Tag: social media

Hristo Hristov is the CEO of NetInfo and Official Representative and Chairman of IAB. He joined Webit.Festival Europe 2018 to share some insights on the future of Blockchain in digital media and advertising.

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The crypto market exploded over the last three years. A lot of industries started looking at blockchain as a technology, as to whether it can solve some of their biggest challenges.

Let's look at blockchain:

Blockchain as a technology is still at its infancy. We're still at the hype cycle and blockchain is sitting right next to autonomous vehicles which I don't see happening in the next two or three years and Event-triggered marketing. So as a technology, blockchain might grow into something big like the internet or even bigger, but it might also fade away into some narrow use cases.

How can Blockchain improve the Digital Media and advertising landscape?

There are some use cases which are rather obvious:  * Fraud detection and prevention  * User Identity  * Buying and selling inventory, etc

Centralization vs. Decentralization

Trust a third party or to use a decentralized approach?

Decentralization PROs

* Durability, reliability and longevity - Due to the decentralized networks, blockchain does not have a central point of failure and is better able to withstand malicious attacks. * Process integrity - Users can trust that transactions will be executed exactly as the protocol commands removing the need for a trusted third party. * High quality data - Blockchain data is complete, consistent, timely, accurate and widely available. * Transparency and immutability - Changes to public blockchain are publicly viewable by all parties creating transparency. All transactions are immutable, which means they cannot be altered or deleted.

Decentralization CONs

* Trusted 3rd parties - it's not Central vs Decentralized. The advertising ecosystem is based on trusted third parties. These 3rd parties are innovation drivers. * It's too slow - Digital advertising is real-time. RTB standard requires service response in 100ms.

There are several examples which already use blockchain in addressing some of digital advertising's biggest challenges.

adChain tries to create a token curated registry of publishers in order to verify and simplify the buying. And papyrus is a decentralized programmatic value management platform aimed to radically improve programmatic advertising stack. All of these solutions are in the making, they are not really ready but they are evolving pretty fast. Several years ago we were talking about mobile apps, then AI, now blockchain. The hype cycles of few years ago were longer and we used to have more time to adapt to them. But now they are becoming shorter and they’re starting to overlap. It wasn’t long long ago that we were talking about programmatic buying. Now it is programmatic buying on a decentralized exchange powered by blockchain.

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!

"The future is very important, because we will kind of spend the rest of our lives there. So we better make it really good. :)"

Martin Wezowski is the Chief Designer & Futurist at SAP. He joined Webit to put some perspective on “what is work and what is human in a superhuman future”.

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Martin, being a fan of the Beatles, started with playing a tune that resembles the style of the iconic band. But later he revealed that the song was created by AI that mimics the Beatles.

"It listens to everything that The Beatles have ever done and makes new songs. It does it so successfully that it has over 2M views on Youtube. That should really raise deep and profound questions."

The main question is WTF - What’s the future?

One example of that is the healthcare.

"It takes 7-10 years to make a doctor, which gives us a severe shortage of doctors."

With the soon-future-AI, medical help will be in infinite amount everywhere, all the time for everyone. That should also change our minds about what is human work. Nowadays AI can diagnose heart diseases or lung diseases more accurately than humans. Funny enough, humans and AI combined are almost 100% correct. In the 90s we decoded the human genome. It took billions of dollars. Now there is a DNA sequencer for 1000$. What does this mean for research? What does it mean for animal testing?

The NOW has never been so temporary as it is today.

Maybe we should start imagining the futures that we want and start creating them, rather than react to what we where we are today because thus we are too late. That might be a little scary because we see jobs disappearing. A hundred years ago almost everybody worked at farming, fishing, forestry. Now it's only about 2%. What did they do? What would they think if you'd tell them: "Most of you will not be in agriculture." What would hey imagine that they will do, accounting? Web development? We are in the same situation today. And it doesn't matter because we will imagine new jobs as they emerge. We can't plan for it. And the real question is this:

What to teach kids to become relevant in 30 years from now?

