It’s about metrix

When it comes to digital, metrix is one the most discussed topics. It will be discussed in October at the Global Webit Congress. It is our pleasure to present Caroline Henne. Caroline Henne has over ten years of digital and market research experience. She was previously responsible for opening the first international nurago office in London – a 100% subsidiary of GfK which laid the foundations for GfK’s Digital Market Intelligence expansion. Then she joined the International Client Services team and successfully launched GfK’s digital strategy into multiple markets across South and West Europe. Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events. Caroline is regularly speaking at external as well as internal digital / marketing / retail / e-commerce / social media conferences & other events across the globe, including recent engagements at Webit CEE Digital Summit, various IAB events in Poland, Romania & further CEE countries, Big Data Reform South Africa, AdTech London and many more. ‘Caroline is a very knowledgeable and competent conference speaker. Her presentations are always relevant and to the point. Her charisma and sense of humour are just a bonus.’ says Gabrijela Stjepanovic, Digital and interactive marketing professional. Meet Caroline at the 6th Global Webit Congress and feel her competence and charm. Book your tickets with early bird price till the end of August.

Social Data for Content Creation

If done properly, content creation requires from you to commit time, energy, and resources. A Pew survey described content creation as the creation of "the material people contribute to the online world." It is pretty clear that in this digital era we are surrounded by infinite quantity of content so in order to survive on any market, you should create content. You should be creative, to care about your customers and to invest lots of energy. One of the most powerful tools we can use today for content creation is the social media and all of the data it has. Facebook, Google+, Instagram and so on - all of these are full of data. Here comes the question about data analysis, because in order to create content you should find a way to manage the data. Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data. According to Mashable research, when you run a Google search, you should think about the fact that it's just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684 478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That's over $391 million every day — quite the chunk of change. Many social data analysis experts will be at the 6th edition of Global Webit Congress. Since here is not just one simple decision how to analyze data, everything starts with the properly set goals. Book your tickets with early bird prices till the end of August, meet with lots of C-level managers and find your decision.

The Future of Cloud Computing and Big Data in Healthcare

In a fast changing connected world, healthcare as we know it is changing fast. Our everyday life styles and health habits are changing also thanks to the new possibilities offered by technological advances in Big Data and Cloud Computing. Together with Tech leaders, influential Founders, CTOs, CIOs of the world’s most innovative companies, disruptive start ups, top talents, and over 400 investors and 300 accredited media we will discuss these Future trends in healthcare at the blue track of the Global Webit Congress. Cloud Computing and Healthcare In a widely connected Internet of Things (IoT) world, that is becoming predominantly mobile, the current trend is to collect and store information in the Cloud. Cloud Computing allows fast access to the stored data in real time from anywhere. Businesses are increasingly moving toward cloud software services that cost less and are easier to manage. In Healthcare, digital records are stored and managed in the cloud. Healthcare indicators like heart rate, blood pressure, glucose levels are collected and sent to the cloud via wearable devices. Physicians are uploading information about their patients and sharing it with their colleagues. The critical information uploaded in the cloud is analyzed for better outcomes and access of the data. Companies like Salesforce, SAP SE, IBM and Oracle Corp among others, are investing in software and solutions targeted at specific sectors such as healthcare to boost growth. Big Data and Healthcare All this Big Data accumulated in the cloud can improve patient outcomes. Using new technologies Big Data is processed and analyzed to identify new  trends and solutions that would otherwise be invisible or hard to track. Hospitals can now identify in real time the occurrence of patients with a highly contagious illness. Physicians can examine the information gathered from a patient and identify trends in treatment using data from a pool of other patients stored in the cloud again in real time. Using a desktop PC or an iPad, Android or Windows mobile device they can get to and manage this data from anywhere.  Previously undiscovered negative drug interactions could be identified almost immediately using big data. The future possibilities of analyzing and making useful Big Data in healthcare are promising. Combining Cloud Computing and Big Data will lead to fantastic increases in efficiency and improved patient outcomes. At the blue track of the Global Webit Congress, we will be discussing the interconnection of Big Data, Cloud Computing and Health Care. Join in the discussion by applying for an early bird ticket  

