Tag: Webit

A survey from 2016 shows that 75% of employees have a hard time accessing information in their enterprise systems and applications. Today’s workers often don’t use the multibillion dollar software that their employers invest in, because instead of making their life easier, sometimes enterprise software does the contrary. The omnipresent appliance of big data, clouds and complex tasks creates the perfect conditions for the rise of enterprise software with the aim to improve employee productivity. A simplified approach to enterprise applications will directly result in improved business decision-making. Enterprise software – namely business intelligence (BI), CRM, ERP and marketing automation – has greatly evolved over the last years. This kind of solutions are robust and secure, offer hybrid solutions, cloud storage, social media incorporation, mobile experience and much more you can think about, in order to lead companies in their transformation towards modern, global enterprises. Here are some trends that are going to modernize enterprise software from 2017 on, so that its usage is as efficient as intended. Smart Bots can easily learn, organize and provide everything needed, and from now on, they’ll be adopted by significant number of companies. Their flexibility, huge appliance and assistance give employees and companies fast, precise and effective communication they need. Using embedded predictive, AI technologies and marketing automation will become  engagement database for the enterprise with the usage of self-driving cars of the enterprise, voice recognition and predictive analytics. (Work) information comes in bigger volumes over the days, and finding it easy is the key for eased workflow. Customized micro and mobile apps are with such simple and intuitive design, so that all the information is accessible, mobile and well-organized. To learn more on the topic of Enterprise software and DevOps, join the Dev Summit within Webit.Festival. On the scene you’ll see and hear top level speakers, such as the Founder and CTU of Maria DB Foundation Michael "Monty" Widenius, the Founder and CTO of Hired Allan Grant, and the Developer Evangelist in Amazon Peter Heinrich.

Today the state of multitrillion dollar healthcare worldwide is inefficient, bureaucratic and too expensive. But all this could change thanks to the implementation of exciting new technologies for digitalization of health. The time has come for the healthcare industry to follow transport’s suit and to embrace disruptive innovators like Uber and Lyft, who used the full potential of mobile technology to revolutionize the taxi industry. Thousands of startups, along with giants like Google, IBM, Apple, Samsung and many others are entering the new market for Digital Health and will totally transform the way people are treated today. All this will lead to healthcare, which is much cheaper and effective, experts believe that in the next 10 years this will be the most transformed industry in the world. Part of the reason is the rise of IoE devices, which will give medics accurate and live information about our health status. Wearables now monitor everything from blood sugar to blood pressure, medication, weight and levels of activity. According to recent research the medical device industry market, which totaled about $5.1 billion in 2015 will almost triple by the end of decade. Better monitoring, including devices and home visits, can lower the need of hospitalization and lead to huge cost savings. The CVS Health Research Institute calculated that deployment of remote devices and using their data could save as much as $63 million per 100 000 patients with high cholesterol and diabetes. Digital healthcare investment already has gone through several different waves. In 2013 the market was all about consumer wearables, in 2014 we saw the rise of healthcare big data. 2015 was the year of virtual care delivery and in 2016 we saw some development in payer disruption. But this year we can expect a return to developing technology that enables providers of health services to extend their reach and take greater risks. Recently the World Health Organization (WHO) announced the forming of an expert committee, that will create guidelines for countries and implementers on how to use digital health strategies to improve reproductive health outcomes. Disruption of the healthcare industry will require continued movement towards a more value-based model, which will help for improving of preventive medicine, patient-centered and patient-powered care and reduced costs. If you want to keep up with the hottest trends in the world of digital health Webit.Festival is the right place for you. During the Health & Wellbeing Summit, you can listen to top level speakers such as the Consultant surgeon & Co-founder of Virtual Medics and Medical Realities prof. Shafi Ahmed. He is the first doctor who streamed a live operation using Google Glass to 14 000 students in 2014.

