In the beginning it was e-commerce. The customers were happy because it was much more convenient for them to shop online. It didn’t take long for mobile e-commerce to take place and become even more popular and comfortable. India, for instance, is one of the biggest е-commerce markets. With its over 250 million internet users and 900 million mobile subscribers, the market is only going to expand. Realising this, even traditionally offline retailers choose to enter the online market.

"We will never go the traditional retail route in India," said Manu Jain, India head of Xiaomi. "In a traditional retail channel, the overhead costs get passed onto the consumer.

Here comes something from the last days. Apple Pay - the new Apple’s wireless payments system. Why does it matters? For the moment, Apple Pay is still in the launching period, so no impact can be seen. Not yet. But if Apple, which reportedly has more than 800 million credit cards on file and expects to sell between 70 and 80 million new iPhones by the end of this year, thinks there’s a better way to convert customers on mobile devices, you need to be thinking about it, too. There’s also Amazon’s Fire phone, which lets you scan a real image and immediately to be directed to that product page on Amazon. Instagram is also trying to implement mobile e-commerce in its strategy.

"The online channel is a big source of data collection. We learn great insights to what products are working in which geographies," said Shivanandan Pare, head of ecommerce at Madura Fashion & Lifestyle. "This helps us in our offline expansion."

Don’t miss the 6th Global Webit Congress where the topic will be discussed by experts. Book your tickets now!

Dr. Yaser Bishr is the Executive Director of Strategy and Development at Al Jazeera Media Network. Yaser is leading the Network’s transformation from a regional broadcaster to a global media player.  He will be opening keynote speaker at the blue track of the Global Webit Congress. Al Jazeera has received prestigious awards from organizations across the globe. The network is honored for overall excellence in achieving its mission, in addition to praise for Al Jazeera's individual reporters and their work. At Al Jazeera, Dr. Bishr is leading its digital media strategy, workplace technology transformation, merger and acquisition, innovation & incubation initiative, and Al Jazeera’s global expansion strategies. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business from government focused to commercial. Yaser has 21 years experience as an engineer, entrepreneur, and academic. Prior to joining Lockheed, Yaser had successfully co-founded and sold several startups in location based services and social media analytics in Germany and in the US. During his time as a professor in the University of Muenster, Germany, Yaser had published a book on Interoperability and Knowledge Management. He also has over 30 refereed papers and book chapters on various computer science topics. Yaser holds an MBA from Duke University, Fuqua School of Business where he was honored with the Duke University Scholar Merits Award.  He also holds a Bachelor of Science with Honors in Civil Engineering, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. We are proud to have Dr. Yaser Bishr as a keynote speaker at the blue track of the Global Webit Congress. Join the amazing speakers by booking your ticket now!

Jon Myers is VP & Managing Director – EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBi, Neo@Ogilvy, MoneySupermarket.com, Sainsburys and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands.

‘Jon is quite simply an encyclopedia of knowledge and experience of all things digital,’ says Michael Kirwan, Commercial Director at Latitude Digital Marketing.

Prior to joining Marin Software Jon was leading Yahoo’s search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB. At Global Webit Congress you will have the chance to receive know-how from Jon Myers, regarding leadership in online advertising industry. Book your tickets now!

Twenty days left till the 6th Webit Global Congress and we have just sold the 6000th ticket. The organizers are working hard in order to deliver unforgettable experience. Webit brings in one place C-level attendees who you can join to connect with the world’s Digital, Tech and Media elite. C-level managers at companies like Facebook, Apple, Google, etc. sounds impressive - you will be surrounded by ‘giants’. Experienced experts and speakers will take you to the digital world with helpful stories and advice. The venue, Haliç Congress Center, is “the only seaside congress center in Istanbul”, so it can be reached by all means of transport including by yacht. Not only this, but also the networking party will be on a yacht. Global Webit Congress is famous for its memorable parties. Webit Party in 2014 is powered by Fashion TV. So, Webit 2014 will be the meeting point not only of the World’s Digital and Tech Prophets but also of the most beautiful models from all over the world. Last, but not least - Istanbul, the pearl of Bosphorous, will tell you the modern version of a Thousand and One Nights fairy tales. It’s great to see that the attendees joining so far, are not only people who will attend Webit for the first time, but there are also Webit friends who will come back for the third, fourth or even fifth time. We are looking forward to welcoming you at the 6th Global Webit Congress. Book your ticket now!  

