accounts by cross platform message scheduling and extensive data tracking. Analytics across every platform ensures less time managing and more time growing your business.
• Google Search - Advertising on search results relevant to your product or service is powerful and productive. All you should know is what search terms (keywords) to focus on. Instead of bidding on competitive keywords try to focus on specific phrases or geographies and bid aggressively. What is important is not the numbers of views of your ad, but whether it was shown to the right people.
• Remarketing Tools - have you ever checked new models of tablets on the Internet and later when you watch a video on YouTube tablet ads start popping out? This is remarketing and it’s happening more and more often. Use remarketing tactics if your product or service has a long buying cycle.
• Analytics - you own limitless quantity of information and at first, this may scare you. Fortunately, lots of analytics tools exist, so you can transform just data into essential  and useful information.

Everything is changing so quickly and you should stay adequate to the circumstances. CEEDS’15 by Webit will give you new digital ideas and tools, so the event will inspire you to perform even better during the digital transformation. Book your tickets now!