After a landmark year, in which companies worldwide began to analyze databases of all forms and sizes we can expect systems supporting large volumes of structured and unstructured information to continue rising. We know well that there is huge amount of valuable information in the corporate world, but there are few companies that are using its full potential. The data that your company already owns can show you a lot about the way your customers are thinking, what do they want and what they are thinking about your brand. Market already demands platforms and services for data management and security. In the same time we are going to see a lot of tools, that empowers users to analyze that data. Today Big Data is not something, that only enterprise use. In fact it is a game changer for every industry and is even messing in the political life. As Vice’s Motherboard reported, data analysis from social media is among the key factors for the victory of Donald Trump in the USA presidential elections. Psychologist Michal Kosinski developed a method to analyze people based on their Facebook activity. Five years ago he proved that it is possible to predict user’s skin colour, sexual orientation, political affiliation, intelligence, religion and even alcohol use on the basis of just 68 “likes” in the social media. This type of analytics can bring enormous benefits for the business because it can be used not only for creation of psychological profiles, but also for searching them around the web. Expert believe that in 2017 many small and midsize companies will form strategies for taking more of their applications to the cloud and out of the data centers. This will save them costs of investment in equipment and will lead them towards subscribing to services. Moving data analytics to the cloud will accelerate the process of turning your data into action. Big Data will help businesses to precisely predict future behaviors and events and improve their profits. This will be a key factor for minimizing revenue risk exposure and improving of operational effectiveness. If you want to keep up with the hottest trends in the world of data usage and analytics Webit.Festival is the right place for you. During the Big Data & Cloud Summit, you can listen to top level speakers such as the VP for Cloud and Mobile Technology Strategy at IBM Jonas Jacobi and the CTO of Intel Security for EMEA region Raj Samani.

Despite fears of Brexit disruption, 2016 was really a roller coaster year for European startups. According to French investment advisors Clipperton, EU startups have collected $12 billion of investments for the year, which is comparable to the record levels of 2015 for investment on the continent. It is still too soon to measure the impact of Britain’s decision on the startup market, but the dynamics of the two-year process of leaving the EU will have to be monitored closely. Experts believe that this year there will be several main engines for startup development in the tech sector. During 2016, big corporations invested lots of money in better predictions with Artificial Intelligence and Machine Learning. In 2017 we can expect a lot smaller companies to take part in the AI revolution. Part of this is due to the fact that many universities started classes to educate students about the possibilities of this exciting new tech. Gartner already identified AI and machine learning as one of the top 10 strategic tech trends, that expands the spectrum of implementations to physical devices, apps and services. With the development of AI there is a lot of room for growth for startups, that specialize in chatbots. Business will look for bots more often than ever to help reduce its spending on customer service. Chatbots will be hot in the years to come, just because there are great way for corporate optimization. More than 85 percent of customer interactions will not include a human being by 2020, and chatbots will be the No. 1 consumer application of AI during the next five years. Another generator of startups is the cybersecurity sector. Insiders say that after every hackaton in the developed world, a new cybersecurity startup pops up to address the problem. This field is full of opportunities for new companies to step in, and we all expect the number of threats online to continue to rise. According to a report by Frost and Sullivan the implementation of blockchain technology can put an end to cyber attack. Until now many thought that blockchain has only the potential to fuel innovation in FinTech sector. European startups are really on the rise with the help of many accelerators and events like Webit.Festival Europe. During this year’s Founders Games an international board and jury of investors and enterprise leaders are selecting semi finalists from over 1500 applications. Five of them will get to the finals and one will win a seed investment. Last year the award was €200 000, but this year the organizers hope it will reach €500 000. With over 93% startup failure overall rate, the selected Webit startups for the Founders Games’s semi-finals in the past 7 years have less than 30% failure rate. Being among the Webit's Founders Games startup list is a statement of the company's credibility, innovation and potential in front of enterprise and investors as well as a great marketing opportunity. Webit gives startups access to a community of over 100 000, including some of the most influential people on 5 continents. The festival consists of 12 parallel summits - a fact that gives the unique opportunity for targeted networking with some of the best in the industry.