How can we adapt to the change? What new values do we need? The stability of planning is a little bit of fake. The opposite to stability is not instability, it's emergence. It's risk, it's rock'n'roll. To transform, to challenge and take risks. Innovation is sort of rock'n'roll in business and we need more of that.

One thing we rely on is the thinking of the 3 horizons.

1. Continuous innovation - Ready to consume: Traditional KPIs (key performance indicators) of predictable outcomes and repeatable results and scalable efficiency.
2. Adjacent innovation - Ready to Co-innovate: Forecasting your intelligence and resources to the near future, the next, the adjacent innovation where you co-innovate with your partners and/or customers.
3. Transformative Innovation - Ready to Inspire: Thinking away from what you can do today and the tools you have. Your vision and thought leadership leads to ideas that you must articulate very clearly so you can have a decent discussion on executive and board level about these ideas.

 

Help the world run better and improve people's lives.

These two things go to the two sides of the spectrum with 4 dimensions:

1. The self running company

For example: Counting logotypes in commercials for example is not a human work anymore. Machines do that now. And it changes the whole business model for the industry. Now they pay for what they get.

2. Self organizing Business Ecosystems

They are built on the philosophy that the current power is a like money - the more you hold, the more powerful you are. The more relevant you make yourself in the distribution of that power - the more powerful you will be.

3. Augmented humans

The Super Human - that we all carry inside. By removing the constraints of the human bias and knowledge we can be beyond that and be super human or human at last. That answers the question: What is the smartest app? Well that's the one that makes YOU smarter.

4. Purpose Led New Market & Business Models

Why are you relevant 10 years from now? It doesn't have to be to save the planet, you have dreams and focus and markets, you would like to create. Something that excites you to the moon. Articulate that very well - why are you relevant 10 years from now - because if you don't, you might not be.

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“Everything from the beginning is an open end and it's up yo us to actually sit down and actually use this methods and look across all the 3 horizons, articulate futures that are desirable where we can play a significant positive role. That's our purpose. And if we do that I actually think we can design futures that we all want to live in. And we should remember to have some fun as well. :)”

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Missed the 2018 edition of Webit.Festival Europe? Don’t miss the 2019! Get your super early bird 2in1 tickets – 2 for the price of 1 here!  

There is so much buzz around the new EU’s General Data Protection Regulation (GDPR)

At Webit we are firmly committed to privacy and data protection and we are happy to confirm that we, too, have taken all necessary steps to ensure [full] compliance with the GDPR. All necessary controls and features are in place so you can continue to use our service with confidence.

Feel free to check out our updated Privacy Statement to understand more about the types of information we may collect, how we use it, and why we request it.

Webit is all about community and empowering your success through connecting you with potential partners, investors and clients from all around the world.

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We also want to take this opportunity to let you know that Webit is welcoming this new era of data privacy by providing all our subscribers a special "DATA present” 50% off from all tickets for Webit.Fetsival Europe 2018 starting this Friday, 25 May till 29 May.

We release a total of 250 tickets for this special "DATA Present".

Register here

and join Webit.Festival Europe with a special discount of 50% on all tickets with code: GDPR

 

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Here you can see a full list of the confirmed speakers at Webit.Festival Europe 2018, while here you can get all the information you need about the tickets for the event. Removing the fiction from science-fiction, the UK-based inventor has thrown away the rule book with his suit powered by six small jet engines. Founder of human propulsion technology start-up, www.Gravity.co, Richard (The real-life Iron Man) has pioneered his innovative idea into a reality, taking flight in Spring 2017.

“The dream was to re-imagine an entirely new authentic form of human flight leaning on an elegant collaboration of mind and body augmented by leading edge technology. Gravity has to date been experienced by over a billion people globally with video views alone running at more than 60M within 7 days of launch.”

