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One equals three, even four, if you prefer. But how is this possible, you will ask. CEEDS’15 by Webit makes it possible because 1 ticket grants access to 3 events + the official Webit party powered by Fashion TV. Sounds more than perfect, ah? Let’s take a look at the events, included in the ticket. First, you have Marketing and Innovation Summit where hot topics like Digital Transformation, Programmatic, Metrix & Data, Digital Entertainment & Media, Brand Social Strategies and Mobile will be discussed. Even more impressive is the audience - CMOs, CIOs of advertisers, retailers, broadcasters, publishers and adtech solution providers. The second event is the Tech Summit with other hot topics such as IoT (Wearables, Smart Cities, C.Cars, Smart Home, mHealth, Education), BigCloud (BigData, Cloud, BI), Money and Payments. The audience here consists of CTOs, CIOs and innovators. Last but not least comes Trade Expo where you can get more inspiration and ideas from successful experts. We have a bonus for you, because as you may know the words ‘work hard, party harder’ match perfectly with Webit’s brand. The climax of CEEDS’15 is our party, powered by Fashion TV. Such a party is happening for the first time in this part of the world. In 2014, Webit Global Congress in Istanbul also had a party powered by Fashion TV and it was spectacular. Fabulous models and inspired attendees created an unforgettable night together. Now, it’s time for Sofia, so prepare a superb outfit. Hurry up and book your ticket 3in1. Do not miss this once in a lifetime opportunity.

GoViral Academy at CEEDS’15 by Webit shall present you successful tactics how to create viral content and make money from it. Highly sharable content can give your business a lift leading new people back to your site and increasing conversions. Creating a viral video, however, is far from easy. Having a piece of content go viral is like winning the Internet’s version of the lottery. It’s incredibly difficult to achieve and often hard to replicate. 5 qualities are said to be the most important in creating viral video content:

• Be short and sweet - According to a survey published in The New York Times found more than 19 percent of people had left a video after only 10 seconds. By a minute in, the video had lost 44 percent of viewers.
• Be upbeat - In order to be sharable, content needs to strike an emotional chord in viewers. The same viewers are more likely to share upbeat content, so if you want your videos to go viral, it’s important to strive for this.
• Be involved - engaging with your audience builds loyalty and interest in your customers. Create qualitative content and such an approach will provide you with loyal customers.
• Be informative - have in mind that your audience is always searching for new information so if your video content is interesting and informative, it is also highly sharable. We live in an era of information and everyone wants to learn something they didn’t already know. Any new information is a great tool, use it.
• Be inspiring - create stories that will inspire your readers/watchers. Audiences love good inspirational stories so the more inspirational your story is, the more your audience will want to share it with their friends.

Creating viral videos is anything but easy — if it was, every business would have a few viral hits. A recent example for a successful vloger (video blogger) that comes from Bulgaria and this is Emil Conrad. Once his videos become viral online hits, Emil published a book that is a blast at the moment. The same way viral video content can bring money to your company. Think in an innovative way and attend CEEDS’15 by Webit for more inspiration and ideas. Book your ticket now.

Bakhrom Ibragimov started his career as technology investment banker with CSFB/DLJ and Cowen & Co. He was also leading investments in European and the US technology companies with Virgin Green Fund as a Founding Principal and TLcom Capital as Investment Director. Bakhrom also was Internet Finance Director and Associate Director of Planning and Analysis in Virgin Media. Bakhrom holds two Master degrees on academic scholarships from the London School of Economics and Cambridge University, and an honors Bachelor degree from Tashkent State Technical University in Uzbekistan. Today we're talking with him about the startup success, investments and the startup ecosystem in CEE region.  Bakhrom  Ibragimov is one of the top investors you can meet this year at CEEDS by Webit, who are not afraid to invest - do you dare to become a startup superstar?  CEEDS: What is one sign of a potentially successful start up? B.I. A team deeply passionate about a product that makes a difference to a large market. CEEDS: How can you evaluate startup ecosystem in CEE region? What about in 5 years from now? B.I. I am very excited about it, a lot more activity needs to happen and is going to happen as more very smart people in the CEE commit themselves to entrepreneurship. CEEDS: Which do you prefer - small investment in a very early stage startup or large investment but later? Why? B.I. We do not invest in seed companies. We invest from Series A to growth stage. This is the stage where we can help companies more. CEEDS: Is an investment in a startup more than just money? B.I. It is. As an investor, you first of all commit to the founder vision and play your role in supporting the founder going after it. CEEDS: Have you ever regretted an investment you had made? B.I. You have unsuccessful investments, otherwise impossible to invest in the tech space. As an investor, I believe it is important to recognise what founders you can help achieve their goals and what founders you cannot help achieve their goals. You can have regrets about your personal assessment of the founder/vision match. Sometimes the vision (product – market match) is not adequate, sometimes the match between the founder and the vision is not adequate. You do not regret investments, you can regret your assessment of the ingredients. CEEDS: You say you invest in changing lives. How do you recognize that one startup will change lives? B.I. You see how many people the product addresses, what difference it makes for those people and assess in detail the initial market feedback. CEEDS: Whom you will recommend to attend CEEDS’15 by Webit? B.I. Companies looking for partners.

