Webit Webit

“When we direct our thoughts properly, we can control our emotions.” – W. Clement Stone

Winning the lottery will make you a millionaire, good for you if you are that lucky. Fortunately, that is not the only one option. The truth is that once you start thinking like a millionaire, the chances to become one get bigger. T. Harv Eker is an author, businessman and motivational speaker. Author of the book ‘Secrets of the Millionaire Mind’, he is known for his theories on wealth and motivation. In his book, T.Harv lists 17 statements about rich and poor people and we see that it all comes from the mind:

1. Rich people believe "I create my life." Poor people believe "Life happens to me."
2. Rich people play the money game to win. Poor people play the money game to not lose.
3. Rich people are committed to being rich. Poor people want to be rich.
4. Rich people think big. Poor people think small.
5. Rich people focus on opportunities. Poor people focus on obstacles.
6. Rich people admire other rich and successful people. Poor people resent rich and successful people.

.... etc.

“I didn’t start out life as a millionaire. I carried baggage from my past just like the rest of us including negative connotations to do with wealth and a fear of success. Later on, I learnt from successful people how they think and operate”, says T. Harv.

However, successful people are usually on the TV or in news articles. Not so easy to get in touch with them, especially when you are “no one” compared to them. Still, you know what they say “If there’s a will, there’s a way” and you know nothing is impossible. In order to be a part of the millionaire environment work for your network, meet with influential people, listen to them and learn from them. CEEDS’15 by Webit will give you such an opportunity and you will be able to be a part of CEOs Lunch, Leaders Lunch as well as Chairman's Dinner, Speakers Dinner. Sitting on the same table with successful people and chatting with them is the first step of your journey of a millionaire. Don’t hesitate but buy your tickets with early bird prices now. Remember, it all starts in your mind!

24% of investors lost money in 2014. This means that in 2015 they will be more careful and cautious what to invest in. Entrepreneurs, on the other side, need to develop their ideas the best way possible in order for the investor to believe in it and not to be afraid to invest money there. It is a challenge, definitely, and the most appropriate question that comes up is ‘Do you dare to become a Startup Superstar?’. If the answer of the question is positive, let us present you the investors of CEEDS’15 who are not afraid to invest, but they are eager to find the best startup that’s really worth it. Jon Bradford, Managing Director, Techstars Jon is the Managing Director of Techstars in London, cofounder of f6s and tech.eu. Previously Jon was the cofounder and CEO of Springboard. He loves to help startups and their founders achieve their true potential. Over the last 4 years, Jon acted as an advisor to many other multi-company accelerators from Montreal to Moscow.   Mark Schmitz, Partner, Lakestar Mark is a General Partner at Lakestar, a multi-stage VC investing in internet and mobile technology companies across Europe and the United States driven by exceptional entrepreneurs. Past investments of the group include, among others: Skype, Facebook, Airbnb, and Spotify. Mark serves as board member of Lakestar and data analytics company Teralytics AG. Mark studied at Bucerius Law School and the Stanford Graduate School of Business. Marcin Hejka, Vice President, Managing Director EMEA, Intel Capital Marcin Hejka is a vice president at Intel Capital and managing director for Eastern Europe, Middle East and Africa (EMEA) at Intel Corporation. He is responsible for leading Intel Capital's investment activity in the region, which also encompasses Russia. Based in Poland, Hejka joined Intel Capital in 1999. Before stepping into his current role, he was a director at Intel Capital overseeing a team of investment managers in central Eastern Europe and Russia. He began his Intel Capital career as an investment manager for Eastern Europe. Dmitry Chikhachev, Co-founder & Managing Partner, Runa Capital Dmitry Chikhachev is a professional venture capitalist with more than 18 years of extensive cross-functional business experience. Dmitry Chikhachev is co-founder and managing partner at Runa Capital venture fund. His investment interests span complex software, mobile, virtualization and could computing. He led deal execution for NGINX, Jelastic, LinguaLeo, Ecwid, Cellrox, Capptain and other Runa companies. Dmitry is a ‘hands on’ investor and helps portfolio companies with fundraising, recruitment, strategy and technology. In summer 2014 Dmitry and partners launched $200M Runa Capital Fund II looking to invest the best tech-companies across the Globe. Oliver Holle CEO, Speedinvest Oliver is a serial entrepreneur with deep experience in the mobile and internet industry. He founded one of the first European internet startups in 1992 while still in university. He later pivoted the company towards mobile and in 2004 formed 3united AG, a 3-way merger that created a top European player in mobile content. Early 2006, 3united was acquired by VeriSign Inc. for € 55M. Oliver managed the integration of 3united into Verisign in Silicon Valley for 2 years. He then founded a boutique investment bank providing M&A services in 2008 and subsequently raised funds for Speedinvest which commenced operations in 2011 and of which he is CEO. Cem Sertoğlu, Partner, EarlyBird Venture Capital Cem Sertoglu is an entrepreneur and venture capital investor, focused on technology ventures in Turkey and CEE since 2006. He is currently a Partner at Earlybird Venture Capital in Istanbul. His investment highlights include GittiGidiyor, the first major Turkish internet exit to eBay in 2011, for $218m; YemekSepeti, the leading online meal delivery marketplace; Grupanya, Turkey’s leading daily deal business; and Wikimart.ru, a leading Russian e-commerce platform.  Among his specialities there are Venture Capital, internet, software, online media, media & entertainment, management consulting, strategy, entrepreneurship, social networks, human capital, professional service firms, marketing, business development. Dan Lupu, Partner, EarlyBird Venture Capital Dan is a Partner with Earlybird Digital East Fund, a generalist, technology focused venture capital fund targeting CEE & Turkey. Prior to this, Dan was Intel Capital’s Investment Director responsible for investing in South-East Europe (Romania, Bulgaria, ex-Yugoslavia, Moldova, Albania).   Bakhrom Ibragimov, Operations Leader, EBRD Previously Bakhrom was leading investments in European and the US technology companies with Virgin Green Fund as a Founding Principal and TLcom Capital as Investment Director. Bakhrom also was Internet Finance Director and Associate Director of Planning and Analysis in Virgin Media. Bakhrom started his career as technology investment banker with CSFB/DLJ and Cowen & Co. Bakhrom holds two Master degrees on academic scholarships from the London School of Economics and Cambridge University, and an honors Bachelor degree from Tashkent State Technical University in Uzbekistan. Alexander Galitsky, Managing Partner of Almaz Capital Partners and Skolkovo Board Member Alexander Galitsky is a Managing Partner of Almaz Capital Partners and Skolkovo Board Member, well-known innovator, entrepreneur and investor in Russia, in USA and Europe, President of the frist Russian TechTour 2004. Prior to co-founding of Almaz Capital Partners in 2008 with Cisco Systems and UFG Asset Management, Alexander formed the Information and Communications Technology investment practice at Russian Technologies, one of the first venture capital funds in Russia.   Nine investors are waiting for the best startups, so they can invest money in something meaningful and profitable. If you think that this could be your StartUp, hurry up and join the CEE Top StartUps. Do you dare to become a Startup Superstar? Apply the Founders Games.