The Future of Digital Education and Free Online Courses

With the boom of mobile communications and the spread of the Internet of Things (IoT) and wearables, there is increased demand by employers for skilled IT professionals in web and app design. The Future of Digital Education and Free Online Courses is a hot topic of the blue track at the Global Webit Congress. According to the European Commission (EC), there will be 900 000 unfilled information communication technology (ICT) jobs in the EU in 2020? To battle this widening gap the EC thinks that open online education is the solution. Education is related to employment and good education will foster the skills of the participants and increase their chances for employment. Free online courses like the ones offered by Coursera in web and app design, Android and iOS will allow IT professionals to learn new skills and fulfill the huge demand by employers for qualified IT professionals. What are the future trends in education and employment? Can online courses substitute university education? Can traditional university credentials be acquired online? What are the future trends in Digital Education and Online Courses? The future of Digital Education and Health is a hot topic at the blue track of the Global Webit Congress.

Tech leaders, influential Founders, CTOs, CIOs of the world’s most innovative companies, disruptive start ups, top talents, and over 400 investors and 300 accredited media will be at the Global Webit Conference.

You can also join in the discussion by applying for an early bird ticket now!

Mobile Commerce and Retail Technologies

Retail sales rose 2.7 percent in November and December, to $265.9 billion, while actual store visits declined 14.6 percent, according to Associated Press. Researching items online before going into stores to buy is becoming more widespread daily. Up to 20 percent of holiday season sales occurred on mobile devices, eMarketer estimated. The number was even higher—close to 25 percent—on Thanksgiving and Black Friday. These statistics are a small part of the big picture and help us to define the technological trends that will revolutionize retail. Mobile’s development and innovations is of the leading trends. Mobility is much more than a smartphone app. By incorporating mobile technologies, retailers provide valuable customer’s experience. Store employees equipped with tablets that have point-of-sale capabilities, for example. Tesco, one of the world’s leading retailers, introduced its own 7-inch tablet computer, the Hudl, which can be used for in-store shopping. Another example is the French retailer Carrefour that recently launched a mobile app designed to enhance the in-store experience for the Chinese market. PayPal, Ebay and Amazon are innovators in the area of mobile commerce as well. Infinite number of examples and new rules on the market. So book tickets for the 6th edition of Global Webit Congress now in order to learn more about the new trends.

Join the Webit Internet of Things (IoT) Hackathon 2014

We are proud to present the Webit Internet of Things (IoT) Hackathon 2014. The hot future trend of Internet of Things (IoT) presents numerous opportunities for business, startups and developers in Healthcare, Finance, Retail, and Public Sector with Smart Cities and Smart Campuses. Are you ready to take part, unleash your powers and show off your skills? The Webit Internet of Things Hackathon is for developers who are interested in building relationships to technology platforms, gaining knowledge on a number of topics, from operating systems and APIs, to app stores and monetization or designing software for devices and consumer electronics. This year's Webit Internet of Things Hackathon is part of the blue track, Leaders of the Future Tech Summit, giving one time experience and opportunities to the partners, the speakers and attendees to dive into a fusion of technology with local and global companies from Europe, Middle East, Africa and Asia. The  Internet of Things Hackathon 2014 is organized together with our partners at Concirrus, home of the Internet of Things. Concirrus provides a platform for customers to organize the Internet of Things to improve, disrupt and create businesses and business processes. Staged at the perfect location of Istanbul makes the Internet of Things Hackathon of the Global Webit Congress an easy hub for people from three continents to join and brainstorm their creativity. Co-located with the IoT Stream of the two-day agenda, the Hackathon gives a perfect opportunity for developer, app builders and tech giants to collaborate. Great minds think alike... Will you join them? You can take part in Internet of Things (IoT) Hackathon 2014 by applying here.

