Tag: festival

Hristo Hristov is the CEO of NetInfo and Official Representative and Chairman of IAB. He joined Webit.Festival Europe 2018 to share some insights on the future of Blockchain in digital media and advertising.

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The crypto market exploded over the last three years. A lot of industries started looking at blockchain as a technology, as to whether it can solve some of their biggest challenges.

Let's look at blockchain:

Blockchain as a technology is still at its infancy. We're still at the hype cycle and blockchain is sitting right next to autonomous vehicles which I don't see happening in the next two or three years and Event-triggered marketing. So as a technology, blockchain might grow into something big like the internet or even bigger, but it might also fade away into some narrow use cases.

How can Blockchain improve the Digital Media and advertising landscape?

There are some use cases which are rather obvious:  * Fraud detection and prevention  * User Identity  * Buying and selling inventory, etc

Centralization vs. Decentralization

Trust a third party or to use a decentralized approach?

Decentralization PROs

* Durability, reliability and longevity - Due to the decentralized networks, blockchain does not have a central point of failure and is better able to withstand malicious attacks. * Process integrity - Users can trust that transactions will be executed exactly as the protocol commands removing the need for a trusted third party. * High quality data - Blockchain data is complete, consistent, timely, accurate and widely available. * Transparency and immutability - Changes to public blockchain are publicly viewable by all parties creating transparency. All transactions are immutable, which means they cannot be altered or deleted.

Decentralization CONs

* Trusted 3rd parties - it's not Central vs Decentralized. The advertising ecosystem is based on trusted third parties. These 3rd parties are innovation drivers. * It's too slow - Digital advertising is real-time. RTB standard requires service response in 100ms.

There are several examples which already use blockchain in addressing some of digital advertising's biggest challenges.

adChain tries to create a token curated registry of publishers in order to verify and simplify the buying. And papyrus is a decentralized programmatic value management platform aimed to radically improve programmatic advertising stack. All of these solutions are in the making, they are not really ready but they are evolving pretty fast. Several years ago we were talking about mobile apps, then AI, now blockchain. The hype cycles of few years ago were longer and we used to have more time to adapt to them. But now they are becoming shorter and they’re starting to overlap. It wasn’t long long ago that we were talking about programmatic buying. Now it is programmatic buying on a decentralized exchange powered by blockchain.

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

Health is so important to all of us, it requires change. How do we create a better future for all of us?

In healthcare around the world there's change in quality, sometimes poor access. How do we enable technology to deliver the things that we all aspire? - to make healthcare free for all at a high quality. That's the role of Health.Summit chaired by prof. Shafi Ahmed. Medicine is the perfect example of how the fourth industrial revolution is changing all of us.

What about Europe?

We need data and insights on the health of European citizens, on how we organize care, and on how much our health systems cost. The EC joined forces with the OECD and the Observatory on Health Systems and Policies, and analyzed each EU country. The reports show that our healthcare needs to be more effective, accessible and resilient. For example, 80% of healthcare costs are spent on treating chronic diseases, but just a fraction on prevention. Shifting on prevention not only tackles inequalities in health and quality of life, but also offers an enormous economic return. Today, one in four patients have no access to a family doctor or a local health center, and have to go to an emergency department. With available and affordable primary care we can avoid unnecessary hospital admissions. Too often patients are searching for the best possible treatment in a maze of scattered health services. Integrated care, where all care providers work more closely together delivers better results for patients. "The state of Health" in the EU links the strengths and challenges in the different European countries to common health priorities across the EU. The reports help policymakers make relevant and efficient choices so all of us can enjoy a healthy future.

Teaching tens of thousands of people together to improve the education resources.

As a global surgeon prof. Shafi Ahmed thinks about how to scale the learning and education around the world. Now we are connected with cables, by phones and satellites. And because we are connected now we can reach far more. We have social media to connect with people.  We are changing the paradigm of the doctor-patient relationship using AI, chat bots, deep machine learning, avatars and holograms. In the next 2-5 years we are going to communicate in a different way. The human interaction will little bit disappear because it is too expensive.

I thought "How can I connect with people around the world? Let's connect my avatar with other avatars in America, in India. Can they come to my theater together in this virtual space? They call me the Virtual Surgeon.

