Tag: Big Data

The world is advancing in its digital transformation process

  Being innovative and decisive, persistently driving the change, will be basic traits for any organization planning to stay competitive and live up to the expectations of our technologically thriving world. The 2019 DXC Global Digital Enterprise Survey, written by The Economist Intelligence Unit (EIU) and sponsored by DXC and Leading Edge Forum suggests that this will be “a year of decision-making and profound change”. This statement supports Diana Stefanova’s (Managing Director EMEA R&D VMware) views on digital transformation shared on the stage of Webit 2018: “Companies have to constantly innovate. If companies do not disrupt themselves, they will be disrupted by others.” Join Webit 2019 to hear more about current technological trends and how businesses cope with them

Surveying more than 600 executives on their strategies for digital transformation

EIU reveals that the majority of businesses (over 80%) plan to increase their 2019 investments in digital technology. As numbers suggest this is by far not a hazard as 70% of the respondents confirm that organization’s profitability has increased thanks to their digital strategy. Investments in cloud computing, mobile and applications are already considered entangled to modern business, so exploring emerging technologies such as artificial intelligence, machine learning, server less computing and others, could lead to greater agility and competitive advantage. On the matter, 75% of respondents state that a modern IT infrastructure positions their organization to produce stakeholder value. On the stage of Webit 2018 we also welcomed Mikael Conny Svensson - Vice-President Government Affairs & Public Policy, Mastercard Europe, who shared his vision for Europe in 2030-2050: “Innovation is absolutely necessary, not just to do business now, but to do it in the future too” Explore the report and find more interesting insights here By uniting data and analysis, an organization confidently adds value to its strategy and its further implementation, however, the adoption pace is still rather imperceptive. Only less than 30% of the organizations see their business units as “digitally enabled.” Thus, fundamental to a successful digital transformation is adequate cultural transformation. About 40% of respondents state that the process should be supported by significant initiatives related to organizational change, new recruitment and training programs, digital task forces activation, as well as strong understanding and commitment from core executives to keep and guide the “digi course”. As Igor Beuker, a professional speaker, serial entrepreneur and Angel Investor shared his thoughts on innovation at our 10th birthday: “Innovation is a culture, not a department!” Get the chance to hear about it,first hand experience at Webit.Festival Europe 2019, where attendance is 75% C-level. Evolving and moving forward to the digitization of the business has been proven to be a strategic benefit to any organization. So, if for any reason you still doubt the value of digitizing your company or industry, come to Sofia - the digital capital and get insights from the people implementing this transformation worldwide. Like what you read? Subscribe here and never miss Webit news and special promotions!

Hsuan Lee, the VP of Engineering of COBINHOOD, the first zero trading fee exchange in the world, and as of January this year - came to Webit.Festival 2018 in Sofia and discussed the topic of blockchain implementation and future.

The DApps Era is coming

Back in 1991, many of you remember when the websites obsession was huge - the largest companies began with it. The transition towards search engines like Google and Yahoo was more or less smooth until they became viral. The appearance of sharing platforms appeared naturally - youtube, myspace, blogspots, etc. Some of the platforms disrupted and stayed, others disappeared and many, many more appeared. A couple of years ago Messenger,whatsapp and instagram, to name a few - everybody talked about these and while they’re widely used today, the hype over them disappeared. In 2017 - 2018  the most talked about technology advancements are the crypto-blockchain platforms. We are, very naturally, transitioning towards DApps era - or post apps era, role of apps is increasing and becoming more important rather than steady. All of this transition may seem ‘natural’, however, appearance and longevity process is way more difficult. Geoffrey A. Moore’s “Crossing the Chasm” theory applies to basically any sphere. Hsuan explained the technology adoption cycle in the following way: The innovators are about 2,5 % of all the population. The heart of all high tech startups is a product that spawned from a small group of passionate scientists.

The early adopters take up about 13,5 %.

This is the ‘chasm’ to which companies pay little attention to once a company is over hyped by the success of market entry. This is the worst place to be, characterized by low scalability, high transaction latency and high transaction fees. The early (34%) and late (34%) majority are the largest part and the most secure phases in a company's development. There are, however, cases when the company fails - the ‘laggards’ as Hsuan calls them - are about 16% of all. Blockchain adoption by companies will be as difficult process as the transition from appearance of apps to their everyday viral usage. It will happen, however.