Europe is changing rapidly and the most influential European event with focus on digital economy for Central and Eastern Europe - CEEDS`15 by Webit, will welcome the Vice President Digital Single Market, European Commission Mr. Andrus Ansip, 100 top speakers, and more then 3000 attendees from 40 countries in Sofia, Bulgaria. For 7<sup>th</sup>year on the 21<sup>st</sup>and 22<sup>nd</sup>of April CEEDS'15 by Webit shall welcome the top European enterprise and startups to an event for the digital, tech and media/advertising markets with a special focus on Central and Eastern Europe. The organizers are expecting over 3000 attendees from 40 countries. The participation of the Vice President of the European Commission Digital Single Markets Andrus Ansip along with important names from the tech, digital, marketing and the startups stage is a sure sign for a high level discussions and dialog between the business, startup ecosystem and EU. More then 100 speakers will discuss what is Europe now and what will become in the next years as well as what are the good practices in the Old Continent. The industrial leaders and the startups shall work together to will foresees and build the future of Digital Europe at CEEDS'15. This year CEEDS by Webit will host 3 main parallel stages. The Tech Summit will welcome CTO-s, CIO-s from the biggest companies from Europe and the region as well as governmental organizations, startups and representatives from the small and medium companies. The main topics include Internet of Everything, Digital Education, Digital Health, Big Data, Cloud, Business Intelligence, Security and Privacy, Money and Payments” shared Plamen Russev, Chairman of the Global Webit Series, part of which is CEEDS'15 in Sofia. “Marketing and Innovation Summit” will welcome marketing directors, CIOs, and representatives from the biggest advertisers, media groups, advertising networks, agencies and retail brands. The main topics on this stage will be digital transformation, video, mobile, programatic advertising, mobile, metrix, digital commerce, digital entertainment & media, brand social strategies. “Enterprise2Founders Summit" is the 3<sup>rd</sup> main event part of CEEDS`15 where top level representatives from the biggest companies from Europe will discuss opportunities for innovations through collaboration with startups from the region.”- announced Plamen Russev The CEEDS' speakers lineup includes CEOs, MDs, CMOs, CTOs, top execs of BitTorrent(1/3 of the world's Internet traffic passes through the BitTorrent protocol), Forbes, Googles, Microsoft, Philips, ARM, GroupM, MEC Global, disruptive startups including founder of Poikos, the company that create 3D software for measurement of the human body as part of a special panel on wearable health technologies, founder of Telerik – recently sold for 264 million USD, big number of investors, accelerators and others. Other parts of the agenda include number of workshops and roundtables for developers and marketeers, GoViral Academy for content producers as well as startups expo and a pitch stage among the others. You may still take advantage of the early bird tickets (100 EUR only) and book yours from the official CEEDS'15 page: http://webit.bg *** Global Webit Series Global Webit Series (www.webitcongress.com) are founded by Plamen Russev, a Bulgarian serial entrepreneur and investor. Together with his wife Aniela Russeva and their international team for only 5 years they've managed to establish Webit events among the most prestiges and influential events for the digital economy for the Markets of EMEA and Asia. Webit events are known as one of the best places for high level networking for tech, digital, marketing, advertising and media experts. Webit Ambassadors Foundation is helping entrepreneurs from all over the world as providing them with marketing support, mentoring. The foundation is giving the opportunity to young and innovative companies to connect with investors, media and enterprises. In 2014 more then 1600 startups applied for Webit Ambassadors Foundation grant and 180 of them were the selected. The first Webit event took place in October 2009 in Sofia. Today Global Webit Series includes events in Istanbul, Turkey, Dubai, UAE, Sofia, Bulgaria and upcoming events for China and India. More then 400 of the top professionals from the tech, digital, media, advertising industries are among Webit Speakers each year. 15'000 is the number of attendees at Webit events and this number is growing. For the past 6 years Webit events have been visited by more then 40'000 attendees from 110 countries. Webit events are the leading events at the markets that they cover Central and Eastern Europe, Middle East, Africa and part of Asia. *** Download CEEDS by Webit logo Download CEEDS photo in High Resolution *** For More Information: Adriana Paneva | adriana@eacad.eu | тел.+359 888 606 192

