Initially the trend was about processing the Big Data inputs to render helpful insights. Storing enormous data from various sources in the Big Cloud is rewarding and cost effective. At the same time, it creates Big Risks of cyber attacks for businesses. Big Data 1.0 was about processing massive data inputs to render insights. The next wave is about stitching data together, putting it to work while taking advantage of SaaS cloud solutions. Big Cloud can be an outstanding way for cost-effectively deliver enormous value to businesses, using employee and customer data. Big Risk are associated with data breaches dominating the headlines lately. It is vital that companies protect their information, while respecting compliance requirements. The Big Cloud session of the blue track at the Global Webit Summit will explore future trends and topics related to Big Data, the Big Cloud and associated Big Risks for businesses. Aurelie Pols, Chief Visionary Officer at Mind Your Group, and many other distinguished speakers at the blue track of the Global Webit Congress will present their experience and advice that can be useful to industries cope with risk assessments, technical planning and ongoing training to hedge against new cyber risks. Join the discussion at the 6th Global Webit Congress in Istanbul. Book your tickets now!

Cisco announced that it will continue to deepen and widen its focus on driving healthcare initiatives. Cisco's Care-at-a-Distance solution enables remote examination and consultation. Cisco's Connected Health solutions help improve patient education, wellness management, post-discharge follow up, and doctor-to-specialist collaboration. Vishal Gupta, VP Advanced Services, Cisco Systems is amongst the Webit Audience Choice Speakers and he will be speaking  on the hot topic of present and future opportunities of Internet of Things (IoT) at the blue track of the Global Webit Summit. Here is the interview with him about the emotions to be a Webit speaker and the motivation to apply.

_ Are you excited that you are among the winners at audience award to be on the stage of GWC so 10 000 visitors from EMEA and ASIA will be able to hear your thoughts and you will share your experience with them?

V.G.: Yes, I am super excited that I will have the opportunity to share some really exciting thoughts with an amazing audience at Webit that really gets Web and can influence what the next big thing will be.

_ During the contest they were really big names in the digital and tech industry worldwide so what was the feeling to compete?

V.G.: It was a humbling experience to compete with 300+ high quality potential speakers who had submitted their proposal to speak at Webit and it was a great honor to even have the opportunity to apply to be a speaker.

_ What was your motivation to apply for a speaker at Webit and What are your expectations from the 6th Webit Global Congress?

V.G.: My motivation to apply as a speaker was to share and learn in real time as I truly believe that the best days of realizing the potential of web are still ahead of us and I thought that Webit provided the perfect stage for unprecedented global collaboration&gt.

_ We have more than 300 media from all around the world there that are very curious for news and launches so please share with us in before just a part of your topic so to keep it hot..

V.G.: How can Internet of Things truly transform industries like Healthcare, Retail, and Finance and create trillions of dollar in incremental value? What does the hospital room of the Future and a Bank Brach of the future look like which can not only transform the customer experience but also make it more secure and user friendly?

_ Who would you advise to attend Webit Global Congress and why?

V.G.: I would recommend CXOs, Technologists, Entrepreneurs, and Business Development professionals to attend Webit Global Congress which can a "Spa for their mind" and can help forge new thinking and relationships which will be critical for their and their company's next stage of growth. Hurry up and book your ticket for the front line!

The Founders Games of the Global Webit Congress was a amazing experience. It broke records both in number of startups which applied and the number of people who voted! The amazing Webit audience had to select the 5 of them which to have the right to pitch at the Global Webit Congress stages as part of the A-Selection online voting. The world record breaking number of 1674 startups from all around the world has applied and 330 were selected as semi-finalists. 70 971 votes have been casted!  70 971 have voted for their favorite startups! That is truly amazing - thanks to all participants - both startups and supporters! The winners shall have the chance to present in front of hundreds of investors and thousands of top level marketing, tech and digital executives from companies around the world as well as big number of media. Even though the rules of the A-Selection were very clear and they forbid any form of incentives in return of votes - some of the participants broke these rules and unfortunately had to be disqualified. But this was a very small number and we are happy that the fair-play was integral part of this voting. Well - the time has come and we announce the results and the winners of the A-Selection of the Founders Games. The WINNERS are:

Kezakoo eLearning	Shablol Digital Entertainment	MENA Commerce Xaas
Monitor Backlinks Advertising	Abracadabra Robotics Biotech

You may see them along with all participants here: http://games.webitcongress.com/founders-games/vote.php Congrats!   Another 20 startups shall be selected by the Founders Games Jury and shall be announced in on 15 September. All 25 startups shall pitch at the Global Webit Congress stages in front of the Jury and the Congress attendees. Don't miss the opportunity to see over 160 startups also at the StartUp Village of the Global Webit Congress on 1-2 October 2014 along with the world's Digital & Tech Prophets who join the Congress. Book your ticket if you haven't done it yet as the event is close to being sold out soon! See you in Istanbul!   The Global Webit Congress Team

Robert Tas is the Chief Marketing Officer and Senior Vice President at Pegasystems. He leads Pegasystems' marketing globally, including brand, advertising, communications, product marketing and field activation teams. Robert is a marketing and operations executive with over 25 years’ experience. People, working with Robert describe him as ‘a highly experienced sales professional who knows the theory and practice of the art of the sale’.