In order to cope with many of the market challenges in 21st century, what business needs is to be creative and innovative. Creativity is needed at all levels within an organization. Creativity is the key to innovations and nowadays innovations are all around us. Being a true innovator is much greater than just simply improving on something already known, it’s the creation of something new that defines the unknown. True innovation is measured by the impact that a company has on the market as well as on the consumers. It defines the leaders and the followers in the world we live in. Do you know what the term `blue ocean strategy` stands for? It teaches the business how to create uncontested market space and make the competition irrelevant. The rapid pace of innovations make experts look for a new way and that is the blue ocean strategy. For managers and entrepreneurs who try to develop a unique value-adding strategy, it fits perfectly, but keep in mind those four risks:

1. Ignoring relevant competition - when it comes to the blue ocean strategy managers and entrepreneurs come up with new ideas for products, services and strategies rather than mimicking those of competitors. That’s great but it is also pretty easy for a manager to believe that their product or company is unique which can be a crucial mistake.
2. Reinventing the wheel - it could happen when you do not know your competitors in details. In order to make the competition irrelevant, first you should know it - what your competitors do, how they do it, why they do it. If you know those things, the chance to reinvent the wheel is zero
3. Swimming too far - do not attempt to go too far off your own competences. Yes, the competition is irrelevant, but this does not mean that you should forget about the existence of potential competitors.
4. No fish - this is the worst that can happen and it’s up to you how you will react. But in order not to have to react, start your blue ocean  journey with the best reality check. Each successful business and company starts there.

Innovations require taking risks, but think in a perspective, strive for success and dare to dream. CEEDS’15 by Webit makes dreams come true, so book your ticket now.

Can you guess how many cryptocurrencies do exist on the market today? 50 maybe? Or 250? Stop wild guessing, here is the answer - more than 530 cryptocurrencies available for trade in online markets and more than 740 in total. However, only 10 of them had market capitalizations over $10 million. Bitcoin is far away from the competition with market cap of almost 3.5 billion dollars, Second place is for Ripple with 313 million dollars. Next to them we can see Litecoin, Darkcoin and BitShares. 740 cryptocurrencies in total. Dealing with cryptocurrencies is a win-win scenario for both sides involved as it can help boost the public status, reputation and legitimacy of the digital currency as well as the vendor. It means that when you and your company decide to work with a particular type of cryptocurrency, both parties benefit from the arrangement. Issuers of the currency are eager and proud to name the businesses that accept their product as a financial tool while you advertise in-store or on your company's web page that you accept a certain digital currency and it offers them more exposure. Virtual wallets and online banking as well have changed financial environment. What we have here is more freedom for the customers to manage their bank accounts than before. However, another benefit of cryptocurrencies is the anonymity of customers. When you use traditional currencies merchants can track your purchases and know everything about you in details - what you eat, what movies you watch, what you wear, etc. Digital currency offers an alternative. All cryptocurrency transactions are secure, but they don't carry any personal information at all. The main question “Can we trust cryptocurrencies?” stays open because everyone will answer for them. Have in mind that security is the most important part of dealing with cryptocurrencies and companies keep improving in this area. To learn more about the future of money, if we will stop using the well-known paper with certain value and some other tips and tricks, book your ticket for CEEDS’15 by Webit.  

Social media marketing is the toughest task marketing specialists are currently facing with. But why you will ask - everyone is on Facebook, Twitter and Google+, so all your target groups can be found on one place. And that’s why it is so difficult. Your business needs to make the perfect segmentation, to be creative and to innovate. Let’s take a look at some of best practices.

Plan in advance

This is how it begins. Make a content calendar so you don’t wonder what to post every morning and evening. Pay attention to days like Christmas, Valentine's Day, Black Friday etc. Your behaviour can be crucial in such moments.

Use data and analytics

Constantly you should analyze the performance of your brand’s name. Who mentions you? What do they say about your brand? How they say it. After you know this, you should adapt your behaviour towards it. You'll probably need to use some sort of tool, but you should try to determine things like who is regularly posting about your business and who made a one-time purchase from you.

Go local

If you have a physical store, use social media as a tool to reach nearby consumers with targeted content For example, you can reward customers who visit the location and check in on social media.

Be interactive

Post things like quizzes or polls to engage followers. You can also run a live Q&A or a competition.

React quickly

Normally you'll be receiving positive as well as negative feedback on social media (hopefully, the positive will be predominant). It is crucial that you act quickly and respond to all of it, especially the negative. Respect the fact that they have taken the time to complain and see this as a benefit for you. Personalize not only offers and tweets but also your business and give it character. Being authentic and recognizable is the key in successful social media. For more good and bad case practices come to CEEDS’15 by Webit. Book your tickets now!