Ivo Radulovski about "The Experience Web"

Ivo Radulovski is Initiator & Founder of Drupal Bulgaria. Organizer of Drupalcamp Sofia. Speaker. Web Strategy Expert, Entrepreneur and Investor, he is amongst the winners in  Webit Audience Choice Speakers and will present "The Experience Web". 53 123 people voted for 312 candidates - Ivo Radulovski is the winner with 3323 votes. Today we are glad to publish an interview with him about his topic, his vision and the emotion to be a Webit speaker. ***

Are you excited that you are among the winners at audience award to be on the stage of GWC so 10 000 visitors from EMEA and ASIA will be able to hear your thoughts and you will share your experience with them?

I.R.: I'm really excited about it and can't await to meet all great innovators in Istanbul. ;)

During the contest they were really big names in the digital and tech industry worldwide so what was the feeling to compete?

I.R.: It was a really though competition indeed, I had to activate many different communities all over to world to support me and still I was falling quite behind. Finally I decided to send out a letter to every personal contact (around 12000 emails) in order to hit the roof. At this point a special "Thanks" to the Drupal community which is known for being one of the strongest tech communities worldwide.

What was your motivation to apply for a speaker at Webit and What are your expectations from the 6th Webit Global Congress?

I.R.: My motivation is to share my experience and story about the development and future of digital trends, simplicity and insights from "being the underdog to achieving great solutions for some of the biggest brands and organisations worldwide". I share the sentiment that "great innovations are happening when great innovators come together"! I expect to hear interesting insights and to meet like-minded innovators and digital leaders!

We have more than 300 media from all around the world there that are very curious for news and launches so please share with us in before just a part of your topic so to keep it hot.

I.R.: I want to set one foot into the doorstep of the next digital era "The Experience Web". And yes at Segments we are launching a new Accelerator for growth oriented companies that are willing to shape the future with us, so stay tuned.

Who would you advise to attend Webit Global Congress and why?

I.R.:It is amazing how many great people are attending to this event. I recommend it to everyone who is looking for inspiring good quality content, insights into future digital trends and the opportunity to meet entrepreneurs & digital leaders. Do you want to hear Ivo Radulovski in personal - hurry up and book your ticket for the front line!

Can Wearable Devices change our life?

Wearable devices are all around and wearable technology is changing our life styles by allowing us to track and interact with the surrounding world in new ways. They are changing the perception of the ways we see, hear and interact with the world around us. According to ABI Research, about 90 million wearable devices will be sold in 2014 and demand will be higher in 2015. Most wearables are related to health and fitness but the future will see them in other fields. What are wearable devices? According to Wikipedia “wearable technology“, “wearable devices“, and “wearables” all refer to electronic technologies or computers that are incorporated into items of clothing and accessories which can comfortably be worn on the body. Wearable devices, similar to mobile phones and laptop computers can perform the same computing tasks in some cases outperforming them. They have embedded sensors and can transmit information. Wearable technology tends to be more sophisticated than mobile devices providing sensory and scanning features not typically seen in mobile and laptop devices, such as biofeedback and tracking of physiological functions. Why do we use them? They are all around us watches, glasses, contact lenses, e-textiles and smart fabrics, headbands, jewelry such as rings, bracelets, and earrings. Most wearables on the market today are fitness and healthcare monitors. Worn on our head like the Google Glass and Oculus Rift, on our wrist like the Pebble steel, Fitbit Flex or Nike + Fuelband, Moto 360, on our chest like the Uber Armour Chest strap or Polar Wearlink and Transmitter, on our ankle like the Adidas F50 Aadizero TRX Cleats. They are being intercorporated in our clothes. They can be attached to a baby like the Sproutling Baby monitor that senses, learns and predicts a baby's sleep habits. What are the future trends for wearable devices? Wearables still are a technology for early adopters. They are not perfect and there are still lots of questions to be resolved. Privacy, safety, design and customer adoption, just to mention a few. However, the future of wearable devices looks promising. Juniper research predicted the market to jump from its current $2 billion value to $19 billion by 2018. An in the world of IoT giants like Google, Microsoft, Apple, Intel, IBM are working on new and improved solutions to help wearables. Apple is set to release its new and exciting iWatch expected to be a game changer. Intel is working on standards of interoperability.  We are seeing better integration and new applications developed for the wearable devices. The startup community is also working on new devices and solutions. Join us at the blue track of the Global Webit Congress to learn more on these promising new technologies. Get your early bird ticket now.