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

Hristo Hristov is the CEO of NetInfo and Official Representative and Chairman of IAB. He joined Webit.Festival Europe 2018 to share some insights on the future of Blockchain in digital media and advertising.

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The crypto market exploded over the last three years. A lot of industries started looking at blockchain as a technology, as to whether it can solve some of their biggest challenges.

Let's look at blockchain:

Blockchain as a technology is still at its infancy. We're still at the hype cycle and blockchain is sitting right next to autonomous vehicles which I don't see happening in the next two or three years and Event-triggered marketing. So as a technology, blockchain might grow into something big like the internet or even bigger, but it might also fade away into some narrow use cases.

How can Blockchain improve the Digital Media and advertising landscape?

There are some use cases which are rather obvious:  * Fraud detection and prevention  * User Identity  * Buying and selling inventory, etc

Centralization vs. Decentralization

Trust a third party or to use a decentralized approach?

Decentralization PROs

* Durability, reliability and longevity - Due to the decentralized networks, blockchain does not have a central point of failure and is better able to withstand malicious attacks. * Process integrity - Users can trust that transactions will be executed exactly as the protocol commands removing the need for a trusted third party. * High quality data - Blockchain data is complete, consistent, timely, accurate and widely available. * Transparency and immutability - Changes to public blockchain are publicly viewable by all parties creating transparency. All transactions are immutable, which means they cannot be altered or deleted.

Decentralization CONs

* Trusted 3rd parties - it's not Central vs Decentralized. The advertising ecosystem is based on trusted third parties. These 3rd parties are innovation drivers. * It's too slow - Digital advertising is real-time. RTB standard requires service response in 100ms.

There are several examples which already use blockchain in addressing some of digital advertising's biggest challenges.

adChain tries to create a token curated registry of publishers in order to verify and simplify the buying. And papyrus is a decentralized programmatic value management platform aimed to radically improve programmatic advertising stack. All of these solutions are in the making, they are not really ready but they are evolving pretty fast. Several years ago we were talking about mobile apps, then AI, now blockchain. The hype cycles of few years ago were longer and we used to have more time to adapt to them. But now they are becoming shorter and they’re starting to overlap. It wasn’t long long ago that we were talking about programmatic buying. Now it is programmatic buying on a decentralized exchange powered by blockchain.

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

 

10'000 people from 111 countries visited the Webit City

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Don't miss the 2019 edition. Book your ticket now

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Webit.Festival Europe 2018 in numbers:

- 10'000+ ATTENDEES (7200 Webit.Festival participants and 3000 Webit.X visitors) - 231 EXHIBITORS - 422 SPEAKERS - 110 HOURS of conference agenda & amazing content - 75% C-level (executive) ATTENDANCE - 111 VISITING COUNTRIES - 150 of THE BEST EUROPEAN STARTUPS AND SCALEUPS - 1000+ POLICY MAKERS The European Tech, Digital Economy and Policy event for 2018 was a huge success! The Innovate! Summit and the Plenary Session, chaired by the European Commissioner for Digital Agenda and Society Mariya Gabriel, hosted some of the worlds digital, tech and policy leaders gathered to re:Invent Europe's Future.        

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The Webit City has welcomed 10'000 global leaders and they all requested a residency :)

Here are just 5 quotes out of over 1000 interviews with the Webit City residents: "Unparalleled global business and policy networking at its highest level!" "The most amazing business event with a festival experience" "We basically do business here" "This is the only event where top EU policy makers and global business leaders exchange thoughts and share valuable discussions" “We got more investors visiting our expo booth compared to any other event we have been to”                            

 

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200+ exhibitors at over 20'000 sq.m Webit City expo & business networking area

From global tech, health, fintech, cybersecurity, mobility, blockchain, entertainment, AI, cloud leaders to smart jet fighters - they all were at Webit.Festival Europe 2018 represented by their global or EMEA HQs. Also hosted national pavilions.                                    

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12 independent summits and over 50 meetups

421 speakers have created over 110 hours  of conference agenda & amazing content within 12 independent summits.                                               Founders Games winner of 200'000 EUR cheque is BIOO from Portugal.                   Cities 4.0 Summit, Digital Entertainment and Media Summit, Money Summit and Blockchain Summit

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Webit Night Urban Summit

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                  The Global Webit Awards Ceremony and The Chairman' Dinner by Dr. Russev

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                  The World Famous Webit Party, powered by Playboy, Fashion TV and Dorcel

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                Webit.X - gathering and inspiring 3000 young future leaders

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Missed the 2018 edition? Don’t miss the 2019! Book your ticket now at super earlybird rate

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Here you can see a full list of the confirmed speakers at Webit.Festival, while here you can get all the information you need about the tickets for the event.

