Tag: marketing

The world as we know it is collapsing and the change is happening so quick that even intelligent people struggle to understand exactly what is going on around them. In today’s public environment the whole concept of enterprise image is transforming. And while for the last several decades advertising was considered morally neutral, now we can see that big brands are more and more involved in politics. If you don’t believe this ascertainment, just take a look at the USA State Department, which is now led by the ex CEO of the biggest oil company in the world (ExxonMobil) Rex Tillerson. This year, Webit.Festival will address the transformation processes that are shaping the digital enterprises of the future in Europe and the world. The event will be held on 25-26 April in Sofia Tech Park under the patronage of the President of Bulgaria Rumen Radev, the Mayor of Sofia Yordanka Fandakova and the European Commission. During the Marketing & Innovation Summit you will get the chance to listen to the Chief Creative Officer of DigitasLBi Chris Clarke. He oversees the agency’s creative output internationally, has overall responsibility for DigitasLBi’s point of view on the world, and is the father of the famous unicorn emblem. Known for his provocative views, Chris is a regular commentator in titles like The Guardian, Marketing and Campaign, and was among the first in this industry to highlight the darker side of digital disruption. He is a passionate proponent of the idea of enlightened self-interest, and believes that businesses can build their brands by creating work which has a social purpose at its heart - a view which is reflected in DigitasLBi’s initiatives for clients like Durex and AstraZeneca. On Webit’s stage, Chris will speak about the death of empathy and will explain why global brand consistency doesn’t matter anymore. He will talk about the emergence of filter bubbles and show how this has impacted politics, culture society and by extension, brands. Whether we like it or not, this phenomenon means we no longer understand the world outside our own network, so brands must increasingly play a game of channel authenticity over brand consistency. Here you can see a full list of the confirmed speakers at Webit.Festival, while here you can get all the information you need about the tickets for the event.

Our life today is more dynamic than it was at any point in history and none of our days is like the previous one. In the world of business this new form of operation speed is both a gift and a curse depending on your company’s ability to adapt to the social and economic changes and use the full potential of the new environment. In 2017 serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now or never expiring content. The biggest trends in the industry will help these expert engage consumers more directly by increasing their marketing reach. At this year’s Webit.Festival you can listen to some of the top marketers in the world. During the Marketing & Innovation Summit of the event they will share their thoughts on topics, such as Programmatic, Mobile, Video and Native Advertising, Brand Strategies, Metrix & Data, Mobile Marketing, OmniChannel & Personalisation Strategies and Media & Digital Entertainment. Their insight information will help you transform your business into the enterprise of tomorrow and will give you the best tools to increase your performance. As more and more brands learn the true value of content, our lives are becoming increasingly over-saturated in information. This means the competition for our attention has never been greater and getting eyes on your content is no longer good enough. The design director of TBrand Studio International Graham McDonnell will tell us more about the importance of the story in storytelling. The President and Global Brand Director of Havas Worldwide Jason Jercinovic will talk about the rise of Artificial Intelligence and its role in today’s politics and political marketing. Meanwhile, the CMO of Selligent Nick Worth will tell us more about marketing automation and the use of AI. During the Brand Strategies track, the Chief Creative Officer at DigitasLBi Chris Clarke will tell us more about the death of empathy in marketing and why global brand consistency doesn’t matter anymore. Chris is a member of the Campaign A-List and was recently placed at #53 in The Drum’s Adverati, a list of the most influential people in advertising. Twice Reply’s Managing director for digital transformation Volker Glaeser will inform you how new innovation processes can change the digital world and what are the most efficient ways of creating and testing future products. The German expert will explain the two most important approaches of today’s leading global innovators - Rapid Prototyping and Constant Beta. The General manager of Advertising at Phunware Jon Hook will talk about the changing landscape of mobile advertising, what are the best ways to adapt your strategy to that change and where are the biggest gaps when starting a mobile ad tech business. Meanwhile the Global chief strategy and digital officer at Mindshare Norm Johnston will explain the exploding market of connected devices and how to use the marketing opportunities it brings to better connect and service consumers. In his session, Norm will share examples from his recent book Extra Sense, which illustrate how marketers are exploring the post-mobile third wave of digital marketing. Here you can see a full list of the confirmed speakers at Webit.Festival, while here you can get all the information you need about the tickets for the event.