Meet Aurélie Pols, Webit Speaker, Chief Visionary Officer & Founder of Mind Your Group. She will be joining us at the blue track of the Global Webit Congress. Aurélie has extensive background and experience in Digital Analytics. She pioneered Digital analytics in Europe by stating vendor independence and focusing on the interaction of tools  and data to support business strategies.This allowed her to co-found OX2 in Belgium in 2003, which was successfully sold to UK based Digitas LBi (Publicis) in 2008. In 2012 she co-founds Mind Your Group in Spain addressing issues revolving around digital analytics, including Social Media and Privacy. Dedicated to analytics since 2001, she is listed in Avinash Kaushik’s top 10 analytics blogs. She is Web Analytics Demystified’s initial principal consultant for US based web analytics guru, Eric T. Peterson. Of International background she was Globalization Chair for the Digital Analytics Association (DAA) and serves on the Board of Stockholm’s eMetrics Marketing Optimization Summit. Today she speaks at various events such as eMetrics, O'Reilly's Strata and the IAPP, The International Association of Privacy Professionals. After a decade of gathering technical knowledge about the use of analytics tools through a range of certifications, she focuses on delivering value to the bottom line with keeping an eye on data protection legislation, pushing a Privacy by Design agenda. Her main focus, besides coaching analysts and data officers, are data integrations and vizualizations; digital analytics teams with their HR set-up & Privacy within the context of Big Data. She will be presenting her experience and knowledge at the blue track of the Global Webit Summit. The topic that she will be presenting is: "Assessing Risks in the Cloud to fuel Big Data Initiatives". Join the discussion at the 6th Global Webit Congress in Istanbul. Come join Aurelle Polls and over 200 distinguished speakers at the Global Webit Congress. Book your ticket now.

The Internet of Things (IoT) is everywhere around us. At home, in the phone, smart watch, in the glasses and clothes we wear, in the car we drive, in the shop we visit at the enterprise. Businesses realize that they can get a lot more by delving deeper and using the great opportunities provided by the IoT and the connected world. What about using IoT for communicating with the customer online and in real time and making him a happy and loyal client. What about using IoT for one to one customer engagement and improvement. How the Internet of Things is Revolutionizing Customer Services is the topic that Vishal Dhar, co-founder of iYogi a Digital Service Cloud will be presenting at the blue track of the Global Webit Congress. Yogi’s Digital Service Cloud is a platform for supporting the Internet of Things (IoT) world, endorsed by 2.5+ million users across 10 countries. It currently provides support for over 500 technologies in the Digital Home. Vishal’s current role is forging new partnerships with IoT solution providers across multiple industry verticals to increase adoption for emerging technologies. One of the things Vishal learnt during his days in the creative scene in New York, as he dabbled in entertainment, publishing and the arts, was the importance of doing something new all the time. After setting up a gallery of contemporary art, he decided to venture into Public Relations, Content Marketing and creating Rich Databases for business media companies. And the journey just went on. He founded three companies before iYogi happened. At iYogi he runs a tight, and fun, ship marketing its services across multiple geographies. On Fortune magazine’s list of Asia’s 25 hottest people in business last year, Vishal always has something to do or somewhere to go. Quite like iYogi itself, actually.

“The customer service industry is about to see an IoT tsunami change in the next five years. Just as consumers will experience a whole host of new applications; brands, service providers and OEMs will realize the full opportunity of IoT enabled customer services and support." says Vishal Dhar

Whant to hear more and participate in the discussion? Join Vishal Dhar at the blue track of the Global Webit Congress and learn about the hot topic of IoT and how it revolutionizes customer services. Book your tickets now!

Criteo is the leader in personalised retargeting on the Internet. Personalized performance advertising is what they do best. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,000+ employees in 17 offices across the Americas, Europe and Asia-Pacific, serving 6,000+ advertisers worldwide with direct relationships with 7,000+ publishers. Dirk Henke is Managing Director Eastern Europe & MEA at Criteo since October 2012. Before, he has been based in Criteo’s headquarter in Paris, having been responsible as Vice President Business Development for the publisher business of Criteo in whole Europe as well as for the development of new markets focusing Asia. Dirk joins Criteo from Microsoft, where he held the role of Head of Media Network with full P&L responsibility. Prior to heading up the entire Media Network division, Dirk was Head of Publisher Sales at Microsoft. Another station in Dirk’s career was Yahoo! – initially as a Business Development Manager in Germany and subsequently as Senior Manager Business Development for Southeast Asia, in charge of launching the Yahoo Search Marketing Business in Southeast Asia and setting up the Business Unit there. In his earlier career, Dirk worked for NBC Universal as a Marketing and Project Manager. Dirk holds a Diploma in International Business from the Euro-Business-College, Bonn (Germany), and an MBA from Aston University, Birmingham (UK). Meet Dirk Henke at Global Webit Congress in Istanbul and you will have the chance to learn a lot from his extensive experience in the online world. Book your tickets now.  