Mobile Internet use will surpass desktop Internet use in a really short time. According to some statistics it has already done it. Customers become so dependent on mobile devices so it’s pretty clear that you and your business need to be there. If you still need some reasons why being on mobile is beneficial, here are 4: Reason No 1: You are responsive and no matter what kind of a device customers use they can reach your website. The main purpose of smartphones and tablets is to make life easier, so by making your website responsive for mobile you and your business are one step closer to the love of your customers. Just think about it - if a potential customer lands on your website via their mobile device and the user experience is bad they will never come back. Smartphones have made life much easier and users demand a pleasant experience. So, make sure that your website is responsive! Reason No 2: You are constantly connected and able to answer your customers’ questions and doubts. Except for being technically responsive, mobile makes your business fully present and close to the customers since you and your team can be in touch with them any time they need you. Reason No 3: More businesses are realizing that rather than requiring valued customers to carry yet another card either in a wallet or on a keychain, they can provide them with some rewards through simply presenting a smartphone app. Consumers are moving closer to being able to pay with a mobile device, with major players like PayPal and Apple Pay partnering with stores nationwide to enable mobile payments. Reason No 4: Mobile-based marketing is the future and even Google is recognizing that the world of search is changing. Users are more likely to ask a question into a mobile device than to type on keyboard Google is prepared to deliver those answers with its Hummingbird algorithm. For this reason, it’s important for each business to take a step back and ask themselves what questions a consumer would ask that would lead them to their website. The world is doing a gradual shift from PC to mobile, businesses have no choice but to adjust their own way of thinking, as well. To learn more about the benefits of your business being mobile, come at CEEDS’15 by Webit. Hurry up and book your tickets now.

Marketing specialists’ dream is to able to afford anything they need in order to realize every marketing campaign they can think of. Most of the times, though, they need to adapt and stick to the marketing budget no matter the dreams. Here comes the optimization and you need to know how to optimize your marketing budget. How you do it at the moment? Once you receive the budget, you divide the money among marketing activities as well as you can segment the budget by customers, products, geographic region, etc. What often happens is that marketing managers do the allocation of money with little statistical or financial data to determine the specific portion of funds for each activity or segment. Optimization of the marketing budget can be pretty easy if you use the next three concepts:

• Diminishing return market response curve - the diminishing return market response curve is based on the principle that the next dollar spent will have less impact than the previous dollar, and that no matter how much is invested, not every prospect will be converted to a customer. You can calculate your products' market response curves by using historical data or marketing experimentation.
• Customer lifetime value (CLV) - it’s the worth of a customer over a specific period of time. A little more sophisticated but the most accurate definition of CLV is the current value of future contributions of customers using a discounted cash flow. CLV is even easier to be calculated by tech companies that are rich with data on their customers.CLV is on it’s way to replace the well-known ROI for main reason - CLV results can be considered long term, while the results you receive by measuring ROI are for much shorter period.
• Customer equity (CE) - the net present value of the contribution of all current and future customers. Maximizing CE is the best metric in order to increase long-term profits.

Companies that are rife with data will be very successful in the optimization of their marketing budgets. Optimization through computer modeling can be a competitive advantage, as well as a means to increased profits. At CEEDS’15 by Webit you will be able to hear and learn a lot about big data and the optimization of marketing budgets, so book your ticket now.

The digital era we are living in is challenging for a few main reasons - a lot of information, lots of tools and endless opportunities. Challenges come from the fact that in most cases you don’t have the control, so staying ahead of the digital marketing game can be difficult. More and more of your customers are online looking for brands and products to fill their needs on social media. It can be true that digital marketing strategy is time-consuming and expensive, but in order to stay on the market and people to know you, your business needs this strategy. So here are 5 digital tools every (digital) business should have:

• Engaging Website - Online experience starts from the company’s website. This is how current and potential customers are going to find and connect with your business. Make sure that you build a site that is optimized for success. Wordpress is the universal tool that can help you and will let to customize the service to suit your needs.
• Hootsuite (or Social Media) - Facebook, Twitter, Google+, etc., etc. True social media madness. Hootsuite allows you to manage all your social media accounts by cross platform message scheduling and extensive data tracking. Analytics across every platform ensures less time managing and more time growing your business.
• Google Search - Advertising on search results relevant to your product or service is powerful and productive. All you should know is what search terms (keywords) to focus on. Instead of bidding on competitive keywords try to focus on specific phrases or geographies and bid aggressively. What is important is not the numbers of views of your ad, but whether it was shown to the right people.
• Remarketing Tools - have you ever checked new models of tablets on the Internet and later when you watch a video on YouTube tablet ads start popping out? This is remarketing and it’s happening more and more often. Use remarketing tactics if your product or service has a long buying cycle.
• Analytics - you own limitless quantity of information and at first, this may scare you. Fortunately, lots of analytics tools exist, so you can transform just data into essential  and useful information.

Everything is changing so quickly and you should stay adequate to the circumstances. CEEDS’15 by Webit will give you new digital ideas and tools, so the event will inspire you to perform even better during the digital transformation. Book your tickets now!