[embed]https://www.youtube.com/watch?v=-4T49_zz3HA[/embed]

Imagine someone operating on the other side of the globe, calling you and saying: "I need some advice, can you come?" Plane travel - too long, inefficient. What about transporting yourself as a hologram?

Shafi Ahmed has been spending a lot of time talking about how we use technologies in a way that we haven't done before. And at Webit.Festival Europe 2018 he announced that he and Mr. Martin Dockweiler are launching the first digital hospital in South America. The hospital will be called SAMD (Shafi Ahmed Martin Dockweiler) University Hospital. It will have a center of innovation, research, teaching. They will be testing new technologies.

The future is not today or tomorrow. It's happening all around us as we speak. And that is the future we create for ourselves.  

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

"The future is very important, because we will kind of spend the rest of our lives there. So we better make it really good. :)"

Martin Wezowski is the Chief Designer & Futurist at SAP. He joined Webit to put some perspective on “what is work and what is human in a superhuman future”.

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Martin, being a fan of the Beatles, started with playing a tune that resembles the style of the iconic band. But later he revealed that the song was created by AI that mimics the Beatles.

"It listens to everything that The Beatles have ever done and makes new songs. It does it so successfully that it has over 2M views on Youtube. That should really raise deep and profound questions."

The main question is WTF - What’s the future?

One example of that is the healthcare.

"It takes 7-10 years to make a doctor, which gives us a severe shortage of doctors."

With the soon-future-AI, medical help will be in infinite amount everywhere, all the time for everyone. That should also change our minds about what is human work. Nowadays AI can diagnose heart diseases or lung diseases more accurately than humans. Funny enough, humans and AI combined are almost 100% correct. In the 90s we decoded the human genome. It took billions of dollars. Now there is a DNA sequencer for 1000$. What does this mean for research? What does it mean for animal testing?

The NOW has never been so temporary as it is today.

Maybe we should start imagining the futures that we want and start creating them, rather than react to what we where we are today because thus we are too late. That might be a little scary because we see jobs disappearing. A hundred years ago almost everybody worked at farming, fishing, forestry. Now it's only about 2%. What did they do? What would they think if you'd tell them: "Most of you will not be in agriculture." What would hey imagine that they will do, accounting? Web development? We are in the same situation today. And it doesn't matter because we will imagine new jobs as they emerge. We can't plan for it. And the real question is this:

What to teach kids to become relevant in 30 years from now?

How can we adapt to the change? What new values do we need? The stability of planning is a little bit of fake. The opposite to stability is not instability, it's emergence. It's risk, it's rock'n'roll. To transform, to challenge and take risks. Innovation is sort of rock'n'roll in business and we need more of that.

One thing we rely on is the thinking of the 3 horizons.

1. Continuous innovation - Ready to consume: Traditional KPIs (key performance indicators) of predictable outcomes and repeatable results and scalable efficiency.
2. Adjacent innovation - Ready to Co-innovate: Forecasting your intelligence and resources to the near future, the next, the adjacent innovation where you co-innovate with your partners and/or customers.
3. Transformative Innovation - Ready to Inspire: Thinking away from what you can do today and the tools you have. Your vision and thought leadership leads to ideas that you must articulate very clearly so you can have a decent discussion on executive and board level about these ideas.

 

Help the world run better and improve people's lives.

These two things go to the two sides of the spectrum with 4 dimensions:

1. The self running company

For example: Counting logotypes in commercials for example is not a human work anymore. Machines do that now. And it changes the whole business model for the industry. Now they pay for what they get.

2. Self organizing Business Ecosystems

They are built on the philosophy that the current power is a like money - the more you hold, the more powerful you are. The more relevant you make yourself in the distribution of that power - the more powerful you will be.

3. Augmented humans

The Super Human - that we all carry inside. By removing the constraints of the human bias and knowledge we can be beyond that and be super human or human at last. That answers the question: What is the smartest app? Well that's the one that makes YOU smarter.

4. Purpose Led New Market & Business Models

Why are you relevant 10 years from now? It doesn't have to be to save the planet, you have dreams and focus and markets, you would like to create. Something that excites you to the moon. Articulate that very well - why are you relevant 10 years from now - because if you don't, you might not be.

