Webit Webit

We are nearing the final countdown in the second round of the A - Selection (Audience Selection) at the Founders Games. Who are the TOP 3 challengers in the categories eLearning, Fintech and Games? The best startups deserve to get free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories eLearning, Fintech and Games

Founders Games: eLearning

• Kezakoo from Morocco -  Kezakoo is a social elearning plateform that allows to students (of every level) to access to high quality education content, the content is mostly video made, and it's created either by our teams of teachers or community given rewards of a monthly basis. Kezakoo has produced more than 700 videos the last year, and made itself a reference in elearning in morocco with more than 25000 members within its community. • COPRIX Media from Serbia - They create educational applications for primary schools that help teachers transfer knowledge and skills using official curriculum and make it interesting to tablet generation kids. • Angular Technologies from India- Educational start-up by alumni’s of IIT-Guwahati with vision of transforming the way education is catered to students

Founders Games: Fintech

• Big Data Scoring from Estonia - They help banks make better credit decisions by the use of big data. • Pariti from the UK - an ethical lender and financial educator which seeks to revolutionise consumer credit for the better. • Peach Payments from South Africa - aims to be the Stripe or Braintree of emerging markets with a core focus on Africa.

Founders Games: Games

• COFA Games from Serbia - creating a video game in which ordinary people become heroes. • Tamatem from Jordan - a mobile games publisher focused on serving the untapped Arabic market with games tailored for the culture and language of the region. • Wiener Games from Bulgaria- a small creative team (15 people) dedicated to creating high quality, interesting and innovative games and interactive experiences. There are hundreds of other fine startups participating in 16 categories at the Founders Games. Have you seen them yet? Choose your favorite startup and give it your support by voting. Your VOTE counts!

Vishal Gupta of Cisco systems will be speaking on the hot topic of present and future opportunities of Internet of Things (IoT) at the blue track of the Global Webit Summit. Internet of Things (IoT) presents numerous opportunities in Healthcare, Finance, Retail, and Public Sector with Smart Cities and Smart Campuses. What are the sources of value? What do entrepreneurs and companies need to do to position themselves in this fast developing area? How to ensure security for this massive opportunity? Vishal Gupta is VP & GM; Global Internet of Everything Solutions & Services for Healthcare, Finance, and Retail at Cisco Systems has an extensive background and knowledge on the topic. He is deeply involved in this at Cisco and has a lot of knowledge and information on the future of IoT that he can share with the attendees of the Global Webit Congress. Vishal Gupta is Senior Technology Executive with over 20 years of leadership experience in both incubating new businesses as well as turning around existing ones. What makes Vishal unique is his deep expertise in both business and technology as well as his global perspective having traveled to over 60 countries and he has spoken at numerous global conferences. Vishal has an MBA from Wharton where he was a Palmer Scholar and an MS from Dartmouth where he was Henry J Mccarthy 1931 fellow. Join the EMEA premium event at the Global Digital and Tech Leaders meet. With over 10 000 attendees from 110+ countries, 200+ speakers & 300 accredited media in Istanbul on 1-2 October. Be part of the discussion on future trends by booking your tickets at the early bird prices while they last.

As content has become meaningful for companies in the last years, the question about differentiating content marketing and content strategy arises. Are the two terms the same? Or different, or complementary?

 “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”

Sounds to complicated, huh? But it is not. Let’s take a look through the process of content marketing. In the beginning it is the definition of user needs and then starts the creation of content. Then you have to do outreach, benefit visitors and profit conversion. That’s the whole process and again pay attention to the first step - definition of the customers’ needs. It is essential. Before you start creating content, you need to build your strategy. Here is а definition about content strategy:

“Content strategy plans for the creation, publication and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place.” - Kristina Halvorson

Not so complicated as the previous, but still let’s check the process. We start the same way as with content marketing by defining customers’ needs. What follows is the content audit with the content planning. Then comes content production, respectively the content deliverance. In the end, the result need to be measured in order to make conclusions and improvements. To summarize, content marketing and content strategy are two separate yet deeply connected. So, it is not Content Marketing vs. Content Strategy. It is Content Marketing + Content Strategy = Win. To learn more, book your tickets for the 6th edition of Global Webit Congress now.

The challenge between the startups participating in the Founders Games is heating up. With just a few days left for the final of the second round A - Selection (Audience Selection) the startups, need your support. The best startups deserve to get a free access to the Global Webit Congress and boost their business by receiving unparalleled networking with Investors, tech companies, biggest global advertisers and top reporters from major media. Here are the top three startups that are receiving most votes in the Categories Advertising, Biotech and Digital Commerce

Founders Games: Advertising

1. Monitor Backlinks from Romania - helps online businesses protect themselves from negative Search Engine Optimization effects and even helps them to achieve better rankings in Google 2. BuzzBase from Macedonia - Social seeding platform that boosts content and rewards people for their shares and created buzz. 3. Sencebence from Turkey - Crowdsourced insight and influence platform that brings the crowds and brands together

Founders Games: Digital Commerce

1. Retargeting from Romania - Javascript based SAAS designed to monitor visitors’ actions on an e-commerce website and create individual profiles used in personalized communication onsite by live messages and interactions and offsite by e-mail and SMS. 2. Microweber from Bulgaria - Microweber is an open source content management system (CMS) of a new generation. It comes with a built-in ecommerce solution so users can also create an online shop aside from a website or a blog. 3. Market360 from Poland - first digital bank for 360-degree product images.