‘His ideas are always cutting edge in the digital space and his depth of experience always adds incredible value,’ says Erik Hombre Gudowski, founder of TouchPoint Orange.

He was previously Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC). During his three years at JPMC, Robert built and led the Digital Marketing Group globally, which served both JP Morgan’s wholesale business and Chase’s consumer business. Prior to JPMC, Robert was a pioneer in the internet digital media industry, working at such companies as Tacoda Systems, 24/7 Real Media and a company he founded, Sportgenic, which was sold to Glam Media in 2010. Prior experiences also include a strong enterprise technology background from Sybase, CommerceOne, and eGain, where Robert held various executive sales, product, and marketing positions. Robert currently serves the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.   Meet him at the 6th Global Webit Congress in Istanbul. Book your tickets now!

Only two days left for the second round of the A – Selection (Audience Selection) at the Founders Games. Who are the TOP 3 challengers in the categories Hardware, Health and Infrastructure at the Founders Games? The best startups deserve to get free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories Hardware, Health and Infrastructure:

Founders Games: Hardware

Ichanical from United Arab Emirates - They build "Junkbot"- A robotic kit which enables students to build robots from junk like water bottles, waste CD s,cardboards etc. It is an awesome platform to strengthen STEM knowledge and increase environmental awareness. Quad-S from Egypt - is developing Secure-Plus to protect internet users sensitive data from spywares attacks. SecurePlus-SP- is a credit-card size device fits in your wallet, Connected to your computer via USB Bluetooth, to protect everything you type in your web browser against hacking attacks (key strokes, key jacking and memory sniffing). Key.vi from Slovakia - Android door entry system supported by NFC technology.

Founders Games: Health

Faselty from Egypt - comes to utilize ICT to raise awareness among community members about the importance of blood donation and entice blood donors. Uberhealth from India - a cloud and mobile-based platform enabling people living away from parents to manage all aspects of elderly healthcare – scheduling appointments, diagnosis and healthcare monitoring, online consultation for second opinion, transportation, maintaining health records and billing. Spopal from Bulgaria - takes off your head the irritating process of organizing a sport event or find partners to play with.

Founders Games: Infrastructure

Storpool from Bulgaria - develops software-only storage solution that allows service providers, enterprises or other Cloud builders to run data storage on inexpensive standard servers, instead of expensive and inefficient storage arrays. BusPooling from Egypt - crowd-sourced Bus transportation service in Cairo. IT provides transportation for daily commuters (i.e. employees or students) between home and work university for a monthly subscription fee Segments Media & Accelerator from Austria - offers a 360* degree service for startups. There are hundreds of other fine startups participating in 16 categories at the Founders Games. Have you seen them yet? Choose your favorite startup and give it your support by voting now!

Customers now have many requirements of a product/brand/company. If you cope with the rapidly evolving behavior of consumers, then we can talk about customer engagement. It is ongoing, meaningful contact that actually drives revenue. In order to succeed, you have to keep engagement and work constantly on it. Here are some strategies:

• Email Marketing - you already do this, for sure. So, the point here is to emphasize on the attitude. Don’t over email your customers. Once your customer gets sick of your emails, they will simply go to the spam folder. Your customer will not read any of your emails, even if it is important.

• In-product messaging - it is a relatively new strategy, that comes as an answer of the email marketing concerns. Think about a simple message, which provides your consumers with what they want. You do not need to be formal as with the email, so engage your customers with simplicity.

• Create a ‘listening center’ - engagement is a conversation and want it or not people’s opinion is important and can have meaningful influence on your business. Any interaction between a customer and your company could be the match that starts a viral fire. The purpose of the listening center is to monitor what is being said about your company, products, and services on social media, blogs, and other online forums. Since your are looking for efficiency, hire a few people who will be responsible for ‘listening’ to your customers.

The rise of the social Web has led to a fundamental shift in the way business engage with its customers. The 6th Webit Global Congress will give you the opportunity to learn new strategies and share experience with numerous digital experts. Book your tickets now.