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“Everything from the beginning is an open end and it's up yo us to actually sit down and actually use this methods and look across all the 3 horizons, articulate futures that are desirable where we can play a significant positive role. That's our purpose. And if we do that I actually think we can design futures that we all want to live in. And we should remember to have some fun as well. :)”

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!  

Robert C. Wolcott is a long time friend of Webit.Festival. He is a Clinical professor of Innovation & Entrepreneurship at the Kellogg School of Management, Northwestern University and Managing Partner at Clareo.

The human experience will change more in the next century than it has in the last ten millennia: Where is the discussion to accompany that change?

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Mr. Wolcott returned to Sofia once again for the 10th anniversary edition of the Festival and wowed the audience with his keynote with special topic "Innovating your life". He started with a quote from the one and only Steve Jobs:

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"Innovation distinguishes the leaders from the followers."

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If your aspiration is to be a leader, to make mark, to create a legacy in some way than it's going to require doing something different. If you don't you're doing the same thing that everybody else already did. And how would that distinguish you? In Robert's opinion over the next 100 years the human experience will change more than it has in the past 10 000! We will be able to solve challenges that have been intractable for centuries but we will also create threads, some of which humanity has never seen before. But unfortunately our public dialog just isn't up to the task. On the one hand we hear ''The robots will steal our jobs and then kill us all in some kind of impending robot apocalypse". But on the other some people are espousing a coming technology infused nirvana. Clearly the truth is somewhere in the vast between and it's our responsibility to explore it for ourselves. The professor broke down the immense and complicated process of "innovating our life" in 5 simple steps:

1. Always keep the mission in mind. What are you doing and how are you doing it?

When we stay focused on our dreams and give them new names like GOALS of MISSIONS they automatically become more realistic and more achievable.

2. Ask better questions. We only see the things which we are looking for.

We start asking questions, we start looking for new things, for new clues. Clues that will help us get to the next step, but some of them will inevitably mislead us and we will make mistakes. Then comes the next lesson.

3. Seek wisdom in mistakes. The very first reaction when something goes wrong is that we are trying to hide it.

The problem is when something doesn't go the way you expect it perhaps there's a problem with the way you see the world. Back in the late 19th century two researchers named Michelson and Morley did one of the most famous failed experiment in history. They were attempting to prove the existence of the "luminiferous aether". It was the dominant hypothesis of physics in the 19th century to explain the following phenomenon.

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Sound cannot travel through a vacuum because there's nothing for sound to travel through. Light however, can travel through a vacuum thus there must be something in the vacuum we cannot see.

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The scientists did their experiment and when it failed, they couldn't figure out why. They changed the method, tried again, then other scientists tried again but it kept failing and nobody could figure out why. Then came Einstein who said: "Perhaps there's no problem with the experiment, perhaps there's a problem with the way we see the Universe." So when something doesn't go the way you expect it, you should step back and do an after action review: Why that did not work? What can we learn from it?

4. Create option paths. Yes, options come at a cost, but create some.

"As we each create our own paths, we together create the future." - says Mr. Wolcott - and he also adds the question to the public - "On which paths are you … and why?"

5. Above all seek meaning. Human beings grow through challenges.

The question for each of us is, as lifespans increase up to even beyond a 100 years, as we encounter the remainder of 21st century, we will all be faced with the question: how should we use this time?"

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

 

10'000 people from 111 countries visited the Webit City

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Don't miss the 2019 edition. Book your ticket now

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Webit.Festival Europe 2018 in numbers:

- 10'000+ ATTENDEES (7200 Webit.Festival participants and 3000 Webit.X visitors) - 231 EXHIBITORS - 422 SPEAKERS - 110 HOURS of conference agenda & amazing content - 75% C-level (executive) ATTENDANCE - 111 VISITING COUNTRIES - 150 of THE BEST EUROPEAN STARTUPS AND SCALEUPS - 1000+ POLICY MAKERS The European Tech, Digital Economy and Policy event for 2018 was a huge success! The Innovate! Summit and the Plenary Session, chaired by the European Commissioner for Digital Agenda and Society Mariya Gabriel, hosted some of the worlds digital, tech and policy leaders gathered to re:Invent Europe's Future.        