Founders Games: Digital Entertainment

1. SHABLOL from Jordan - the #1 safe Arabic web portal and social network for kids, which offers them a complete world of internet resources to create, share, learn and have fun. 2. Persassistant from Turkey - Ask Persie: What-to-wear will give daily inspirations based on your pics uploaded. The suggestions are personalized, uses expert systems and augmented reality. 3. ib3 media from Bulgaria - creating Capo TV - a web-based drag-and-drop tool for building fully-functional high-end custom Smart TV applications and widgets running on all manufacturers. There are hundreds of other fine startups participating in 16 categories of Founders Games Challenge. Have you seen them yet? Choose your favorite startup and give it your support by voting. Your VOTE counts!

Webit is an once in a life-time experience. It does not matter how many of the previous editions you have attended, each one is an unique and exclusive experience. The 6th edition of Global Webit Congress promises even more. The Platinum Pass is going to provide you with opportunities you barely have dreamed about. The mystical city Istanbul hosted many civilizations since centuries, of which Byzantium and Ottoman Empires were both the most famous ones. The city today carries the characteristics of these two different cultures. That’s why Hagia Sophia and The Basilica Cistern are a perfect synthesis where one can observe both Ottoman and Byzantium effects. The Platinum Webit Pass gives you the opportunity to expose Dan Brown's Inferno Curated Secret with an unforgettable VIP Tour with top level networking and lifetime experience of Istanbul. You will be following the steps of the Harvard Professor R. Langdon, entering the secret passages of Hagia Sophia and The Basilica Cistern - two emblematic places in world’s history. Here are the rest of the opportunities that Platinum Pass gives to you:

• Full access of the Red Pass
• Full Access of the Blue Pass
• CEOs Networking Lunch
• Chairman's Dinner on a boat on Bosphorus
• Leaders Networking Lunch
• Official Webit party

Let your Inferno Trip starts. Book your Platinum Pass now.

Igor is one of Europe’s most wanted professional speakers, valued as one of the leading independent and outspoken voices on emerging trends, brands, marketing, media and disruptive innovations. He delivered 412 keynote speeches in 42 countries and fired up events like Google Zeitgeist, IAA, Ad Tech, Social Media World Forum, Social Marketers Summit, IAB Europe and WPP Stream. Audiences around the globe have rated Igor’s stories as thought provoking, refreshing and inspiring: "the true rockstar of pro speakers". Here are some of Igor’s career highlights:

• Pro speaker for Speakers Academy since 2002
• Consulted for 25 of the Fortune 500 companies
• Angel investor in tech, media and lifestyle start-ups
• Board member at media, tech, retail and entertainment firms
• Started 3 multi-million dollar businesses from scratch (acquired by WPP)
• Global Chief Social Officer at Mindshare (part of WPP - NASDAQ: WPPGY)
• Editor-in-Chief at ViralBlog.com, ranked #43 in the AdAge Power150
• Chairman at IAB for 5 years, member since 1997
• Jury member at Webby, Esprix and AMMA Awards
• Chief Commercial Officer at Telefonica O2
• Chief Marketing Officer at TeliaSonera
• Chief Digital Officer at Scoot

Igor Beuker is passionate about marketing and disruptive innovations. However, no words can describe him, so come at the 6th Global Webit Congress to see him with your eyes. And … the end of August is here. So, it’s your last chance for early bird prices.

Digital means innovations. If you are not innovative, you are not competitive - simple like this. Global Webit Congress will meet you with many successful and experienced innovators. Mike Parker is one of them. As a Chief Digital Officer globally for McCann Worldgroup, Mike Parker is responsible for building specialist digital capabilities into all of McCann’s core offerings, for developing innovative new digital practices and relationships, and for helping the agency to create a deep pipeline of digital talent and partnerships. Mike works closely with the agency’s key global clients to help them connect with technology and innovation and hone their digital strategies. A resident of San Francisco, former President of the San Francisco Bay Area Interactive Group and Charter Member of the C100 (Canadians in tech in the Valley) Mike is a passionate promoter of innovation. He works closely with Silicon Valley leaders and innovators to identify new technologies and opportunities for the agency’s clients, building connections between brands and innovators. Mike is a three-time member of teams that have won Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners. He joined McCann from Tribal DDB, where he had served as Co-President for the U.S. In his free time Mike is interested in wine, hockey, snowboarding and technology. On 1-2 of October, you can meet him at Global Webit Congress where he will spread his passion for innovation. Hurry up and book the last tickets with early bird prices.  

Finding insights across infinite quantity of data is a huge opportunity for business leaders to derive value from analytics. Social marketing vendors offer unique approaches to preparing data, finding hidden insights and making them accessible to a wide range of business users. The number of social technologies is rising respectively to the quantity of data so we let’s make a classification of what we have: Six classes of marketing technology that logically fit together into a semblance of meaningful structure:

• Internet services - Facebook, Google, Twitter, etc. which underlie today’s marketing environment.
• Infrastructure - databases, big data management, cloud computing, and software development tools.
• Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
• Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
• Marketing Experiences — more specialized technologies such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps (the “front-office” of modern marketing).
• Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

“All models are wrong, but some are useful” says Scott Brinker in his research about Marketing Technology Landscape of 2014. During the 6th Webit Global Congress you will hear many points of view in order to choose an appropriate social marketing tool for your business.

Hurry up! Only 2 days left until you can book your tickets with early bird prices.