Trends in marketing industry are changing with the speed of light and if you want to stay on the market you have to take them in consideration. As we already discussed, RTB changed the world of advertising simply because traditional online display advertising is inefficient anymoreл So let’s now take a look at a few future media trading trends.

Consolidation as a means of accumulation?

Nowadays, if you are a big publisher you would need to work with either Amazon, or Apple, or Google. They have done amazing things for the publishing sector, but at the same time they are dictators and monopolists, and you either find other ways of trading or you find ways of standing up to the dictats. Both require versatility, which smaller publishers are probably better placed to benefit from, strength of market position (not to be lost to competitors), which the mergers are aiming to achieve, and cash investment.

Everything is `APPening online!

This is a progressive trend, that you are not able to stop or take back. The only option is to adapt in order to stay on the market. Various applications, various services. A clear side-effect of this will be a move from device-based apps to web-based apps will lots of content and tools. This way the focus is on end-user satisfaction, so you will just need to invest once to monetize content for numerous platforms.

The rising importance of RTB video

Video advertising is a more than a trend nowadays and when we combine this RTB, we get the rising importance of RTB video. A key driver of brand advertiser application of RTB has been the rising availability of online video advertising via RTB ad exchanges. With this growth, we can expect that more advertisers will plan their online video investments in conjunction with TV advertising and to experiment with “programmatic” TV buying. You will learn more about the media trading future trends at the 6th Webit Global Congress. Book your tickets with early bird prices now!

One of the first websites (or even the first) we associate with the term eCommerce is Ebay. This is the place that customers believe in and come back. Dane Glasgow is one of the people behind the scenes, who is working hard in order to build this credibility. It is our pleasure to present one of the speakers of Webit Global Congress.

Dane Glasgow serves as Vice President, Global Product Management for eBay Marketplaces, and brings more than 15 years of experience leading product design and development, innovation in search technology, and management to the world’s largest online marketplace. In his role, Dane focuses on delivering a compelling shopping experience globally for both buyers and sellers. Dane previously served as eBay’s vice president of engineering, where his team brought an increased level of structure and depth to the eBay Global Product Catalog.

Dane joined eBay in December of 2008 through the acquisition of Positronic, a company he co-founded in Seattle. Positronic developed a sophisticated machine learning and natural language processing platform in the finance sector. As Positronic’s chief technology officer, Dane set the software vision – driving the architecture and roadmap to achieve positive results. Positronic’s technology and team were integrated into eBay following the acquisition.

Before co-founding Positronic, Dane was the director of program management at Microsoft for the Live Search product, leading a talented team of program managers who were responsible for delivering fast, relevant Search to customers throughout the world. In coordination with the development and test organizations, the team created the Web Search experience for Microsoft through MSN.com, Microsoft.com, and Live.com, including offerings for searching Web pages, Images, News, Products, Videos, and Blogs.

Prior to working on Live Search, Dane served as the general manager for the Windows Live Portal & Client team. The group developed software ranging from the Live.com portal, which placed users at the center of their information experience, to the MSN Search Toolbar, which offered significant browsing and search enhancements for Internet Explorer. In this role, Dane delivered near-instant search results for files and email on users' PCs through Windows Desktop Search. Dane also drove the acquisitions of Lookout Software, a provider of fast email searching for Microsoft Outlook, and Onfolio, a company delivering tools for browser-based research and information management. The team went on to ship Windows Live Writer, a desktop blog publishing application.

Previously, he helped launch MS Ideas, an internal site dedicated to helping employees post, discuss, and collaborate on new product ideas and technologies. Dane also served as Group Manager of MSN Calendar - which provided calendaring, task management, and notifications in numerous languages through MSN Hotmail.

Dane joined Microsoft in April 1999 through the acquisition of Jump.com, a company he helped create in Ithaca, N.Y.

Dane attended Cornell University, where he studied computer science, business, and fine arts. Outside of the office, he enjoys photography, computer graphics, amateur high altitude ballooning/rocketry, robotics, helping educational and scientific-based charities, and driving fast cars. Dane serves on the board of trustees for the SETI Institute.

