Tag: cloud

Hristo Hristov is the CEO of NetInfo and Official Representative and Chairman of IAB. He joined Webit.Festival Europe 2018 to share some insights on the future of Blockchain in digital media and advertising.

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The crypto market exploded over the last three years. A lot of industries started looking at blockchain as a technology, as to whether it can solve some of their biggest challenges.

Let's look at blockchain:

Blockchain as a technology is still at its infancy. We're still at the hype cycle and blockchain is sitting right next to autonomous vehicles which I don't see happening in the next two or three years and Event-triggered marketing. So as a technology, blockchain might grow into something big like the internet or even bigger, but it might also fade away into some narrow use cases.

How can Blockchain improve the Digital Media and advertising landscape?

There are some use cases which are rather obvious:  * Fraud detection and prevention  * User Identity  * Buying and selling inventory, etc

Centralization vs. Decentralization

Trust a third party or to use a decentralized approach?

Decentralization PROs

* Durability, reliability and longevity - Due to the decentralized networks, blockchain does not have a central point of failure and is better able to withstand malicious attacks. * Process integrity - Users can trust that transactions will be executed exactly as the protocol commands removing the need for a trusted third party. * High quality data - Blockchain data is complete, consistent, timely, accurate and widely available. * Transparency and immutability - Changes to public blockchain are publicly viewable by all parties creating transparency. All transactions are immutable, which means they cannot be altered or deleted.

Decentralization CONs

* Trusted 3rd parties - it's not Central vs Decentralized. The advertising ecosystem is based on trusted third parties. These 3rd parties are innovation drivers. * It's too slow - Digital advertising is real-time. RTB standard requires service response in 100ms.

There are several examples which already use blockchain in addressing some of digital advertising's biggest challenges.

adChain tries to create a token curated registry of publishers in order to verify and simplify the buying. And papyrus is a decentralized programmatic value management platform aimed to radically improve programmatic advertising stack. All of these solutions are in the making, they are not really ready but they are evolving pretty fast. Several years ago we were talking about mobile apps, then AI, now blockchain. The hype cycles of few years ago were longer and we used to have more time to adapt to them. But now they are becoming shorter and they’re starting to overlap. It wasn’t long long ago that we were talking about programmatic buying. Now it is programmatic buying on a decentralized exchange powered by blockchain.

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

Edna Conway currently serves as Cisco’s Chief Security Officer, Global Value Chain, creating clear strategies to deliver secure operating models for the digital economy. She has built new organizations delivering cyber security, compliance, risk management, sustainability and value chain transformation. She drives a comprehensive security architecture across Cisco’s third-party ecosystem.

Digitization is driving each of us across all industries to make dramatic changes to how we approach customers, products, services, and the always-on, real-time information rich marketplace. This digital economy is gender agnostic. And, it is highly dependent on a connected global ecosystem. The message is clear—no one person, enterprise, industry, government or region can stand alone any longer.

Here you can see a full list of the confirmed speakers at Webit.Festival Europe 2018, while here you can get all the information you need about the tickets for the event. Managing supply chain risk requires a comprehensive approach over the complete product or process life cycle, and Cisco is looking at the potential impact of new technologies such as blockchain and the “internet of things” as part of its solution.

“We define the value chain as the end-to-end life cycle for any solution. In order to build trust, you need to understand the risks you are taking, and those risks need to be measured in the language of business.” says Conway

Prior to Cisco, Conway was a partner in an international private legal practice and served as Assistant Attorney General for the State of New Hampshire.

My path to security was built on a foundation of protecting intellectual property; enhanced by a legal background and rich engineering and operational leadership roles afforded to me by Cisco. Each of these opportunities, including leaving a successful legal practice to join Cisco, required faith. Faith in my own ability to learn an entirely new discipline and trust that my colleagues would support me in that effort.