Any expert in the world will tell l you that in the era of Internet, videos are the best way to advertise your products and services. And hardly the world has a bigger sport for TV commercials than the several hours during the NFL’s Super Bowl. More than a half of the marketers worldwide name video as the content with best return of investment, while experts forecast that by 2020 it will account for 82% of all consumer internet traffic. The biggest single event in American sports pulled in 111.3 million viewers in the USA on Sunday night, down slightly from last year’s game numbers. Despite the epic comeback in the 34-28 overtime win of New England Patriots over Atlanta Falcons, marketers around the world were more interested in the annual Super Bowl commercials, than Tom Brady’s bid for greatest quarterback in the history of the league. The average spending for a 30-second commercial slot this year was around $5 million. But this is something that most of the biggest companies, that are seeking brand visibility, are willing to pay. This year the top level marketers in USA tried to reach their audience with a mix of emotional and political messages, that reflects the recent months of turbulence in the American society. Here are the 5 best ads, aired during Super Bowl 2017: Airbnb’s “We Accept” message Audi’s “Daughter” Budweiser’s tribute to its immigrant co-founder Adolphus Busch Coca Cola’s “America, the Beautiful” The Skittles romantic rainbow If you want to keep up with the hottest trends in the world of marketing Webit.Festival is the right place for you. During the Marketing & Innovations Summit, you can listen to top level speakers such as the Chief Creative Officer at DigitasLBi Chris Clarke, who was recently placed at 53th place in The Drum’s Adverati list of the most influential people in advertising.

During the last few years we have witnessed incredible growth and transformation in the digital advertising industry, which were driven mainly from the expansion of mobile tech and the new types of wearable devices on the market. According to 2016 internet advertising revenue report digital video has generated the greatest gain of any format across desktop and mobile. The revenues continue to go up, despite the mass adoption of apps and programs for ad blocking. Many experts predict that the industry will be driven forward by the need to deliver better and fewer ads to the customer. Most of them believe that 2017 will be the year that messaging services will take the lead. The reason for that is the rise of chat bots, who are attracting more and more budgets. But new types of bots are bringing some risks along with the value they add. Machines that create fake clicks and views can also steal information for our credit cards. This will put additional pressure on the cyber security and privacy experts, who will have to find out new ways to protect us from ad frauds and detect the toxic bots. Right now about 60% of Google’s net global ad revenue comes from mobile, up from about 45.8 percent in 2015. The company expects that by 2018 almost 75% of its ad revenues worldwide will come from mobile ad placements. The development of messaging apps like Facebook’s Messenger and WhatsApp is proving that customers want a more direct and private communication. We can expect to see entirely new options for paid content. The global practice chairman of Edelman Digital Kevin King predicts that the billions of daily users in the messaging platforms will enable marketers to make the best of new engagement opportunities. He is sure that these conversational experiences will combine past revolutions in e-commerce and text services, while in the highlighting the potential of AI. Meanwhile, the mass production of VR and AR devices will bring significant improvement in software and will increase brand efforts to penetrate this new market. If you want to keep up with the hottest trends in the world of marketing Webit.Festival is the right place for you. During the Marketing & Innovation Summit, you can listen to top level speakers such as the Global Editorial Director of Wall Street Journal Custom Studios Fara Warner, the President and Global Brand Director of Havas Worldwide Jason Jercinovic and the Head of CMO practice of Forbes Media Bruce Rogers.

One of the most popular stages of Webit.Festival, the Marketing and Innovation Summit, is once again bringing together the top CMOs, CTOs and CIOs from the advertising world, broadcasters, publishers, and ad/media/digital agencies. During the 25th and the 26th of April, Webit.Festival 2017 is the place to be in Europe if you want to hear about the latest trends in marketing, media and how the digital transformation is continuously changing the whole business world.

