After Rule No 1: Build a brand, it’s time for Rule No 2 or how to Increase your sales. After all it’s all about it. Profit comes with sales, but sales don’t come so easy. There is no single secret, but here are 9 strategies which have proved to be successful, therefore many companies apply.

Strategy No1: Listen

The first place in any kind of a relationship is about listening and hearing. Listen doesn’t mean to do everything they tell you to do, but sometimes it’s your audience that will help you to see your mistakes. Listening to your customers does wonders for your business. So listen, listen.

Strategy No2: Content Marketing

Content Marketing is a consequence of listening to your audience. Once you understand their needs and preferences you know what kind of content to deliver, so you will engage them with your company’s products and services.

Strategy No3: Clever Pricing

Respect your customers and no matter how wonderful your product is keep to a clever adequate pricing. Many arguments can come up here - Apple is one of them, but have in mind that if you were Apple, you wouldn’t had been reading an article about how to increase your sales.

Strategy No4: Use Upsales Effectively

Upsales are very effective to increase sales. Once they buy from you and are in a buying mood, it’s easier to close an additional and related sale. Just remember how many times you have bought a product, just because the seller had asked you “Would you like something to drink along with your pizza?” or they had given you 50% discount for the second purchase.

Strategy No5: Advertising is a Necessary Evil

Face the facts and admit that even you don’t like ads. You have when they interrupt a favourite TV show, when they come up on a website, etc. Advertising, however, is a necessary evil, so in order to be recognisable from your customers, your company needs to master this art.

Strategy No6: Diversify Your Product Range

The trick here is to increase your market share in other related markets. Remember that if you concentrate on one particular product then you risk your presence on the market. So always spread out a line of products - it’s your decision to what extent they will be related.

Strategy No7: Be honest

If you provide a service, give a money back guarantee to your customers. If you cannot provide the service as described, never hesitate to make a refund. This way you will build trust and when your customers trust you, sales are guaranteed.

Strategy No8: Keep testing

Tests and experiments will give you many answers and ideas for improvement. So, no matter how perfect you think your products is keep experimenting. Experiment with your ad copy, your price points, your website structure, promotions you are running, etc. Only after a lot of testing can you come up with the most effective way to increase sales.

Strategy No9: Quality is King

Last, but not least, do not forget that you work for people and people love quality, They search for quality. If you manage to combine good quality with good price, you are going to be not a king, but an emperor on the market. At CEEDS’15 you will meet some of the most successful managers all around the world and they will inspire you with many tips and tricks to increase your sales. Buy your tickets with early bird prices now.

The market  is full! Full of products, full of producers, full of ads, so normally sometimes the customers are sick of it. But you are on the market, so you need to be recognizable and to stand out among everyone else there. Rule No 1 in order to make your business to stand out is to build your brand. Brand building - yes, there is such a term and yes, there are people who are doing this. Brand building is a mix between art and science. As every art it has its creative part and as every science - its logical, strategic one. Let’s take a look through those 5 steps/practices/tips/pieces of advice (as you prefer to call them):

• Identify what qualities, values and experiences customers associate with your business. After you identify them, you are able to build a meaningful brand for your customers. Remember, a brand is more than a just a name and logo. You have to know what does your market needs.
• Keep the conversation going - Sure, you don’t own the full control, but you can try to guide it by listening and responding to customer needs. Engage customers in person, by phone, in writing, or virtually, according to their preferences how to receive information. Social media platforms give you unprecedented quantity of information how customers find your performance, what they need improvements about, etc. Do not underestimate Facebook, Twitter, Instagram etc. As well as do not ignore customers’ perceptions. Listen, listen, listen!
• Communicate your brand to your employees - involve your customers in the whole process and explain the why and how of your brand identity. It’s not only yours anymore, but also theirs and it’s your responsibility to make the employees believe in it. The brand will need this kind of support to be effective. Remember that everything your business does is linked to your brand in the eyes of the customer. Even the way your employees dress and behave
• Create consistent brand messages - the focus of your messages must be on the qualities, values and experiences that customers associate with your business, its products and services. However, do not make them complex and complicated, follow the principle K.I.S.S. - Keep It Simple & ‘Stupid’.
• Develop a distinctive visual brand - Here comes the creative part. The visuals of your brand must reflect your identity, but if you don't have the necessary skills, find a designer to help you. Colors, design and so on - they all matter.

The panel Brand Social Strategies at Marketing and Innovation Summit during CEEDS’15 by Webit will bring you lots of new tips and tricks about brand building. Buy your tickets with earlybird price now.