We need to go back to good, credible and authentic storytelling that brings value to the consumer

The notion of change is essential in the 21st century. We are developing way faster than we thought we would in 2008, for example. We now consider diseases treatable, in comparison with just 10 years back; companies have to adapt to change, but this would be impossible without certain people - people who envision the future, who encompass change and apply it. Chris Kubbernus, or Kubby, as his friends call him, named #1 Business Guru on Snapchat by Forbes, will be among the speakers at Webit.Innovate! Summit at the next Webit.Festival Europe 2018 on 26th - 27th June 2018. The one thing Chris wishes people to remember out of his talk would be that things change. According to him, companies today are not using technologies to their fullest potential - not seeing what’s happening in the marketplace and cannot react adequately.

“ If you say to an organization: 'I think you should use Snapchat, or get on Instagram', they’d roll their eyes and say: 'Why would we do that?’ What they don’t realize is that these things quickly become mainstream, and that’s where they’re losing. They’re actually ignoring what’s going on in the marketplace, thinking that it’s just a trend and therefore not doing anything about it. Change happens and organizations have to recognize that and act on it before it gets too expensive.”

Chris is originally from Canada, but he likes to say that he was “imported in Denmark” by his wife. The difference in the two continents is obvious, in terms of marketing, but what exactly Chris finds drastically different is:

Americans and Canadians are more trusting in their advertising. If you make a claim, they might take that as face value, whereas I think with Europeans, you have to have a more soft approach.

Living in Northern Europe, Scandinavians, he continues have a different approach to advertisement. People there are more likely to doubt the quality of the product whereas the Americans would trust the ad and will expect the same results.

In social media, I find that Europeans are more conservative. They are less likely to share and like something or to engage with content. I think it takes a lot to move them to action, where in North America, in particular, it seems to be easier. People are more relaxed towards sharing on social media and voicing their opinions.

Chris was a speaker at the first Snapchat conference - we saw the rise of Snapchat, we all know those Snapchat glasses, don’t we. We are now also seeing the fall of Snapchat as a platform, it doesn't attract so much audience, in fact, its users are youngsters. It just somehow feels Snapchat will not last much longer, although, Chris says,  you have to wonder why the biggest social networks in the world are mimicking what Snapchat did.

“ I think, in a way, Snapchat is being replaced by Instagram. Instagram is doing a very good job of copying and making their own new features. But Snapchat is a playground, still much more than Instagram. And Facebook sees that they are losing the younger generation, so I think that if Snapchat can continue being the anti-Facebook, they will stay relevant. They just need to retain that identity. “

Besides Facebook, another huge platform is so very widely used - Instagram. The main differences in the two platforms, Chris explains like this:

On Facebook, content is consumed slower and with more thought. People are less likely to like on Facebook, whereas on Instagram, there’s less exposure and more anonymity. Instagram is a little hedonistic in some ways, while Facebook is your core of friends and family, where you have to be more ‘considerate'.

Unlike some other social platforms, like Snapchat, for example, Facebook will be present in our lives for many more years. It is a place where you can document your entire life and in terms of ‘replacing’, Instagram will not replace Facebook as a social media platform. At the end of the day, “both platforms are playgrounds for displaying different parts of our personalities”. My social media predictions for 2018 is a continuation and examination of influencer-marketing and how much we let social media influence us, says Kubby. The psychological effect of social media will continue to determine the way we communicate and perceive information and the trend of what is real and what is fake will determine the consumer’s behaviour.

“ Right now, digital marketing is losing consumers because of disinterest and mistrust in fake influencer-marketing. We need to go back to good, credible and authentic storytelling that brings value to the consumer. “

You must have heard about data

Just open up any news website, newspaper and the figures are there. It’s the buzzword of our time - everybody is talking about data, flow of data, security, protection, etc. As is technology. You use technology everywhere - all around you. Уou use it every single day. Аnd that’s exactly where the real danger lies. The Estonian Prime Minister, Kersti Kaljulaid, is saying that society is changing because of the washing machine, not because it landed on the Moon, quoted by local media seems more inline with what’s happening today that any other jibber jabber. That’s to say, simple, everyday technology really changed the way people live, not high end software that very few people possess.

