Pete Blackshaw is Global Head of Digital Marketing and Social Media for Nestlé, S.A. Pete’s career, spanning digital marketing, public policy and brand management, has always put the consumer’s voice at the center. Before Nestlé, Pete was the CMO of NM Incite, a joint venture between Nielsen and McKinsey that integrated social insight into core business strategies. In his book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World” (Doubleday) Pete shares hundreds of experiences with Fortune 1000 companies working to improve the consumer conversation. While at P&G, he helped lead the company to Ad Age’s “1999 Interactive Marketer of the Year” distinction.

‘Pete is truly the Godfather of Consumer-Generated Media,’ says Jay Rampuria, Global Head of Client Development.

He recently served as chairman of the board of the National Council of Better Business Bureaus and co-founded the Word-of-Mouth Marketing Association (WOMMA). An Advertising Research Foundation (ARF) “Great Minds” award winner, Pete is a graduate of Harvard Business School and the University of California, Santa Cruz. Less than two weeks left till the 6th Global Webit Congress where you can meet Pete Blackshaw. Book your tickets now!

  It expands at any moment, so it is pointless to try to give definition for omni-channel. Marketo, one of the leading Marketing Automation providers gives a solid explanation of why marketers need to think Omni-Channel:

"Marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer's experience should be consistent and complementary."

Omni-channel provides the customers with multi-path purchase experience. In order to be recognizable on the market, you need to be everywhere and today, market is an aggregate concept. From their smartphone to the desktop to an in store visit; we are entering an omni-channel world, where consumers seek an omni-channel experience. Digital selling and omni-channel commerce have transformed the way customers shop as well as the way retailers engage with them. Store associates today are expected to deliver a customer experience that is as engaging, informative and profitable as it is accurate and efficient. To do this, they must have the ability to see a complete, omni-channel view of the customer, sell any unit of inventory across the entire retail network, and effortlessly handle cross channel transactions, such as returns and exchanges. Omni-channel is a way of thinking and the sooner you implement it, the more successful your business will be. Join the 6th Global Webit Congress to learn more about omni-channel solutions from digital experts. Book your tickets now!  

Responsible for as much as a third of all Internet traffic at one point, BitTorrent is associated with piracy in the public’s imagination. However, that is an unfair characterization. In fact BitTorrent protocol is an ideal marketing platform for brands and publishers. With its 170 million active monthly users, BitTorrent is better than Pinterest, IGN and Spotify. Nearly, two-thirds (63 percent) of that user base is under the age of 34. Half (51 percent) are high school students. The user base is quite big with a lot of potential, so the company focuses on the marketers, who are interested in doing business there. BitTorrent offers a few products as well. Bundle, lets brands and publishers package content to be downloaded by users in batches. Bundle is “built for bigger stories,” with five of 2013′s most downloaded bundles at 3 GB or more. The company also recently introduced Sync, which lets users share content across devices — not on a cloud — without limits. In July, BitTorrent unveiled a chat client, Bleep, which offers ‘a decentralized connection so you can send information without the risk of it being snooped on’. There’s also a growing media network that has clients including Spring, Hotwire and EA. As a President & CEO at BitTorrent Inc., Eric Klinker is responsible for an ecosystem of software, devices and protocols that moves between 15% and 30% of the world’s Internet traffic on a daily basis, and has more than 170 million monthly users worldwide. Prior to BitTorrent, Klinker was a pioneer in network optimization technologies. He served as CTO and Vice President of Engineering at Internap Network Services and CTO and Chief Architect at netVmg Inc., acquired by Internap. Klinker was an early builder of broadband networks. In various roles with @Home Network, Klinker was instrumental in the development of the world's first large scale, broadband ISP. Previously, he led engineering teams at the U.S. Naval Research Laboratory, focusing on information security, high assurance computing and multicast data communication. Klinker was awarded a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign and a M.S. in Electrical Engineering from the U.S. Naval Postgraduate School. Do not miss the opportunity to listen Eric Klinker as a speaker at the 6th Global Webit Congress. Book your tickets now! Two weeks left till the best time to visit Istanbul.

In the beginning it was e-commerce. The customers were happy because it was much more convenient for them to shop online. It didn’t take long for mobile e-commerce to take place and become even more popular and comfortable. India, for instance, is one of the biggest е-commerce markets. With its over 250 million internet users and 900 million mobile subscribers, the market is only going to expand. Realising this, even traditionally offline retailers choose to enter the online market.