Nell Watson is an engineer, entrepreneur, and futurist thinker. She is Founder & CEO of Poikos, the smartphone 3D body measurement company. Nell's patented technology ‘dematerialises’ the 3D body scanner, by providing accurate 3D scans of the body with only 2D camera hardware, such as that found within smartphones, or laptops. This may then be applied to a range of markets, such as fashion, mass customisation, and health. In 2013 Nell was awarded a full scholarship to join 80 other students for Singularity University’s Graduate Studies Programme. She has since become noted as a speaker and visiting lecturer on technology, and how it relates to the psychology and philosophy of life in our society.

CEEDS:How does technology relate to the psychology and philosophy of life in our society?

N.W.I've long been fascinated by how technology can change how we choose to live our lives. Machines have the capacity to view humans in ways that are perfectly objective. A machine will not typically not lie to us (it would take a wise one to do that)! This makes it harder for machines to understand human values, but it also makes it easier for them able to guide us, flawed and imperfect as we are, towards the goal of realising an idealised version of ourselves. Captology is a word coined by Stanford Experimental Psychologist BJ Fogg to describe such mechanisms (the CAPT part stands for 'Computers As Persuasion Technology'). We can create intelligent agents that act like a digital coach, helping us to choose behaviours and habits that are likely to increase our health and wellbeing. This has important implications in any area that requires willpower - such as fitness, productivity, and even good morals. I believe that the most important question of the coming age will not be 'how can we cope with being replaced by machines', but rather 'how can machines help me be a better person?'

CEEDS: You have patented technology that ‘dematerialises’ the 3D body scanner by providing accurate 3D scans of the body with only 2D camera hardware. This is the app Poikos. How did you come up with the idea?

N.W.I originally wanted to help people working in sweatshop clothing factories in Asia. I reasoned that a good way to help them to empower their wealth and independence would be if there was a trend towards custom-fit goods. That way, they could use the same general skills, but create more value for that single customer, and earn a lot more for their work, as independent contractors. The problem was that there was no mass market for customised goods (sometimes called mass-customisation). Companies like Dell, for example, had pioneered the ability to customise a laptop with the exact specifications desired. However, to do this for clothing was very difficult and expensive, because of the problem of getting the right measurements. So, I set out to solve that problem. In doing so, I discovered how the same technology created by my team can be applied to a range of further areas, including shopping online, and many areas of healthcare (including physiotherapy, and prosthetic limbs).

CEEDS:Could you tell us an example of it being implemented in everyday life?

N.W.Yes, in fact, Poikos itself can act as a persuasion technology. We can easily track how the body changes in size and shape over time. Furthermore, we can enable one to simulate an idealised future version of oneself - the same in every respect except bodymass - and then set that as a target to work towards. I discovered this myself by accident, and found it to be be extremely motivating! We're now working on a way to bring this capability to easily to everyone on Earth.

CEEDS: What is your motivation to be a speaker at CEEDS’15 by Webit?What are your expectations from CEEDS’15?

N.W.CEEDS '15 will showcase the best of the Balkans. I have long been excited by the number and quality of startups that I've seen coming from this part of Europe, and have many entrepreneur friends in the area. Now is a chance to come and visit the cultural core where all of this ingenuity comes from, to learn from it, and to share ideas.

CEEDS:Whom you will recommend to attend CEEDS’15 by Webit?

N.W.From my perspective, to get your finger on the pulse of this important wellspring of innovation, CEEDS is the place you need to be.

Sotiris Makrygiannis is the founder and the CEO of Eliademy. He got his first personal computer when was 11 and started his career in ICT business at 17. Sotiris launched one of the very first electronic schools in Greece in 1997 and later moved to Finland to help Nokia build mobile devices for mass market. His last project was award winning N9, the last Nokia phone build using open source technologies. Sotiris is open minded and his personal credo is "learn fast and adapt". He believes world can be changed by democratising education with technology. Sotiris is a father of two wonderful girls, and is always passionate about his work, family and open source.

CEEDS: How will you evaluate the current condition of digital education in Eastern Europe? What needs to be improved and can you propose any action steps about that?

