Europe is changing rapidly and the most influential European event with focus on digital economy for Central and Eastern Europe - CEEDS`15 by Webit, will welcome the Vice President Digital Single Market, European Commission Mr. Andrus Ansip, 100 top speakers, and more then 3000 attendees from 40 countries in Sofia, Bulgaria. For 7<sup>th</sup>year on the 21<sup>st</sup>and 22<sup>nd</sup>of April CEEDS'15 by Webit shall welcome the top European enterprise and startups to an event for the digital, tech and media/advertising markets with a special focus on Central and Eastern Europe. The organizers are expecting over 3000 attendees from 40 countries. The participation of the Vice President of the European Commission Digital Single Markets Andrus Ansip along with important names from the tech, digital, marketing and the startups stage is a sure sign for a high level discussions and dialog between the business, startup ecosystem and EU. More then 100 speakers will discuss what is Europe now and what will become in the next years as well as what are the good practices in the Old Continent. The industrial leaders and the startups shall work together to will foresees and build the future of Digital Europe at CEEDS'15. This year CEEDS by Webit will host 3 main parallel stages. The Tech Summit will welcome CTO-s, CIO-s from the biggest companies from Europe and the region as well as governmental organizations, startups and representatives from the small and medium companies. The main topics include Internet of Everything, Digital Education, Digital Health, Big Data, Cloud, Business Intelligence, Security and Privacy, Money and Payments” shared Plamen Russev, Chairman of the Global Webit Series, part of which is CEEDS'15 in Sofia. “Marketing and Innovation Summit” will welcome marketing directors, CIOs, and representatives from the biggest advertisers, media groups, advertising networks, agencies and retail brands. The main topics on this stage will be digital transformation, video, mobile, programatic advertising, mobile, metrix, digital commerce, digital entertainment & media, brand social strategies. “Enterprise2Founders Summit" is the 3<sup>rd</sup> main event part of CEEDS`15 where top level representatives from the biggest companies from Europe will discuss opportunities for innovations through collaboration with startups from the region.”- announced Plamen Russev The CEEDS' speakers lineup includes CEOs, MDs, CMOs, CTOs, top execs of BitTorrent(1/3 of the world's Internet traffic passes through the BitTorrent protocol), Forbes, Googles, Microsoft, Philips, ARM, GroupM, MEC Global, disruptive startups including founder of Poikos, the company that create 3D software for measurement of the human body as part of a special panel on wearable health technologies, founder of Telerik – recently sold for 264 million USD, big number of investors, accelerators and others. Other parts of the agenda include number of workshops and roundtables for developers and marketeers, GoViral Academy for content producers as well as startups expo and a pitch stage among the others. You may still take advantage of the early bird tickets (100 EUR only) and book yours from the official CEEDS'15 page: http://webit.bg *** Global Webit Series Global Webit Series (www.webitcongress.com) are founded by Plamen Russev, a Bulgarian serial entrepreneur and investor. Together with his wife Aniela Russeva and their international team for only 5 years they've managed to establish Webit events among the most prestiges and influential events for the digital economy for the Markets of EMEA and Asia. Webit events are known as one of the best places for high level networking for tech, digital, marketing, advertising and media experts. Webit Ambassadors Foundation is helping entrepreneurs from all over the world as providing them with marketing support, mentoring. The foundation is giving the opportunity to young and innovative companies to connect with investors, media and enterprises. In 2014 more then 1600 startups applied for Webit Ambassadors Foundation grant and 180 of them were the selected. The first Webit event took place in October 2009 in Sofia. Today Global Webit Series includes events in Istanbul, Turkey, Dubai, UAE, Sofia, Bulgaria and upcoming events for China and India. More then 400 of the top professionals from the tech, digital, media, advertising industries are among Webit Speakers each year. 15'000 is the number of attendees at Webit events and this number is growing. For the past 6 years Webit events have been visited by more then 40'000 attendees from 110 countries. Webit events are the leading events at the markets that they cover Central and Eastern Europe, Middle East, Africa and part of Asia. *** Download CEEDS by Webit logo Download CEEDS photo in High Resolution *** For More Information: Adriana Paneva | adriana@eacad.eu | тел.+359 888 606 192

Startups and entrepreneurship are all around us, so we have collected 12 quotes that will inspire and motivate you and why not they will give you a new perspective and ideas. Use them wisely:

1. “A ‘startup’ is a company that is confused about – 1. What its product is. 2. Who its customers are. 3. How to make money.” – Dave McClure, 500Startups co-founder
2. “What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” – Dave Thomas, Founder, Wendy’s
3. “Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz, Starbucks CEO
4. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, LinkedIn co-founder
5. “If you’re going to put your product in beta – put your business model in beta with it.” – Joe Kraus, Google Ventures partner
6. “You just have to pay attention to what people need and what has not been done.” – Russell Simmons, Def Jam founder
7. “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” -Phil Libin, Evernote CEO
8. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” – Ben Silbermann, Pinterest founder
9. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn co-founder
10. “The last 10% it takes to launch something takes as much energy as the first 90%.” -Rob Kalin, Etsy founder
11. “If you’re not a risk taker, you should get the hell out of business.” -Ray Kroc, McDonald’s founder
12. “The only thing worse than starting something and failing… is not starting something.” -Seth Godin, Squidoo founder, author and blogger

CEEDS’15 by Webit with its Accelerators Alley will probably generate more memorable quotes so don’t miss it. Take advantage of the tickets with early bird prices of 100 EUR.

