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Everyone is online, even dogs and cats have their online profiles in Facebook and Twitter. Are these online identities real? Are they protected and safe? No seriously with the boom of the Internet and the mobile connected devices we are using online identities either real or fake to log in, share data, communicate, buy stuff and make payments.We cannot do without them. No way. It seems that the online identity is becoming our new passport to the world, the digital world. When we interact with someone online is he real? How can we be sure of that? The implications of establishing a real online identity are many fold. Now our mobile devices store the online identity. We use the mobile phone in new ways safe log in to social networks like Facebook, Twitter, LinkedIn, Google+. We use them for e-commerce and payments. We use mobile apps to purchase and pay for products and services. We use them at the bank, at the retailers. Even the money we have is stored in our e-wallet both online and on the smartphone. We use our funds with an online identity. When someone makes a payment online, the online profile is authenticated and verified. Are personal details safe online? How secure is this? Can someone hack our online identity? How can we protect against fraud? What are the future trends? Online Identity, Security and Fraud are hot topics at the blue track of the Webit Global Congress. Tech leaders, influential Founders, CTOs, CIOs of the world’s most innovative companies, disruptive start ups, top talents, and over 400 investors and 300 accredited media will participate. Hurry up now is the time to book your place for the Global Webit Congress at an early bird price.

In order to capture people’s attention nowadays, we need a good story. Sounds pretty simple, but it is not. Daily an immense quantity of information surrounds us and customers are more picky when it comes to new information. So, without a compelling story, our product, idea, or personal brand, is dead on arrival. The 6th Webit Global Congress is a gathering point for experts at storytelling and let us present you an expert, who can say that storytelling is a lifestyle for her. Julie Roehm is currently the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team are helping to humanize the SAP brand via the stories of their customer’s and their customer’s customers. Her team also has responsibility for the corporate portfolio marketing and strategy, thought leadership as well as services marketing. Prior to this, Julie owned and ran a marketing and strategy consulting firm, /Meta, LLC for over 5 years. Before that Ms. Roehm was the SVP of Marketing Communications for Wal-Mart Stores which was succeeded by her role as the Group Director of Marketing Communications for DaimlerChrysler which succeeded her various management roles at Ford Motor Co. The University of Chicago Graduate School of Business bestowed their Distinguished Alumni Award on Julie Roehm in 2006 Julie was awarded the honor of Top 100 Most Influential Women in the Automotive Industry in 2005 and in November of the same year, Chrysler was named Interactive Marketer of the Year by Ad Age, under Julie Roehm's leadership. Julie has also been awarded Working Mother’s Top 25 Women of 2004. It is an honour for us to have her as a speaker at the stage of Webit Global Congress as well as listening to a professional storyteller will be a pure pleasure for you. Book your tickets with early bird prices now.

Using social media is a requirement in today’s business climate, so it will be one of the focuses on the 6th Webit Global Congress. Sandy Carter, the author of ‘Be Bold!’ and General Manager, IBM Ecosystems and Social Business Evangelism at IBM is one of the lectors who will discuss the topic Social media.

A recognized leader in social business, Sandy is responsible for IBM’s worldwide focus on building ecosystems around the core growth areas of social, mobile, cloud, big data and analytics. She is an award-winning author of three books, including best-selling “Get Bold”, and has received numerous social media awards: “Top 10 in Social Media" by Altimeter Group, "Top 50 Social Business Influencers" by Biz Imagined Group (UK), "Brand Leader of the Year" from the World Brand Congress, #1 Social Influencer at 2014 IBM Pulse Cloud conference, and one of the "Most Powerful Women in Technology” by CNN Magazine and Fast Company.

Sandy describes herself as a very execution focused person with innovation and creativity driving her focus areas.

The book ‘Get bold!’ offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s “AGENDA” you can boldly take your business forward. What is that agenda?

A - Aligning your goals and culture to be ready to become more engaging and transparent.

G – “Gain Friends through Social Trust” focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties.

E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.

N – Network your processes. Since this is about business, figuring out how to add social to your processes is critical.

D – Design for Reputation and Risk Management! This is the #1 areas of focus for the C level — managing the risk of having your brand online

A – Analyze your data! Social analytics are the new black!

You can learn a lot from Sandy Carter about Social and the 6th edition of Webit Global Congress is the perfect moment. Book your tickets with early bird prices now.