Main topics on the agenda of the summit will be the rising use of virtual and augmented reality, especially in the digital entertainment, how consumer empowerment is driving new brand opportunity, brand social strategies, digital and programmatic advertising, metrix and data, video and mobile video marketing, the future of artificial intelligence in marketing, creating relationships with audience, benefits of storytelling in marketing and many more.

We have 3 new top-flight speakers in our lineup for the Marketing and Innovation Summit! They include top executive from one of the most influential research and advisory firms in the world, the CMO of one of the biggest business media worldwide and the chief digital officer of Wi-Fi security and privacy providing company, so read our guide to taking part or find out more about our latest speaker additions below.

•  Victor Milligan, CMO, Forrester Research.

As the CMO of Forrester, the American advisory company, executing technology and market research, Victor Milligan aims to drive clients’ growth by combining all kind of marketing operations, analytics and customer experience. Previously, Victor was responsible, again as the CMO, for the marketing development of two other companies: Nexage, a marketplace in mobile advertising relying on the forces of mobile revolution and programmatic technologies; and Lavastorm Analytics, a company combining enterprises-grade business applications with the potential of analytics. His professional approach lies on analytics as a key to early discovery of risks and delivery of transparency and liquidity to both buyers and sellers. Previously a Senior Managing Partner and Vertical Industry Leader at Gartner Consulting, another information technology research company, Victor developed and led $125M global vertical industry team. Before Gartner, Mr. Milligan led the architecture and planning team as Senior Associate at Booz Allen Hamilton for 9 years. He holds a Bachelor’s degree in mathematics from the University of Vermont and have started his career in the US Air Force Space Command, contributing to the launch of the Global Positioning System, which is the base of so many location-based services today.   Bruce Rogers, Chief Insights Officer and Head of the CMO Practice, Forbes Media. Currently responsible for Forbes Media's Insights division, Mr. Rogers works on the company’s leadership practice engaged by blue-chip companies like IBM, KPMG, Google, EY, Deloitte and Cisco. He also deals with content and events for senior marketers. His career at Forbes started as a VP Marketing at Forbes Magazine in 1991, continued as Chief Brand Officer at Forbes Media in 2008 and led to his current role of Chief Insights Officer and Head of the CMO Practice at Forbes Media. Mr. Rogers is the author of a regular column on thought leaders changing the business landscape, several articles and reports. He is also the co-author of three books: “Profitable Brilliance,” “In the Line of Money” and “I Win You Whatever”. His business thoughts may be read under intriguing titles like “Publish or Perish”, “Using Thought Leadership to Grow“, “Why Companies Need a Chief Reason Officer” and so on. Bruce Rodgers is a member of several organizations such as Adtech, Business Marketing Association, SBV Solutions. Another proof of his effective marketing ideas is receiving the Gold Effie Award from the American Marketing Association. Baglan Rhymes, Chief Digital Officer & SVP Global Revenue, AnchorFree Inc. Ms. Rhymes’ CV is rich not only in job titles and successful work projects, but in continuous volunteering experience too. Ms. Rhymes has played a key role in the history of her current company - the Wi-Fi security and privacy providing company AnchorFree. She actively contributed in raising $53M in Series C funding and in launching four new products, currently representing 98% of the company’s revenues. Besides her main job title of Chief Digital Officer & SVP Global Revenue, she is an experienced speaker, lecturer and panelist in the field of entrepreneurship, innovation in technology and digital media. She contributes to the development and branding of some of the hottest tech startups in Silicon Valley. An active member of Forbes Agency Council, Ms. Rhymes is named as one of the most Influential Turkish Women in the USA. She is the author of several white papers like “Customs Union & Turkey”, “Customs Union & the Aegean Region”, “The Expectations of Turkish Newspaper Readers”, “The Role of the Universities in Establishing and Maintaining the Democratic Foundations in a Society: The Turkish Case". She has recently published her first, co-authored book - “Of Love, Autonomy & Wealth: Work and Play in the Virtual World”, named as one of the best in self-help and business. Previous speakers at the Marketing and Innovation Summit are top level executives like Ward Van Duffel, VP and General Manager Direct to Consumer Lego, Benjamin Faes, Managing Director PBS Google, Anosh Thakkar, CTO Philips, Jim Rosenberg, Chief Digital Officer UNICEF, David Moore, Chairman of Xaxis and President of WPP Digital, Jay Altschuler, Director Global Media Unilever, Pete Blackshaw, Global Head of Digital Marketing and Social Media Nestlé, Norm Johnston, Chief Digital Officer Mindshare Worldwide, Dr. Torsten Wingenter, Head of Digital Innovations Lufthansa, Tom Bowman, VP, Strategy&Operations, Global Advertising Sales BBC World. The Marketing and Innovation Summit is also great for networking – the next business opportunity could be waiting for you right there. Listening to the great presentators, you can also learn a lot about the way you’re a running your business and its marketing. So, don’t waste your time, these are all the important links you need: To buy your tickets for Webit.Festival Europe 2017 (EarlyBird expires soon), click here. To apply for speaking, click here. To apply for partnership, click here. To apply for exhibiting, click here. StartUP? Apply for the Founders Games Challenge by Webit.Foundation and get an opportunity for free festival tickets (500), free exhibition table (100) and opportunity to win 200 000 EUR (only 1), click here. To see the video gallery from Webit.Festival 2016, click here. To learn more about the events that are part of the festival, click here. To see pictures from our previous events, click here. For more information on the Global Webit Series and our events in Dubai, Singapore, New Delhi and Istanbul: www.Webit.Org.