Former flying trapeze artist turned Business Development, Digital Marketing and Interactive Strategist, Ivan Hernandez is amongst the Webit speakers at 6th Webit Global Congress. He is the Co-Founder of The Digital Loop, a boutique consultancy specializing in digital transformation. Additionally he co-hosts its weekly video series about the opportunities and challenges of the digital era. Today we speak with him about the emotion to be among the winners at Webit Audience Award and the topic he'll present on the stage.

_ Are you excited that you are among the winners at audience award to be on the stage of GWC so 10 000 visitors from EMEA and ASIA will be able to hear your thoughts and you will share your experience with them?

I am very excited and thankful for the support. I am really looking forward to this fantastic event. I have heard great things about the previous editions of the Webit Congress, so to be there and be able to share my ideas on stage is great.

_ During the contest they were really big names in the digital and tech industry worldwide so what was the feeling to compete?

I must say it was very exciting. Just to be part of the list of potential speakers was a great satisfaction and to actually be part of the top five speakers chosen by the audience means a lot to me.

_ What was your motivation to apply for a speaker at Webit and what are your expectations from the 6th Webit Global Congress?

I have been speaking at different conferences and events across Europe and the reception I’ve gotten from the audience has been extremely positive. So, when I found out about the possibility to apply to present at Webit, I jumped right away at the opportunity. Regarding my expectations, I really look forward to amazing presentations and to having the opportunity to meet and connect with great people. This is what I believe makes this type of events a remarkable experience.

_ We have more than 300 media from all around the world there that are very curious for news and launches so please share with us in before just a part of your topic so to keep it hot..:)

Well, in my presentation I explore the relationship between change, disruptive innovation and digital technologies. I will share couple of great examples of companies that are thriving in this new digital age, and share some ideas on how organizations can begin their digital transformation. I really look forward to share these ideas on stage.

_ Who would you advise to attend Webit Global Congress and why?

What I have been telling my friends is that Webit is the type of event that brings together business leaders from all over the world, so if you are doing something valuable and you are the type of person who is open to connect, exchange ideas and to build relationships with some of the most important people in the digital and tech industry, the Webit Global Congress is the place to be. If you want to hear more from Ivan Hernandez, book your Webit tickets today!

When it comes to big social data, marketers can react in two ways - to ignore it, just because they are afraid of the quantity, or to be brave enough and to confront and harness big data. Big social data allows companies to go much deeper into simply monitoring for brand mentions. Advanced data sets are allowing brands to insert themselves into many conversations that go beyond the mentions of their product/service and can develop deeper relationships with customers and influencers.

‘Real-time social data lets brands identify an important trend, insert themselves into that trend, and measure the impact of that trend in ways that were never possible before now.’ /The Next Web/

The interaction between brands and their customers in social media like Facebook, Twitter and Google+ is important and managers know that. The social media, on the other side offers various tools to help advertisers. It is interesting that even LinkedIn (the professional social network) is striving to become a content platform. LinkedIn’s 300 million members bring plenty of data with them. Recruiters looking for qualified candidates and B2B companies looking for clients. In order for the data to be successfully used, it should be managed properly. For better or worse, you cannot control the quantity of social data. What you can control is the way you react it - ignore it or use it. Global Webit Congress will meet you with many successful brands’ managers, so you will get plenty of useful advice. Book your tickets now!

Not every marketer needs to be a technologist. Maybe five years ago it was true. Today, having in mind how deeply technology is related with modern marketing, every marketer should be familiar with the laws of technology that affect strategies and operations. David Moore is an expert in this area and you have the chance to meet him at the 6th Global Webit Congress in Istanbul. David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today's opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry and a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. In his leisure time, Dave is a triathlete and has run the last 12 NYC Marathons. Book your Webit tickets now in order to learn more about Dave’s experience.