S.M. There 3 dimensions in the current situation:

1. Access to internet and the situation is improving but maybe not as fast as it should. Some of the recent EU initiatives around broadbands, mobile operators will improve the situation and hopefully within the next 2-3 years EE will be on the same level as the nordics.
2. Second dimension is around teachers education and the demographics around the volume of teachers. Is known that older generations are not willing to adapt or introduce new technologies in the classroom. A massive retraining needs to occur because the issue here is more related of being afraid of the new and not because they dislike technology.
3. Is the dimension of giving incentives to students on learing online , beyond Facebook, in order to build a carrer and I think that we are overemphasising in the media the power of silly apps rather redirecting the youth into educational content and service such as Eliademy.com

CEEDS: You believe world can be changed by democratizing education with technology. Do you have action steps about how this is going to happen?

S.M. In summary there 3 steps for this:

1. Making education accessible to all, meaning that digitalisation of education has the potential to reach and continuously train the 7 billion people on this planet.  We never before had such power to connect 1 teacher to 10.000 students and get them trained en mass.
2. Social contract, during the process we must keep Educational services clean. I observe a lot of interest from some publishers to get access to the user data from educational platforms. Im worried that their motive is to maintain , in the long run, their power by distributing data to affiliate networks (digital ad agencies) and impose an influence to bloggers. Educational services should remain clean and maintain their independence from marketing agencies.
3. High quality adapted content in forms of services or applications. One service will not fit all, we will need diversity of applications and educational services and Im happy that this is happening as we speak.

CEEDS: You started your career in ICT business when you were barely 17 years old. How has your motivation and values changed since then?

S.M. I'm now 40 years old and I'm always eager to learn something new. I love what I do and I still have the energy of a young fellow. However now as a father I care more about what Im going leave behind to the future generations, when I was younger I was more selfish.

CEEDS: What is your motivation to be a speaker at CEEDS’15 by Webit? What are your expectations from CEEDS’15?

S.M. I'm really excited to be part of CEEDS, I like the sound of it and Im also impressed with the organisation and execution of your events. I would like the world to hear a different point of view, beyond the ordinary messages, something that hopefully will stimulate their mind and place a seed of change. My expectations are around networking, visiting the beautiful Bulgaria and spreading a message.

CEEDS: Whom you will recommend to attend CEEDS’15 by Webit?

S.M. I will recommend and I already have, to all C level executives and dreamers but also the young curious souls looking to hear what the global start up CEOs and executives dream about the future.

Rogier Croes is active in the world of digital for over 15 years and has a background at creative agencies, performance agencies and media agencies. He is a visionary online marketer and passionate about his work. In the past years he has build a successful track record in progressive online and e-commerce roles working with leading market brands in all categories.

Currently Rogier is Chief Digital Officer in the CEE region, Russia, Ukraine and the CIS region. His role is to accelerate digital across the region and make full use of technological developments. He plays a key part in creating and maintaining a collaborative environment for MEC and manages the regional Interaction community, providing leadership and management.

CEEDS: As a marketer with over 18 years experience in digital how do you see the digital market in CEE region in 5 years?

Р.C. I think in the next 5 years, there will be a big shift from focussing on media pricing to quality of work and short term campaigns to long term impact for your brand. Consumers do not get connected to brands by only throwing more advertising to them, you need to win their trust to get their attention. This means brands do need to reinvent themselves and define why they exist and why they deserve the attention from consumers. The other shift is in the personalised message. With mobile still growing fast and wearables entering the markets soon on a big scale, new opportunities for brands will arise, but who thinks these ‘new’ screens are another place for more adds, will probably not be here anymore in 5 years.

CEEDS: What is your evaluation of the startup ecosystem in CEE region?

R.C. There are many very bright people in the markets and western Europe reaches out more and more to the CEE region to build great things together. I would like to see more initiatives to connect the East with the West and do great things together.

CEEDS: What is your motivation to be a speaker at CEEDS’15 by Webit? What are your expectations from CEEDS’15?

R.C. I love the energy of the event and meeting old and new faces. I hope there are many technology companies and new initiatives to be inspired by. Personally I always hope to run into interesting startups, who are passionate about what they are doing and find ways to work together.

CEEDS: Please share with us a part of your topic so to keep it hot.

R.C. I will speak about the impact of technology and innovation for brands and will try to inspire the people. I will talk about the impact of wearables, the effect of exponential growth, how retail will change forever, and how marketeers need to start thinking different.

CEEDS: Whom you will recommend to attend CEEDS’15 by Webit?

R.C. Anybody working in this region.

