Tag: webit agenda

Finding insights across infinite quantity of data is a huge opportunity for business leaders to derive value from analytics. Social marketing vendors offer unique approaches to preparing data, finding hidden insights and making them accessible to a wide range of business users. The number of social technologies is rising respectively to the quantity of data so we let’s make a classification of what we have: Six classes of marketing technology that logically fit together into a semblance of meaningful structure:

• Internet services - Facebook, Google, Twitter, etc. which underlie today’s marketing environment.
• Infrastructure - databases, big data management, cloud computing, and software development tools.
• Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
• Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
• Marketing Experiences — more specialized technologies such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps (the “front-office” of modern marketing).
• Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

“All models are wrong, but some are useful” says Scott Brinker in his research about Marketing Technology Landscape of 2014. During the 6th Webit Global Congress you will hear many points of view in order to choose an appropriate social marketing tool for your business.

Hurry up! Only 2 days left until you can book your tickets with early bird prices.

Not only we have various social networks, but there is also a special social behaviour. Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns. One research from the last days says that social media is silencing personal opinion – even in the offline world.

“Some social media creators and supporters have hoped that social media platforms like Facebook and Twitter might produce different enough discussion venues that those with minority views might feel freer to express their opinions, thus broadening public discourse and adding new perspectives to everyday discussion of political issues,” explains the report from Pew Research Center.

It turns out that this optimistic desire is not quite the reality. Social media is encouraging users to keep opinions to themselves which is completely opposite to the idea of social media. However, site publishers can use the data generated from website pages and the searches made to create defined audience segments based on visitors that have similar profiles. Combining this data with other demographic and psychographic data helps marketers build their key customer segments. Trends in online social behavior is an everyday-changing topic. The quantity of data is rising daily so analysing customer behaviour gets harder. Book your tickets for Global Webit Congress where you will get many tips and tricks about online social behaviour and its analysis.  

Business is constantly looking to provide customers with additional points of interaction with its services. Anywhere, anytime, at any device - this is the mobile messaging. The value of any service is being increased by communication improvements and developments, so the better mobile messaging platform, the more added value to the product. Mobile messaging gives not only access and information, but also satisfaction and confidence to the customers. Let’s talk with examples, because there are plenty of them. In February, a record acquisition happened. The social giant Facebook acquired the mobile app Whatsapp for 19 billion dollars! The deal is still not officially closed, but this is not important here. More interesting is why Facebook needs Whatsapp and here comes the simple answer - following the trends. It is Facebook that noticed the trend, but it is not the ‘creator’. Fast-growing Asian mobile messaging networks like Kakao Talk, Line, and WeChat are pretty well-situated on the market. Likewise, Tango - a mobile messaging network (with 200 million users and growing) wanted everyone to know it is serious about publishing mobile games on its platform, so the company invested $25 million in game developers around the world. It is obvious that the term mobile messaging is versatile. It can be used in any area, industry or business. Totally understandable - Mobile Messaging. Two words that the digital world can not live without. The 6th Global Webit Congress will not miss this actual topic, so hurry up and book your tickets with early bird prices now!

If done properly, content creation requires from you to commit time, energy, and resources. A Pew survey described content creation as the creation of "the material people contribute to the online world." It is pretty clear that in this digital era we are surrounded by infinite quantity of content so in order to survive on any market, you should create content. You should be creative, to care about your customers and to invest lots of energy. One of the most powerful tools we can use today for content creation is the social media and all of the data it has. Facebook, Google+, Instagram and so on - all of these are full of data. Here comes the question about data analysis, because in order to create content you should find a way to manage the data. Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data. According to Mashable research, when you run a Google search, you should think about the fact that it's just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684 478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That's over $391 million every day — quite the chunk of change. Many social data analysis experts will be at the 6th edition of Global Webit Congress. Since here is not just one simple decision how to analyze data, everything starts with the properly set goals. Book your tickets with early bird prices till the end of August, meet with lots of C-level managers and find your decision.

Retail sales rose 2.7 percent in November and December, to $265.9 billion, while actual store visits declined 14.6 percent, according to Associated Press. Researching items online before going into stores to buy is becoming more widespread daily. Up to 20 percent of holiday season sales occurred on mobile devices, eMarketer estimated. The number was even higher—close to 25 percent—on Thanksgiving and Black Friday. These statistics are a small part of the big picture and help us to define the technological trends that will revolutionize retail. Mobile’s development and innovations is of the leading trends. Mobility is much more than a smartphone app. By incorporating mobile technologies, retailers provide valuable customer’s experience. Store employees equipped with tablets that have point-of-sale capabilities, for example. Tesco, one of the world’s leading retailers, introduced its own 7-inch tablet computer, the Hudl, which can be used for in-store shopping. Another example is the French retailer Carrefour that recently launched a mobile app designed to enhance the in-store experience for the Chinese market. PayPal, Ebay and Amazon are innovators in the area of mobile commerce as well. Infinite number of examples and new rules on the market. So book tickets for the 6th edition of Global Webit Congress now in order to learn more about the new trends.