She is recognized domestically (US Presidential Commissions) and globally (NATO) as the developer of architectures delivering value chain security, sustainability and resiliency. Her insight is featured in a range of publications, analyst reports, and case studies, including Forbes, Fortune, Bloomberg, CIO Magazine and the Wall Street Journal. Conway is constantly using her expertise to leverage new tools in an ever-expanding digital arsenal. She has turned her attention to the security potential in blockchain. With the ability to track data through networks, blockchain becomes a highly effective digital ledger, or “passport for the data” according to her.

“A chain of custody of your data and your actions across the full spectrum of a life cycle adds a degree of integrity we’ve never had the ability to do easily before”

Recognition of her industry leadership includes membership in the Fortune Most Powerful Women community, and awards including: a Fed 100 Award, Stevie “Maverick of the Year Award,” a Connected World Magazine “Machine to Machine and IOT Trailblazer” Award, an SC Media Reboot Leadership Award, a New Hampshire Tech Professional of the Year 2018 Award, and CSO of the Year Award at RSA.

Only today (29 May) you can join Europe's tech and digital policy event for 2018 and have access to 10+ independent summits and 50+ meetups with 1 ticket at half price! Webit is welcoming this new era of data privacy by providing all our subscribers a special "DATA present” - 50% off from all tickets for Webit.Festival Europe 2018 only today - 29 May.

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to join Prime Ministers, EU Commissioners and EU top policy makers, global innovators and enterprise executives, Ministers,  Mayors, investors, media and Europe's top 200 startups and scaleups - all at Webit.Festival Europe with a special discount of 50% on all tickets with code: GDPR 6000 global experts (67% senior attendance) join Webit from 110 countries.

Check who is speaking

Over 200 exhibitors and sponsors join Webit this year. A warm welcome to the group of new partners who join Webit including Microsoft, SAP, Samsung, Fox, Novartis, VISA, UBB, part of KBC Group, Superhosting . BG, VMware, FOX, Turner, Novartis, Bayer, Amgen, Generali to name a few. Special thanks to our General partner MasterCard and our strategic media partners Nova TV and NetInfo.

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There is so much buzz around the new EU’s General Data Protection Regulation (GDPR)

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We also want to take this opportunity to let you know that Webit is welcoming this new era of data privacy by providing all our subscribers a special "DATA present” 50% off from all tickets for Webit.Fetsival Europe 2018 starting this Friday, 25 May till 29 May.

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Though the moderator of the panel was still sitting on his plane, being late for leading the discussion, the Advisor at 8VC Jon Soberg, the founder and co-CEO of H-Farm Maurizio Rosi & the Investment Director at iTech Capital Alexey Telnov managed to deliver their experience and insights in the discussion about Investments in FinTech at Webit.Festival 2017. Stay tuned with the latest innovations by booking a ticket to Webit.festival Europe 2018 Technology is changing everything, in all sectors, businesses and business models and has an impact on society in the daily lives of millions of people. Technology is effective once it’s combined with the next generation.

FinTech is data

Money is data too, they represent the value. As we’ve already entered a “data age”, there’s much more consciousness about the data. From online payments through digital wallets and asset management, this is a pretty vast area of settling a company and acquiring a market segment of. As for FinTech where the area has been controlled by the big banks and large organizations until recently, now we see more and more startups creating new products and truly having an impact. Even though it’s getting more crowded in the last few years, this market still provides probably the biggest opportunity that’s out there in terms of a market.

One of the advantages of investing in FinTech is that one always knows where the money come from

By default, FinTech companies are dealing with money so that makes an investor’s job easier in order to track the flows. This area is fairly straightforward when it comes to a particular business model and the way the business works. The market for financial services is more than enough large so nobody has to ask questions about the size of the market or how companies in the sector will make money. The question is whether they can execute and succeed. The buzz in FInTech naturally raises the question of security: security solutions and their integration in FinTech products and services. Companies are putting more and more information on the cloud so security is a sensitive issue in all areas and needs to be paid proper attention to. Companies operating in this domain need to deal with regulations, licences and still find a way to keep their customers data secure.  