An expert with consistent experience, Dane is a person you must know since he can teach you a lot about e-commerce. Meet him at the 6th Webit Global Congress, but before book your tickets with the early bird prices!

The wide usage of Internet inspired marketing experts to have a new look at the well-known 4P’s by MacCarthy. Product, Price, Place and Promotion are the basis and will always be considered, but now supplemented by the S.A.V.E. model by Eduardo Conrado, Senior Vice President Marketing and IT at Motorola Solutions. S. is for Solution. Think about the solution of your customers’ problems instead of the features and functions of the product.

‘Solve their problem better than anyone else and you'll end up with a product your customers can't live without.’ - Ruben Gamez

A. is for Access. It is not about the place, it is not about whether it will be online or offline, your customers need your business to be accessible and you should provide them with it. You choose how.

‘What can a brand give me at this precise moment that I want or need? That's the bar companies now have to clear, and it's not easy.’ - Jay Baer

V. is for Value. Customers care about the price, it is natural, but before the price come the concerns about the value. Are the benefits of your product relevant to the price you define?

‘When we hear customers say that our product is too expensive, before wondering if we should lower the price we are more concerned with whether we should increase our product's value.’ - Walter Chen

E. is for Education. Your audience need and want to be informed. The number of businesses with online presence grows daily as well as the importance of attraction-based marketing.

“Simply because providing someone with free, and useful information, creates a much stronger bond and connection than any banner ad or press mention ever could." Leo Widrich

The S.A.V.E. framework is the modern look at the traditional 4P’s Theory and is inspirerd by the circumstances. Lots of marketing and digital experts will be at the 6th Webit Global Congress to discuss the new trends. In order to follow them, apply now!

Tony Conrad is Co-founder and CEO of about.me and Founder/Venture Partner at True Ventures. He will be a speaker at the Blue track at Webit Global Congress 2014. He holds a BS in Telecommunications, with a minor in Business, from Indiana University. In addition to founding about.me and blog search engine Sphere (acquired by Aol) he is also a member of the True Ventures founding team, leading investments in Automattic (WordPress.com), Blue Bottle Coffee, MakerBot, Typekit, High Fidelity and more. His interests include being a dad, travel, architecture, the Cubs, scuba and IRONMAN triathlons. Tony is originally from a small Indiana farming community, has lived in Paris, Jakarta, New Dehli, and New York and currently lives in San Francisco. Tony Conrad will be a speaker at the blue track of the Global Webit Congress. To meet Tony Conrad and hear what he has to share book your ticket at an early bird price now.

Peter Fredell has had a career in international banking and capital markets. He will be a speaker at the Blue track at Webit Global Congress 2014. Peter has a successful record of accomplishment of developing financial services businesses. Since 1992, he is founder of Fredell & Co, investing in the financial and technological space. Fredell is today the largest shareholder of Seamless. He joined the board of Seamless in 2009 and since 2011 is CEO of the company. Seamless is a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers. The company has two main product lines: the proprietary transaction switch ERS 360˚ for top-ups to mobile operators and distributors, and SEQR for mobile payments in stores, on-line and in-app. In its home territory of the Nordic region, Seamless has established the proof points for its business and leading retail merchants, who have adopted the system, including McDonalds Sweden. Seamless is an international company with customers in more than 30 countries, from Brazil in the west to Thailand in the east. Their ambition is to build sales, support and operations in Stockholm, Kolkata, Mumbai, Pakistan and Ghana. It boasts over 3.1 billion transactions handled annually for more than 40 operators in these countries. Peter Fredell will be a speaker at the blue track of the Global Webit Congress. To meet Peter Fredell and learn more about mobile payments and the success story of Seamless book your ticket at an early bird price now.

