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It’s human nature to strive for big, for grandiosity, `the bigger, the better`, they say. With the infinite quantity of information we have today, everything around us is big. Big data, big cloud as well as big challenges along with them. Where do these challenges come from you will ask? As it has been stated above, nowadays we want everything to be big, so it is. Big data refers to the ever-increasing volume, velocity, variety, variability and complexity of information. But why challenges should be also big? Because there is one and only thing which is not big enough, it is even small, insignificant. This is the control we have over this endless quantity of information. We still do not know what to do with the big data, how to analyze it, to take advantage of it, to use it anyway at all. The problem is not how big the data is, but what do you want to know from it. Once you clarify this to you, you have the right answer. Big data is the logical consequence of the digital era we live in and the logical consequence of big data is big cloud. Information should be stored somewhere and here comes big cloud. Convenient, more or less secure, satisfactory decision. The influence of all these big stuff on marketing cannot be anything else but also big. It refers to the decision-making process, analysing, media planning, etc. It is important for marketing experts to know what data to gather, which analytical tool to use and how to go from data to insight to impact. It won’t be easy, but have in mind that you shouldn’t try to save the world. At least not at first. CEEDS`15 by Webit is where you will learn much about big data, big challenges and most importantly - how to cope with them. Hurry up and buy your tickets with early bird prices of 100 EUR.

Marketing and Innovation Summit is the name of one of the panels at CEEDS`15. There our speakers will talk about how marketing changed recently. To be more specific, what we have witnessed in the last few years is a digital transformation. If you think about it you will realize that what we called digital in 2001, we call old fashioned today. Digitalization made the digital economy to enter a new age where everything happens at a quick pace. Digital tools are invading the business environment, provoking significant changes in the way we work, communicate, and sell. Chronologically, for less than half century we saw computers, laptops, tablets, smartphones, phablets, wearables etc. Only for half of a century. Digital transformation can be seen as business transformation as well. Because most of the time it’s about people rather than about digital tools. Every year, we face new digital trends, people work about them and make them happen. Next year people create new trends and make them happen again. This is an endless process and the tendency for it is to happen faster and faster. What’s next? What we should expect or how we should adapt to the quick changes, this is what Marketing and Innovation Summit is about. Be there, analyze the past and predict the future with our speakers. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.  

Few years ago we called wearables the future, we would like to have them some day, we could even dream about them. Today, the dream is positively over, simply because the wearables are already here. They are not something imaginary anymore, they are real. Yes, they were the future and the future has already become the present.     Samsung Galaxy Gear and Apple Watch are only two wearables, eagerly expected by the customers. But it is not only about these two anymore. There is a strong competition in the wearables niche as well as unexpected innovations. Have you heard about the smartwatch that Audi launched during International CES in Las Vegas in the beginning of 2015? This smartwatch will drive your car instead of you. Or what about the Intel MICA bracelet? It’s more a women’s accessory than something else. MICA is crafted of gold-plated metal and snakeskin, and swathed in semiprecious gems and a wooden bauble on the clasp. Last, but not least, there is even a children smartwatch - Jumpy. It is an open platform smartwatch and will help the parents not to worry about their children when they are not together. We have wearables for the whole family, so it is definitely a time to stop talking about wearables as something in the future. The time is now and during CEEDS`15 by Webit you will see it. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.

The Global Webit Congress 2014 has taken place in the beginning of October in Istanbul. If you had attended it, for sure, you remember everything like it was yesterday. Those were two unforgettable days for the digital industry and tech experts. We met entrepreneurs who shared their experience, successful C-level managers in the biggest digital companies,. Everyone enjoyed the people, the knowledge, the place, the atmosphere. Extraordinary experience. However, 3 months have passed, it is already 2015 and it is time for the next round. CEE Digital Summit by Webit is back! The dates are 21-22 April, 2015, the place is Sofia, Bulgaria. This is CEEDS`15 by Webit (Central and Eastern Europe Digital Summit). Sofia is going to be the home for more than 3000 attendees from 40+ countries as well as 100+ speakers. CEEDS`15 is the meeting point for the digital markets of Central and Eastern Europe so you will have the opportunity to give and receive tips and tricks and lots of helpful pieces of advice. Among the companies which take part in Webit are Facebook, Google, IBM, Microsoft, Ebay, Intel, Samsung, etc. Names like these say enough about the scale and importance of CEEDS`15 and show that the digital world gathers in Sofia, Bulgaria. We already have the early bird tickets. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.

Less than 24 hours are left till your best beginning of October… Ever. It’s Webit time. The 6th Global Webit Congress, Istanbul, Haliç Congress Center. Are you ready? Both days we start at 10:30 and offer you two days full of opportunities. The hashtag of the event is #Webit, so don’t forget about Twitter during the conference. Your followers will appreciate your sharing, for sure. Prepare your notebooks, tablets, smartphones and, of course, your cards for the best networking. Don’t you dare have the chance to meet personally C-level managers at top companies and not introduce yourself and your ideas. You will get plenty of appropriate advice for your marketing, management, entrepreneurship ideas and whatever you need. Many experts say that networking is the most important part in every national or international business event and this is not a coincidence. You know what they say - work hard, party harder. So, make sure that at Webit party, powered by Fashion TV, you will shine even brighter than the models. For many people, it is once-in-a-lifetime opportunity. Our conclusion is to enjoy. Enjoy every single moment, every single contact you make, every single marketing trick you will learn. Bring your biggest smile and enjoy your time. We wish you two useful, productive and unforgettable two days at the Pearl of Bosphorus.