"We will never go the traditional retail route in India," said Manu Jain, India head of Xiaomi. "In a traditional retail channel, the overhead costs get passed onto the consumer.

Here comes something from the last days. Apple Pay - the new Apple’s wireless payments system. Why does it matters? For the moment, Apple Pay is still in the launching period, so no impact can be seen. Not yet. But if Apple, which reportedly has more than 800 million credit cards on file and expects to sell between 70 and 80 million new iPhones by the end of this year, thinks there’s a better way to convert customers on mobile devices, you need to be thinking about it, too. There’s also Amazon’s Fire phone, which lets you scan a real image and immediately to be directed to that product page on Amazon. Instagram is also trying to implement mobile e-commerce in its strategy.

"The online channel is a big source of data collection. We learn great insights to what products are working in which geographies," said Shivanandan Pare, head of ecommerce at Madura Fashion & Lifestyle. "This helps us in our offline expansion."

Don’t miss the 6th Global Webit Congress where the topic will be discussed by experts. Book your tickets now!

Dr. Yaser Bishr is the Executive Director of Strategy and Development at Al Jazeera Media Network. Yaser is leading the Network’s transformation from a regional broadcaster to a global media player.  He will be opening keynote speaker at the blue track of the Global Webit Congress. Al Jazeera has received prestigious awards from organizations across the globe. The network is honored for overall excellence in achieving its mission, in addition to praise for Al Jazeera's individual reporters and their work. At Al Jazeera, Dr. Bishr is leading its digital media strategy, workplace technology transformation, merger and acquisition, innovation & incubation initiative, and Al Jazeera’s global expansion strategies. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business from government focused to commercial. Yaser has 21 years experience as an engineer, entrepreneur, and academic. Prior to joining Lockheed, Yaser had successfully co-founded and sold several startups in location based services and social media analytics in Germany and in the US. During his time as a professor in the University of Muenster, Germany, Yaser had published a book on Interoperability and Knowledge Management. He also has over 30 refereed papers and book chapters on various computer science topics. Yaser holds an MBA from Duke University, Fuqua School of Business where he was honored with the Duke University Scholar Merits Award.  He also holds a Bachelor of Science with Honors in Civil Engineering, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. We are proud to have Dr. Yaser Bishr as a keynote speaker at the blue track of the Global Webit Congress. Join the amazing speakers by booking your ticket now!

Jon Myers is VP & Managing Director – EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBi, Neo@Ogilvy, MoneySupermarket.com, Sainsburys and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands.

‘Jon is quite simply an encyclopedia of knowledge and experience of all things digital,’ says Michael Kirwan, Commercial Director at Latitude Digital Marketing.

Prior to joining Marin Software Jon was leading Yahoo’s search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB. At Global Webit Congress you will have the chance to receive know-how from Jon Myers, regarding leadership in online advertising industry. Book your tickets now!

Twenty days left till the 6th Webit Global Congress and we have just sold the 6000th ticket. The organizers are working hard in order to deliver unforgettable experience. Webit brings in one place C-level attendees who you can join to connect with the world’s Digital, Tech and Media elite. C-level managers at companies like Facebook, Apple, Google, etc. sounds impressive - you will be surrounded by ‘giants’. Experienced experts and speakers will take you to the digital world with helpful stories and advice. The venue, Haliç Congress Center, is “the only seaside congress center in Istanbul”, so it can be reached by all means of transport including by yacht. Not only this, but also the networking party will be on a yacht. Global Webit Congress is famous for its memorable parties. Webit Party in 2014 is powered by Fashion TV. So, Webit 2014 will be the meeting point not only of the World’s Digital and Tech Prophets but also of the most beautiful models from all over the world. Last, but not least - Istanbul, the pearl of Bosphorous, will tell you the modern version of a Thousand and One Nights fairy tales. It’s great to see that the attendees joining so far, are not only people who will attend Webit for the first time, but there are also Webit friends who will come back for the third, fourth or even fifth time. We are looking forward to welcoming you at the 6th Global Webit Congress. Book your ticket now!  