This year everyone will keep talking about Artificial Intelligence, but the industry that is most likely to benefit quick from the development of this amazing technology is transportation. In fact Mobility is the hot word for business all over the world, mainly because the transport cost is a main part of the price mix of almost every product on the market. During the last year many of the big players in the automotive industry followed Tesla’s and Google’s example and announced their big plans for applying AI in the new models, mostly by building systems for autonomous driving and in-car entertainment. The concept of self-driving cars is going to totally transform the whole transport sector, mainly through getting the driver out of the equation - both in the sphere of personal and enterprise vehicles. In turn this will change the overall user experience in the automobile and enable owners to make greater use of their connected cars. This process is about to add the hours spent driving to our free time and develop entirely new industry of automotive entertainment. The news are well received by the electronic sport companies and the whole video game sector. Of course the change is beneficial not only for the entertainers, but also for the sellers. Last week BMW has teamed with Accenture to build an augmented “car visualiser” that is using Google’s Tango technology to show full-scale virtual versions of the i3 and i8 models. The clients in the company’s showrooms can enter the simulator and customize the whole interior and exterior of the car, so that they can order a personalized version of it. The innovative devices will be piloted across BMW dealerships this year and if the marketing department of the company determines that the project is successful, it will be deployed on larger scale. Meanwhile, the computer giant Nvidia revealed a powerful system that gives cars the ability to drive themselves. First part of the project is named Co-Pilot and is built as an AI assistant to drivers. It takes data from sensors in and outside of the vehicle through cameras and microphones and creates a profile of the surroundings. The assistant will notify the driver when he needs to react on a situation via voice signals and other means. Nvidia already announced new partners for bringing autonomous vehicles to public roads. The company is working with Audi for embedding its AI tech in the new model’s hardware and software by 2020. The automaker’s ambition is to build not only smarter, but a safer vehicle for its customers. If you want to keep up with the latest trends in mobility, personal and corporate transportation and their application in business and the smart cities of the future come, then Webit.Festival 2017 is the right place for you. In the Enterprise section of the event you can listen to speakers like the Managing Partner at New Mobility Consulting, Alex Renz, who is helping corporations, startups and investors take advantage of the opportunities emerging from the digital transformation of transportation and mobility. Among the other confirmed speakers is the Managing Director of Startupbootcamp Smart Transportation & Energy Tanja Kufner.

In marketing you always have to be one step ahead of the pack and if you don’t have a crystal ball in your office, the best way to be switched on the trends of the future is to build a better understanding about the technological advancements of today. In fact new tech is more than just an engine of the digital age marketing. It is a generator for new types of customer demand and market shifts. According to Entrepreneur Magazine’s poll, 51.9% of the marketers worldwide named video as the content type that gives the best return of investment. Meanwhile Cisco predicts that by 2020 video will account for 82% of all consumer internet traffic. This hot trend is visible even in the media coverage as more and more outlets prefer to share a viral short and texted clip on their timeline instead of writing an long analytical piece on the topic. The reason for the new strategy is the new life dynamics and the inability of users to hold their attention on something for more than minute and a half. Social media already promotes the video content in their algorithms, while Facebook’s CEO Mark Zuckerberg forecasted that within five years the social network will be mostly filled with video. About 43% of people online want to see more video content from marketers, but social media gives even more effective ways to communicate directly with the customer. One example of that is the the Snapchat geofilter that gives businesses the capability to customize ads and to target them to the users in specific location and time, for example the attendees on a concert, sports event or Webit.Festival 2017. Apps like Snapchat are becoming a prefered advertising option because of the limited lifespan posts they are providing. That way companies can run ad campaigns that disappear after a set period of time. Instagram already launched their own feature for this type of marketing activity. Five9’s CMO Kevin Garvin thinks that in 2017 video customer service will finally go mainstream and will be a powerful tool to ease communication problems in an easy and efficient manner. Part of the reason is the advance in marketing tech, that gives small and midsized marketers sophisticated tools with small budget. Many companies that never considered advertising on TV can now add an online video strategy to their program for B2C communication. Last year was big for live streaming as every major social network has incorporated this in its platform. But before they start streaming the marketers first have to carefully think about ideas for authentic instant content. If you want to keep up with the hottest trends in the world of marketing Webit.Festival is the right place for you. During the Marketing&Innovations Summit, you can listen to top level speakers such as the Chief Creative Officer at DigitasLBi Chris Clarke, who was recently placed at 53th place in The Drum’s Adverati list of the most influential people in advertising.