One of the most recognised brands of Webit.Festival, the Marketing and Innovation Summit, is once again bringing together the top CMOs, CTOs and CIOs from the advertising world, broadcasters, publishers, and ad/media/digital agencies. During the 25th and the 26th of April, Webit.Festival 2017 is the place to be in Europe if you want to hear about the latest trends in marketing, media and how the digital transformation is continuingly changing the whole business world.

We have 3 new top-flight speakers in our lineup for the Marketing and Innovation Summit! They include top executives from huge marketing agencies, so read our guide to taking part or find out more about our latest speaker additions below.

• Jason Jercinovic, Global Brand Director & President of Havas Worldwide.

Jason is a digital marketing guru with more than twenty years experience in technology and advertising. He had been working for the campaigns of sports giants like Nike, celebrities like Justin Bieber and Taylor Swift and so on. His previous experience includes heading up the Havas Worldwide in Australia, working on Global accounts at Intel and Dell and for clients like Sony Australia. Jason believes that the future is cognitive and the way we can use cognitive technology and virtual reality for brand development. "No one knows what will happen next. Success will come to those who are more adaptable. Respond to change and opportunity by knowing your user's pain and needs. Cognitive is the competitive advantage enabling partnership between people and computers”, he concludes.  

• Fara Warner, Global Editorial Director at Wall Street Journal Custom Studios.

This is the in-house content marketing agency of the media giant, exploring variety of topics. For example, Farah and her team were hired by Netflix to hype the huge successful TV series 'Narcos' with native-ad showpiece. Fara is also a professor of Journalism at the University of Michigan and is the author of the business book "The Power of the Purse: How Smart Companies Are Adapting to the World's Most Important Consumers--Women." As editorial director, she oversees all the aspects of the agency’s editorial from editing freelance work, thinking of new ways for distribution and taking and reporting for the project. In the past she has written pieces for the New York Times, Brandweek, Fast Company and other national publications. She has more than 20 years of experience and is the reciepient of the 2006 diamond Award from Women in Communications for her work illuminating women’s issues in media.

• Chris Clarke, Chief Creative Officer of Digitas Lbi.