Born in Denmark and graduated at London Business School, to date Jimmy Maymann is experienced entrepreneur specialising in digital advertising, digital technology and new media strategy. He is also one of the lectors of the Red track at Webit Global Congress 2014. Jimmy Maymann started his career in Denmark after graduation. In 2005 he co-founded GoViral and ‘focused on expanding the reach through a more sophisticated technology, stronger publishing platform, partners and more intelligent people and satisfied clients’. In January, 2011, GoViral was sold to AOL and just one week later, AOL announced it had acquired the biggest newspaper on the web, The Huffington Post, where Jimmy is now the CEO. Jimmy’s focus within Huffington Post is to take his entrepreneurial skill-base and media know-how to grow and scale the Huffington Post Media Group suite of brands and expand them across international markets. The Huffington Post is reaching more than 90 million Unique Visitors globally (ComScore). To date, The Huffington Post, has launched in Canada, UK, France (Le Huffington Post with Le Monde), Spain (El Huffington Post with El Pais), Italy (L'Huffington Post with La Repubblica), Japan (Huffington Post Japan with Asahi Shimbun), Germany (The Huffington Post Germany with Burda/Tomorrow Focus) and Brazil (Huffington Post with Abril) and South Korea (Huffington Post with Hankyoreh). India is going to be announced shortly. Video is a key pillar in the expansion/monetization strategy and 1-year old 'HuffPost Live' is already delivering more than 100 million video streams on a monthly basis in the US. From January, 2010, Jimmy Maymann is an angel investor. Until now he invested in 6 projects:

• Qriously - Measures sentiment on smartphones. Investor since September 2012
• GameAnalytics - Analytics for Gamedevelopers. Investor since October 2011
• Movellas - YouTube for Shortstories. Investor since August 2011
• OverWolf - Social Gaming Overlay. Investor since June 2011
• GateWay Japan - Online Brand/Retailer of Japanese Design. Investor since January 2010
• Business of Fashion (BOF) - The World's leading fashion blog. Investor since March 2013

In order to meet this impressive digital expert and learn more about his rich experience, book your ticket for Webit Global Congress with an early bird price now.

Renewed. It is the word that describes the 6th edition of Webit Global Congress. Different, but how? And most importantly why? We keep the high level lectors, the quantity of information but what we change is the agenda in order to stay focused and efficient. As you remember, the previous edition of Webit Global Congress in 2013 was divided into six different tracks. Experienced lectors who kept the attendees inspired during the whole event. We even received feedback about the fact that we share too much and too interesting information at Webit Global Congress and it is physically impossible to visit everything you want. What the 6th edition of Webit Global Congress will offer and how it will be different? Pretty simple - only two tracks with 10-minutes lectures. You can choose between the Red and the Blue Tracks. The first one is ‘Digital Marketing and Innovation Conference’ where you will meet C-level managers at companies like Apple, Google and Facebook. ‘Leaders of the Future Tech Summit’ is the Blue track with hundreds of investors and global and local tech executives. Speakers have only 10 minutes for their lectures – no babbling, only the essential. So, imagine the quantity of the information you will get as well as its efficiency. Webit Global Congress is for you and we want you to get the maximum of it. The only thing you need to decide now is which is your track and to book your ticket. From there leave everything for us and our fabulous speakers. Apply now for tickets with early bird prices.

Did you know that the Global Webit Congress is the largest digital and tech annual conference held in Turkey and probably one of the biggest in the World? The premier event that startups should not miss. According to the prestigious Startupbootcamp.org #Webit is one of the Top 12 Startup Conferences in Europe. Thank you  @Sophia & @Peter for including #Webit in this list and we look forward to see you at the Global Webit Congress. The Global Webit Congress can boast of more than 10,000 attendees coming form 110 different countries. Over 200 speakers and 300 accredited media will be in Istanbul on 1-2 October. During the two-day agenda of the GWC takes place the Founders Games, which is the most startup friendly digital and tech industry event. The Webit Ambassadors Foundations commits over €1 million to startups providing 200 of them with free expo stands, tickets and media advertising budgets together with global partners such as IBM, Blackberry, Qualcomm, Softlayer, BBC, MTG, ProSieben, ITP and many more. At the Global Webit Congress, meet 400 investors, thousands of startups and the superstar founders and most innovative technology companies In addition, the Foundation focuses on ways to improve the life of the people in Africa through education and technology. Now is the time to buy your Early Bird Webit ticket and save 300 Euro.