Artificial Intelligence and Automation are the two biggest threats to the job security in the age of the Fourth Industrial Revolution. According to a report, released by the Obama administration in the end of the last year, nearly 47% of the jobs in USA are at risk in the next 20 years.

Signs for what is coming are all over the news and even the notorious astrophysicist Stephen Hawking predicted that the increasing automation is going to decimate middle class jobs and worsen the already big inequality and political instability worldwide.

This process has already destroyed some jobs in traditional manufacturing and the development of AI is going to extend this trend to the service sector, when only management and supervisory roles remain safe, at least for now. Of course, the US administration report notes that the new technology will open new career opportunities for those with higher-level skills. But even they will need government-supported re-training programs to help mitigate the negative impact of automation by preparing displaced workers for their new jobs. Last week Japanese insurance company Fukoku Mutual Life Insurance laid off more than 30 employees and replaced them with artificial intelligence system that calculates payouts to policyholders. The firm management believes that this will boost its productivity by about 30% and will return the investment in less that two years. The annual cost savings will amount to about £1m and the cost of the system installation is £1.4m. It is based on the IBM’s Watson Explorer. Late last year the world’s largest hedge fund Bridgewater Associates announced that it is building software that will automate the daily management of the company and will deal with the hiring and firing of employees and other strategic decisions. The company’s founder Ray Dalio assigned to his software engineers the task to ensure that the firm is managed according to his vision when he is not at work. They have built a tool that incorporate different rating into personal profiles of employees that show their strengths and weaknesses. Another app set goals for them and monitor their implementation. Although there is no unanimous opinion about the exact impact of AI on the labour market and the industry in the coming years we can certainly say that it will be more than great. To understand more about the application of artificial intelligence techniques in products and business you can listen to the leader of IBM Watson Partner Innovations Europe Christoph Auer-Welsbach. He is one of the confirmed speakers in the Tech Summit of Webit.Festival 2017 in Sofia. The expert will also talk about the best practices of high-growth startups on going from tested ide to scalable company. The main topics of his lecture will focus on Machine Intelligence, Cognitive Computing, FinTech, IoT and Smart City. During the Tech Summit you can learn the latest trends in Digital Transformation, IoE, BigData & Cloud, Security & Privacy, FinTech, Money & Payments. So, don’t waste time, these are all the important links you need: To buy your tickets for Webit.Festival Europe 2017 (EarlyBird expires soon), click here. To apply for speaking, click here. To apply for partnership, click here. To apply for exhibiting, click here. StartUP? Apply for the Founders Games Challenge by Webit.Foundation and get an opportunity for free festival tickets (500), free exhibition table (100) and opportunity to win 200 000 EUR (only 1), click here. To see the video gallery from Webit.Festival 2016, click here. To learn more about the events that are part of the festival, click here. To see pictures from our previous events, click here. For more information on the Global Webit Series and our events in Dubai, Singapore, New Delhi and Istanbul: www.Webit.Org.