He is responsible for the agency’s creative production worldwide. He is famous for his bold views on number of topics published in worldwide media. Chris is an award-winnig creative with more than 20 years of experience in the digital industry. He has worked with major clients like Sony, Samsung and Coke. Chris is often in list of the most influential creative directors of the year. He has received accolades from Cannes in the Cyber Lions, D&AD, LIAA, Campaign Digital, Campaign Direct, Campaign Big Awards, Revolution, BIMA, Webby and Lovie awards. Chis is regularly asked to speak about digital culture and advertising at events as diverse as Cannes Lions and Bestival. He came to Lbi from Publicis owned Digitas, where he was President and Executive Creative Director of the UK agency following a stint as European Executive Creative Director for Modem Media. Prior to that Chris was Executive Creative Director at Wheel, a company he joined with its acquisition of Swedish hotshop Abel & Baker which he had helped to set up in the UK.   Main topics on the agenda of the summit will be the rising use of virtual and augmented reality, especially in the digital entertainment, how consumer empowerment is driving new brand opportunity, brand social strategies, digital and programmatic advertising, metrix and data, video and mobile video marketing, the future of artificial intelligence in marketing, creating relationships with audience, benefits of storytelling in marketing and many more. Previous speakers at the Marketing and Innovation Summit are top level executives like Ward Van Duffel, VP and General Manager Direct to Consumer Lego, Benjamin Faes, Managing Director PBS Google, Anosh Thakkar, CTO Philips, Jim Rosenberg, Chief Digital Officer UNICEF, David Moore, Chairman of Xaxis and President of WPP Digital, Jay Altschuler, Director Global Media Unilever, Pete Blackshaw, Global Head of Digital Marketing and Social Media Nestlé, Norm Johnston, Chief Digital Officer Mindshare Worldwide, Dr. Torsten Wingenter, Head of Digital Innovations Lufthansa, Tom Bowman, VP, Strategy&Operations, Global Advertising Sales BBC World. The Marketing and Innovation Summit is also great for networking – the next business opportunity could be waiting for you right there. Listening to the great presentators, you can also learn a lot about the way you’re a running your business and its marketing. So, don’t waste your time, these are all the important links you need: To buy your tickets for Webit.Festival Europe 2017 (EarlyBird expires soon), click here. To apply for speaking, click here. To apply for partnership, click here. To apply for exhibiting, click here. StartUP? Apply for the Founders Games Challenge by Webit.Foundation and get an opportunity for free festival tickets (500), free exhibition table (100) and opportunity to win 200 000 EUR (only 1), click here. To see the video gallery from Webit.Festival 2016, click here. To learn more about the events that are part of the festival, click here. To see pictures from our previous events, click here. For more information on the Global Webit Series and our events in Dubai, Singapore, New Delhi and Istanbul: www.Webit.Org.

If you work in marketing industry, you know that marketing requires inspiration. All the time, for anything you do - a campaign, an article, brandbuilding, etc. So, here are 10 marketing quotes that will be your today’s inspiration and will give you food for thought even for a week ahead.

1. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
2. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
3. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
4. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." -- Guy Kawasaki
5. “Marketing without data is like driving with your eyes closed.” - Dan Zarrella
6. ‘’In marketing you must choose between boredom, shouting and seduction. Which do you want?’’ Roy H. Williams
7. ‘’Advertising is not being broadly seen for what it really is, namely, the single most powerful tool to produce profitable sales growth and to increase brand value. The purpose of creativity is to enhance the ability of advertising to actually sell.’’ – Brendan Ryan, CEO, FCB
8. ‘’Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.’’ – Steuart Henderson Britt, US author
9. ‘’If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.’’ – David Ogilvy, advertising pioneer and founder of Ogilvy Group
10. ‘’Innovation is everything. When you're on the forefront, you can see what the next innovation needs to be. When you're behind, you have to spend your energy catching up.’’ – Robert Noyce, co-founder of Fairchild Semiconductor and Intel

However, it’s not only about the quotes, but also about the people who have said them. Come at CEEDS`15 by Webit to meet such inspirational people in person. Hurry up to catch the tickets.