“When we direct our thoughts properly, we can control our emotions.” – W. Clement Stone

Winning the lottery will make you a millionaire, good for you if you are that lucky. Fortunately, that is not the only one option. The truth is that once you start thinking like a millionaire, the chances to become one get bigger. T. Harv Eker is an author, businessman and motivational speaker. Author of the book ‘Secrets of the Millionaire Mind’, he is known for his theories on wealth and motivation. In his book, T.Harv lists 17 statements about rich and poor people and we see that it all comes from the mind:

1. Rich people believe "I create my life." Poor people believe "Life happens to me."
2. Rich people play the money game to win. Poor people play the money game to not lose.
3. Rich people are committed to being rich. Poor people want to be rich.
4. Rich people think big. Poor people think small.
5. Rich people focus on opportunities. Poor people focus on obstacles.
6. Rich people admire other rich and successful people. Poor people resent rich and successful people.

.... etc.

“I didn’t start out life as a millionaire. I carried baggage from my past just like the rest of us including negative connotations to do with wealth and a fear of success. Later on, I learnt from successful people how they think and operate”, says T. Harv.

However, successful people are usually on the TV or in news articles. Not so easy to get in touch with them, especially when you are “no one” compared to them. Still, you know what they say “If there’s a will, there’s a way” and you know nothing is impossible. In order to be a part of the millionaire environment work for your network, meet with influential people, listen to them and learn from them. CEEDS’15 by Webit will give you such an opportunity and you will be able to be a part of CEOs Lunch, Leaders Lunch as well as Chairman's Dinner, Speakers Dinner. Sitting on the same table with successful people and chatting with them is the first step of your journey of a millionaire. Don’t hesitate but buy your tickets with early bird prices now. Remember, it all starts in your mind!

24% of investors lost money in 2014. This means that in 2015 they will be more careful and cautious what to invest in. Entrepreneurs, on the other side, need to develop their ideas the best way possible in order for the investor to believe in it and not to be afraid to invest money there. It is a challenge, definitely, and the most appropriate question that comes up is ‘Do you dare to become a Startup Superstar?’. If the answer of the question is positive, let us present you the investors of CEEDS’15 who are not afraid to invest, but they are eager to find the best startup that’s really worth it. Jon Bradford, Managing Director, Techstars Jon is the Managing Director of Techstars in London, cofounder of f6s and tech.eu. Previously Jon was the cofounder and CEO of Springboard. He loves to help startups and their founders achieve their true potential. Over the last 4 years, Jon acted as an advisor to many other multi-company accelerators from Montreal to Moscow.   Mark Schmitz, Partner, Lakestar Mark is a General Partner at Lakestar, a multi-stage VC investing in internet and mobile technology companies across Europe and the United States driven by exceptional entrepreneurs. Past investments of the group include, among others: Skype, Facebook, Airbnb, and Spotify. Mark serves as board member of Lakestar and data analytics company Teralytics AG. Mark studied at Bucerius Law School and the Stanford Graduate School of Business. Marcin Hejka, Vice President, Managing Director EMEA, Intel Capital Marcin Hejka is a vice president at Intel Capital and managing director for Eastern Europe, Middle East and Africa (EMEA) at Intel Corporation. He is responsible for leading Intel Capital's investment activity in the region, which also encompasses Russia. Based in Poland, Hejka joined Intel Capital in 1999. Before stepping into his current role, he was a director at Intel Capital overseeing a team of investment managers in central Eastern Europe and Russia. He began his Intel Capital career as an investment manager for Eastern Europe. Dmitry Chikhachev, Co-founder & Managing Partner, Runa Capital Dmitry Chikhachev is a professional venture capitalist with more than 18 years of extensive cross-functional business experience. Dmitry Chikhachev is co-founder and managing partner at Runa Capital venture fund. His investment interests span complex software, mobile, virtualization and could computing. He led deal execution for NGINX, Jelastic, LinguaLeo, Ecwid, Cellrox, Capptain and other Runa companies. Dmitry is a ‘hands on’ investor and helps portfolio companies with fundraising, recruitment, strategy and technology. In summer 2014 Dmitry and partners launched $200M Runa Capital Fund II looking to invest the best tech-companies across the Globe. Oliver Holle CEO, Speedinvest Oliver is a serial entrepreneur with deep experience in the mobile and internet industry. He founded one of the first European internet startups in 1992 while still in university. He later pivoted the company towards mobile and in 2004 formed 3united AG, a 3-way merger that created a top European player in mobile content. Early 2006, 3united was acquired by VeriSign Inc. for € 55M. Oliver managed the integration of 3united into Verisign in Silicon Valley for 2 years. He then founded a boutique investment bank providing M&A services in 2008 and subsequently raised funds for Speedinvest which commenced operations in 2011 and of which he is CEO. Cem Sertoğlu, Partner, EarlyBird Venture Capital Cem Sertoglu is an entrepreneur and venture capital investor, focused on technology ventures in Turkey and CEE since 2006. He is currently a Partner at Earlybird Venture Capital in Istanbul. His investment highlights include GittiGidiyor, the first major Turkish internet exit to eBay in 2011, for $218m; YemekSepeti, the leading online meal delivery marketplace; Grupanya, Turkey’s leading daily deal business; and Wikimart.ru, a leading Russian e-commerce platform.  Among his specialities there are Venture Capital, internet, software, online media, media & entertainment, management consulting, strategy, entrepreneurship, social networks, human capital, professional service firms, marketing, business development. Dan Lupu, Partner, EarlyBird Venture Capital Dan is a Partner with Earlybird Digital East Fund, a generalist, technology focused venture capital fund targeting CEE & Turkey. Prior to this, Dan was Intel Capital’s Investment Director responsible for investing in South-East Europe (Romania, Bulgaria, ex-Yugoslavia, Moldova, Albania).   Bakhrom Ibragimov, Operations Leader, EBRD Previously Bakhrom was leading investments in European and the US technology companies with Virgin Green Fund as a Founding Principal and TLcom Capital as Investment Director. Bakhrom also was Internet Finance Director and Associate Director of Planning and Analysis in Virgin Media. Bakhrom started his career as technology investment banker with CSFB/DLJ and Cowen & Co. Bakhrom holds two Master degrees on academic scholarships from the London School of Economics and Cambridge University, and an honors Bachelor degree from Tashkent State Technical University in Uzbekistan. Alexander Galitsky, Managing Partner of Almaz Capital Partners and Skolkovo Board Member Alexander Galitsky is a Managing Partner of Almaz Capital Partners and Skolkovo Board Member, well-known innovator, entrepreneur and investor in Russia, in USA and Europe, President of the frist Russian TechTour 2004. Prior to co-founding of Almaz Capital Partners in 2008 with Cisco Systems and UFG Asset Management, Alexander formed the Information and Communications Technology investment practice at Russian Technologies, one of the first venture capital funds in Russia.   Nine investors are waiting for the best startups, so they can invest money in something meaningful and profitable. If you think that this could be your StartUp, hurry up and join the CEE Top StartUps. Do you dare to become a Startup Superstar? Apply the Founders Games.