We are living in a constantly changing, complex, interconnected world. We are seeing all kinds of connected devices all around us both at home and at the enterprise. All these connected devices create enormous amount of data, Big Data. The great challenge facing us is what to do with it. How to make it useful. At the blue track of the Global Webit Congress we are presenting speakers from leading companies that will discuss trending topics like Big Data, Big Cloud, Connected Devices and IoT.

Connected Devices at Home

Consumers are using more and more mobile devices in their everyday life. Smartphones and tablets are connecting us to the world around us. The new trend of "wearable "connected devices are linked to our mobile phones and tablets and can measure and transmit via sensors all kind of data. At home, we see ordinary devices like thermostats, lights, garage doors and kitchen appliances all becoming "smart". These devices are connected and can be controlled with a smartphone. They have the ability to autonomously adjust settings, alert users based on information and sensors from other devices both within the home or on our wrist. All these connected devices interact with each other and create Data. Lots of it.

Connected Devices at the Enterprise

At the enterprise level, the trend is of using smartphones and tablets for business needs. Enterprises see this as an excellent way to increase employee effectiveness. This creates a lot of data and enterprises are looking for ways to use all this accumulated data for its business needs. To add to all this many industrial devices are also being connected and this is a future trend. Again, this creates data, big data.

Big Data and Big Cloud

All data that we see accumulated has to be useful for both the consumer and the enterprise. It has to be stored, analyzed and automated. The Internet of Things (IoT) is creating a completely new ecosystem of interconnected devices both at home at the enterprise and all around us. In addition, all these connected smart devices are creating Big Data that is being stored in the cloud. The challenges ahead are how to make all this data useful. We are just in the beginning with many challenges ahead in making this data useful. It is not surprising that companies like IBM, Cisco, Qualcomm Ventures, Intel, Microsoft, Amazon, Google and many others are looking at real time solutions to store, share, analyze and automate this Big Data in the Big Cloud. At the blue track of the Webit influential Founders, CTOs, CIOs of the worlds most innovative companies; disruptive startups, top talents, over 400 investors and 300 accredited media will take part in the Leaders of the Future tech discussion. Join them and get an early bird ticket now!

The competition for speakers at the 6th Webit Global Congress is over and we promised to you to make some interviews with the speakers. We are always keeping our promises, as you know, so today you can read the first interview. It's with Mariano A. Bosaz. Mariano A. Bosaz is Group Digital Director Eurasia Africa of Coca-Cola Company. He is amongst the winners for speakers of Webit with 2615 votes. Let us remind you that more than 53 123 people joined Webit competition of Webit Audience Choice Speakers voted for 312 candidates to join the amazing speakers of the Global Webit Congress 2014.

Webit: Mr Bosaz, are you excited that you are among the winners at audience award to be on the stage of GWC so 10 000 visitors from EMEA and ASIA will be able to hear your thoughts and you will share your experience with them?

M.B.: I am excited as I am also keen to participate in Webit. This congress is not only one of the most important in the region but also known Worldwide. So I am looking forward to attend.

Webit: During the contest they were really big names in the digital and tech industry worldwide so what was the feeling to compete?

M.B.: I spent time going through the list of candidates and felt that I would have loved to listen to some speakers. They have a lot of experience and as you said big names in the industry. I felt it less as a competition and more as a better way to let people choose key-note speakers and make participation more social.

Webit: What was your motivation to apply for a speaker at Webit and What are your expectations from the 6th Webit Global Congress?

M.B.: Honestly, I received an email about the upcoming event in Istanbul and a link to apply as keynote speaker. Since I knew about Webit and I did not have direct contact with the organizers, I thought it was a good idea to see if people wanted to listen to me. After some time, when I checked the site again, I had more than 1,000 votes and it was shocking because I did not push any communications from my side.

Webit: We have more than 300 media from all around the world there that are very curious for news and launches so please share with us in before just a part of your topic so to keep it hot.

M.B.: My topic is around failure. In the last 5 years, some digital companies started to develop a culture of tolerance towards failure. Yahoo, Google and Facebook are probably well-known because they have failure as part of their company principles. So I would like to discuss what is failure, why it is good for some, how much can companies “pay for failure” and the ROI of failure. I will illustrate with some recent examples during Football World Cup and onwards.

Webit: Who would you advise to attend Webit Global Congress and why?