Now that you are scrolling facebook..

..how do you know that one of your friends is not exactly your friend? Or perhaps somewhere out there is holding you personal data for God-knows-what? Well you can’t. Internet and the websites offer anonymity to a huge extend. At least to somebody who knows how to work with data. For the artificial intelligence there are no hidden spots. Jason Jercinovic, the Global Head of Marketing innovation of Havas, tackled the ethical issues of companies using data, personal data, for various purposes @Webit.Festival Europe 2017. Machines today know all about you - the emojis you use, the personal thoughts you share and anybody with access to that can easily use this information. Why is it OK for a car company to know its customers, their behavior and send newsletters with the innovations they would be interested in? But it’s not OK when terrorist groups research and target young men and women to enter the military? Companies are still struggling to define what sensitive data is and how to protect it. The lack of clear regulations doesn’t help in fighting the problem. The first steps towards some kind of decision have been taken. In January 2012, the European Commission proposed a comprehensive reform of data protection rules in the EU. The directive will effectively enter into force from May 2018.

This and more will be discussed @Webit.Festival Europe 2018

Webit is the flagship event of a European digital week part of which will be the Digital Assembly, the annual high level gathering of European executives. Topics like Data encryption, privacy & security as well as data flow and its ethical implications are part of the Innovation Summit. They will be covered by experts and legislators. If you want to keep up with the latest trends in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 in 1 of our Super Earlybird tickets for Webit.Festival Europe 2018. You can watch Jason Jercinovic’s keynote here: [embed]https://www.youtube.com/watch?v=vlDC9VSxUCU[/embed]

In 1950’s it was estimated that the medical literature doubled every 50 years. By 1980 it was doubling every 3.5 years and by 2020 it will double every 73 days! More than 8000 new medical articles come out every day. This makes impossible for clinicians to keep up with such volume of data. The information out there is unstructured and is coming in different forms and from different sources. The only way our medical specialists can cope with the digital reality is with the help of artificial intelligence. During Webit.Festival Europe the Deputy Chief Health Officer for IBM Watson Health Dr. Lisa Latts explained how the latest technological advancements in this field will transform the world of healthcare in the next decades.

“We have made a lot of advancements in medical technology. Imagine the advancements we could have made if instead of just a fraction of data, we were able to access the entire lexicon of data that is available for an individual. Think what we could do and think of the price of not knowing”, she said.

Now, many patients are not able to get the right cancer treatment, because doctors don’t know the exact characteristics of the individual tumor. People with chronic diseases don’t have access to the right medicine, because their doctors don’t have their full medical history. All of these cases are going to change with the help of Big Data. But first, experts, like the ones working in IBM, must deal with several challenges. There are a lot of bad sources of data out there, so you need to be able to separate the true from false. Doctors have got data from medical records, laboratory data, medical literature, radiology data. So they need to be able to aggregate all those forms of information to get a complete picture of what is going on with an individual. If we combine all these we will start to get to the true value of the data and start to really do things with it in terms of what we are delivering to an individual patient. [caption id="attachment_5068" align="aligncenter" width="640"] The Deputy Chief Health Officer for IBM Watson Health Dr. Lisa Latts[/caption] We are now in in the Third age of computer technology. The first age in the early 1900’s was the Tabulating systems era - computers that basically can do math and count. Then in the 1950’s we started with Programmable computers and we are still in that age today where we have computes that we can give a variety of information and tell them what to do with it. There is so much information available now that it is impossible to program all the characteristics and all the possible programs. So that brings us to the Cognitive computers era. IBM Watson started to work on this in the early 2000’s and 15 years after that was the official launch of Watson Health. A cognitive computer is different from programmable computer, because it can understand, reason, learn and interact. All of this allows Watson to harness entire bodies of data. It can actually read through the data it is fed to it.

“There is no way that a clinician can keep up with that amount of information, but Watson can. It can read million pages in a second and understand them. It can learn. So it will digest the data and will come up with evidence-based conclusions as a result. Those conclusions may or may not be right, so it takes humans to train Watson in terms of what is right and what is wrong. And it gets better and better over time”, Dr. Latts explained.

