Tag: Webit speakers

Mike Parker: Innovation is the New Black

Digital means innovations. If you are not innovative, you are not competitive - simple like this. Global Webit Congress will meet you with many successful and experienced innovators. Mike Parker is one of them. mikeparker_webitAs a Chief Digital Officer globally for McCann Worldgroup, Mike Parker is responsible for building specialist digital capabilities into all of McCann’s core offerings, for developing innovative new digital practices and relationships, and for helping the agency to create a deep pipeline of digital talent and partnerships. Mike works closely with the agency’s key global clients to help them connect with technology and innovation and hone their digital strategies. A resident of San Francisco, former President of the San Francisco Bay Area Interactive Group and Charter Member of the C100 (Canadians in tech in the Valley) Mike is a passionate promoter of innovation. He works closely with Silicon Valley leaders and innovators to identify new technologies and opportunities for the agency’s clients, building connections between brands and innovators. Mike is a three-time member of teams that have won Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners. He joined McCann from Tribal DDB, where he had served as Co-President for the U.S. In his free time Mike is interested in wine, hockey, snowboarding and technology. On 1-2 of October, you can meet him at Global Webit Congress where he will spread his passion for innovation. Hurry up and book the last tickets with early bird prices.  

Norm Johnston and the Interactive Marketing Trends

Technology has fundamentally changed how brands and their audiences communicate. Not just online but across all channels. Interactive marketing is the core of each successful marketing strategy and campaign. When it comes to interactive marketing, the name Norm Johnston says it all. Norm Johnston has been involved in interactive marketing since graduating from Chicago’s Northwestern University in 1988. While at Accenture, Norm led a team that developed one of the earliest interactive shopping destinations for a large US retail client. After completing his MBA from Duke University in 1995, Norm joined the country's first digital agency, Modem Media, who revolutionized the advertising industry by placing the first banner ad on the internet. In 1997, Norm moved to London to open Modem's first international office. During his time in London, Modem Media became a leader in the UK digital agency scene, known for nurturing some of the country's best digital talent, consistently placing in the top of the digital league tables, and a winner of numerous international interactive awards on behalf of clients such as Unilever, General Motors, and Citibank. Modem UK was responsible for the country's first rich media ad and viral campaign. In 2005, Norm led a successful merger between Modem Media and Digitas in the UK. The newly combined agency’s innovative work led the London office in 2006 to being named as one of the world's top 10 most awarded digital agencies and the top winner in the UK. Norm was later part of the management team that sold the agency to Publicis Group, where both Digitas and Publicis Modem continue to thrive today. Norm joined Mindshare in 2007 as CEO of their Interaction digital specialists group in Europe, Middle East, and Africa. In 2008 Norm was promoted to a broader global responsibility for all digital services as well as a position on the company's global executive board. Norm currently manages over 2 000 digital staff in 115 cities around the world. He is responsible for leading and expanding all of the agency’s digital capabilities as well as advising Mindshare clients on their digital strategies and plans. Norm is a long-time vocal evangelist of the digital industry and is a frequent speaker at interactive conferences, including various IAB events, the Cannes Advertising Festival, the Festival of Media, Internet World, and AdTech. In addition to Mindshare’s Executive Board, Norm sits on the WPP Digital Advisory Council, the Xaxis Advisory Board, the GroupM Global Digital Executive Committee, Microsoft’s Advertising Advisory Council, and Google’s Agency Advisory Board. Norm Johnston’s enthusiasm is contagious and you can learn a lot from him. Or just share some experience, if you prefer. Hurry up and book your tickets with early bird prices till the end of August. Few days left!

It’s about metrix

When it comes to digital, metrix is one the most discussed topics. It will be discussed in October at the Global Webit Congress. It is our pleasure to present Caroline Henne. Caroline Henne has over ten years of digital and market research experience. She was previously responsible for opening the first international nurago office in London – a 100% subsidiary of GfK which laid the foundations for GfK’s Digital Market Intelligence expansion. Then she joined the International Client Services team and successfully launched GfK’s digital strategy into multiple markets across South and West Europe. Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events. Caroline is regularly speaking at external as well as internal digital / marketing / retail / e-commerce / social media conferences & other events across the globe, including recent engagements at Webit CEE Digital Summit, various IAB events in Poland, Romania & further CEE countries, Big Data Reform South Africa, AdTech London and many more. ‘Caroline is a very knowledgeable and competent conference speaker. Her presentations are always relevant and to the point. Her charisma and sense of humour are just a bonus.’ says Gabrijela Stjepanovic, Digital and interactive marketing professional. Meet Caroline at the 6th Global Webit Congress and feel her competence and charm. Book your tickets with early bird price till the end of August.