By the end of the decade the market for digital health products and services will be at least $233 billion. Big part of this growth is due to the development of technologies for virtual (VR) and augmented reality (AR). Digital health is already helping us to manage, track and improve our health and is improving our living standard. This innovative sector in medicine is only a part of the healthcare revolution in the last century, that has led to an increase in life expectancy worldwide with more than 25 years. Now that we are close to the limits of our lifespan limits the industry is more concerned with the topic of making our life not just longer, but more productive, especially during the years after 55. The healthcare of the new generation will soon increase efficiency in the delivery of services, reduce costs and personalize the whole process of treating the ill. Last year the 3D Visualisation Aesthetics Lab at the University of New South Wales managed to develop an actual model of cancer cell using the data from a high-resolution electron microscope and a CGI. This can totally transform the cancer treatment after decades of peering into a microscope to examine cells. Meanwhile the Australian VR company Liminal is trying to provide better life experience for people, who aren’t able to leave their hospital bed. The reason for that is not just comfort, but the fact that loneliness is often linked to higher risk of disease and slower recovery time. The VR and AR are already revolutionizing the surgical education and training. If you find this interesting you can meet in person the pioneer in this new branch of medicine Dr Shafi Ahmed. He is one of the first confirmed speakers for the Digital Health Summit during Webit.Festival 2017 in Sofia. Dr Ahmed is the first person in the world who live-streamed an operation using Google Glass. In 2014 he showed the world the removing of cancerous tissue from the liver and bowel of a 78-year old man. You can watch a link here. But beware, there are graphic images. In an online poll, nearly 90% of the students who watched the live video said that they want this type of learning process to be part of their curriculum. During the Digital Health Summit you can also learn the latest trends in EHRs, Telehealth Systems & Telemedicine Developments, Mobile Health Applications & Devices, Medication monitoring & Wellness Devices, Chronic Care Management, Genetic Science and Pharma Technologies.

One of the most popular stages of Webit.Festival, the Marketing and Innovation Summit, is once again bringing together the top CMOs, CTOs and CIOs from the advertising world, broadcasters, publishers, and ad/media/digital agencies. During the 25th and the 26th of April, Webit.Festival 2017 is the place to be in Europe if you want to hear about the latest trends in marketing, media and how the digital transformation is continuously changing the whole business world.

Main topics on the agenda of the summit will be the rising use of virtual and augmented reality, especially in the digital entertainment, how consumer empowerment is driving new brand opportunity, brand social strategies, digital and programmatic advertising, metrix and data, video and mobile video marketing, the future of artificial intelligence in marketing, creating relationships with audience, benefits of storytelling in marketing and many more.

We have 3 new top-flight speakers in our lineup for the Marketing and Innovation Summit! They include top executive from one of the most influential research and advisory firms in the world, the CMO of one of the biggest business media worldwide and the chief digital officer of Wi-Fi security and privacy providing company, so read our guide to taking part or find out more about our latest speaker additions below.

•  Victor Milligan, CMO, Forrester Research.