All this is possible thanks to the Watson Health Platform. It allows IBM to create an ecosystem, which can be used by developers within the company and outside. This has expanded to a network of collaborators and partners creating innovation across the world. Lisa Latts is sure that artificial intelligence will not replace human doctors. Instead, the combination of humans and Watson creates augmented intelligence, that will help them focus on the fields they are better than the machine. It will free up physicians and clinicians for what people and doctors do best - interactive communication. To do their job in the best way possible, physicians need to use interpersonal communication, compassion and to be able to abstract, generalize and dream. Meanwhile, cognitive computer systems are good at taking vast amount of data and come to conclusions. All these factors are used to advance evidence-based care. Traditionally we say that in medicine it takes 17 years for a breakthrough to be translated into clinical best practice. But in the dynamic society we live in, we don’t have the luxury to wait that long any more. Using a Watson-powered solution, clinicians аре quickly armed with evidence-based and ranked treatment options for their consideration. Recommendations based on the patient’s condition and medical evidence are available in approximately 30 seconds. A physician have to read 29 hours each work day to stay up-to-date with the latest medical literature. Watson needs only 3 seconds to read 200 million documents.

“Today we are working on a variety of solutions from cancer care to evidence-based care in a value-based care setting to life science. We, Watson Health, aspire to improve lives and give hope delivering innovation to address the world’s most pressing health challenges through data and cognitive insights”, Latts said.

You may watch her full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

If you don’t like change, you are going to like irrelevance a lot less. A famous quote from the former CEO of Ford Alan Mulally that is more than relevant for today’s age of incredible transformation, both for companies and for individuals. As the Fourth Industrial Revolution is expanding at full speed more and more established enterprises are struggling to transform their existing activities into a more digital businesses. During Webit.Festival Europe our guest had the chance to have these processes explained by the Vice President for Cloud and Mobile Technology at IBM Jonas Jacobi. His lecture walked us through the latest trends in Cloud Computing, Internet of Everything and Artificial Intelligence that are going to transform the life as we know it today. According to him, we as users tend to hold on things, whether physical or not, for way too long. And what that does to us and our corporations and companies is that we are holding back the opportunity to realize the future.

“It is important to realize this. If you look at where you are and where you want to be make sure to let go of the past to move on to the future”, the expert said.

He reminded that Cloud Computing is actually not a new thing, but we can all give credit to Amazon for making this the number one priority for many companies today. What is important to understand about Cloud Computing is that it is now a must have thing. The Cloud Computing era brought forward a process, called Digital Transformation. A lot of established companies now go through the rapid attempt to digitalize themselves and there is a real race to transform. The other thing that Cloud Computing brought is the lower bar for entry in the space of technology. If we go back 10 or 15 years ago, it required a much bigger minimal investment to try to launch a service. In the ever evolving markets there is a price war and ultimate race to the bottom. As soon as a company comes with a low price, everyone try to chase after. The markets are growing faster than we can actually imagine thanks to trends, such as IoE and AI.

“What that means for all the cloud vendors is that they have to focus on what makes them different. That is the key thing to succeed. It can not all go down to zero in terms of revenue from our services so we have to differentiate”, said Jacobi.

The important thing when we look at the things popping out on the market is that they go through some form of evaluation of the market. In the case of connected devices this process is called IoT Chasm and it follows several steps. A new trend comes out and everybody is super excited. We start with the honeymoon period which is like coming to a new place and saying that you are going to stay there forever. Then you start noticing some functions that doesn’t suit you well. But after a while you realize that you are committed to the technology. When a user is already committed, he starts looking not only for convenience, but for things like security of the product. Many IoE companies think of the security as of something that is going to come later. But we are on a stage of development in which someone can hack a car and steer it off the road Once the commitment is a fact, we get into those deeper issues, and as soon as we go through them we get into the major adoption curve of a new technology. [caption id="attachment_5060" align="aligncenter" width="640"] The VP for Cloud and Mobile Technology Strategy at IBM Jonas Jacobi.[/caption] Connected cars present a giant market opportunity. But now there are even 3D printed self-driving minivans that are with built in AI. We can talk to the bus and communicate with it. We can even ask for a good restaurant and it will take us there. Now technology is not disrupting just one business, but several at the same time. If you can 3D print a car then you disrupt manufacturing, traffic planning, optimizing traffic fall and making it greener. This is where we are heading. Soon we will just be able to download a blueprint and go print our own personalized car in the shop. The other giant trend in technology is the rise of Artificial Intelligence. And while many people perceive the adoption of such technology as a start of the battle between the man and machine, the reality is that AI will augment humanity and human intelligence, not replace us.