In the beginning it was Winamp, that a few people remember or use today. Now we have Spotify, Pandora, Google Play, etc., etc. Rdio is one of these platforms and Webit will meet you with a passionate music lover, experienced in the digital. Oliver Barnes is Vice President, Music and Business Development for Rdio. Rdio a music streaming service from the team behind Skype, which is currently live in 60 countries. Formerly, Director, Digital Business within Universal Music Group's Global Digital Business team, Olly was responsible for deal making on behalf of the world’s most valuable music catalog During 2012, also led the formation of a new Universal Music company in Africa called The Kleek - Africa's first continent wide music streaming service Previously, founder of the first interactive music format 'U-MYX' which signed global partnerships with Warner Music and EMI, won the UK's largest government R&D Grant in 2006, attracted international sponsorship deals from Burger King, Vodafone, Tic Tacs and more, was loved by hundreds of artists, millions of users and very nearly worked 14 year music career with a proven track record in deal making, creating new music formats and revenue models, raising capital, lobbying government and championing the value of recorded music. Leon Hill describes Olly as ‘a rare example of what happens when commercial ability and integrity meets head-on with an untempered passion for music’. Book your tickets now! 1-2 October are close!

We are nearing the final countdown in the second round of the A - Selection (Audience Selection) at the Founders Games. Who are the TOP 3 challengers in the categories eLearning, Fintech and Games? The best startups deserve to get free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories eLearning, Fintech and Games

Founders Games: eLearning

• Kezakoo from Morocco -  Kezakoo is a social elearning plateform that allows to students (of every level) to access to high quality education content, the content is mostly video made, and it's created either by our teams of teachers or community given rewards of a monthly basis. Kezakoo has produced more than 700 videos the last year, and made itself a reference in elearning in morocco with more than 25000 members within its community. • COPRIX Media from Serbia - They create educational applications for primary schools that help teachers transfer knowledge and skills using official curriculum and make it interesting to tablet generation kids. • Angular Technologies from India- Educational start-up by alumni’s of IIT-Guwahati with vision of transforming the way education is catered to students

Founders Games: Fintech

• Big Data Scoring from Estonia - They help banks make better credit decisions by the use of big data. • Pariti from the UK - an ethical lender and financial educator which seeks to revolutionise consumer credit for the better. • Peach Payments from South Africa - aims to be the Stripe or Braintree of emerging markets with a core focus on Africa.

Founders Games: Games

• COFA Games from Serbia - creating a video game in which ordinary people become heroes. • Tamatem from Jordan - a mobile games publisher focused on serving the untapped Arabic market with games tailored for the culture and language of the region. • Wiener Games from Bulgaria- a small creative team (15 people) dedicated to creating high quality, interesting and innovative games and interactive experiences. There are hundreds of other fine startups participating in 16 categories at the Founders Games. Have you seen them yet? Choose your favorite startup and give it your support by voting. Your VOTE counts!

Vishal Gupta of Cisco systems will be speaking on the hot topic of present and future opportunities of Internet of Things (IoT) at the blue track of the Global Webit Summit. Internet of Things (IoT) presents numerous opportunities in Healthcare, Finance, Retail, and Public Sector with Smart Cities and Smart Campuses. What are the sources of value? What do entrepreneurs and companies need to do to position themselves in this fast developing area? How to ensure security for this massive opportunity? Vishal Gupta is VP & GM; Global Internet of Everything Solutions & Services for Healthcare, Finance, and Retail at Cisco Systems has an extensive background and knowledge on the topic. He is deeply involved in this at Cisco and has a lot of knowledge and information on the future of IoT that he can share with the attendees of the Global Webit Congress. Vishal Gupta is Senior Technology Executive with over 20 years of leadership experience in both incubating new businesses as well as turning around existing ones. What makes Vishal unique is his deep expertise in both business and technology as well as his global perspective having traveled to over 60 countries and he has spoken at numerous global conferences. Vishal has an MBA from Wharton where he was a Palmer Scholar and an MS from Dartmouth where he was Henry J Mccarthy 1931 fellow. Join the EMEA premium event at the Global Digital and Tech Leaders meet. With over 10 000 attendees from 110+ countries, 200+ speakers & 300 accredited media in Istanbul on 1-2 October. Be part of the discussion on future trends by booking your tickets at the early bird prices while they last.

As content has become meaningful for companies in the last years, the question about differentiating content marketing and content strategy arises. Are the two terms the same? Or different, or complementary?

 “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”

Sounds to complicated, huh? But it is not. Let’s take a look through the process of content marketing. In the beginning it is the definition of user needs and then starts the creation of content. Then you have to do outreach, benefit visitors and profit conversion. That’s the whole process and again pay attention to the first step - definition of the customers’ needs. It is essential. Before you start creating content, you need to build your strategy. Here is а definition about content strategy:

“Content strategy plans for the creation, publication and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place.” - Kristina Halvorson

Not so complicated as the previous, but still let’s check the process. We start the same way as with content marketing by defining customers’ needs. What follows is the content audit with the content planning. Then comes content production, respectively the content deliverance. In the end, the result need to be measured in order to make conclusions and improvements. To summarize, content marketing and content strategy are two separate yet deeply connected. So, it is not Content Marketing vs. Content Strategy. It is Content Marketing + Content Strategy = Win. To learn more, book your tickets for the 6th edition of Global Webit Congress now.