Ivo Radulovski about "The Experience Web"

Ivo Radulovski is Initiator & Founder of Drupal Bulgaria. Organizer of Drupalcamp Sofia. Speaker. Web Strategy Expert, Entrepreneur and Investor, he is amongst the winners in  Webit Audience Choice Speakers and will present "The Experience Web". 53 123 people voted for 312 candidates - Ivo Radulovski is the winner with 3323 votes. Today we are glad to publish an interview with him about his topic, his vision and the emotion to be a Webit speaker. ***

Are you excited that you are among the winners at audience award to be on the stage of GWC so 10 000 visitors from EMEA and ASIA will be able to hear your thoughts and you will share your experience with them?

I.R.: I'm really excited about it and can't await to meet all great innovators in Istanbul. ;)

During the contest they were really big names in the digital and tech industry worldwide so what was the feeling to compete?

I.R.: It was a really though competition indeed, I had to activate many different communities all over to world to support me and still I was falling quite behind. Finally I decided to send out a letter to every personal contact (around 12000 emails) in order to hit the roof. At this point a special "Thanks" to the Drupal community which is known for being one of the strongest tech communities worldwide.

What was your motivation to apply for a speaker at Webit and What are your expectations from the 6th Webit Global Congress?

I.R.: My motivation is to share my experience and story about the development and future of digital trends, simplicity and insights from "being the underdog to achieving great solutions for some of the biggest brands and organisations worldwide". I share the sentiment that "great innovations are happening when great innovators come together"! I expect to hear interesting insights and to meet like-minded innovators and digital leaders!

We have more than 300 media from all around the world there that are very curious for news and launches so please share with us in before just a part of your topic so to keep it hot.

I.R.: I want to set one foot into the doorstep of the next digital era "The Experience Web". And yes at Segments we are launching a new Accelerator for growth oriented companies that are willing to shape the future with us, so stay tuned.

Who would you advise to attend Webit Global Congress and why?

I.R.:It is amazing how many great people are attending to this event. I recommend it to everyone who is looking for inspiring good quality content, insights into future digital trends and the opportunity to meet entrepreneurs & digital leaders. Do you want to hear Ivo Radulovski in personal - hurry up and book your ticket for the front line!

Chris Cunningham and the mobile trends

Confident, successful and an energetic sales executive, Chris Cunningham leads appssavvy as CEO. Appssavvy is a mobile advertising technology company, with the simple goal of making advertising better. It focuses on disrupting brand advertising by putting people at the center, using context and timing as the drivers, and closing the gap on understanding intent. chris_cunningham_largeStarting as a sales/marketing services organization in 2008, appssavvy grows to more than $20M in annual revenue by the end of 2010, reaching profitability. After this success that year, Chris went on to tackle his second major challenge at appssavvy – transforming it into a technology company. Launched in late 2011, appssavvy’s mobile advertising platform is growing faster than the company’s initial business and is empowering brands to reach people, within natural breaks of activities, when they are most receptive, in real-time. Outside of appssavvy, Chris is a recognized leader in the digital advertising market as a whole. Featured speaker at International CES, IAB's Annual Leadership Meeting, dmexco, Web Summit, limited partner in Bowery Capital, member of the Young Entrepreneur Council, regular contribution to CNBC & Bloomberg TV via on-screen appearances, active leader in the IAB, co-chair of IAB Social Media Committee, etc. Named one of the "Most Important People in Mobile Advertising" by Business Insider, Chris is a finalist at Ernst & Young's Entrepreneur of the Year. Mobile cannot be categorized as just a trend anymore. It is a necessity. Meet Chris Cunningham at Global Webit Congress in order to learn all the mobile ‘secrets’. Book your tickets with early bird prices now!  

It’s not a trend, it’s a destiny

He finds return business the key to success as well as mobile a trend that is not going to slow down. He is a digital advertising specialist responsible for spearheading the European business at Rocket Fuel. His name is Dominic Trigg and he is one of the speakers at Global Webit Congress. Since early 2011 Dominic has managed a raDominic Trigg - RocketFuelpidly expanding advertising operation, working with most leading agencies and many global brands. Having demonstrated impressive results for UK advertisers, the past two years have seen the opening of new offices in Germany, Holland, France, Italy, Spain, and the Nordics. Dominic came to Rocket Fuel from TradeDoubler, Europe’s number-one affiliate network, where he was Vice President of International. He has a long track record in the online advertising arena, having held a number of senior management roles. He worked as Managing Director for Infospace Europe, Director of Yahoo Europe's Ad Operations, and was Advertising Director for MSN UK, Hotmail, and Expedia during the .com boom years. Prior to that, he ran the first online advertising team at British Telecom, where he utilized his years of experience in traditional advertising. Dominic is a respected public speaker on digital advertising and programmatic media buying, bringing more than 15 years’ experience and endless enthusiasm to the stage. Recent appearances include the Festival of Media Global, IAB Engage, and Rocket Fuel’s quarterly breakfast seminars. Dominic was a Media Accelerator Programme finalist in 2012, acknowledging his fantastic work at the helm of a start-up business that was destined for a great future in media. Awarded #4 on Forbes' 2013 Most Promising Companies in America list, Rocket Fuel was founded by online-advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Global Webit Congress gives to you the opportunity to meet such a passionate and inspirational expert. Do not miss this chance and book your ticket with early bird price now!