Startups and entrepreneurship are all around us, so we have collected 12 quotes that will inspire and motivate you and why not they will give you a new perspective and ideas. Use them wisely:

1. “A ‘startup’ is a company that is confused about – 1. What its product is. 2. Who its customers are. 3. How to make money.” – Dave McClure, 500Startups co-founder
2. “What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” – Dave Thomas, Founder, Wendy’s
3. “Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz, Starbucks CEO
4. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, LinkedIn co-founder
5. “If you’re going to put your product in beta – put your business model in beta with it.” – Joe Kraus, Google Ventures partner
6. “You just have to pay attention to what people need and what has not been done.” – Russell Simmons, Def Jam founder
7. “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” -Phil Libin, Evernote CEO
8. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” – Ben Silbermann, Pinterest founder
9. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn co-founder
10. “The last 10% it takes to launch something takes as much energy as the first 90%.” -Rob Kalin, Etsy founder
11. “If you’re not a risk taker, you should get the hell out of business.” -Ray Kroc, McDonald’s founder
12. “The only thing worse than starting something and failing… is not starting something.” -Seth Godin, Squidoo founder, author and blogger

CEEDS’15 by Webit with its Accelerators Alley will probably generate more memorable quotes so don’t miss it. Take advantage of the tickets with early bird prices of 100 EUR.

The person who is responsible for probably the most anticipated strategy of the European Commission of EU and who is the engine behind the digital transformation of Estonia -  Mr. Ansip, VP European Commission Digital Single Market is joining CEEED'15 by Webit (part of the Global Webit Series).

“Our citizens want the best the internet can offer, they want an internet that is safe and accessible to everybody. This is not a reality in Europe today,” has been said in a speech from the European Commision in November, 2014 in Strasbourg.

Andrus Ansip comes from Estonia where he was Prime Minister from 2005 to 2014. On 10th of September he was proposed for a Vice President of European Commission by President-Elect Juncker. Ansip is managing the project Digital Single Market, a focus of the European Commission, which is the main reason for us to invite him to open the biggest digital conference of CEE region.

“There is even more work to do to achieve a truly connected digital single market. A market where every consumer is able to enjoy digital content and services - wherever they are in the EU, including government services,” claims European Commission.

