The Global Webit Congress 2014 has taken place in the beginning of October in Istanbul. If you had attended it, for sure, you remember everything like it was yesterday. Those were two unforgettable days for the digital industry and tech experts. We met entrepreneurs who shared their experience, successful C-level managers in the biggest digital companies,. Everyone enjoyed the people, the knowledge, the place, the atmosphere. Extraordinary experience. However, 3 months have passed, it is already 2015 and it is time for the next round. CEE Digital Summit by Webit is back! The dates are 21-22 April, 2015, the place is Sofia, Bulgaria. This is CEEDS`15 by Webit (Central and Eastern Europe Digital Summit). Sofia is going to be the home for more than 3000 attendees from 40+ countries as well as 100+ speakers. CEEDS`15 is the meeting point for the digital markets of Central and Eastern Europe so you will have the opportunity to give and receive tips and tricks and lots of helpful pieces of advice. Among the companies which take part in Webit are Facebook, Google, IBM, Microsoft, Ebay, Intel, Samsung, etc. Names like these say enough about the scale and importance of CEEDS`15 and show that the digital world gathers in Sofia, Bulgaria. We already have the early bird tickets. Take advantage of the 100 EUR Early bird price per ticket. Regular price will be 200 EUR while the last price will be 350 EUR. So think wisely and do not miss the opportunity.

Less than 24 hours are left till your best beginning of October… Ever. It’s Webit time. The 6th Global Webit Congress, Istanbul, Haliç Congress Center. Are you ready? Both days we start at 10:30 and offer you two days full of opportunities. The hashtag of the event is #Webit, so don’t forget about Twitter during the conference. Your followers will appreciate your sharing, for sure. Prepare your notebooks, tablets, smartphones and, of course, your cards for the best networking. Don’t you dare have the chance to meet personally C-level managers at top companies and not introduce yourself and your ideas. You will get plenty of appropriate advice for your marketing, management, entrepreneurship ideas and whatever you need. Many experts say that networking is the most important part in every national or international business event and this is not a coincidence. You know what they say - work hard, party harder. So, make sure that at Webit party, powered by Fashion TV, you will shine even brighter than the models. For many people, it is once-in-a-lifetime opportunity. Our conclusion is to enjoy. Enjoy every single moment, every single contact you make, every single marketing trick you will learn. Bring your biggest smile and enjoy your time. We wish you two useful, productive and unforgettable two days at the Pearl of Bosphorus.

Mobile innovations are changing and redefining global business. The mobile commerce ecosystem is at the heart of a revolution that is fundamentally changing how retailers and consumer engage with one another. Unfortunately, very few truly understand the mobile commerce model. The massive volume of information and the rapid pace of change are making it difficult even for the top companies. Still there are businesses that understand it and they are the people designing, developing and implementing the innovations that will change consumer/retailer interactions forever. So, do you and your business understand mobile commerce? Mobile commerce ecosystem is composed of mobile wallets, marketing, shopping, payments, loyalty, services as well as all of the supporting peripheral processes, systems and infrastructure that surround it all. It is more than complex, isn’t it. Meanwhile, mobile commerce speed report reveals retailers are unprepared for 2014 holiday season. UniteU's report reveals twenty-two out of twenty-six sites surveyed showed a load time of longer than 13 seconds for the home page over a 3G network connection. Not many customers will wait so long as they can simply switch to another online store. Mobile commerce and retail technologies will be a strongly discussed topic during Webit. See you there. Please consider that at that time the Global Webit Congress 2014 is sold out.

  PayPal is an international e-commerce business allowing payments and money transfers to be made through the Internet. PayPal exists for sixteen years and the beginning is in 1998, when Levchin and Thiel merge the words confidence and infinity, creating a company named Confinity. At this point, Confinity’s main objective is to enable money transfers solely on PDAs. The name Confinity is officially changed to PayPal in 2001. Today, PayPal is integrated in almost any website where a purchase or donation can be made and many people could hardly imagine to do online shopping without PayPal. In 2011 PayPal opened a second customer support center in the Asia Pacific region (the first is in Shanghai, China). The new facility in Malaysia offers service and support for customers across Southeast Asia, as well as provides operational support for PayPal’s global payment service. Damien Perillat is the Managing Director of PayPal in Central Eastern Europe. Damien originally joined PayPal in 2008. He has been responsible for PayPal's financial products offering in southern Europe, and PayPal's market development in Russia. Prior to PayPal, Damien worked for GE Money in Europe and Asia, and as a consultant at Eurogroup in France. He holds an MBA from IESE Business School, Spain and MSc in management from ESC Toulouse, France. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. So, if you want to meet Daniel in person, join the Global Webit Congress 2014 by signing in the waiting list.