You remember the fairy tales from a Thousand and One Nights, don’t you? The mysteries of the Arabic world, the golden rooms and alcazars and the inspirational characters. The 6th Webit Global Congress offers you the opportunity to live this fairy tale in its modern version. When you arrive at Istanbul for the 6th Webit Global Congress, one of your first impressions will be the venue - the Haliç Congress Center, which is “the only seaside congress center in Istanbul.” It offers a great view of historical city of Istanbul. The center can accommodate up to thirty thousand guests with an area of one hundreds thousand square meters. Haliç Congress Center owns the largest auditorium in Istanbul and it is a popular venue for conventions, exhibitions, cocktail parties, wedding receptions, film galas, and theatrical performances. You can ‘reach the fairy tale’ by different means of transport. If you decide to use a taxi from Atatürk Airport to Haliç Congress Center it will take you around 20 minutes and will cost 45 TL – 28 $ – 20 €. From Sabiha Gökçen Airport the taxi takes about 40 minutesand 83 TL – 52 $ - 37 €. If you come from Taxim Square your travel will last around 14 minutes through the Tunnels and will cost 15 TL - 10 $ - 7 €. Another option for reaching Haliç Congress Center are the following İETT busses from Taksim, Eminönü and Mecidiyeköy:

• 36T CEBECİ - TAKSİM
• 41ST SEYRANTEPE - TOPKAPI
• 47 YEŞİLPINAR-EMİNÖNÜ
• 47E BİNEVLER - EMİNÖNÜ
• 47Ç GÜZELTEPE - EMİNÖNÜ
• 54HT HASKÖY - TAKSİM - MECİDİYEKÖY
• 54HŞ HASKÖY - ŞİŞLİ – TAKSİM

If you want live the fairy tale to the fullest, take the public boat transport from downtown Istanbul – boat stops of Kabataş or Eminönü going straight to Haliç Congress Center. Every 20 minutes there are public transport boats. After 25 minutes boat trip along some of the most beautiful sights of Istanbul you will moor in the harbor of Haliç Congress Center and Webit Congress. Hurry up and book your tickets with the early bird prices till the end of August. For a better perspective, you can take a look at the venue HERE. Participate in the modern version a Thousand and One Nights fairy tales!

The world of robotics and 3D printing is exploding and RoboSavvy, a British company headed by Limor Schweitzer is at the forefront of research, development and sale of everything you need to create your robots. 3D printers, 3D scanners and sensors are also there for you to take and play with. The realities are changing and to give you an example of this, last year Google acquired eight robotics companies including Boston Dynamics. It is obvious that robotics is a promising area and the big players are planning their future expansion in this area. Limor Schweitzer  founded RoboSavvy in 2004 with the vision of creating humanoid robots that bring the excitement of video games into reality. His main area of interest was, and still is, in humanoid locomotion and creating humanoid robots, which are capable of performing basic acrobatics. Over the years, the company became a leading retailer of robotics equipment for hobbyists and researchers in Europe while providing exceptional technical support to customers. The online community forum is the leading source of knowledge in the area of hobby humanoid robots with thousands of active participants that share their passion of bringing humanoid robots to life. RoboSavvy offers a wide range of products including humanoid robots, 3D printers, DIY electronics and sensors. RoboSavvy is a leading source of materials and knowledge in the area. Today with the advancement of technology and 3D printing it is very easy to assemble a 3D printed robot. RoboSavvy is currently creating the most advanced 1m tall research humanoid robot in the world, an affordable 3D printable humanoid robot, designated for a new education program to motivate young minds and future engineers. RoboSavvy product selection includes Makerbot, the creators of the iconic Replicator 3D printers and Robotis, the leading manufacturer of humanoid robot servos. Since the topics at the Leaders of the Future Tech Summit revolve around future tech trends including, robotics, Internet of Things (IoT), wearables, Digital Health and Education, Big Data it will be interesting to see Limor Schweitzer, share his experience and future vision of Robotics and 3D printing. Join Limor Schweitzer and other speakers at the Leaders of the Future Tech Summit in Istanbul on 1-2 October. Apply now for our early bird tickets.