“At IBM we are working a lot with AI on healthcare. AI can help doctors reach a decision faster, get access to more information faster and anything else in the market. In this case it is an opportunity to improve and safe life of many”, Jacobi said.

He thinks that cognitive systems do not think for us, but help us do research and make better decisions. The IBM expert said that no matter how hard we resist and try to push back change, it will inevitably come to us, so we should instead endorse it and bring it in. Because the sooner we adopt new technology, ideas and business models, the faster we can evolve as companies and individuals. You may watch Jonas Jacobi’s full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

Our near future presents before us amazing opportunities, driven by advancements in technologies for virtual and augmented reality, artificial intelligence and automation, scanning people’s minds and many more. But those incredible things are not going to become reality without an ever increasing number of computers, further development of cloud technologies and operation systems that are going to drive all these processes. During this year’s Webit.Festival Europe our guests heard about some of the technologies that are going to change our everyday lives. But they also had the chance to listen to the Vice-President and CTO of VMware for EMEA region Joe Baguley explaining how the invisible intelligent infrastructure his company and its competitors are providing will enable us to build the future we want. VMware is a member of the Dell Technology family of businesses. It is a global leader in cloud infrastructure and digital workspace technology. The company helps accelerating the digital transformation of its clients by enabling unprecedented freedom and flexibility in how they build and evolve IT environments. While their work may remain unseen by the end customer the organizations working in this field are crucial for improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps and safeguarding customer trust by transforming security. During his keynote speech at Webit.Festival Joe Baguley said that many clients come to VMware talking about their digital transformation strategy and the things they want to do with their data centers and infrastructure.

“My simple answer to them is that no digital transformation has ever started in the data center. No digital transformation ever started with a computer scientist. Digital transformation starts with the user and if there is one thing that enterprises need to learn and understand in the modern age is that they have never ever thought about their users, they have only ever thought about the business”, he added.

The expert thinks that the key to successful digital transformation is understanding and focusing on who you actually sell to and why is he buying your product. In the world of B2B relationships the main goal behind buying an enterprise product is to solve your customers problems, so if you are a company like VMware you better think about the best ways to help your customers sell more to their customers. [caption id="attachment_4985" align="aligncenter" width="640"] VMware’s Vice President and Chief Technology Officer for EMEA Joe Baguley.[/caption] The digital transformation we see today is driven by 3 main factors - business agility and innovation, exceptional mobile experiences and protection of brand and customer trust. The priorities are to modernize data centers, integrate public clouds, empower digital workspaces and transform security. Almost all projects that we can see in IT organizations today fell into one of these priorities. And all these priorities are going through a cycle. You analyze that there is a problem. Then you decide that the way to solve it is an app. Over time that app generates data about its users and their habits. You hopefully analyze that data to take advantage of it and update the application. That generates more data and the cycle goes again, while you are getting better and better app. Usually this process takes about 12 to 18 months for most of the companies. But if they want to be like the leaders in the digital economy Google, Amazon, etc., they need to do this multiple times a day.

“Most leading edge companies push different code to their production systems multiple times a day, minute or hour and not once in every 3 to 5 years. The reason you are behind is that you are not going around this loop quick enough. You do it faster, you win. Whether that is with your startup or your massive enterprise organization”, Baguley said.

According to him, there are three things that stops companies from going around this loop - people, processes and technology. The aim of VMware is to help them with the last two of the factors with the development of invisible intelligent infrastructure that spreads data, entire applications and storage across multiple machines and multiple physical locations. The expert is sure that the rise of AI will bring a real revolution in the world of data management. The reason is that one of the large customers of his company operates over 350 000 virtual machines in a single cloud. If each one of them is creating 10 events per second that is 3.5 million events that need to be processed in that cloud. No human being in the world can understand and respond to 3.5 million machines to give you the idea of the health of that application and that infrastructure. The only way to make the machines this big to support the amazing stuff we hear about all day is to make the computer think about itself.

“Look around and think how can you help your organization and customers to get around this cycle quicker. Think about what is in the way between you and doing this and what can you do to get stuff out of the way. We are making sure technology is not in the way. We are making sure technology is so intelligent that is invisible intelligent infrastructure. It’s just there, it works, it thinks about itself”, Baguley said.

You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]