The person who is responsible for probably the most anticipated strategy of the European Commission of EU and who is the engine behind the digital transformation of Estonia -  Mr. Ansip, VP European Commission Digital Single Market is joining CEEED'15 by Webit (part of the Global Webit Series).

“Our citizens want the best the internet can offer, they want an internet that is safe and accessible to everybody. This is not a reality in Europe today,” has been said in a speech from the European Commision in November, 2014 in Strasbourg.

Andrus Ansip comes from Estonia where he was Prime Minister from 2005 to 2014. On 10th of September he was proposed for a Vice President of European Commission by President-Elect Juncker. Ansip is managing the project Digital Single Market, a focus of the European Commission, which is the main reason for us to invite him to open the biggest digital conference of CEE region.

“There is even more work to do to achieve a truly connected digital single market. A market where every consumer is able to enjoy digital content and services - wherever they are in the EU, including government services,” claims European Commission.

More information about CEEDS'15 by Webit and the speakers' schedule you will find at http://webit.bg/

“It’s always great coming to events like this and seeing the diversity of startups from around the world. You learn about the local problems they are trying to solve and challenges that they have”, said Rahul Sood, Microsoft Ventures regarding the Accelerators Alley at Webit Global Congress 2014 in Istanbul, Turkey.

CEEDS’15 by Webit will have its Accelerators Alley as well. There you will be able to present your own startup and receive feedback from all the attendees. If you are not going to present any idea, this is completely fine because you will see many new ideas and maybe receive inspiration for the next time.

“I don’t believe that the only good technology comes from the Silicon Valley or some of the other places but good technology and good people come from everywhere. So this is a very good mix, so we can get and understand and talk about what’s going on and where the innovations are coming from and what are people working on, so it’s been fantastic to have that diversity at the event,” said Jonathan Wisler, SoftLayer, again at Global Webit Congress 2014.

CEEDS’15 by Webit will meet entrepreneurs with investors from the whole CEE region. If you have a promising idea with a passionate team behind it, at CEEDS’15 you can meet your business angel who will invest in it. Take advantage of the tickets with early bird prices of 100 EUR now and prepare yourself for launching your idea in the best way possible. It is a once-in-a-lifetime experience!

According to Adam Small ‘Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization!’ What makes networking so important? Advertisements, emails, status updates, special offers, etc. are all around us every day, but it’s the personal relationships that enables you and your organization to stand out from the crowd. Relationships are the catalyst for success. People do business with those who they like and trust. Networking provides the most productive, most proficient and most enduring tactic to build relationships. To succeed you must continually connect with new people and this way to leverage your network. Here are (only) 4 of the benefits of networking:

1. It will help increase your sales, through referrals.
2. It will help you learn things that you need to know to manage and grow your business.
3. It will help you find people that you can buy goods and services from.
4. It can help stimulate your creativity about new things or approaches for your business.

We have good news for you. Except for the tickets (with early bird prices of 100 EUR at the moment), you can buy invitations that will give you access to CEOs Lunch, Leaders Lunch & Chairman's Dinner, Speakers Dinner. There you will be able to meet digital experts, specialists with high influence in their areas as well as passionate entrepreneurs from the whole CEE region. You can never know what can come up from a casual networking at a big event like CEEDS’15. Do not miss this opportunity.  

Have you seen Turkish Airlines’ video ad with Kobe Bryant and Lionel Messi? Sure, you have, since it is a perfect example of what we call viral content. It is what every marketer wants to create, simply because it makes companies grow. It can be a video, an article, even a picture, etc. It is not that easy though, to create this contagious content, so what is the secret? There is a science about creating viral or near viral content and you can use it. Successful viral content must “draw in an audience quickly and make them understand what the content is about before they lose interest", as well as to "engage them emotionally and give them a reason to share the content." No exact formula exists, but there are plenty of advice that marketers give from their experience Remember that positive content is more viral than negative content. No matter that TV news start with the negative moments, do not get the wrong impression. Customers are looking for positive videos and pictures. Another thing is that practically useful content is being shared, so companies should pay attention on what they offer to customers. Creating viral content lays on knowing the target audience and their habits. So take the time to really understand these. Last, but not least multiple ideas should be tested. Get more and more helpful advice during CEEDS’15 by Webit. Take advantage of the tickets with early bird prices of 100 EUR.