  Have you ever thought that you control your customer's experience for the most part. Because it is true. You write the ads, you approve the images, you manage your website and you write the emails. Still, once your product leaves your hands in order to be shipped to your customer everything is in the hands of a stranger. How you can control this? Shipping can make or break your business in various ways. Choose the wrong shipping partner and your customers may suffer a poor experience. Don’t plan your shipping strategy and you could end up unprofitable. Many sellers don’t understand the confusing and complex world of shipping and fulfillment. Since the world of ecommerce develops, the expectations of customers buying online raise as well. Years ago packaging and shipping was simply a way to receive a product purchased online. Today more and more, people are looking for shipping, packaging and presentation to all be part of the shopping experience. Customers are simply looking for the added value. Provide them with it, surprise them. There is a wide variety of factors that come into consideration when you need to ship an order. For instance, you should think about size and weight of package, departing country, destination country as well as personal and customer preference for tracking information and insurance. You shall have the opportunity to learn lots of techniques how to provide or improve your delivery performance at Webit. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

Glen Richardson is the CMO of Fruugo; an international shopping marketplace, recently dubbed an "ebay-in-the-making" by Retail Week. He said he arrived at this point by innovating in digital marketing since 1999. Products developed include digital news distribution, CMS platforms, customer acquisition programs, consumer retention and online analytics. Clients have included LG, HSBC, Renault, AXA, Nuffield, EDF, YouGov & TNT. Along the way Glen has founded ventures himself (including 'My Rewards Company' which he sold in 2009) and worked for various ground breaking organisations. With a wealth of experience in B2C innovation, he was listed on esellermedia.com as “one of the top 20 eCommerce professionals you should follow on twitter” (alongside execs from ASOS, Tesco, Amazon and Shopify). He was invited to speak at numerous events worldwide, including eTail Europe, eCommerce Expo, Internet Retailing Expo, WPP's Digital eCommerce Tour, TFM&A, Retail Systems Multichannel Conference, FSTech Payments Conference, Market Research Summit, Marketing Week Live and many others. Glen worked closely with various Charities, Universities, Schools and Social Enterprises over the years. He had a challenging upbringing in foster care (after losing his parents at 11 years old) which has given him a passion for causes outside of his business life. He describes himself as a dedicated Christian, Husband and Father. If you want to meet him, sign in the waiting list. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

Children are looking forward to bedtime stories every night, aren’t they? In order to capture not only children’s, but also adults’ attention you need a good story. Sounds pretty simple, but it is not. Much like a child at story time, stakeholders respond to well-planned strategic stories. Every company has a story to tell, but how they tell it is what makes the difference. The ultimate question comes down to – how do you deliver a memorable story? For better or worse, there is not a single piece of advice that works anytime. What business needs is creativity, for sure, but it is not only this. Here are some tips and tricks how to implement a good story in your strategy: 1.         Create a Character Forbes’ Susan Gurnelius says that characters your online audience can root for (or against) are a hallmark of a brand story online. Creating a character which embodies the ideals your company stands for can allow you to present a consistent narrative across platforms. Pay attention to the process of creating a character, because this is going to be what the name of your company is associated with. The character can lift you up, as well as it can bring you down for seconds. 2.         Use Visuals in the Communication of Your Story Through the use of infographics, videos and pictures, a company is better able to hold an audience’s attention to communicate its story. Have in mind, that approximately 65% of the population learns visually, according to the Visual Teaching Alliance. 3.         Humanize the Brand to Become More Relevant Every company has the opportunity to tell its brand story through various communication channels, but the story becomes more compelling when the brand incorporates a human element. Stakeholders are attracted to the people behind the brand and their day-to-day lives within a company. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 – please sign in the waiting list.

