“It’s always great coming to events like this and seeing the diversity of startups from around the world. You learn about the local problems they are trying to solve and challenges that they have”, said Rahul Sood, Microsoft Ventures regarding the Accelerators Alley at Webit Global Congress 2014 in Istanbul, Turkey.

CEEDS’15 by Webit will have its Accelerators Alley as well. There you will be able to present your own startup and receive feedback from all the attendees. If you are not going to present any idea, this is completely fine because you will see many new ideas and maybe receive inspiration for the next time.

“I don’t believe that the only good technology comes from the Silicon Valley or some of the other places but good technology and good people come from everywhere. So this is a very good mix, so we can get and understand and talk about what’s going on and where the innovations are coming from and what are people working on, so it’s been fantastic to have that diversity at the event,” said Jonathan Wisler, SoftLayer, again at Global Webit Congress 2014.

CEEDS’15 by Webit will meet entrepreneurs with investors from the whole CEE region. If you have a promising idea with a passionate team behind it, at CEEDS’15 you can meet your business angel who will invest in it. Take advantage of the tickets with early bird prices of 100 EUR now and prepare yourself for launching your idea in the best way possible. It is a once-in-a-lifetime experience!

According to Adam Small ‘Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization!’ What makes networking so important? Advertisements, emails, status updates, special offers, etc. are all around us every day, but it’s the personal relationships that enables you and your organization to stand out from the crowd. Relationships are the catalyst for success. People do business with those who they like and trust. Networking provides the most productive, most proficient and most enduring tactic to build relationships. To succeed you must continually connect with new people and this way to leverage your network. Here are (only) 4 of the benefits of networking:

1. It will help increase your sales, through referrals.
2. It will help you learn things that you need to know to manage and grow your business.
3. It will help you find people that you can buy goods and services from.
4. It can help stimulate your creativity about new things or approaches for your business.

We have good news for you. Except for the tickets (with early bird prices of 100 EUR at the moment), you can buy invitations that will give you access to CEOs Lunch, Leaders Lunch & Chairman's Dinner, Speakers Dinner. There you will be able to meet digital experts, specialists with high influence in their areas as well as passionate entrepreneurs from the whole CEE region. You can never know what can come up from a casual networking at a big event like CEEDS’15. Do not miss this opportunity.  

Have you seen Turkish Airlines’ video ad with Kobe Bryant and Lionel Messi? Sure, you have, since it is a perfect example of what we call viral content. It is what every marketer wants to create, simply because it makes companies grow. It can be a video, an article, even a picture, etc. It is not that easy though, to create this contagious content, so what is the secret? There is a science about creating viral or near viral content and you can use it. Successful viral content must “draw in an audience quickly and make them understand what the content is about before they lose interest", as well as to "engage them emotionally and give them a reason to share the content." No exact formula exists, but there are plenty of advice that marketers give from their experience Remember that positive content is more viral than negative content. No matter that TV news start with the negative moments, do not get the wrong impression. Customers are looking for positive videos and pictures. Another thing is that practically useful content is being shared, so companies should pay attention on what they offer to customers. Creating viral content lays on knowing the target audience and their habits. So take the time to really understand these. Last, but not least multiple ideas should be tested. Get more and more helpful advice during CEEDS’15 by Webit. Take advantage of the tickets with early bird prices of 100 EUR.

Collaborative, also known as sharing, economy is known as practices and business models based on horizontal networks and participation of a community. The concept is pretty simple. Consumers are able to get what they need from each other instead of always going to large organizations. Everything from baby toys and wedding dresses to services such as web design work or swimming lessons. All eyes are on the sharing economy now. Why? The principle is why to pay a large amount of money for something which you can rent from a stranger for significantly smaller amount of money. Customers do this in every area - tourism, education, banking and finance, etc. Open knowledge enables anyone to freely use, reuse, and redistribute knowledge such as content, data, code or designs. This principle is the foundation of peer production as well as open education, open data and open governance. Open education services totally fit the definition of collaborative economy. Internet is full of free online courses in any subject. Not only this way of studying is convenient for adults, but children from Z generation also prefer it. MOOC stands for Massive Open Online Courses - a perfect example of collaborative economy. Probably you have noticed that the terms “sharing economy,” “peer economy,” “collaborative economy,” and “collaborative consumption” are being used synonymously. Still, there are differences that can hardly be noticed by people not familiar with the topic. CEEDS`15 by Webit will take place on 21-22 April in Sofia and could also fit the definition for collaborative economy, since you have the chance to get lots of new knowledge, to discuss ideas and propose your decisions. The time is now. Take advantage of the tickets with early bird prices of 100 EUR.

It’s human nature to strive for big, for grandiosity, `the bigger, the better`, they say. With the infinite quantity of information we have today, everything around us is big. Big data, big cloud as well as big challenges along with them. Where do these challenges come from you will ask? As it has been stated above, nowadays we want everything to be big, so it is. Big data refers to the ever-increasing volume, velocity, variety, variability and complexity of information. But why challenges should be also big? Because there is one and only thing which is not big enough, it is even small, insignificant. This is the control we have over this endless quantity of information. We still do not know what to do with the big data, how to analyze it, to take advantage of it, to use it anyway at all. The problem is not how big the data is, but what do you want to know from it. Once you clarify this to you, you have the right answer. Big data is the logical consequence of the digital era we live in and the logical consequence of big data is big cloud. Information should be stored somewhere and here comes big cloud. Convenient, more or less secure, satisfactory decision. The influence of all these big stuff on marketing cannot be anything else but also big. It refers to the decision-making process, analysing, media planning, etc. It is important for marketing experts to know what data to gather, which analytical tool to use and how to go from data to insight to impact. It won’t be easy, but have in mind that you shouldn’t try to save the world. At least not at first. CEEDS`15 by Webit is where you will learn much about big data, big challenges and most importantly - how to cope with them. Hurry up and buy your tickets with early bird prices of 100 EUR.