Richard's vision is to build Gravity into a world class aeronautical engineering business, challenge perceived boundaries in human aviation, and inspire a generation to dare ask ‘what if…’. https://www.youtube.com/watch?v=JinhIHIF8Eo

“The way you have to balance is pretty much the same stance Tony Stark has in the film,” Browning says.

Richard also broke the record for fastest speed in body-controlled jet suit – he reached 32.02 mph and made his mark in the pages of Guinness World Records. He hopes that in the future he will smash it again.

“As the engine starts pulling up, it starts to build you can sense the energy and the moment the ground leaves your feet and you’re actually in the air it’s a pleasure and joy.”

Browning says that this is just the beginning of this technology journey. The next big thing his company is planning is adding wings to the suit, that will allow the person wearing it, to fly further, faster and higher and also use a lot less fuel than now.  

Stamen Popov, the Novartis Oncology Business Unit Head for Bulgaria & Macedonia was a keynote speaker at Webit.Festival 2017. His keynote covered the topics about the “from cost to value ” conversion in healthcare and treatment.

Healthcare spending is increasing faster than than the current economic climate’s capabilities

Many countries are concerned that higher spending doesn’t lead to proportionally better outcomes. Healthcare systems waste a significant amount of resources that limits the fiscal space and hinders performance. The largest percent of wasted resources goes to over-hospitalization, over-examinations and over-prescription of pills. Waste is also created by inefficient or flawed rules, overly bureaucratic procedures and poor execution or lack of best practices, e.g. effective preventive care or patient safety, low volume for specific treatments per hospital, etc. Mr Popov made a point that the most expensive pill appears to be the one which hasn’t delivered any positive effects to the patient. The pricing in the industry has to start evolving with accordance to the fast paced changes in technology and the development of new ways of treatment. Companies should to be paid for a result delivered, not for a specific pill. A shift needs to be made in pricing, away from what has been a transactional approach to a value-based approach. That should mean focusing on the outcomes and really communicating the value of the medicines and pricing them accordingly. Care routed in outdated habits, ignoring scientific findings and motivated by something other than optimal care shouldn’t be the care of today.

Focusing on value-based care, reducing waste and directing investments to the point where greater value can be produced is critical for sustainability.

Universal health care aspirations will be hard to materialize if we don’t shift to value-based care and change policies to support this shift. This change requires collaboration with every member of the healthcare ecosystem and better public-private partnership. Healthcare systems should stimulate more effective treatment results with the help of all parties involved in the process - patients, medics, researchers, healthcare providers and pharma companies.   If you want to stay up-to-date check the Webit.Festival website for upcoming speakers and our ticket options.

Webit.Festival - a place for minds to meet. Marius Ghenea, the Investment Director of 3TS Capital gave a keynote at last year’s edition about seizing opportunities and avoiding pitfalls in the fast-growing Central & Eastern Europe risk-capital ecosystem. 3TS Capital has been investing in countries in the CEE region for quite some time and Marius, as a serial entrepreneur and angel investor himself has gained deep insight on the specifics of this market. Though being quite underestimated in the years back in time, CEE is slowly but surely getting its footprint in business, tech and innovations. The region has drawn attention not only with unicorns such as Skype, Avast, Transferwise and AeroMobil but also with the emergence of multiple, active and growing startup ecosystems across and around.

CEE sure has its historical, economical and national challenges to overcome

The diversity of this region consists of countries in the EU, countries yet to join the EU, countries with an “on the way” developed startup ecosystem and ones that have yet to work towards the achievement of it. This calls for quite a turbulent, hard to define business environment with ounces of political, ethical and cultural differences ranging for each country. Despite the tiny late development, things are starting to look more and more promising. The IT sector has been rapidly growing, adding to a growing GDP for some of the countries. In the last years, we have seen business association networks popping up in the region. One of the things happening more often now is that a growing number of these national and regional associations have been connecting with large organizations and business angel associations on a European and worldwide level. Webit.Festival gathers exactly the people, entrepreneurs and investors involved in this ecosystem mixed with players in the worldwide scene to create a colorful mix. Check our website for more details of the 2018 upcoming edition.

