The challenge between the startups participating in the Founders Games is heating up. With just a few days left for the final of the second round A - Selection (Audience Selection) the startups, need your support. The best startups deserve to get a free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories Advertising, Biotech and Digital Commerce

Founders Games: Advertising

1. Monitor Backlinks from Romania - helps online businesses protect themselves from negative Search Engine Optimization effects and even helps them to achieve better rankings in Google 2. BuzzBase from Macedonia - Social seeding platform that boosts content and rewards people for their shares and created buzz. 3. Sencebence from Turkey - Crowdsourced insight and influence platform that brings the crowds and brands together

Founders Games: Digital Commerce

1. Retargeting from Romania - Javascript based SAAS designed to monitor visitors’ actions on an e-commerce website and create individual profiles used in personalized communication onsite by live messages and interactions and offsite by e-mail and SMS. 2. Microweber from Bulgaria - Microweber is an open source content management system (CMS) of a new generation. It comes with a built-in ecommerce solution so users can also create an online shop aside from a website or a blog. 3. Market360 from Poland - first digital bank for 360-degree product images.

Founders Games: Digital Entertainment

1. SHABLOL from Jordan - the #1 safe Arabic web portal and social network for kids, which offers them a complete world of internet resources to create, share, learn and have fun. 2. Persassistant from Turkey - Ask Persie: What-to-wear will give daily inspirations based on your pics uploaded. The suggestions are personalized, uses expert systems and augmented reality. 3. ib3 media from Bulgaria - creating Capo TV - a web-based drag-and-drop tool for building fully-functional high-end custom Smart TV applications and widgets running on all manufacturers. There are hundreds of other fine startups participating in 16 categories of Founders Games Challenge. Have you seen them yet? Choose your favorite startup and give it your support by voting. Your VOTE counts!

Webit is an once in a life-time experience. It does not matter how many of the previous editions you have attended, each one is an unique and exclusive experience. The 6th edition of Global Webit Congress promises even more. The Platinum Pass is going to provide you with opportunities you barely have dreamed about. The mystical city Istanbul hosted many civilizations since centuries, of which Byzantium and Ottoman Empires were both the most famous ones. The city today carries the characteristics of these two different cultures. That’s why Hagia Sophia and The Basilica Cistern are a perfect synthesis where one can observe both Ottoman and Byzantium effects. The Platinum Webit Pass gives you the opportunity to expose Dan Brown's Inferno Curated Secret with an unforgettable VIP Tour with top level networking and lifetime experience of Istanbul. You will be following the steps of the Harvard Professor R. Langdon, entering the secret passages of Hagia Sophia and The Basilica Cistern - two emblematic places in world’s history. Here are the rest of the opportunities that Platinum Pass gives to you:

• Full access of the Red Pass
• Full Access of the Blue Pass
• CEOs Networking Lunch
• Chairman's Dinner on a boat on Bosphorus
• Leaders Networking Lunch
• Official Webit party

Let your Inferno Trip starts. Book your Platinum Pass now.

Igor is one of Europe’s most wanted professional speakers, valued as one of the leading independent and outspoken voices on emerging trends, brands, marketing, media and disruptive innovations. He delivered 412 keynote speeches in 42 countries and fired up events like Google Zeitgeist, IAA, Ad Tech, Social Media World Forum, Social Marketers Summit, IAB Europe and WPP Stream. Audiences around the globe have rated Igor’s stories as thought provoking, refreshing and inspiring: "the true rockstar of pro speakers". Here are some of Igor’s career highlights:

• Pro speaker for Speakers Academy since 2002
• Consulted for 25 of the Fortune 500 companies
• Angel investor in tech, media and lifestyle start-ups
• Board member at media, tech, retail and entertainment firms
• Started 3 multi-million dollar businesses from scratch (acquired by WPP)
• Global Chief Social Officer at Mindshare (part of WPP - NASDAQ: WPPGY)
• Editor-in-Chief at ViralBlog.com, ranked #43 in the AdAge Power150
• Chairman at IAB for 5 years, member since 1997
• Jury member at Webby, Esprix and AMMA Awards
• Chief Commercial Officer at Telefonica O2
• Chief Marketing Officer at TeliaSonera
• Chief Digital Officer at Scoot

Igor Beuker is passionate about marketing and disruptive innovations. However, no words can describe him, so come at the 6th Global Webit Congress to see him with your eyes. And … the end of August is here. So, it’s your last chance for early bird prices.