Marketing and Innovation Summit is the name of one of the panels at CEEDS`15. There our speakers will talk about how marketing changed recently. To be more specific, what we have witnessed in the last few years is a digital transformation. If you think about it you will realize that what we called digital in 2001, we call old fashioned today. Digitalization made the digital economy to enter a new age where everything happens at a quick pace. Digital tools are invading the business environment, provoking significant changes in the way we work, communicate, and sell. Chronologically, for less than half century we saw computers, laptops, tablets, smartphones, phablets, wearables etc. Only for half of a century. Digital transformation can be seen as business transformation as well. Because most of the time it’s about people rather than about digital tools. Every year, we face new digital trends, people work about them and make them happen. Next year people create new trends and make them happen again. This is an endless process and the tendency for it is to happen faster and faster. What’s next? What we should expect or how we should adapt to the quick changes, this is what Marketing and Innovation Summit is about. Be there, analyze the past and predict the future with our speakers. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.  

Few years ago we called wearables the future, we would like to have them some day, we could even dream about them. Today, the dream is positively over, simply because the wearables are already here. They are not something imaginary anymore, they are real. Yes, they were the future and the future has already become the present.     Samsung Galaxy Gear and Apple Watch are only two wearables, eagerly expected by the customers. But it is not only about these two anymore. There is a strong competition in the wearables niche as well as unexpected innovations. Have you heard about the smartwatch that Audi launched during International CES in Las Vegas in the beginning of 2015? This smartwatch will drive your car instead of you. Or what about the Intel MICA bracelet? It’s more a women’s accessory than something else. MICA is crafted of gold-plated metal and snakeskin, and swathed in semiprecious gems and a wooden bauble on the clasp. Last, but not least, there is even a children smartwatch - Jumpy. It is an open platform smartwatch and will help the parents not to worry about their children when they are not together. We have wearables for the whole family, so it is definitely a time to stop talking about wearables as something in the future. The time is now and during CEEDS`15 by Webit you will see it. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.

The Global Webit Congress 2014 has taken place in the beginning of October in Istanbul. If you had attended it, for sure, you remember everything like it was yesterday. Those were two unforgettable days for the digital industry and tech experts. We met entrepreneurs who shared their experience, successful C-level managers in the biggest digital companies,. Everyone enjoyed the people, the knowledge, the place, the atmosphere. Extraordinary experience. However, 3 months have passed, it is already 2015 and it is time for the next round. CEE Digital Summit by Webit is back! The dates are 21-22 April, 2015, the place is Sofia, Bulgaria. This is CEEDS`15 by Webit (Central and Eastern Europe Digital Summit). Sofia is going to be the home for more than 3000 attendees from 40+ countries as well as 100+ speakers. CEEDS`15 is the meeting point for the digital markets of Central and Eastern Europe so you will have the opportunity to give and receive tips and tricks and lots of helpful pieces of advice. Among the companies which take part in Webit are Facebook, Google, IBM, Microsoft, Ebay, Intel, Samsung, etc. Names like these say enough about the scale and importance of CEEDS`15 and show that the digital world gathers in Sofia, Bulgaria. We already have the early bird tickets. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.

Less than 24 hours are left till your best beginning of October… Ever. It’s Webit time. The 6th Global Webit Congress, Istanbul, Haliç Congress Center. Are you ready? Both days we start at 10:30 and offer you two days full of opportunities. The hashtag of the event is #Webit, so don’t forget about Twitter during the conference. Your followers will appreciate your sharing, for sure. Prepare your notebooks, tablets, smartphones and, of course, your cards for the best networking. Don’t you dare have the chance to meet personally C-level managers at top companies and not introduce yourself and your ideas. You will get plenty of appropriate advice for your marketing, management, entrepreneurship ideas and whatever you need. Many experts say that networking is the most important part in every national or international business event and this is not a coincidence. You know what they say - work hard, party harder. So, make sure that at Webit party, powered by Fashion TV, you will shine even brighter than the models. For many people, it is once-in-a-lifetime opportunity. Our conclusion is to enjoy. Enjoy every single moment, every single contact you make, every single marketing trick you will learn. Bring your biggest smile and enjoy your time. We wish you two useful, productive and unforgettable two days at the Pearl of Bosphorus.

Mobile innovations are changing and redefining global business. The mobile commerce ecosystem is at the heart of a revolution that is fundamentally changing how retailers and consumer engage with one another. Unfortunately, very few truly understand the mobile commerce model. The massive volume of information and the rapid pace of change are making it difficult even for the top companies. Still there are businesses that understand it and they are the people designing, developing and implementing the innovations that will change consumer/retailer interactions forever. So, do you and your business understand mobile commerce? Mobile commerce ecosystem is composed of mobile wallets, marketing, shopping, payments, loyalty, services as well as all of the supporting peripheral processes, systems and infrastructure that surround it all. It is more than complex, isn’t it. Meanwhile, mobile commerce speed report reveals retailers are unprepared for 2014 holiday season. UniteU's report reveals twenty-two out of twenty-six sites surveyed showed a load time of longer than 13 seconds for the home page over a 3G network connection. Not many customers will wait so long as they can simply switch to another online store. Mobile commerce and retail technologies will be a strongly discussed topic during Webit. See you there. Please consider that at that time the Global Webit Congress 2014 is sold out.