If you don’t like change, you are going to like irrelevance a lot less. A famous quote from the former CEO of Ford Alan Mulally that is more than relevant for today’s age of incredible transformation, both for companies and for individuals. As the Fourth Industrial Revolution is expanding at full speed more and more established enterprises are struggling to transform their existing activities into a more digital businesses. During Webit.Festival Europe our guest had the chance to have these processes explained by the Vice President for Cloud and Mobile Technology at IBM Jonas Jacobi. His lecture walked us through the latest trends in Cloud Computing, Internet of Everything and Artificial Intelligence that are going to transform the life as we know it today. According to him, we as users tend to hold on things, whether physical or not, for way too long. And what that does to us and our corporations and companies is that we are holding back the opportunity to realize the future.

“It is important to realize this. If you look at where you are and where you want to be make sure to let go of the past to move on to the future”, the expert said.

He reminded that Cloud Computing is actually not a new thing, but we can all give credit to Amazon for making this the number one priority for many companies today. What is important to understand about Cloud Computing is that it is now a must have thing. The Cloud Computing era brought forward a process, called Digital Transformation. A lot of established companies now go through the rapid attempt to digitalize themselves and there is a real race to transform. The other thing that Cloud Computing brought is the lower bar for entry in the space of technology. If we go back 10 or 15 years ago, it required a much bigger minimal investment to try to launch a service. In the ever evolving markets there is a price war and ultimate race to the bottom. As soon as a company comes with a low price, everyone try to chase after. The markets are growing faster than we can actually imagine thanks to trends, such as IoE and AI.

“What that means for all the cloud vendors is that they have to focus on what makes them different. That is the key thing to succeed. It can not all go down to zero in terms of revenue from our services so we have to differentiate”, said Jacobi.

The important thing when we look at the things popping out on the market is that they go through some form of evaluation of the market. In the case of connected devices this process is called IoT Chasm and it follows several steps. A new trend comes out and everybody is super excited. We start with the honeymoon period which is like coming to a new place and saying that you are going to stay there forever. Then you start noticing some functions that doesn’t suit you well. But after a while you realize that you are committed to the technology. When a user is already committed, he starts looking not only for convenience, but for things like security of the product. Many IoE companies think of the security as of something that is going to come later. But we are on a stage of development in which someone can hack a car and steer it off the road Once the commitment is a fact, we get into those deeper issues, and as soon as we go through them we get into the major adoption curve of a new technology. [caption id="attachment_5060" align="aligncenter" width="640"] The VP for Cloud and Mobile Technology Strategy at IBM Jonas Jacobi.[/caption] Connected cars present a giant market opportunity. But now there are even 3D printed self-driving minivans that are with built in AI. We can talk to the bus and communicate with it. We can even ask for a good restaurant and it will take us there. Now technology is not disrupting just one business, but several at the same time. If you can 3D print a car then you disrupt manufacturing, traffic planning, optimizing traffic fall and making it greener. This is where we are heading. Soon we will just be able to download a blueprint and go print our own personalized car in the shop. The other giant trend in technology is the rise of Artificial Intelligence. And while many people perceive the adoption of such technology as a start of the battle between the man and machine, the reality is that AI will augment humanity and human intelligence, not replace us.

“At IBM we are working a lot with AI on healthcare. AI can help doctors reach a decision faster, get access to more information faster and anything else in the market. In this case it is an opportunity to improve and safe life of many”, Jacobi said.

