Incorporating Storytelling into Brand’s Social Media Strategy
Children are looking forward to bedtime stories every night, aren’t they? In order to capture not only children’s, but also adults’ attention you need...
Jim Rosenberg: How a Nonprofit uses Digital
Have you ever put words nonprofit and digital together? Jim Rosenberg from UNICEF does it perfectly. His areas of expertise include social media marketing,...
Wearable Tech and HealthCare
Wearable Tech is finding all kind of uses in different sectors. One sector that will see many future uses for wearable devices is Healthcare....
Spotify at Webit: “Music is a reflection of our life”
As Head of Spotify Labs, Gary Liu studies industry intelligence and trends to identify emerging technologies and platforms, and test new business strategies for...
Big Data for retailers and competitive intelligence
Competitor intelligence is a specific type of market intelligence. As a result, a good quality provider of market intelligence should offer competitor intelligence as...
Igor Beuker: "What Webit has achieved is phenomenal in my eyes"
Igor Beuker is one of Europe’s most wanted professional speakers, valued as one of the leading independent and outspoken voices on emerging trends, brands,...
Digital Commerce – Personalization Startegies
78 percent of consumers would buy from a retailer more frequently if they received personalized offers and 71 percent don’t believe retailers are effectively...
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
Pete Blackshaw is Global Head of Digital Marketing and Social Media for Nestlé, S.A. Pete’s career, spanning digital marketing, public policy and brand management,...
Digital Commerce – Omni-channel solutions
It expands at any moment, so it is pointless to try to give definition for omni-channel. Marketo, one of the leading Marketing Automation providers...