Tag: eCommerce

  Have you ever thought that you control your customer's experience for the most part. Because it is true. You write the ads, you approve the images, you manage your website and you write the emails. Still, once your product leaves your hands in order to be shipped to your customer everything is in the hands of a stranger. How you can control this? Shipping can make or break your business in various ways. Choose the wrong shipping partner and your customers may suffer a poor experience. Don’t plan your shipping strategy and you could end up unprofitable. Many sellers don’t understand the confusing and complex world of shipping and fulfillment. Since the world of ecommerce develops, the expectations of customers buying online raise as well. Years ago packaging and shipping was simply a way to receive a product purchased online. Today more and more, people are looking for shipping, packaging and presentation to all be part of the shopping experience. Customers are simply looking for the added value. Provide them with it, surprise them. There is a wide variety of factors that come into consideration when you need to ship an order. For instance, you should think about size and weight of package, departing country, destination country as well as personal and customer preference for tracking information and insurance. You shall have the opportunity to learn lots of techniques how to provide or improve your delivery performance at Webit. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

  78 per­cent of con­sumers would buy from a retailer more fre­quently if they received per­son­al­ized offers and 71 per­cent don’t believe retail­ers are effec­tively pro­vid­ing these offers. These results we can find in an August 2013 Retail Touch Points arti­cle. More than 50 per­cent of online retail­ers agree that per­son­al­iza­tion is fun­da­men­tal to their online strat­egy, still per­son­al­iza­tion tac­tics are often imple­mented with­out an estab­lished per­son­al­iza­tion strategy. One of the biggest advantages of Internet marketing is the ability to personalize the user experience. Here are three personalization strategies from three multichannel merchants:

Personalization is just a fancy name for segmentation

Personalization is just a fancy name for segmentation, according to Andrew Knight, manager of online user experience at big-box hardware retailer The Home Depot. 

“Personalization starts with customer registration; that’s where we get a lot of the segmentation data for personalization efforts,” he said.

Personalization then can address anything from customer geographic location to contact preference. What you need to do is to make the customer to provide the necessary data.

Use the customer life cycle as a personalization tool

For David’s Bridal, a marketer of wedding dresses and accessories, the wedding time line is the most important part of the segmentation strategy. Marketing messages are timed to what a bride might need or should have whether she’s six months or six weeks from her wedding date. Knowing the life cycle of your products means knowing what customers need.

Watch for and anticipate purchase triggers

More than just life cycle marketing, watching for purchase triggers requires an in-depth analysis of what products your customers buy following other purchases.

“Whenever a purchase is made, either over the phone or on the Web, it starts a communication strategy based on certain purchase details,” noted David Manela, vice president of strategy and business development at Vivre, a multichannel merchant of luxury apparel and home furnishings. “If [customers] buy a particular brand of dress, we know they’re likely to purchase another specific product in a couple of weeks. We try to anticipate and trigger that purchase with an e-mail.”

Personalization make customers special and they can feel it, they are looking forward to it. To learn more personalization strategies and share your own experience, come at Webit. Time is ticking away, only two week are left, so hurry up and book your tickets now.

In the beginning it was e-commerce. The customers were happy because it was much more convenient for them to shop online. It didn’t take long for mobile e-commerce to take place and become even more popular and comfortable. India, for instance, is one of the biggest е-commerce markets. With its over 250 million internet users and 900 million mobile subscribers, the market is only going to expand. Realising this, even traditionally offline retailers choose to enter the online market.

"We will never go the traditional retail route in India," said Manu Jain, India head of Xiaomi. "In a traditional retail channel, the overhead costs get passed onto the consumer.

Here comes something from the last days. Apple Pay - the new Apple’s wireless payments system. Why does it matters? For the moment, Apple Pay is still in the launching period, so no impact can be seen. Not yet. But if Apple, which reportedly has more than 800 million credit cards on file and expects to sell between 70 and 80 million new iPhones by the end of this year, thinks there’s a better way to convert customers on mobile devices, you need to be thinking about it, too. There’s also Amazon’s Fire phone, which lets you scan a real image and immediately to be directed to that product page on Amazon. Instagram is also trying to implement mobile e-commerce in its strategy.

"The online channel is a big source of data collection. We learn great insights to what products are working in which geographies," said Shivanandan Pare, head of ecommerce at Madura Fashion & Lifestyle. "This helps us in our offline expansion."

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