Social media marketing is the toughest task marketing specialists are currently facing with. But why you will ask - everyone is on Facebook, Twitter and Google+, so all your target groups can be found on one place. And that’s why it is so difficult. Your business needs to make the perfect segmentation, to be creative and to innovate. Let’s take a look at some of best practices.

Plan in advance

This is how it begins. Make a content calendar so you don’t wonder what to post every morning and evening. Pay attention to days like Christmas, Valentine's Day, Black Friday etc. Your behaviour can be crucial in such moments.

Use data and analytics

Constantly you should analyze the performance of your brand’s name. Who mentions you? What do they say about your brand? How they say it. After you know this, you should adapt your behaviour towards it. You'll probably need to use some sort of tool, but you should try to determine things like who is regularly posting about your business and who made a one-time purchase from you.

Go local

If you have a physical store, use social media as a tool to reach nearby consumers with targeted content For example, you can reward customers who visit the location and check in on social media.

Be interactive

Post things like quizzes or polls to engage followers. You can also run a live Q&A or a competition.

React quickly

Normally you'll be receiving positive as well as negative feedback on social media (hopefully, the positive will be predominant). It is crucial that you act quickly and respond to all of it, especially the negative. Respect the fact that they have taken the time to complain and see this as a benefit for you. Personalize not only offers and tweets but also your business and give it character. Being authentic and recognizable is the key in successful social media. For more good and bad case practices come to CEEDS’15 by Webit. Book your tickets now!

Children are looking forward to bedtime stories every night, aren’t they? In order to capture not only children’s, but also adults’ attention you need a good story. Sounds pretty simple, but it is not. Much like a child at story time, stakeholders respond to well-planned strategic stories. Every company has a story to tell, but how they tell it is what makes the difference. The ultimate question comes down to – how do you deliver a memorable story? For better or worse, there is not a single piece of advice that works anytime. What business needs is creativity, for sure, but it is not only this. Here are some tips and tricks how to implement a good story in your strategy: 1.         Create a Character Forbes’ Susan Gurnelius says that characters your online audience can root for (or against) are a hallmark of a brand story online. Creating a character which embodies the ideals your company stands for can allow you to present a consistent narrative across platforms. Pay attention to the process of creating a character, because this is going to be what the name of your company is associated with. The character can lift you up, as well as it can bring you down for seconds. 2.         Use Visuals in the Communication of Your Story Through the use of infographics, videos and pictures, a company is better able to hold an audience’s attention to communicate its story. Have in mind, that approximately 65% of the population learns visually, according to the Visual Teaching Alliance. 3.         Humanize the Brand to Become More Relevant Every company has the opportunity to tell its brand story through various communication channels, but the story becomes more compelling when the brand incorporates a human element. Stakeholders are attracted to the people behind the brand and their day-to-day lives within a company. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

Finding insights across infinite quantity of data is a huge opportunity for business leaders to derive value from analytics. Social marketing vendors offer unique approaches to preparing data, finding hidden insights and making them accessible to a wide range of business users. The number of social technologies is rising respectively to the quantity of data so we let’s make a classification of what we have: Six classes of marketing technology that logically fit together into a semblance of meaningful structure:

• Internet services - Facebook, Google, Twitter, etc. which underlie today’s marketing environment.
• Infrastructure - databases, big data management, cloud computing, and software development tools.
• Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
• Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
• Marketing Experiences — more specialized technologies such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps (the “front-office” of modern marketing).
• Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

“All models are wrong, but some are useful” says Scott Brinker in his research about Marketing Technology Landscape of 2014. During the 6th Webit Global Congress you will hear many points of view in order to choose an appropriate social marketing tool for your business.

Hurry up! Only 2 days left until you can book your tickets with early bird prices.