Digital means innovations. If you are not innovative, you are not competitive - simple like this. Global Webit Congress will meet you with many successful and experienced innovators. Mike Parker is one of them. As a Chief Digital Officer globally for McCann Worldgroup, Mike Parker is responsible for building specialist digital capabilities into all of McCann’s core offerings, for developing innovative new digital practices and relationships, and for helping the agency to create a deep pipeline of digital talent and partnerships. Mike works closely with the agency’s key global clients to help them connect with technology and innovation and hone their digital strategies. A resident of San Francisco, former President of the San Francisco Bay Area Interactive Group and Charter Member of the C100 (Canadians in tech in the Valley) Mike is a passionate promoter of innovation. He works closely with Silicon Valley leaders and innovators to identify new technologies and opportunities for the agency’s clients, building connections between brands and innovators. Mike is a three-time member of teams that have won Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners. He joined McCann from Tribal DDB, where he had served as Co-President for the U.S. In his free time Mike is interested in wine, hockey, snowboarding and technology. On 1-2 of October, you can meet him at Global Webit Congress where he will spread his passion for innovation. Hurry up and book the last tickets with early bird prices.  

Finding insights across infinite quantity of data is a huge opportunity for business leaders to derive value from analytics. Social marketing vendors offer unique approaches to preparing data, finding hidden insights and making them accessible to a wide range of business users. The number of social technologies is rising respectively to the quantity of data so we let’s make a classification of what we have: Six classes of marketing technology that logically fit together into a semblance of meaningful structure:

• Internet services - Facebook, Google, Twitter, etc. which underlie today’s marketing environment.
• Infrastructure - databases, big data management, cloud computing, and software development tools.
• Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
• Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
• Marketing Experiences — more specialized technologies such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps (the “front-office” of modern marketing).
• Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

“All models are wrong, but some are useful” says Scott Brinker in his research about Marketing Technology Landscape of 2014. During the 6th Webit Global Congress you will hear many points of view in order to choose an appropriate social marketing tool for your business.

Hurry up! Only 2 days left until you can book your tickets with early bird prices.

Not only we have various social networks, but there is also a special social behaviour. Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns. One research from the last days says that social media is silencing personal opinion – even in the offline world.

“Some social media creators and supporters have hoped that social media platforms like Facebook and Twitter might produce different enough discussion venues that those with minority views might feel freer to express their opinions, thus broadening public discourse and adding new perspectives to everyday discussion of political issues,” explains the report from Pew Research Center.

It turns out that this optimistic desire is not quite the reality. Social media is encouraging users to keep opinions to themselves which is completely opposite to the idea of social media. However, site publishers can use the data generated from website pages and the searches made to create defined audience segments based on visitors that have similar profiles. Combining this data with other demographic and psychographic data helps marketers build their key customer segments. Trends in online social behavior is an everyday-changing topic. The quantity of data is rising daily so analysing customer behaviour gets harder. Book your tickets for Global Webit Congress where you will get many tips and tricks about online social behaviour and its analysis.  

The great majority of scientific research rely heavily on our ability to extract value out of data. Challenging the way we capture, store and process data is fundamental for our ability to fully capitalize on the promise of data. Currently this “internal” aspect of data science is largely neglected, and receives only little attention or funding in academia or commerce. At the blue track of the Global Webit Congress, we realize that Big Data, Big Cloud and real time data analytix are trends of the future. That is why the speakers at the blue track of the Global Webit Congress together with 400 investors, 300 accredited media and thousands of C-level attendees will discuss such hot future topics as:

• Internal Data Science: The mythical art of high performance computing…is it alchemy?
• Brand New Computing: How to increase computational output 1000 times without spending more
• Hypercomputing: What is it and why don’t we have it already?