Have you ever put words nonprofit and digital together? Jim Rosenberg from UNICEF does it perfectly. His areas of expertise include social media marketing, strategy and issue management, content strategy and governance, as well as team building and leadership. Jim is UNICEF's Chief of Digital Strategy, responsible for content strategy, content marketing, and overall approach for video, photo, social media, and multi-platform/mobile web. In 2014 he was named by the Guardian as a global development tweeter to watch. Previously, as the World Bank's Head of Online & Social Media, Jim played a key role to create a coherent, global approach to digital communications, integrating digital into all facets of the Bank's outreach. Jim led the team tasked with corporate web & social media efforts including content strategy, reputation management, innovation, rapid response, and campaigns in Arabic, Chinese, English, French, Russian and Spanish. At the World Bank Group, Jim was also a regional web editor covering South Asia and for four years managed outreach for CGAP's mobile phone banking/microfinance program, working closely with key players from the fields of retail finance, mobile telecom, and regulatory agencies. As a journalist, Jim was a business reporter for WAMU-FM, "Marketplace," and a producer for the Australian Broadcasting Corporation and XM Satellite Radio. He holds a master's in Journalism from Columbia University in New York City, where since 2011 he has served as a member of the Alumni Board. If you need an inspiration, you definitely have to meet Jim. Do it at the 6th Global Webit Congress in Istanbul. The Global Webit Congress 2014 is sold out. We have opened a waiting list and a limited number of people shall be provided with the opportunity to buy their tickets online. In case of interest to join the Global Webit Congress 2014 - please sign in the waiting list.

Wearable Tech is finding all kind of uses in different sectors. One sector that will see many future uses for wearable devices is Healthcare. Healthcare is a sector that is constantly searching and employing new technologies. The challenges for better life outcomes are numerous. Our health matters and that is why researchers are looking for newer ways to improve the quality of life by employing wearable devices. One such example of technology that is improving our lifestyles and healthier outcomes is the OpenGo sensor insole used in rehab monitoring. A unique product developed by Moticon that won the 2014 International Wearable Technologies Innovation World cup. The OpenGo sensor insole is used for impact analysis after leg surgery or for the optimization of the motion sequence of a professional athlete. The insole can measure distribution of pressure, acceleration and motion sequences, thanks to its flexibility and its thin structure. Even the approximate temperature of the foot can be measured. It has 13 worldwide unique, capacitive pressure sensors as well as a 3D acceleration sensor and a temperature sensor for the collection of data integrated in the insole. An integrated storage records the measured data, which is then transmitted directly via the ANT+ enabled USB flash drive. The entire technology is in the insole itself – there is no need for wires or bulky additional devices. To find out more about this great wearable device and the fantastic uses it will have in healthcare join our speaker, Moticon's CEO, Dr. Maximilian Müller at the blue track of the Global Webit Congress. Book your ticket now.

As Head of Spotify Labs, Gary Liu studies industry intelligence and trends to identify emerging technologies and platforms, and test new business strategies for Spotify. Previously, he was Spotify's Global Director of Ad Product Strategy, leading platform innovation and operations for ads, and working with agencies and brands around the world to activate unique media programs. Gary joined Spotify from AOL, where he was the Director of Sales Strategy and Operations at Patch. In his role, Gary led the revenue strategy, sales operations, and ads infrastructure teams. Prior to joining AOL, Gary was a business and sales operations leader at both Clickable (a venture-funded NYC startup) and Google. Born in California, Gary grew up in Taiwan and New Zealand, but has called the US Northeast his home for the past 17 years. He now lives in New York City with his wife Katrina, a pediatric dentist, 2 cats, and a dog. Ironically, he is extremely allergic to animals, and deathly afraid of dentists. Gary holds a BA in Economics from Harvard University. One of Gary's defining Music Moments was his first game at Yankee Stadium, where he was introduced to "Baba O'Riley" by The Who. Subsequently, Gary spent two weeks listening to classic rock radio armed with a dictaphone, waiting for the song to be played. Eventually, Gary was able to catch the song on tape (piracy) and then used the recording as his alarm clock throughout high school. This is not Gary’s first appearance on Webit stage. He was a speaker at the previous edition of Global Webit Congress when he presented interesting researches regarding music’s meaning in our lives. 107 minutes a day per user is the average time spent on Spotify. Consumers contextualize music with moments and business should have this in mind in order to implement it right. Gary presented 3 easy steps to create a meaningful musical identity:

1. Identify your audience and own a moment, an emotion, or an activity
2. Have an opinion about great music, into the context of your idenitity
3. Become a taste-maker and change the conversation about music

How will Gary Liu surprise us at this edition of Webit, we will find out in 10 days. Book your tickets now!