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The Webit City has welcomed 10'000 global leaders and they all requested a residency :)

Here are just 5 quotes out of over 1000 interviews with the Webit City residents: "Unparalleled global business and policy networking at its highest level!" "The most amazing business event with a festival experience" "We basically do business here" "This is the only event where top EU policy makers and global business leaders exchange thoughts and share valuable discussions" “We got more investors visiting our expo booth compared to any other event we have been to”                            

 

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200+ exhibitors at over 20'000 sq.m Webit City expo & business networking area

From global tech, health, fintech, cybersecurity, mobility, blockchain, entertainment, AI, cloud leaders to smart jet fighters - they all were at Webit.Festival Europe 2018 represented by their global or EMEA HQs. Also hosted national pavilions.                                    

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12 independent summits and over 50 meetups

421 speakers have created over 110 hours  of conference agenda & amazing content within 12 independent summits.                                               Founders Games winner of 200'000 EUR cheque is BIOO from Portugal.                   Cities 4.0 Summit, Digital Entertainment and Media Summit, Money Summit and Blockchain Summit

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Webit Night Urban Summit

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                  The Global Webit Awards Ceremony and The Chairman' Dinner by Dr. Russev

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                  The World Famous Webit Party, powered by Playboy, Fashion TV and Dorcel

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                Webit.X - gathering and inspiring 3000 young future leaders

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Missed the 2018 edition? Don’t miss the 2019! Book your ticket now at super earlybird rate

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More global leaders join Webit.Festival Europe 2018!

With over 75% senior attendance among the 6000 people audience from 110 countries - the speakers can only be global leaders and shapers! Join Webit.Festival Europe to meet with them, including Mr. Liang Hua, the newly elected Chairman of Huawei - the world-leading telecommunications provider, just over $90 billion in global annual sales in 2017, Huawei is also the world’s third largest smartphone seller.

STILL NOT TOO LATE!

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Join the Festival and explore unparalleled business networking

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A warm welcome to Thibaut Gregoire, General Counsel, Europe, MasterCard, who joins along with his colleagues - both Vice-Presidents - Mikael Svensson and Louise Holden after the President of Mastercard Europe Javier Perez already joined Webit. Presenting you some of the newly announced speakers of the upcoming Europe's tech, digital economy and policy event for 2018 - Webit.Festival! The Blockchain world joins Webit to challenge the future of the decentralized economy! Webit.Festival is the place to involve policy makers, all major tech companies and the blockchain ecosystem to innovate through collaboration! With over 200 exhibitors and sponsors the 10th Webit.Festival is the largest ever European edition, double in size compared to last year. A warm welcome to Huawei, Red Bull, Google, Amatas, Cogni, Jelurida among the newly joined sponsors and exhibitors of Webit.Fetsival 2018.

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Interested in exhibiting / sponsoring? Contact us asap!

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See you on 26-27 June in Sofia! The Webit Team

Only today (29 May) you can join Europe's tech and digital policy event for 2018 and have access to 10+ independent summits and 50+ meetups with 1 ticket at half price! Webit is welcoming this new era of data privacy by providing all our subscribers a special "DATA present” - 50% off from all tickets for Webit.Festival Europe 2018 only today - 29 May.

Register here and get your ticket

to join Prime Ministers, EU Commissioners and EU top policy makers, global innovators and enterprise executives, Ministers,  Mayors, investors, media and Europe's top 200 startups and scaleups - all at Webit.Festival Europe with a special discount of 50% on all tickets with code: GDPR 6000 global experts (67% senior attendance) join Webit from 110 countries.

Check who is speaking

Over 200 exhibitors and sponsors join Webit this year. A warm welcome to the group of new partners who join Webit including Microsoft, SAP, Samsung, Fox, Novartis, VISA, UBB, part of KBC Group, Superhosting . BG, VMware, FOX, Turner, Novartis, Bayer, Amgen, Generali to name a few. Special thanks to our General partner MasterCard and our strategic media partners Nova TV and NetInfo.

Happy to help.

Should you want to join as exhibitor and sponsor -  please contact us.  

Visa is not the first credit card!