Mobile innovations are changing and redefining global business. The mobile commerce ecosystem is at the heart of a revolution that is fundamentally changing how retailers and consumer engage with one another. Unfortunately, very few truly understand the mobile commerce model. The massive volume of information and the rapid pace of change are making it difficult even for the top companies. Still there are businesses that understand it and they are the people designing, developing and implementing the innovations that will change consumer/retailer interactions forever. So, do you and your business understand mobile commerce? Mobile commerce ecosystem is composed of mobile wallets, marketing, shopping, payments, loyalty, services as well as all of the supporting peripheral processes, systems and infrastructure that surround it all. It is more than complex, isn’t it. Meanwhile, mobile commerce speed report reveals retailers are unprepared for 2014 holiday season. UniteU's report reveals twenty-two out of twenty-six sites surveyed showed a load time of longer than 13 seconds for the home page over a 3G network connection. Not many customers will wait so long as they can simply switch to another online store. Mobile commerce and retail technologies will be a strongly discussed topic during Webit. See you there. Please consider that at that time the Global Webit Congress 2014 is sold out.

  PayPal is an international e-commerce business allowing payments and money transfers to be made through the Internet. PayPal exists for sixteen years and the beginning is in 1998, when Levchin and Thiel merge the words confidence and infinity, creating a company named Confinity. At this point, Confinity’s main objective is to enable money transfers solely on PDAs. The name Confinity is officially changed to PayPal in 2001. Today, PayPal is integrated in almost any website where a purchase or donation can be made and many people could hardly imagine to do online shopping without PayPal. In 2011 PayPal opened a second customer support center in the Asia Pacific region (the first is in Shanghai, China). The new facility in Malaysia offers service and support for customers across Southeast Asia, as well as provides operational support for PayPal’s global payment service. Damien Perillat is the Managing Director of PayPal in Central Eastern Europe. Damien originally joined PayPal in 2008. He has been responsible for PayPal's financial products offering in southern Europe, and PayPal's market development in Russia. Prior to PayPal, Damien worked for GE Money in Europe and Asia, and as a consultant at Eurogroup in France. He holds an MBA from IESE Business School, Spain and MSc in management from ESC Toulouse, France. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. So, if you want to meet Daniel in person, join the Global Webit Congress 2014 by signing in the waiting list.

  Have you ever thought that you control your customer's experience for the most part. Because it is true. You write the ads, you approve the images, you manage your website and you write the emails. Still, once your product leaves your hands in order to be shipped to your customer everything is in the hands of a stranger. How you can control this? Shipping can make or break your business in various ways. Choose the wrong shipping partner and your customers may suffer a poor experience. Don’t plan your shipping strategy and you could end up unprofitable. Many sellers don’t understand the confusing and complex world of shipping and fulfillment. Since the world of ecommerce develops, the expectations of customers buying online raise as well. Years ago packaging and shipping was simply a way to receive a product purchased online. Today more and more, people are looking for shipping, packaging and presentation to all be part of the shopping experience. Customers are simply looking for the added value. Provide them with it, surprise them. There is a wide variety of factors that come into consideration when you need to ship an order. For instance, you should think about size and weight of package, departing country, destination country as well as personal and customer preference for tracking information and insurance. You shall have the opportunity to learn lots of techniques how to provide or improve your delivery performance at Webit. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

Glen Richardson is the CMO of Fruugo; an international shopping marketplace, recently dubbed an "ebay-in-the-making" by Retail Week. He said he arrived at this point by innovating in digital marketing since 1999. Products developed include digital news distribution, CMS platforms, customer acquisition programs, consumer retention and online analytics. Clients have included LG, HSBC, Renault, AXA, Nuffield, EDF, YouGov & TNT. Along the way Glen has founded ventures himself (including 'My Rewards Company' which he sold in 2009) and worked for various ground breaking organisations. With a wealth of experience in B2C innovation, he was listed on esellermedia.com as “one of the top 20 eCommerce professionals you should follow on twitter” (alongside execs from ASOS, Tesco, Amazon and Shopify). He was invited to speak at numerous events worldwide, including eTail Europe, eCommerce Expo, Internet Retailing Expo, WPP's Digital eCommerce Tour, TFM&A, Retail Systems Multichannel Conference, FSTech Payments Conference, Market Research Summit, Marketing Week Live and many others. Glen worked closely with various Charities, Universities, Schools and Social Enterprises over the years. He had a challenging upbringing in foster care (after losing his parents at 11 years old) which has given him a passion for causes outside of his business life. He describes himself as a dedicated Christian, Husband and Father. If you want to meet him, sign in the waiting list. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.