M.B.: I am inviting our Marketing, Brand and Media Directors. They are key players in our industry from a planning and budget perspective. They lived the transformation of the world in the last 15 years and they are the C-levels of the next decade. Hurry up and book your ticket for 6th Webit Global Congress today!

In the late afternoon of October 1st, Webit speakers at the Red track, Digital Marketing and Innovation, will discuss Digital Entertainment & Media Stream. Amongst the subtopics you can find ‘Tips and tricks on how to adapt to the disrupted value chain of media production and distribution. Who are the game changers?’. Pretty appropriate for the current situation, isn’t it? The consumer’s behaviour is rapidly changing, so is the value chain of media production and distribution. Almost half of the video watched today in US is either “time-shifted” (using DVRs or video on demand) or “device-shifted” (from television sets to laptops, tablets, or mobile phones). Music is more digital than ever, with over two-thirds of usage from streaming services, MP3 files, and satellite radio. Mobile phones have overtaken landline voice, even among consumers aged 55 to 64. All of this has happened in the last half century and there is no intention to stop. Do you know another moment in the history with such glamorous changes? These changes in user behavior have and will continue to disrupt existing industry value chains, creating both opportunities and risks for stakeholders. One of the trends, that is impossible not to be noticed is the device shift - from PC to mobile. In the last six years (from 2008 till now), the usage of mobile devices doubled and accounts for about 45% of all personal computing time. Many companies are aware of what is going on, but still there is a room for improvement. Another trend easy to notice is the content shift - from general to fragmented. Thanks to all of the search tools, available today, we have access to lots of information, like never before. In order to illustrate this, think about the way mobile phones are used. The number of apps installed (usually for a specific, single purpose) has doubled to over 30 per phone from 2008 to 2012. So, it is obvious that no matter the quantity of information we have, we need more. That is why gradually, the online digital media is replacing the traditional newspapers and magazines, since on the Internet we can find much more points of view on a specific problem. While reading about the trends, how many companies recall to your mind? Not more than five maybe. Well, these are the game changers. The 6th Webit Global Congress will present to you both the big picture, and the details on the topic, so do not miss this opportunity. Book your tickets with early bird prices now!

Europe is changing. Look at the vibrant, exciting and productive startup communities in Berlin, London, Helsinki and Sofia just to name a few and you will be pleasantly surprised with what is going on there and the opportunities presented. The reasons for these bustling activities of the startup communities in Europe and huge interest of individual investors and VC’s are manifold. Europe has tech talent, great ideas, good interwoven communities that are self-replicating and growing stronger. The interest of investors and VC’s are there and money flows to the European tech community. To find out why and what are the future trends of Venture Capital at the blue track of the Global Webit Congress we bring prominent and established speakers from the entrepreneurial, investor, startup and tech world. Under the topic Capital Talks and Future Trends, Dmitry Chikhachev, co-founder and managing partner of Runa Capital will share his vision on why Europe has a bigger potential than Silicon Valley. Dmitry is one of over 400 investors and C-level executives who will take part in the topic and discuss experience and future trends. Among them are such prominent figures as the CEO of Microsoft ventures, partners of Qualcommm Ventures, Welington, Y Combinator and many others.  Do not miss the Global Webit Congress! Dmitry Chikhachev is a professional venture capitalist with more than 18 years of extensive cross-functional experience. Dmitry holds an MS degree in Applied Mathematics and Physics from the Moscow Institute of Physics and Technology. He also completed an MBA curriculum, graduating with highest honors from the American Institute of Business and Economics. His investment interests span complex software, mobile, virtualization and could computing. He led deal execution for NGINX, Jelastic, LinguaLeo, Ecwid, Cellrox, Capptain and other Runa companies. Dmitry is a ‘hands on’ investor and helps portfolio companies with fundraising, recruitment, strategy and technology. Just recently, Dmitry and partners launched the $200M Runa Capital Fund II looking to invest in the best tech-companies across the Globe. At the blue track, Dmitry will focus his talk on the power of the European educational system. The role it has in tech. He will also talk on the increasing capital flow to Europe and the opportunities investors are looking for in Europe, the emerging and fading trends. Here is what Dmitry shared with us:

" It is clear that the old school investment teams are changing. As entrepreneurs take place as VCs, especially in Europe, their deep tech expertise can influence the funding approach. We should look into the hard-tech technology and see its market potential, speak common language with entrepreneurs.