More information about CEEDS'15 by Webit and the speakers' schedule you will find at http://webit.bg/

“It’s always great coming to events like this and seeing the diversity of startups from around the world. You learn about the local problems they are trying to solve and challenges that they have”, said Rahul Sood, Microsoft Ventures regarding the Accelerators Alley at Webit Global Congress 2014 in Istanbul, Turkey.

CEEDS’15 by Webit will have its Accelerators Alley as well. There you will be able to present your own startup and receive feedback from all the attendees. If you are not going to present any idea, this is completely fine because you will see many new ideas and maybe receive inspiration for the next time.

“I don’t believe that the only good technology comes from the Silicon Valley or some of the other places but good technology and good people come from everywhere. So this is a very good mix, so we can get and understand and talk about what’s going on and where the innovations are coming from and what are people working on, so it’s been fantastic to have that diversity at the event,” said Jonathan Wisler, SoftLayer, again at Global Webit Congress 2014.

CEEDS’15 by Webit will meet entrepreneurs with investors from the whole CEE region. If you have a promising idea with a passionate team behind it, at CEEDS’15 you can meet your business angel who will invest in it. Take advantage of the tickets with early bird prices of 100 EUR now and prepare yourself for launching your idea in the best way possible. It is a once-in-a-lifetime experience!

According to Adam Small ‘Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization!’ What makes networking so important? Advertisements, emails, status updates, special offers, etc. are all around us every day, but it’s the personal relationships that enables you and your organization to stand out from the crowd. Relationships are the catalyst for success. People do business with those who they like and trust. Networking provides the most productive, most proficient and most enduring tactic to build relationships. To succeed you must continually connect with new people and this way to leverage your network. Here are (only) 4 of the benefits of networking:

1. It will help increase your sales, through referrals.
2. It will help you learn things that you need to know to manage and grow your business.
3. It will help you find people that you can buy goods and services from.
4. It can help stimulate your creativity about new things or approaches for your business.

We have good news for you. Except for the tickets (with early bird prices of 100 EUR at the moment), you can buy invitations that will give you access to CEOs Lunch, Leaders Lunch & Chairman's Dinner, Speakers Dinner. There you will be able to meet digital experts, specialists with high influence in their areas as well as passionate entrepreneurs from the whole CEE region. You can never know what can come up from a casual networking at a big event like CEEDS’15. Do not miss this opportunity.  

Have you seen Turkish Airlines’ video ad with Kobe Bryant and Lionel Messi? Sure, you have, since it is a perfect example of what we call viral content. It is what every marketer wants to create, simply because it makes companies grow. It can be a video, an article, even a picture, etc. It is not that easy though, to create this contagious content, so what is the secret? There is a science about creating viral or near viral content and you can use it. Successful viral content must “draw in an audience quickly and make them understand what the content is about before they lose interest", as well as to "engage them emotionally and give them a reason to share the content." No exact formula exists, but there are plenty of advice that marketers give from their experience Remember that positive content is more viral than negative content. No matter that TV news start with the negative moments, do not get the wrong impression. Customers are looking for positive videos and pictures. Another thing is that practically useful content is being shared, so companies should pay attention on what they offer to customers. Creating viral content lays on knowing the target audience and their habits. So take the time to really understand these. Last, but not least multiple ideas should be tested. Get more and more helpful advice during CEEDS’15 by Webit. Take advantage of the tickets with early bird prices of 100 EUR.

Collaborative, also known as sharing, economy is known as practices and business models based on horizontal networks and participation of a community. The concept is pretty simple. Consumers are able to get what they need from each other instead of always going to large organizations. Everything from baby toys and wedding dresses to services such as web design work or swimming lessons. All eyes are on the sharing economy now. Why? The principle is why to pay a large amount of money for something which you can rent from a stranger for significantly smaller amount of money. Customers do this in every area - tourism, education, banking and finance, etc. Open knowledge enables anyone to freely use, reuse, and redistribute knowledge such as content, data, code or designs. This principle is the foundation of peer production as well as open education, open data and open governance. Open education services totally fit the definition of collaborative economy. Internet is full of free online courses in any subject. Not only this way of studying is convenient for adults, but children from Z generation also prefer it. MOOC stands for Massive Open Online Courses - a perfect example of collaborative economy. Probably you have noticed that the terms “sharing economy,” “peer economy,” “collaborative economy,” and “collaborative consumption” are being used synonymously. Still, there are differences that can hardly be noticed by people not familiar with the topic. CEEDS`15 by Webit will take place on 21-22 April in Sofia and could also fit the definition for collaborative economy, since you have the chance to get lots of new knowledge, to discuss ideas and propose your decisions. The time is now. Take advantage of the tickets with early bird prices of 100 EUR.