Chris Cunningham and the mobile trends

Confident, successful and an energetic sales executive, Chris Cunningham leads appssavvy as CEO. Appssavvy is a mobile advertising technology company, with the simple goal of making advertising better. It focuses on disrupting brand advertising by putting people at the center, using context and timing as the drivers, and closing the gap on understanding intent. chris_cunningham_largeStarting as a sales/marketing services organization in 2008, appssavvy grows to more than $20M in annual revenue by the end of 2010, reaching profitability. After this success that year, Chris went on to tackle his second major challenge at appssavvy – transforming it into a technology company. Launched in late 2011, appssavvy’s mobile advertising platform is growing faster than the company’s initial business and is empowering brands to reach people, within natural breaks of activities, when they are most receptive, in real-time. Outside of appssavvy, Chris is a recognized leader in the digital advertising market as a whole. Featured speaker at International CES, IAB's Annual Leadership Meeting, dmexco, Web Summit, limited partner in Bowery Capital, member of the Young Entrepreneur Council, regular contribution to CNBC & Bloomberg TV via on-screen appearances, active leader in the IAB, co-chair of IAB Social Media Committee, etc. Named one of the "Most Important People in Mobile Advertising" by Business Insider, Chris is a finalist at Ernst & Young's Entrepreneur of the Year. Mobile cannot be categorized as just a trend anymore. It is a necessity. Meet Chris Cunningham at Global Webit Congress in order to learn all the mobile ‘secrets’. Book your tickets with early bird prices now!  

Tech & Digital and Fashion at one place. Why not?

A lot has been said about the spectacular Istanbul that will host Global Webit Congress in October and about the impressive venue Haliç Congress Center. Moreover, the splendid agenda with the inspirational speakers. Now, the time to talk about the spectacular well-known Webit Party has come.

Global Webit Congress is famous for its memorable parties. Webit Party in 2014 is powered by Fashion TV - the international fashion and lifestyle broadcasting television channel. Webit 2014 will be the meeting point not only of the World's Digital and Tech Prophets but also of the most beautiful models from all over the world.

Founded in France in 1997, FashionTV has become one of the most widely distributed satellite channels in the world: 31 satellite and 2,000 cable systems, with a total of 500 million households in 193 countries across the five continents. Today, FashionTV is a multi-media platform offering a review of global fashion and is independently owned and operated from the headquarters in Paris, London and Vienna.

FashionTV is the only 24/7 fashion, beauty and style TV channel worldwide and provides glamorous entertainment with emphasis on the latest trends. FashionTV is the first global media vehicle to deliver the latest fashion trends, models, events, news and gossip and is first in information - when it happens, where it happens. Innovation is part of the FashionTV’s mission, so it is the first to show the latest trends, fashion weeks, models, events and fashion locations all around the world. FashionTV's unique mix of production, distribution, innovative technology and broadcasting give its viewers a VIP seat in the best available quality. Everything that happens in the world of fashion and trends, happens on Fashion TV.

Setting the highest standards for excellence in fashion and lifestyle broadcasting, Fashion TV is a leader at the fashion market as well as Webit at the digital and tech world. At Webit 2014 party you will feel special and glamorous next to C-level managers and popular models. Book your ticket with early bird price till the end of August and prepare your most fashionable outfit. You will need it!