LEGO makes us all "heroes"

I don’t know if there is something that exercise children’s creativity more than LEGO. LEGO Group considers children and children’s play to be the cornerstone of everything they do.The company takes this responsibility seriously and always sets ambitions high, as only the best is good enough for the builders of tomorrow. The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. At the stage of the 6th Webit Global Congress you will have the opportunity to meet an expert from the amazing LEGO’s team. Lars Silberbauer Andersen is Global Director of Social Media & Search at the LEGO Group and is driving the well known and innovative toy company's social media & search strategy and execution. He has building the company's social media engagement from scratch and now leads a global team of social media & search marketers that drives real time engagement with consumers worldwide. In 2014 he launched LEGO® TV in 24 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy. Lars combines digital and social in the best way. He has great interpersonal skills and is such a humble speaker. Creativity can be contagious, so come at Webit in October and meet Lars. Book your tickets now with early bird prices.

Storytelling as a lifestyle

In order to capture people’s attention nowadays, we need a good story. Sounds pretty simple, but it is not. Daily an immense quantity of information surrounds us and customers are more picky when it comes to new information. So, without a compelling story, our product, idea, or personal brand, is dead on arrival. The 6th Webit Global Congress is a gathering point for experts at storytelling and let us present you an expert, who can say that storytelling is a lifestyle for her. Julie Roehm is currently the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team are helping to humanize the SAP brand via the stories of their customer’s and their customer’s customers. Her team also has responsibility for the corporate portfolio marketing and strategy, thought leadership as well as services marketing. Prior to this, Julie owned and ran a marketing and strategy consulting firm, /Meta, LLC for over 5 years. Before that Ms. Roehm was the SVP of Marketing Communications for Wal-Mart Stores which was succeeded by her role as the Group Director of Marketing Communications for DaimlerChrysler which succeeded her various management roles at Ford Motor Co. The University of Chicago Graduate School of Business bestowed their Distinguished Alumni Award on Julie Roehm in 2006 Julie was awarded the honor of Top 100 Most Influential Women in the Automotive Industry in 2005 and in November of the same year, Chrysler was named Interactive Marketer of the Year by Ad Age, under Julie Roehm's leadership. Julie has also been awarded Working Mother’s Top 25 Women of 2004. It is an honour for us to have her as a speaker at the stage of Webit Global Congress as well as listening to a professional storyteller will be a pure pleasure for you. Book your tickets with early bird prices now.

Social media – as much as possible

Using social media is a requirement in today’s business climate, so it will be one of the focuses on the 6th Webit Global Congress. Sandy Carter, the author of ‘Be Bold!’ and General Manager, IBM Ecosystems and Social Business Evangelism at IBM is one of the lectors who will discuss the topic Social media.

carter_sandy_0A recognized leader in social business, Sandy is responsible for IBM’s worldwide focus on building ecosystems around the core growth areas of social, mobile, cloud, big data and analytics. She is an award-winning author of three books, including best-selling “Get Bold”, and has received numerous social media awards: “Top 10 in Social Media" by Altimeter Group, "Top 50 Social Business Influencers" by Biz Imagined Group (UK), "Brand Leader of the Year" from the World Brand Congress, #1 Social Influencer at 2014 IBM Pulse Cloud conference, and one of the "Most Powerful Women in Technology” by CNN Magazine and Fast Company.

Sandy describes herself as a very execution focused person with innovation and creativity driving her focus areas.

The book ‘Get bold!’ offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s “AGENDA” you can boldly take your business forward. What is that agenda?

A - Aligning your goals and culture to be ready to become more engaging and transparent.

G – “Gain Friends through Social Trust” focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties.

E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.

N – Network your processes. Since this is about business, figuring out how to add social to your processes is critical.

D – Design for Reputation and Risk Management! This is the #1 areas of focus for the C level — managing the risk of having your brand online

A – Analyze your data! Social analytics are the new black!

You can learn a lot from Sandy Carter about Social and the 6th edition of Webit Global Congress is the perfect moment. Book your tickets with early bird prices now.

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