He thinks that cognitive systems do not think for us, but help us do research and make better decisions. The IBM expert said that no matter how hard we resist and try to push back change, it will inevitably come to us, so we should instead endorse it and bring it in. Because the sooner we adopt new technology, ideas and business models, the faster we can evolve as companies and individuals. You may watch Jonas Jacobi’s full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

Our near future presents before us amazing opportunities, driven by advancements in technologies for virtual and augmented reality, artificial intelligence and automation, scanning people’s minds and many more. But those incredible things are not going to become reality without an ever increasing number of computers, further development of cloud technologies and operation systems that are going to drive all these processes. During this year’s Webit.Festival Europe our guests heard about some of the technologies that are going to change our everyday lives. But they also had the chance to listen to the Vice-President and CTO of VMware for EMEA region Joe Baguley explaining how the invisible intelligent infrastructure his company and its competitors are providing will enable us to build the future we want. VMware is a member of the Dell Technology family of businesses. It is a global leader in cloud infrastructure and digital workspace technology. The company helps accelerating the digital transformation of its clients by enabling unprecedented freedom and flexibility in how they build and evolve IT environments. While their work may remain unseen by the end customer the organizations working in this field are crucial for improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps and safeguarding customer trust by transforming security. During his keynote speech at Webit.Festival Joe Baguley said that many clients come to VMware talking about their digital transformation strategy and the things they want to do with their data centers and infrastructure.

“My simple answer to them is that no digital transformation has ever started in the data center. No digital transformation ever started with a computer scientist. Digital transformation starts with the user and if there is one thing that enterprises need to learn and understand in the modern age is that they have never ever thought about their users, they have only ever thought about the business”, he added.

The expert thinks that the key to successful digital transformation is understanding and focusing on who you actually sell to and why is he buying your product. In the world of B2B relationships the main goal behind buying an enterprise product is to solve your customers problems, so if you are a company like VMware you better think about the best ways to help your customers sell more to their customers. [caption id="attachment_4985" align="aligncenter" width="640"] VMware’s Vice President and Chief Technology Officer for EMEA Joe Baguley.[/caption] The digital transformation we see today is driven by 3 main factors - business agility and innovation, exceptional mobile experiences and protection of brand and customer trust. The priorities are to modernize data centers, integrate public clouds, empower digital workspaces and transform security. Almost all projects that we can see in IT organizations today fell into one of these priorities. And all these priorities are going through a cycle. You analyze that there is a problem. Then you decide that the way to solve it is an app. Over time that app generates data about its users and their habits. You hopefully analyze that data to take advantage of it and update the application. That generates more data and the cycle goes again, while you are getting better and better app. Usually this process takes about 12 to 18 months for most of the companies. But if they want to be like the leaders in the digital economy Google, Amazon, etc., they need to do this multiple times a day.

“Most leading edge companies push different code to their production systems multiple times a day, minute or hour and not once in every 3 to 5 years. The reason you are behind is that you are not going around this loop quick enough. You do it faster, you win. Whether that is with your startup or your massive enterprise organization”, Baguley said.

According to him, there are three things that stops companies from going around this loop - people, processes and technology. The aim of VMware is to help them with the last two of the factors with the development of invisible intelligent infrastructure that spreads data, entire applications and storage across multiple machines and multiple physical locations. The expert is sure that the rise of AI will bring a real revolution in the world of data management. The reason is that one of the large customers of his company operates over 350 000 virtual machines in a single cloud. If each one of them is creating 10 events per second that is 3.5 million events that need to be processed in that cloud. No human being in the world can understand and respond to 3.5 million machines to give you the idea of the health of that application and that infrastructure. The only way to make the machines this big to support the amazing stuff we hear about all day is to make the computer think about itself.

“Look around and think how can you help your organization and customers to get around this cycle quicker. Think about what is in the way between you and doing this and what can you do to get stuff out of the way. We are making sure technology is not in the way. We are making sure technology is so intelligent that is invisible intelligent infrastructure. It’s just there, it works, it thinks about itself”, Baguley said.