Europe is changing rapidly and the most influential European event with focus on digital economy for Central and Eastern Europe - CEEDS`15 by Webit, will welcome the Vice President Digital Single Market, European Commission Mr. Andrus Ansip, 100 top speakers, and more then 3000 attendees from 40 countries in Sofia, Bulgaria. For 7<sup>th</sup>year on the 21<sup>st</sup>and 22<sup>nd</sup>of April CEEDS'15 by Webit shall welcome the top European enterprise and startups to an event for the digital, tech and media/advertising markets with a special focus on Central and Eastern Europe. The organizers are expecting over 3000 attendees from 40 countries. The participation of the Vice President of the European Commission Digital Single Markets Andrus Ansip along with important names from the tech, digital, marketing and the startups stage is a sure sign for a high level discussions and dialog between the business, startup ecosystem and EU. More then 100 speakers will discuss what is Europe now and what will become in the next years as well as what are the good practices in the Old Continent. The industrial leaders and the startups shall work together to will foresees and build the future of Digital Europe at CEEDS'15. This year CEEDS by Webit will host 3 main parallel stages. The Tech Summit will welcome CTO-s, CIO-s from the biggest companies from Europe and the region as well as governmental organizations, startups and representatives from the small and medium companies. The main topics include Internet of Everything, Digital Education, Digital Health, Big Data, Cloud, Business Intelligence, Security and Privacy, Money and Payments” shared Plamen Russev, Chairman of the Global Webit Series, part of which is CEEDS'15 in Sofia. “Marketing and Innovation Summit” will welcome marketing directors, CIOs, and representatives from the biggest advertisers, media groups, advertising networks, agencies and retail brands. The main topics on this stage will be digital transformation, video, mobile, programatic advertising, mobile, metrix, digital commerce, digital entertainment & media, brand social strategies. “Enterprise2Founders Summit" is the 3<sup>rd</sup> main event part of CEEDS`15 where top level representatives from the biggest companies from Europe will discuss opportunities for innovations through collaboration with startups from the region.”- announced Plamen Russev The CEEDS' speakers lineup includes CEOs, MDs, CMOs, CTOs, top execs of BitTorrent(1/3 of the world's Internet traffic passes through the BitTorrent protocol), Forbes, Googles, Microsoft, Philips, ARM, GroupM, MEC Global, disruptive startups including founder of Poikos, the company that create 3D software for measurement of the human body as part of a special panel on wearable health technologies, founder of Telerik – recently sold for 264 million USD, big number of investors, accelerators and others. Other parts of the agenda include number of workshops and roundtables for developers and marketeers, GoViral Academy for content producers as well as startups expo and a pitch stage among the others. You may still take advantage of the early bird tickets (100 EUR only) and book yours from the official CEEDS'15 page: http://webit.bg *** Global Webit Series Global Webit Series (www.webitcongress.com) are founded by Plamen Russev, a Bulgarian serial entrepreneur and investor. Together with his wife Aniela Russeva and their international team for only 5 years they've managed to establish Webit events among the most prestiges and influential events for the digital economy for the Markets of EMEA and Asia. Webit events are known as one of the best places for high level networking for tech, digital, marketing, advertising and media experts. Webit Ambassadors Foundation is helping entrepreneurs from all over the world as providing them with marketing support, mentoring. The foundation is giving the opportunity to young and innovative companies to connect with investors, media and enterprises. In 2014 more then 1600 startups applied for Webit Ambassadors Foundation grant and 180 of them were the selected. The first Webit event took place in October 2009 in Sofia. Today Global Webit Series includes events in Istanbul, Turkey, Dubai, UAE, Sofia, Bulgaria and upcoming events for China and India. More then 400 of the top professionals from the tech, digital, media, advertising industries are among Webit Speakers each year. 15'000 is the number of attendees at Webit events and this number is growing. For the past 6 years Webit events have been visited by more then 40'000 attendees from 110 countries. Webit events are the leading events at the markets that they cover Central and Eastern Europe, Middle East, Africa and part of Asia. *** Download CEEDS by Webit logo Download CEEDS photo in High Resolution *** For More Information: Adriana Paneva | adriana@eacad.eu | тел.+359 888 606 192