Maybe it’s no news for you, but for the majority of the audience of  the Red Stage at Webit Festival, it certainly was. The one who made that revelation is the General Manager of Visa for Israel, Mr. Oded Salomy. He had a keynote at last year’s edition on enabling the transforming world of payments. Visa is one of the names that probably need no introduction. “Visa” has become a nickname for our payment cards. So much, that people tend to there’s much more behind it than just a plastic for payments. Payments is such a vast area that it’s quite unpredictable what the future will bring. We never know what’s going to impact payments and the booming fintech industry. Everyday payments, business to business payments, business to customer payments and reverse.. Machines paying other machines rather than humans, biometrics being used in order to identify people by their biological characteristics.. All the way up to crypto currencies and tokens. New services, easier to work with and keeping a proper security level are needed by this ever evolving system. Numerous startups have been trying to be the next “big thing” that will shake the world of payments as the price of Bitcoin did some time ago.

In the Internet of Things space things have been connecting to Fintech too

Wearables such as rings, bracelets, wrist-watches and keychains are becoming more than just accessories - there are already ones out in sale that can allow us to pay on the move. Another category that’s being impacted is the connected cars. With just an Internet connection we can pay for grocery, for gas, parking, insurance while going to work or some more  without the need to get out of the vehicle. And last but not least, check the Webit.Festival website for upcoming speakers and our ticket options.

Advertising may win quarters, innovation wins decades

He is a new breed trendwatcher, energetic professional communicator, serial entrepreneur, award-winning marketing strategist and this will be his 4th Webit event - three times in Sofia and once in Istanbul, Igor Beuker has lots to share about his Webit experience.

“ Amazing conference, very well-organized, fantastic setting and backstage program, great speaker line-up, and very important to me as a professional public speaker and human being: the connection with the audience (at the event and on social media) is rare and heartwarming. “

Igor is among those speakers who have a special connection with their audience. Here is what he says about the audience in Sofia, and to his fans, in particular:

“ The connection with the audience in Sofia, is really one of a kind. I can’t explain the feeling.It’s one of the reasons why - out of 150 international talks each year - Webit is one of the highlights I really look forward to ”

We cannot deny that the difference between Sofia and Istanbul is enormous. Here is what Igor says about his experience:

“ Istanbul is a huge international city and the conference is a bit more business focused and formal than in Sofia, was my experience. I love the culture and the passion of the people in Turkey, and some of the attendees became business partners and friends.”

Bulgaria and Sofia are aiming at becoming a digital hub for CEE and the attitude and approach towards this is a bit more casual. In the same time, however, we coordinate with the government and local authorities, and as from last year, we were incredibly proud to announce that Webit is the flagship event of the Presidency of the Council of the European Union. The EU Commissioner for Digital Economy and Society Mariya Gabriel is chairing Webit's Plenary Sessions and is a patron of Webit.Festival along with The Government of Bulgaria and the Mayor of Sofia.” Last year I shared the stage and the dining table with the president of Bulgaria and the Mayor of Sofia, which is a great opportunity to share ideas.”

“Burning Man meet TED” and “Math Man in a world of Mad Men”...

...are just a couple of the new terms that were invented by the Bulgarian audience. At this year’s Webit.Festival Europe edition in Sofia, Igor will further develop his Mad Men vs. Math Men theory.

"Can I stretch my Mad Men vs. Math Men theory and framework even further? The Webit audience will give me the answer with their reviews and social feedback. My team and me value what they say and I even reinvent my speeches and one-liners for my talks, based upon what they highlight. That legacy brands and incumbents need to get out of their comfort zones, because that’s where the magic really happens. My bold style and personality I can’t change at 47, but the audience feels I know my why and I keep walking towards my purpose. Next-level change and reinvention is needed. Big is only good when big is smart: Advertising may win quarters, innovation wins decades.”

Igor is loved by the companies, adored by his fans and audience everywhere he goes and also by the media.

He gave a very special, exclusive, interview for a Bulgarian media. You can watch his interviews here, where he elaborates his Mad Men vs. Math Men theory in a more simple way. Igor’s answer to “how would you describe the atmosphere at Webit, he says: “Hard to describe, but when I look at the audience tweetback on my site, I get a huge smile on my face and I can’t wait to be back!”

We can’t wait to welcome you again, Igor! You have a very special place in our city and our hearts.

“ Experiencing the last three years, I expect Webit 2018 to be even bigger and better than the previous editions. If that is even possible.”

Sure it is! You don’t believe us? Take a look at the amazing speakers line here and the one of the kind networking opportunities here. You wish to attend? Book your ticket here.