You may watch his full lecture here: If you want to keep up with the latest trend in the world of digital economy and technology, then Webit.Festival is the right place for you. Visit our website and book 2 of our Super Earlybird tickets for Webit.Festival Europe 2018 for just €100. Feel the Webit vibe with some of the best photos from this year’s event! [easingslider id="4954"]

We are standing at the start of a giant transformation, that will change every business and aspect of our lives. In the past two years the world has created more data than in the entire previous history of human race. According to EMC study, the data volumes are growing so fast, that by the end of 2020 we will create 1.7 megabytes of new information every second. By then our digital storage will grow from 4.4 zettabytes today to around 44 zettabytes, or 44 trillion gigabytes. Right now the Big Data market worldwide stands around $7.6 trillion, which is bigger than the whole fuel industry. This is the reason many experts said that data has finally become the new oil of the world. In the next few years we expect the number of connected devices worldwide to reach more than 34 billion. This news is more than welcome for the business, because all the gathered information will completely change the way enterprises approach their customers. The expanding big data comes with adoption of cloud technology and online delivery of hosted services. This enables companies to consume a computing resources, such as virtual machine or storage, rather than having to build and maintain their own computing infrastructures. In 2016 the spending on public cloud infrastructure reached $38 billion, while Forbes predicts that it will grow to $173 billion in 2026. At this year’s Webit.Festival you can listen to some of the top experts in those innovative fields of digital industry. During the Big Data & Cloud Summit they will share their thoughts on the development of IoT, Artificial Intelligence, Cloud Technology and convergence of cognitive and cloud security as a business enabler. The Vice President of Cloud and Mobile Technology Strategy at IBM Jonas Jacobi will talk about the power of the combination between AI and IoT and how it will impact our daily lives - both personal and professional. Meanwhile, the Community Director and Technology Evangelist at TIBCO Kai Waehner will tell the audience about the latest trends in Cloud Native Architectures, Hybrid Integration Platforms and Microservices. He will also talk about Big Data Analytics, Machine Learning and Real Time Event Processing. IBM’s Chief Information Officer on Cloud & SaaS Operational Services David Cass will explain some of the fundamental digital changes that the world is going through and how the use of Cognitive and Cloud is helping businesses transform themselves and deliver insights not previously available to them. The CEO and Co-Founder of Resillo Inc. Eric Klinker will share his global forecast for edge computing and will explain why the rapid scaling of systems across every conceivable industry will not accommodate traditional thinking or traditional architectures.

After a landmark year, in which companies worldwide began to analyze databases of all forms and sizes we can expect systems supporting large volumes of structured and unstructured information to continue rising. We know well that there is huge amount of valuable information in the corporate world, but there are few companies that are using its full potential. The data that your company already owns can show you a lot about the way your customers are thinking, what do they want and what they are thinking about your brand. Market already demands platforms and services for data management and security. In the same time we are going to see a lot of tools, that empowers users to analyze that data. Today Big Data is not something, that only enterprise use. In fact it is a game changer for every industry and is even messing in the political life. As Vice’s Motherboard reported, data analysis from social media is among the key factors for the victory of Donald Trump in the USA presidential elections. Psychologist Michal Kosinski developed a method to analyze people based on their Facebook activity. Five years ago he proved that it is possible to predict user’s skin colour, sexual orientation, political affiliation, intelligence, religion and even alcohol use on the basis of just 68 “likes” in the social media. This type of analytics can bring enormous benefits for the business because it can be used not only for creation of psychological profiles, but also for searching them around the web. Expert believe that in 2017 many small and midsize companies will form strategies for taking more of their applications to the cloud and out of the data centers. This will save them costs of investment in equipment and will lead them towards subscribing to services. Moving data analytics to the cloud will accelerate the process of turning your data into action. Big Data will help businesses to precisely predict future behaviors and events and improve their profits. This will be a key factor for minimizing revenue risk exposure and improving of operational effectiveness. If you want to keep up with the hottest trends in the world of data usage and analytics Webit.Festival is the right place for you. During the Big Data & Cloud Summit, you can listen to top level speakers such as the VP for Cloud and Mobile Technology Strategy at IBM Jonas Jacobi and the CTO of Intel Security for EMEA region Raj Samani.