Startups and entrepreneurship are all around us, so we have collected 12 quotes that will inspire and motivate you and why not they will give you a new perspective and ideas. Use them wisely:

1. “A ‘startup’ is a company that is confused about – 1. What its product is. 2. Who its customers are. 3. How to make money.” – Dave McClure, 500Startups co-founder
2. “What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” – Dave Thomas, Founder, Wendy’s
3. “Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz, Starbucks CEO
4. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, LinkedIn co-founder
5. “If you’re going to put your product in beta – put your business model in beta with it.” – Joe Kraus, Google Ventures partner
6. “You just have to pay attention to what people need and what has not been done.” – Russell Simmons, Def Jam founder
7. “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” -Phil Libin, Evernote CEO
8. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” – Ben Silbermann, Pinterest founder
9. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn co-founder
10. “The last 10% it takes to launch something takes as much energy as the first 90%.” -Rob Kalin, Etsy founder
11. “If you’re not a risk taker, you should get the hell out of business.” -Ray Kroc, McDonald’s founder
12. “The only thing worse than starting something and failing… is not starting something.” -Seth Godin, Squidoo founder, author and blogger

CEEDS’15 by Webit with its Accelerators Alley will probably generate more memorable quotes so don’t miss it. Take advantage of the tickets with early bird prices of 100 EUR.

The person who is responsible for probably the most anticipated strategy of the European Commission of EU and who is the engine behind the digital transformation of Estonia -  Mr. Ansip, VP European Commission Digital Single Market is joining CEEED'15 by Webit (part of the Global Webit Series).

“Our citizens want the best the internet can offer, they want an internet that is safe and accessible to everybody. This is not a reality in Europe today,” has been said in a speech from the European Commision in November, 2014 in Strasbourg.

Andrus Ansip comes from Estonia where he was Prime Minister from 2005 to 2014. On 10th of September he was proposed for a Vice President of European Commission by President-Elect Juncker. Ansip is managing the project Digital Single Market, a focus of the European Commission, which is the main reason for us to invite him to open the biggest digital conference of CEE region.

“There is even more work to do to achieve a truly connected digital single market. A market where every consumer is able to enjoy digital content and services - wherever they are in the EU, including government services,” claims European Commission.

More information about CEEDS'15 by Webit and the speakers' schedule you will find at http://webit.bg/