Collaborative, also known as sharing, economy is known as practices and business models based on horizontal networks and participation of a community. The concept is pretty simple. Consumers are able to get what they need from each other instead of always going to large organizations. Everything from baby toys and wedding dresses to services such as web design work or swimming lessons. All eyes are on the sharing economy now. Why? The principle is why to pay a large amount of money for something which you can rent from a stranger for significantly smaller amount of money. Customers do this in every area - tourism, education, banking and finance, etc. Open knowledge enables anyone to freely use, reuse, and redistribute knowledge such as content, data, code or designs. This principle is the foundation of peer production as well as open education, open data and open governance. Open education services totally fit the definition of collaborative economy. Internet is full of free online courses in any subject. Not only this way of studying is convenient for adults, but children from Z generation also prefer it. MOOC stands for Massive Open Online Courses - a perfect example of collaborative economy. Probably you have noticed that the terms “sharing economy,” “peer economy,” “collaborative economy,” and “collaborative consumption” are being used synonymously. Still, there are differences that can hardly be noticed by people not familiar with the topic. CEEDS`15 by Webit will take place on 21-22 April in Sofia and could also fit the definition for collaborative economy, since you have the chance to get lots of new knowledge, to discuss ideas and propose your decisions. The time is now. Take advantage of the tickets with early bird prices of 100 EUR.

It’s human nature to strive for big, for grandiosity, `the bigger, the better`, they say. With the infinite quantity of information we have today, everything around us is big. Big data, big cloud as well as big challenges along with them. Where do these challenges come from you will ask? As it has been stated above, nowadays we want everything to be big, so it is. Big data refers to the ever-increasing volume, velocity, variety, variability and complexity of information. But why challenges should be also big? Because there is one and only thing which is not big enough, it is even small, insignificant. This is the control we have over this endless quantity of information. We still do not know what to do with the big data, how to analyze it, to take advantage of it, to use it anyway at all. The problem is not how big the data is, but what do you want to know from it. Once you clarify this to you, you have the right answer. Big data is the logical consequence of the digital era we live in and the logical consequence of big data is big cloud. Information should be stored somewhere and here comes big cloud. Convenient, more or less secure, satisfactory decision. The influence of all these big stuff on marketing cannot be anything else but also big. It refers to the decision-making process, analysing, media planning, etc. It is important for marketing experts to know what data to gather, which analytical tool to use and how to go from data to insight to impact. It won’t be easy, but have in mind that you shouldn’t try to save the world. At least not at first. CEEDS`15 by Webit is where you will learn much about big data, big challenges and most importantly - how to cope with them. Hurry up and buy your tickets with early bird prices of 100 EUR.

Marketing and Innovation Summit is the name of one of the panels at CEEDS`15. There our speakers will talk about how marketing changed recently. To be more specific, what we have witnessed in the last few years is a digital transformation. If you think about it you will realize that what we called digital in 2001, we call old fashioned today. Digitalization made the digital economy to enter a new age where everything happens at a quick pace. Digital tools are invading the business environment, provoking significant changes in the way we work, communicate, and sell. Chronologically, for less than half century we saw computers, laptops, tablets, smartphones, phablets, wearables etc. Only for half of a century. Digital transformation can be seen as business transformation as well. Because most of the time it’s about people rather than about digital tools. Every year, we face new digital trends, people work about them and make them happen. Next year people create new trends and make them happen again. This is an endless process and the tendency for it is to happen faster and faster. What’s next? What we should expect or how we should adapt to the quick changes, this is what Marketing and Innovation Summit is about. Be there, analyze the past and predict the future with our speakers. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.  

Few years ago we called wearables the future, we would like to have them some day, we could even dream about them. Today, the dream is positively over, simply because the wearables are already here. They are not something imaginary anymore, they are real. Yes, they were the future and the future has already become the present.     Samsung Galaxy Gear and Apple Watch are only two wearables, eagerly expected by the customers. But it is not only about these two anymore. There is a strong competition in the wearables niche as well as unexpected innovations. Have you heard about the smartwatch that Audi launched during International CES in Las Vegas in the beginning of 2015? This smartwatch will drive your car instead of you. Or what about the Intel MICA bracelet? It’s more a women’s accessory than something else. MICA is crafted of gold-plated metal and snakeskin, and swathed in semiprecious gems and a wooden bauble on the clasp. Last, but not least, there is even a children smartwatch - Jumpy. It is an open platform smartwatch and will help the parents not to worry about their children when they are not together. We have wearables for the whole family, so it is definitely a time to stop talking about wearables as something in the future. The time is now and during CEEDS`15 by Webit you will see it. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.