Meet Dmitry at the sixth Webit Global Congress, and book your tickets with the early bird prices!

Trends in marketing industry are changing with the speed of light and if you want to stay on the market you have to take them in consideration. As we already discussed, RTB changed the world of advertising simply because traditional online display advertising is inefficient anymoreл So let’s now take a look at a few future media trading trends.

Consolidation as a means of accumulation?

Nowadays, if you are a big publisher you would need to work with either Amazon, or Apple, or Google. They have done amazing things for the publishing sector, but at the same time they are dictators and monopolists, and you either find other ways of trading or you find ways of standing up to the dictats. Both require versatility, which smaller publishers are probably better placed to benefit from, strength of market position (not to be lost to competitors), which the mergers are aiming to achieve, and cash investment.

Everything is `APPening online!

This is a progressive trend, that you are not able to stop or take back. The only option is to adapt in order to stay on the market. Various applications, various services. A clear side-effect of this will be a move from device-based apps to web-based apps will lots of content and tools. This way the focus is on end-user satisfaction, so you will just need to invest once to monetize content for numerous platforms.

The rising importance of RTB video

Video advertising is a more than a trend nowadays and when we combine this RTB, we get the rising importance of RTB video. A key driver of brand advertiser application of RTB has been the rising availability of online video advertising via RTB ad exchanges. With this growth, we can expect that more advertisers will plan their online video investments in conjunction with TV advertising and to experiment with “programmatic” TV buying. You will learn more about the media trading future trends at the 6th Webit Global Congress. Book your tickets with early bird prices now!

One of the first websites (or even the first) we associate with the term eCommerce is Ebay. This is the place that customers believe in and come back. Dane Glasgow is one of the people behind the scenes, who is working hard in order to build this credibility. It is our pleasure to present one of the speakers of Webit Global Congress.

Dane Glasgow serves as Vice President, Global Product Management for eBay Marketplaces, and brings more than 15 years of experience leading product design and development, innovation in search technology, and management to the world’s largest online marketplace. In his role, Dane focuses on delivering a compelling shopping experience globally for both buyers and sellers. Dane previously served as eBay’s vice president of engineering, where his team brought an increased level of structure and depth to the eBay Global Product Catalog.

Dane joined eBay in December of 2008 through the acquisition of Positronic, a company he co-founded in Seattle. Positronic developed a sophisticated machine learning and natural language processing platform in the finance sector. As Positronic’s chief technology officer, Dane set the software vision – driving the architecture and roadmap to achieve positive results. Positronic’s technology and team were integrated into eBay following the acquisition.

Before co-founding Positronic, Dane was the director of program management at Microsoft for the Live Search product, leading a talented team of program managers who were responsible for delivering fast, relevant Search to customers throughout the world. In coordination with the development and test organizations, the team created the Web Search experience for Microsoft through MSN.com, Microsoft.com, and Live.com, including offerings for searching Web pages, Images, News, Products, Videos, and Blogs.

Prior to working on Live Search, Dane served as the general manager for the Windows Live Portal & Client team. The group developed software ranging from the Live.com portal, which placed users at the center of their information experience, to the MSN Search Toolbar, which offered significant browsing and search enhancements for Internet Explorer. In this role, Dane delivered near-instant search results for files and email on users' PCs through Windows Desktop Search. Dane also drove the acquisitions of Lookout Software, a provider of fast email searching for Microsoft Outlook, and Onfolio, a company delivering tools for browser-based research and information management. The team went on to ship Windows Live Writer, a desktop blog publishing application.

Previously, he helped launch MS Ideas, an internal site dedicated to helping employees post, discuss, and collaborate on new product ideas and technologies. Dane also served as Group Manager of MSN Calendar - which provided calendaring, task management, and notifications in numerous languages through MSN Hotmail.

Dane joined Microsoft in April 1999 through the acquisition of Jump.com, a company he helped create in Ithaca, N.Y.

Dane attended Cornell University, where he studied computer science, business, and fine arts. Outside of the office, he enjoys photography, computer graphics, amateur high altitude ballooning/rocketry, robotics, helping educational and scientific-based charities, and driving fast cars. Dane serves on the board of trustees for the SETI Institute.

An expert with consistent experience, Dane is a person you must know since he can teach you a lot about e-commerce. Meet him at the 6th Webit Global Congress, but before book your tickets with the early bird prices!