As the CMO of Forrester, the American advisory company, executing technology and market research, Victor Milligan aims to drive clients’ growth by combining all kind of marketing operations, analytics and customer experience. Previously, Victor was responsible, again as the CMO, for the marketing development of two other companies: Nexage, a marketplace in mobile advertising relying on the forces of mobile revolution and programmatic technologies; and Lavastorm Analytics, a company combining enterprises-grade business applications with the potential of analytics. His professional approach lies on analytics as a key to early discovery of risks and delivery of transparency and liquidity to both buyers and sellers. Previously a Senior Managing Partner and Vertical Industry Leader at Gartner Consulting, another information technology research company, Victor developed and led $125M global vertical industry team. Before Gartner, Mr. Milligan led the architecture and planning team as Senior Associate at Booz Allen Hamilton for 9 years. He holds a Bachelor’s degree in mathematics from the University of Vermont and have started his career in the US Air Force Space Command, contributing to the launch of the Global Positioning System, which is the base of so many location-based services today.   Bruce Rogers, Chief Insights Officer and Head of the CMO Practice, Forbes Media. Currently responsible for Forbes Media's Insights division, Mr. Rogers works on the company’s leadership practice engaged by blue-chip companies like IBM, KPMG, Google, EY, Deloitte and Cisco. He also deals with content and events for senior marketers. His career at Forbes started as a VP Marketing at Forbes Magazine in 1991, continued as Chief Brand Officer at Forbes Media in 2008 and led to his current role of Chief Insights Officer and Head of the CMO Practice at Forbes Media. Mr. Rogers is the author of a regular column on thought leaders changing the business landscape, several articles and reports. He is also the co-author of three books: “Profitable Brilliance,” “In the Line of Money” and “I Win You Whatever”. His business thoughts may be read under intriguing titles like “Publish or Perish”, “Using Thought Leadership to Grow“, “Why Companies Need a Chief Reason Officer” and so on. Bruce Rodgers is a member of several organizations such as Adtech, Business Marketing Association, SBV Solutions. Another proof of his effective marketing ideas is receiving the Gold Effie Award from the American Marketing Association. Baglan Rhymes, Chief Digital Officer & SVP Global Revenue, AnchorFree Inc. Ms. Rhymes’ CV is rich not only in job titles and successful work projects, but in continuous volunteering experience too. Ms. Rhymes has played a key role in the history of her current company - the Wi-Fi security and privacy providing company AnchorFree. She actively contributed in raising $53M in Series C funding and in launching four new products, currently representing 98% of the company’s revenues. Besides her main job title of Chief Digital Officer & SVP Global Revenue, she is an experienced speaker, lecturer and panelist in the field of entrepreneurship, innovation in technology and digital media. She contributes to the development and branding of some of the hottest tech startups in Silicon Valley. An active member of Forbes Agency Council, Ms. Rhymes is named as one of the most Influential Turkish Women in the USA. She is the author of several white papers like “Customs Union & Turkey”, “Customs Union & the Aegean Region”, “The Expectations of Turkish Newspaper Readers”, “The Role of the Universities in Establishing and Maintaining the Democratic Foundations in a Society: The Turkish Case". She has recently published her first, co-authored book - “Of Love, Autonomy & Wealth: Work and Play in the Virtual World”, named as one of the best in self-help and business. Previous speakers at the Marketing and Innovation Summit are top level executives like Ward Van Duffel, VP and General Manager Direct to Consumer Lego, Benjamin Faes, Managing Director PBS Google, Anosh Thakkar, CTO Philips, Jim Rosenberg, Chief Digital Officer UNICEF, David Moore, Chairman of Xaxis and President of WPP Digital, Jay Altschuler, Director Global Media Unilever, Pete Blackshaw, Global Head of Digital Marketing and Social Media Nestlé, Norm Johnston, Chief Digital Officer Mindshare Worldwide, Dr. Torsten Wingenter, Head of Digital Innovations Lufthansa, Tom Bowman, VP, Strategy&Operations, Global Advertising Sales BBC World. The Marketing and Innovation Summit is also great for networking – the next business opportunity could be waiting for you right there. Listening to the great presentators, you can also learn a lot about the way you’re a running your business and its marketing. So, don’t waste your time, these are all the important links you need: To buy your tickets for Webit.Festival Europe 2017 (EarlyBird expires soon), click here. To apply for speaking, click here. To apply for partnership, click here. To apply for exhibiting, click here. StartUP? Apply for the Founders Games Challenge by Webit.Foundation and get an opportunity for free festival tickets (500), free exhibition table (100) and opportunity to win 200 000 EUR (only 1), click here. To see the video gallery from Webit.Festival 2016, click here. To learn more about the events that are part of the festival, click here. To see pictures from our previous events, click here. For more information on the Global Webit Series and our events in Dubai, Singapore, New Delhi and Istanbul: www.Webit.Org.