Meet Aurélie Pols, Webit Speaker, Chief Visionary Officer & Founder of Mind Your Group. She will be joining us at the blue track of the Global Webit Congress. Aurélie has extensive background and experience in Digital Analytics. She pioneered Digital analytics in Europe by stating vendor independence and focusing on the interaction of tools  and data to support business strategies.This allowed her to co-found OX2 in Belgium in 2003, which was successfully sold to UK based Digitas LBi (Publicis) in 2008. In 2012 she co-founds Mind Your Group in Spain addressing issues revolving around digital analytics, including Social Media and Privacy. Dedicated to analytics since 2001, she is listed in Avinash Kaushik’s top 10 analytics blogs. She is Web Analytics Demystified’s initial principal consultant for US based web analytics guru, Eric T. Peterson. Of International background she was Globalization Chair for the Digital Analytics Association (DAA) and serves on the Board of Stockholm’s eMetrics Marketing Optimization Summit. Today she speaks at various events such as eMetrics, O'Reilly's Strata and the IAPP, The International Association of Privacy Professionals. After a decade of gathering technical knowledge about the use of analytics tools through a range of certifications, she focuses on delivering value to the bottom line with keeping an eye on data protection legislation, pushing a Privacy by Design agenda. Her main focus, besides coaching analysts and data officers, are data integrations and vizualizations; digital analytics teams with their HR set-up & Privacy within the context of Big Data. She will be presenting her experience and knowledge at the blue track of the Global Webit Summit. The topic that she will be presenting is: "Assessing Risks in the Cloud to fuel Big Data Initiatives". Join the discussion at the 6th Global Webit Congress in Istanbul. Come join Aurelle Polls and over 200 distinguished speakers at the Global Webit Congress. Book your ticket now.

The Internet of Things (IoT) is everywhere around us. At home, in the phone, smart watch, in the glasses and clothes we wear, in the car we drive, in the shop we visit at the enterprise. Businesses realize that they can get a lot more by delving deeper and using the great opportunities provided by the IoT and the connected world. What about using IoT for communicating with the customer online and in real time and making him a happy and loyal client. What about using IoT for one to one customer engagement and improvement. How the Internet of Things is Revolutionizing Customer Services is the topic that Vishal Dhar, co-founder of iYogi a Digital Service Cloud will be presenting at the blue track of the Global Webit Congress. Yogi’s Digital Service Cloud is a platform for supporting the Internet of Things (IoT) world, endorsed by 2.5+ million users across 10 countries. It currently provides support for over 500 technologies in the Digital Home. Vishal’s current role is forging new partnerships with IoT solution providers across multiple industry verticals to increase adoption for emerging technologies. One of the things Vishal learnt during his days in the creative scene in New York, as he dabbled in entertainment, publishing and the arts, was the importance of doing something new all the time. After setting up a gallery of contemporary art, he decided to venture into Public Relations, Content Marketing and creating Rich Databases for business media companies. And the journey just went on. He founded three companies before iYogi happened. At iYogi he runs a tight, and fun, ship marketing its services across multiple geographies. On Fortune magazine’s list of Asia’s 25 hottest people in business last year, Vishal always has something to do or somewhere to go. Quite like iYogi itself, actually.

“The customer service industry is about to see an IoT tsunami change in the next five years. Just as consumers will experience a whole host of new applications; brands, service providers and OEMs will realize the full opportunity of IoT enabled customer services and support." says Vishal Dhar

Whant to hear more and participate in the discussion? Join Vishal Dhar at the blue track of the Global Webit Congress and learn about the hot topic of IoT and how it revolutionizes customer services. Book your tickets now!

Criteo is the leader in personalised retargeting on the Internet. Personalized performance advertising is what they do best. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,000+ employees in 17 offices across the Americas, Europe and Asia-Pacific, serving 6,000+ advertisers worldwide with direct relationships with 7,000+ publishers. Dirk Henke is Managing Director Eastern Europe & MEA at Criteo since October 2012. Before, he has been based in Criteo’s headquarter in Paris, having been responsible as Vice President Business Development for the publisher business of Criteo in whole Europe as well as for the development of new markets focusing Asia. Dirk joins Criteo from Microsoft, where he held the role of Head of Media Network with full P&L responsibility. Prior to heading up the entire Media Network division, Dirk was Head of Publisher Sales at Microsoft. Another station in Dirk’s career was Yahoo! – initially as a Business Development Manager in Germany and subsequently as Senior Manager Business Development for Southeast Asia, in charge of launching the Yahoo Search Marketing Business in Southeast Asia and setting up the Business Unit there. In his earlier career, Dirk worked for NBC Universal as a Marketing and Project Manager. Dirk holds a Diploma in International Business from the Euro-Business-College, Bonn (Germany), and an MBA from Aston University, Birmingham (UK). Meet Dirk Henke at Global Webit Congress in Istanbul and you will have the chance to learn a lot from his extensive experience in the online world. Book your tickets now.