Join the discussion by booking your place at an early bird price until the end of August.

Technology has fundamentally changed how brands and their audiences communicate. Not just online but across all channels. Interactive marketing is the core of each successful marketing strategy and campaign. When it comes to interactive marketing, the name Norm Johnston says it all. Norm Johnston has been involved in interactive marketing since graduating from Chicago’s Northwestern University in 1988. While at Accenture, Norm led a team that developed one of the earliest interactive shopping destinations for a large US retail client. After completing his MBA from Duke University in 1995, Norm joined the country's first digital agency, Modem Media, who revolutionized the advertising industry by placing the first banner ad on the internet. In 1997, Norm moved to London to open Modem's first international office. During his time in London, Modem Media became a leader in the UK digital agency scene, known for nurturing some of the country's best digital talent, consistently placing in the top of the digital league tables, and a winner of numerous international interactive awards on behalf of clients such as Unilever, General Motors, and Citibank. Modem UK was responsible for the country's first rich media ad and viral campaign. In 2005, Norm led a successful merger between Modem Media and Digitas in the UK. The newly combined agency’s innovative work led the London office in 2006 to being named as one of the world's top 10 most awarded digital agencies and the top winner in the UK. Norm was later part of the management team that sold the agency to Publicis Group, where both Digitas and Publicis Modem continue to thrive today. Norm joined Mindshare in 2007 as CEO of their Interaction digital specialists group in Europe, Middle East, and Africa. In 2008 Norm was promoted to a broader global responsibility for all digital services as well as a position on the company's global executive board. Norm currently manages over 2 000 digital staff in 115 cities around the world. He is responsible for leading and expanding all of the agency’s digital capabilities as well as advising Mindshare clients on their digital strategies and plans. Norm is a long-time vocal evangelist of the digital industry and is a frequent speaker at interactive conferences, including various IAB events, the Cannes Advertising Festival, the Festival of Media, Internet World, and AdTech. In addition to Mindshare’s Executive Board, Norm sits on the WPP Digital Advisory Council, the Xaxis Advisory Board, the GroupM Global Digital Executive Committee, Microsoft’s Advertising Advisory Council, and Google’s Agency Advisory Board. Norm Johnston’s enthusiasm is contagious and you can learn a lot from him. Or just share some experience, if you prefer. Hurry up and book your tickets with early bird prices till the end of August. Few days left!

Business is constantly looking to provide customers with additional points of interaction with its services. Anywhere, anytime, at any device - this is the mobile messaging. The value of any service is being increased by communication improvements and developments, so the better mobile messaging platform, the more added value to the product. Mobile messaging gives not only access and information, but also satisfaction and confidence to the customers. Let’s talk with examples, because there are plenty of them. In February, a record acquisition happened. The social giant Facebook acquired the mobile app Whatsapp for 19 billion dollars! The deal is still not officially closed, but this is not important here. More interesting is why Facebook needs Whatsapp and here comes the simple answer - following the trends. It is Facebook that noticed the trend, but it is not the ‘creator’. Fast-growing Asian mobile messaging networks like Kakao Talk, Line, and WeChat are pretty well-situated on the market. Likewise, Tango - a mobile messaging network (with 200 million users and growing) wanted everyone to know it is serious about publishing mobile games on its platform, so the company invested $25 million in game developers around the world. It is obvious that the term mobile messaging is versatile. It can be used in any area, industry or business. Totally understandable - Mobile Messaging. Two words that the digital world can not live without. The 6th Global Webit Congress will not miss this actual topic, so hurry up and book your tickets with early bird prices now!