Webit Webit

The wide usage of Internet inspired marketing experts to have a new look at the well-known 4P’s by MacCarthy. Product, Price, Place and Promotion are the basis and will always be considered, but now supplemented by the S.A.V.E. model by Eduardo Conrado, Senior Vice President Marketing and IT at Motorola Solutions. S. is for Solution. Think about the solution of your customers’ problems instead of the features and functions of the product.

‘Solve their problem better than anyone else and you'll end up with a product your customers can't live without.’ - Ruben Gamez

A. is for Access. It is not about the place, it is not about whether it will be online or offline, your customers need your business to be accessible and you should provide them with it. You choose how.

‘What can a brand give me at this precise moment that I want or need? That's the bar companies now have to clear, and it's not easy.’ - Jay Baer

V. is for Value. Customers care about the price, it is natural, but before the price come the concerns about the value. Are the benefits of your product relevant to the price you define?

‘When we hear customers say that our product is too expensive, before wondering if we should lower the price we are more concerned with whether we should increase our product's value.’ - Walter Chen

E. is for Education. Your audience need and want to be informed. The number of businesses with online presence grows daily as well as the importance of attraction-based marketing.

“Simply because providing someone with free, and useful information, creates a much stronger bond and connection than any banner ad or press mention ever could." Leo Widrich

The S.A.V.E. framework is the modern look at the traditional 4P’s Theory and is inspirerd by the circumstances. Lots of marketing and digital experts will be at the 6th Webit Global Congress to discuss the new trends. In order to follow them, apply now!

Tony Conrad is Co-founder and CEO of about.me and Founder/Venture Partner at True Ventures. He will be a speaker at the Blue track at Webit Global Congress 2014. He holds a BS in Telecommunications, with a minor in Business, from Indiana University. In addition to founding about.me and blog search engine Sphere (acquired by Aol) he is also a member of the True Ventures founding team, leading investments in Automattic (WordPress.com), Blue Bottle Coffee, MakerBot, Typekit, High Fidelity and more. His interests include being a dad, travel, architecture, the Cubs, scuba and IRONMAN triathlons. Tony is originally from a small Indiana farming community, has lived in Paris, Jakarta, New Dehli, and New York and currently lives in San Francisco. Tony Conrad will be a speaker at the blue track of the Global Webit Congress. To meet Tony Conrad and hear what he has to share book your ticket at an early bird price now.

Peter Fredell has had a career in international banking and capital markets. He will be a speaker at the Blue track at Webit Global Congress 2014. Peter has a successful record of accomplishment of developing financial services businesses. Since 1992, he is founder of Fredell & Co, investing in the financial and technological space. Fredell is today the largest shareholder of Seamless. He joined the board of Seamless in 2009 and since 2011 is CEO of the company. Seamless is a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers. The company has two main product lines: the proprietary transaction switch ERS 360˚ for top-ups to mobile operators and distributors, and SEQR for mobile payments in stores, on-line and in-app. In its home territory of the Nordic region, Seamless has established the proof points for its business and leading retail merchants, who have adopted the system, including McDonalds Sweden. Seamless is an international company with customers in more than 30 countries, from Brazil in the west to Thailand in the east. Their ambition is to build sales, support and operations in Stockholm, Kolkata, Mumbai, Pakistan and Ghana. It boasts over 3.1 billion transactions handled annually for more than 40 operators in these countries. Peter Fredell will be a speaker at the blue track of the Global Webit Congress. To meet Peter Fredell and learn more about mobile payments and the success story of Seamless book your ticket at an early bird price now.

Born in Denmark and graduated at London Business School, to date Jimmy Maymann is experienced entrepreneur specialising in digital advertising, digital technology and new media strategy. He is also one of the lectors of the Red track at Webit Global Congress 2014. Jimmy Maymann started his career in Denmark after graduation. In 2005 he co-founded GoViral and ‘focused on expanding the reach through a more sophisticated technology, stronger publishing platform, partners and more intelligent people and satisfied clients’. In January, 2011, GoViral was sold to AOL and just one week later, AOL announced it had acquired the biggest newspaper on the web, The Huffington Post, where Jimmy is now the CEO. Jimmy’s focus within Huffington Post is to take his entrepreneurial skill-base and media know-how to grow and scale the Huffington Post Media Group suite of brands and expand them across international markets. The Huffington Post is reaching more than 90 million Unique Visitors globally (ComScore). To date, The Huffington Post, has launched in Canada, UK, France (Le Huffington Post with Le Monde), Spain (El Huffington Post with El Pais), Italy (L'Huffington Post with La Repubblica), Japan (Huffington Post Japan with Asahi Shimbun), Germany (The Huffington Post Germany with Burda/Tomorrow Focus) and Brazil (Huffington Post with Abril) and South Korea (Huffington Post with Hankyoreh). India is going to be announced shortly. Video is a key pillar in the expansion/monetization strategy and 1-year old 'HuffPost Live' is already delivering more than 100 million video streams on a monthly basis in the US. From January, 2010, Jimmy Maymann is an angel investor. Until now he invested in 6 projects:

• Qriously - Measures sentiment on smartphones. Investor since September 2012
• GameAnalytics - Analytics for Gamedevelopers. Investor since October 2011
• Movellas - YouTube for Shortstories. Investor since August 2011
• OverWolf - Social Gaming Overlay. Investor since June 2011
• GateWay Japan - Online Brand/Retailer of Japanese Design. Investor since January 2010
• Business of Fashion (BOF) - The World's leading fashion blog. Investor since March 2013

In order to meet this impressive digital expert and learn more about his rich experience, book your ticket for Webit Global Congress with an early bird price now.

Renewed. It is the word that describes the 6th edition of Webit Global Congress. Different, but how? And most importantly why? We keep the high level lectors, the quantity of information but what we change is the agenda in order to stay focused and efficient. As you remember, the previous edition of Webit Global Congress in 2013 was divided into six different tracks. Experienced lectors who kept the attendees inspired during the whole event. We even received feedback about the fact that we share too much and too interesting information at Webit Global Congress and it is physically impossible to visit everything you want. What the 6th edition of Webit Global Congress will offer and how it will be different? Pretty simple - only two tracks with 10-minutes lectures. You can choose between the Red and the Blue Tracks. The first one is ‘Digital Marketing and Innovation Conference’ where you will meet C-level managers at companies like Apple, Google and Facebook. ‘Leaders of the Future Tech Summit’ is the Blue track with hundreds of investors and global and local tech executives. Speakers have only 10 minutes for their lectures – no babbling, only the essential. So, imagine the quantity of the information you will get as well as its efficiency. Webit Global Congress is for you and we want you to get the maximum of it. The only thing you need to decide now is which is your track and to book your ticket. From there leave everything for us and our fabulous speakers. Apply now for tickets with early bird prices.

Did you know that the Global Webit Congress is the largest digital and tech annual conference held in Turkey and probably one of the biggest in the World? The premier event that startups should not miss. According to the prestigious Startupbootcamp.org #Webit is one of the Top 12 Startup Conferences in Europe. Thank you  @Sophia & @Peter for including #Webit in this list and we look forward to see you at the Global Webit Congress. The Global Webit Congress can boast of more than 10,000 attendees coming form 110 different countries. Over 200 speakers and 300 accredited media will be in Istanbul on 1-2 October. During the two-day agenda of the GWC takes place the Founders Games, which is the most startup friendly digital and tech industry event. The Webit Ambassadors Foundations commits over €1 million to startups providing 200 of them with free expo stands, tickets and media advertising budgets together with global partners such as IBM, Blackberry, Qualcomm, Softlayer, BBC, MTG, ProSieben, ITP and many more. At the Global Webit Congress, meet 400 investors, thousands of startups and the superstar founders and most innovative technology companies In addition, the Foundation focuses on ways to improve the life of the people in Africa through education and technology. Now is the time to buy your Early Bird Webit ticket and save 300 Euro.

You remember the fairy tales from a Thousand and One Nights, don’t you? The mysteries of the Arabic world, the golden rooms and alcazars and the inspirational characters. The 6th Webit Global Congress offers you the opportunity to live this fairy tale in its modern version. When you arrive at Istanbul for the 6th Webit Global Congress, one of your first impressions will be the venue - the Haliç Congress Center, which is “the only seaside congress center in Istanbul.” It offers a great view of historical city of Istanbul. The center can accommodate up to thirty thousand guests with an area of one hundreds thousand square meters. Haliç Congress Center owns the largest auditorium in Istanbul and it is a popular venue for conventions, exhibitions, cocktail parties, wedding receptions, film galas, and theatrical performances. You can ‘reach the fairy tale’ by different means of transport. If you decide to use a taxi from Atatürk Airport to Haliç Congress Center it will take you around 20 minutes and will cost 45 TL – 28 $ – 20 €. From Sabiha Gökçen Airport the taxi takes about 40 minutesand 83 TL – 52 $ - 37 €. If you come from Taxim Square your travel will last around 14 minutes through the Tunnels and will cost 15 TL - 10 $ - 7 €. Another option for reaching Haliç Congress Center are the following İETT busses from Taksim, Eminönü and Mecidiyeköy:

• 36T CEBECİ - TAKSİM
• 41ST SEYRANTEPE - TOPKAPI
• 47 YEŞİLPINAR-EMİNÖNÜ
• 47E BİNEVLER - EMİNÖNÜ
• 47Ç GÜZELTEPE - EMİNÖNÜ
• 54HT HASKÖY - TAKSİM - MECİDİYEKÖY
• 54HŞ HASKÖY - ŞİŞLİ – TAKSİM

If you want live the fairy tale to the fullest, take the public boat transport from downtown Istanbul – boat stops of Kabataş or Eminönü going straight to Haliç Congress Center. Every 20 minutes there are public transport boats. After 25 minutes boat trip along some of the most beautiful sights of Istanbul you will moor in the harbor of Haliç Congress Center and Webit Congress. Hurry up and book your tickets with the early bird prices till the end of August. For a better perspective, you can take a look at the venue HERE. Participate in the modern version a Thousand and One Nights fairy tales!

The world of robotics and 3D printing is exploding and RoboSavvy, a British company headed by Limor Schweitzer is at the forefront of research, development and sale of everything you need to create your robots. 3D printers, 3D scanners and sensors are also there for you to take and play with. The realities are changing and to give you an example of this, last year Google acquired eight robotics companies including Boston Dynamics. It is obvious that robotics is a promising area and the big players are planning their future expansion in this area. Limor Schweitzer  founded RoboSavvy in 2004 with the vision of creating humanoid robots that bring the excitement of video games into reality. His main area of interest was, and still is, in humanoid locomotion and creating humanoid robots, which are capable of performing basic acrobatics. Over the years, the company became a leading retailer of robotics equipment for hobbyists and researchers in Europe while providing exceptional technical support to customers. The online community forum is the leading source of knowledge in the area of hobby humanoid robots with thousands of active participants that share their passion of bringing humanoid robots to life. RoboSavvy offers a wide range of products including humanoid robots, 3D printers, DIY electronics and sensors. RoboSavvy is a leading source of materials and knowledge in the area. Today with the advancement of technology and 3D printing it is very easy to assemble a 3D printed robot. RoboSavvy is currently creating the most advanced 1m tall research humanoid robot in the world, an affordable 3D printable humanoid robot, designated for a new education program to motivate young minds and future engineers. RoboSavvy product selection includes Makerbot, the creators of the iconic Replicator 3D printers and Robotis, the leading manufacturer of humanoid robot servos. Since the topics at the Leaders of the Future Tech Summit revolve around future tech trends including, robotics, Internet of Things (IoT), wearables, Digital Health and Education, Big Data it will be interesting to see Limor Schweitzer, share his experience and future vision of Robotics and 3D printing. Join Limor Schweitzer and other speakers at the Leaders of the Future Tech Summit in Istanbul on 1-2 October. Apply now for our early bird tickets.

What are your first associations when you hear the name Cannes? Luxury, awards, networking, parties… You have heard about Cannes Lions, haven’t you? The festival which has been inspiring creativity for over 60 years. Motivated and inspired `young lions` who strive for a glamorous career, hosted by beautiful France and the prestigious city of Cannes. What if we tell you it is not only Cannes that can offer you experience like this. Istanbul is even more ‘generous’. 

It is not without a reason why they call Istanbul Pearl of Bosphorus. On 1 and 2 of October, the largest city in Turkey will host the 6th Webit Global Congress.The event will gather Digital & Tech EMEA and Asia in order to inspire entrepreneurial spirit and marketing ideas.

They say that the first impression is quite important and your first impression of Webit Congress will be pretty nice - the venue. Haliç Congress Center can be reached by all means of transport, even by yacht. Once in a lifetime experience, for sure. Your next impression will be the people at the Congress - 10 000+ attendees from 110+ countries, 200+ speakers and 300 accredited media.

We will not promise you free time during the Congress, but save some days after it, because you can not miss these places. Dolmabahçe Palace served as the main administrative center of the Ottoman Empire from 1856 to 1922. The largest mosque in the city, Süleymaniye Mosque is an Ottoman imperial mosque located on the Third Hill of Istanbul. Do you know what is Istanbul Sapphire? The tallest building in Europe, launched on 4th of March, 2011. The skyscraper Sapphire rises 54 floors above ground level or 238 meters. A ‘must see’ in Istanbul is TurkuaZoo - the largest public aquarium in Europe with area of 8000 sq.m. You will see one of the longest underwater tunnels in the world - 80 meters with an opportunity for 270º panorama.TurkuaZoo is situated at FORUM Istanbul, which is one of the largest shopping centers in the city.

So, business or pleasure? Both, definitely! Apply now for our early bird tickets.